Hardcover: 256 pages
Publisher: Basic Books (March 23, 2010)
No major enterprise or financial institution can avoid doing business with China—if not directly, then through myriad hidden connections. Global businesses either use Chinese resources or sell to and in China or compete with companies that do.
Because there’s no avoiding China, business leaders need a framework that orders the different (and seemingly contradictory) streams of data that hint at its future. That framework is The China Strategy.
In this invaluable book, Edward Tse explains the ever-changing nature of China’s business environment, its increasingly complex relationship with the rest of the world, and the global business implications—not just for our current environment but for the next decade.
Change, Tse argues, is taking place in non-linearly. Some dimensions (like Chinese entrepreneurship) are expanding exponentially, while others (like the value of China’s labor arbitrage) may be reaching a plateau. Eschewing easy explanations, Tse shows how to build and execute a global business strategy in light of these changes, offering practical advice amidst a sea of simple books that offer too-quick solutions.
In a world in which a successful business strategy means a successful China strategy, this book is uniquely positioned to help business leaders navigate the “country that cannot be ignored.”
“Tse, chairman of Booz & Co., Greater China, offers a comprehensive and worthwhile roadmap for doing business in China, a burgeoning market that can’t be ignored. Tse argues convincingly that even companies that are already successfully doing business there will find themselves
inadequately prepared for the new China, which is generating great scale change. Business leaders around the world who want to be successful will need a new strategy, which includes devising a long-range development plan for doing business as a global enterprise in which China is a central and integrated component. Tse shows how China has restructured its entire economy within the past few years and offers a holistic, invaluable view of the Chinese business environment, looking at consumers, competitive enterprises, the government, and more. Given the great complexities of the Chinese market, the wealth of knowledge Tse imparts will be indispensable to executives looking to enter in the Chinese marketplace.”
ou may find The China Strategy at:
ABOUT MEFounder & CEO of Gao Feng Advisory Company, a global strategy and management consulting firm with roots in China. —learn more
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