No major enterprise or financial institution can avoid doing business with China—if not directly, then through myriad hidden connections. Global businesses either use Chinese resources or sell to and in China or compete with companies that do.
Because there’s no avoiding China, business leaders need a framework that orders the different (and seemingly contradictory) streams of data that hint at its future. That framework is The China Strategy.
In this invaluable book, Edward Tse explains the ever-changing nature of China’s business environment, its increasingly complex relationship with the rest of the world, and the global business implications—not just for our current environment but for the next decade.
Change, Tse argues, is taking place in non-linearly. Some dimensions (like Chinese entrepreneurship) are expanding exponentially, while others (like the value of China’s labor arbitrage) may be reaching a plateau. Eschewing easy explanations, Tse shows how to build and execute a global business strategy in light of these changes, offering practical advice amidst a sea of simple books that offer too-quick solutions.
In a world in which a successful business strategy means a successful China strategy, this book is uniquely positioned to help business leaders navigate the “country that cannot be ignored.”
From Publishers Weekly
“Tse, chairman of Booz & Co., Greater China, offers a comprehensive and worthwhile roadmap for doing business in China, a burgeoning market that can’t be ignored. Tse argues convincingly that even companies that are already successfully doing business there will find themselves
inadequately prepared for the new China, which is generating great scale change. Business leaders around the world who want to be successful will need a new strategy, which includes devising a long-range development plan for doing business as a global enterprise in which China is a central and integrated component. Tse shows how China has restructured its entire economy within the past few years and offers a holistic, invaluable view of the Chinese business environment, looking at consumers, competitive enterprises, the government, and more. Given the great complexities of the Chinese market, the wealth of knowledge Tse imparts will be indispensable to executives looking to enter in the Chinese marketplace.”
“In The China Strategy, Edward Tse pulls together observations that have previously been handled separately—on Chinese markets, entrepreneurs, government trends, and the ever-more-integrated global economy—and combines them into a viable strategic plan for corporate leaders everywhere. I recommend this book for anyone trying to build a business in China—or to make that business successful.”
“Edward Tse is one of these rare people who deserve to be called an expert on the Chinese economy. The China Strategy should be at the top of the reading list for anybody interested in how companies should engage with and leverage the rise of China.”
“The China Strategy provides a gripping, strategic examination of the dynamically evolving context of China, and the key players surrounding it. It contains a wealth of experiential knowledge, deep analytical insights, and broad strategic vision. Business leaders of multinational companies with a stake in China will benefit immensely from this book.”
“The Chinese market will one day become much bigger than any market that exists today. The Chinese population will also one day become well educated and sophisticated, taking the best from all the cultures around the world and avoiding the mistakes made by today’s advanced economies. In each industry in China, the winner most likely will be someone who can integrate best practices from around the world and innovate to meet the constantly evolving needs of Chinese consumers. All business models will have to be reinvented here. Read The China Strategy and you will understand.”
Dinesh C. Paliwal, Chairman, President and CEO, Harman International
Kenichi Ohmae, author of The Next Global Stage
Xu Lejiang, Chairman, the Baosteel Group Company Ltd
“The China Strategy presents a culmination and distillation of Ed Tse’s deep insights in China. Dr. Tse’s suggestions about the full integration of China into a company’s value chain and creating a true “One World” vision will be an essential part in helping corporations deal with this very dynamic marketplace. Many of the observations are equally apt for Chinese entrepreneurs who are expanding their business globally.”
Josef Mueller, executive-in-residence, International Institute for Management Development, and former Chairman and CEO of Nestle Greater China
“The China Strategy is a great achievement: a well-written book with the appropriate approach and scope for its subject. This is a must-read for all those who are doing business in China.”
- Hardcover: 256 pages
- Publisher: Basic Books (March 23, 2010)
- Language: English
- ISBN-10: 0465018254
- ISBN-13: 978-0465018253
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