Why and How China Works

Preface

Over the years, perspectives on China have run the gamut from predicting “the coming collapse of China” to expecting that “the twenty-first century will be the Chinese Century.”  And we’ve heard every perspective in between.

Despite its many ups and downs, the Chinese economy has grown significantly over the past several decades. While at any given point in time one could point to China’s many problems and risks, China has, as a whole, exhibited an extraordinary level of resilience. Why is that and how does China do it?

In this article, I take my best shot at summarizing the three primary reasons for China’s resilience: A composite “three-layered duality” structure; a pragmatic approach of experimentation, learning and adaptation; and a set of highly sophisticated large-scale coordination and organizational capabilities.

These three approaches are the direct result of the way modern China has evolved and developed over the past two hundred years.  As Chinese intellectuals reflected on how China could modernize itself, they would often draw upon China’s vast reservoir of history, culture, and civilization. At the same time, they would take into account newer concepts – which often originated from the West – as well as the realities of our changing world, in their search for Chinese-style modernization and modernity with Chinese characteristics.

I hope that my perspective will be helpful and instructive for executives of global companies who are now evaluating what role China will play in their businesses in the coming years. Developing a company’s global strategy – which, by definition, includes a China strategy – requires a deep understanding of China’s evolving role in the new world, a basic knowledge of the fundamental reasons why and how China works, and a clear-eyed view of the implications of the new dynamics of competition and collaboration given China’s role in the world.

THE FUNDAMENTAL FACTORS ARE CLEAR AND CONSISTENT, BUT ARTICULATING THEM REQUIRES SOPHISTICATION

Ever since China’s reform and opening up began, the nation’s growth has impressed and surprised a lot of people. Many of them have tried to explain why China has been able to grow so fast and how it has been able to exhibit such a high level of resilience. Some commentators have suggested that the Chinese government controlled everything in the country, including each and every single step of the various enterprises and their people. These commentators typically – and falsely – equated today’s China with the former Soviet Union. Among these critics, some would chatter on about, “the coming collapse of China” or say “China has peaked.” At the same time, others would say that China would ultimately fully embrace capitalism and that the Chinese would become “just like us.”

I cannot say whether these narratives are entirely right or wrong. However, they certainly do not explain the real fundamentals of why China has been able to achieve so much within such a short span of time. Even in this “Era of Mega Changes” China has continued to exhibit high levels of resilience. Let’s explore some of the actual reasons for China’s sustained growth.

“THREE-LAYERED DUALITY”

Since 1840, generations of Chinese intellectuals have been searching for ways that China could revitalize itself. This soul-searching process has accelerated since the country’s reform and opening up in the early 1980s. This process included many cycles of experimentation, learning and adaptation during which the Chinese repeatedly absorbed new ideas against the backdrop of the country’s ancient and long history, culture, and civilization. While the Chinese leaders embraced fundamental beliefs such as socialism and traditional Chinese culture, they also accepted new ideas such as a market economy and globalization. This type of inclusive and adaptive approach against a specific historical backdrop created a development mechanism that underwent repeated adjustments and, along the way, led to optimization. As a result, “socialism with Chinese characteristics” emerged, evolved, and continues to evolve to this day.

More specifically, China’s governance system features a “three-layered duality” structure. The central government provides the overall development direction for the country, as well as specific strategies and policies. Unlike the former Soviet Union, the Chinese government – post-reform and opening up – would not specifically dictate goals for Chinese enterprises but would merely provide broad direction and suggestions for the development of the entire nation. Of course, the government would have expectations for their state-owned enterprises (SOEs) whose role is to (at least partially) fulfill certain social responsibilities. However, for the privately-owned enterprises (POEs), the government would not and, in fact, cannot dictate operating targets.

Exhibit 1: China’s “Three-Layered Duality” Structure

Source: Gao Feng analysis

One of the most dramatic developments in China since its reform and opening up has been the rapid development of the private sector. Today, many of the most successful companies in China are private-sector enterprises. On the other hand, SOEs play a critical and dominant role in industries such as banking, telecommunications, aviation, railways, and energy. Enterprises, especially POEs, often get cues from the central government’s policies. They react quickly and are often able to take advantage of the opportunities brought about by the new government policies.

Resourceful and capable local governments would often play an important role in serving as a connection between the central government’s policies and the enterprises, both those that are state-owned (SOEs) and those that are privately-owned (POEs). These local governments would provide funding and other forms of support to qualified and interested companies. Local governments would help to incubate start-ups and help connect them with players both upstream and downstream of the companies’ value chains, including potential customers.  For more mature companies, local governments would provide even broader support through the government’s ecosystem.

China’s dual economic structure of SOEs and POEs provides both benefits and downsides. In addition to their financial responsibilities, SOEs must often fulfill social obligations. For example, they provide most of China’s essential public goods.

The most classic case is China’s high-speed railways or HSR. Within slightly over a decade, China went from having no HSR to having the world’s most extensive (and high-quality) 42,000-kilometer HSR system. Without the SOEs, one would be hard-pressed to imagine how this system could be built at such speed and magnitude. If an HSR project were to be undertaken by POEs, its financial feasibility would not likely pass the typical financial hurdles. However, from an SOE standpoint, it would view such a project from a more macro and long-term perspective. In addition to considerations of short-term financial returns, SOEs would also need to consider social contributions and financial benefits at a broader level.

Exhibit 2: China’sHigh-speed Railways Network, 2010 vs. 2023

Source: Internet

Another notable example is China’s metro (urban rail transit) system. As of the end of 2022,urban rail transit systems are operational in 52 cities throughout the Chinese mainland, comprising a total length of 10,288 kilometers of operating lines. This achievement makes China’s urban rail transit network the largest in the world [1]. While it took China 38 years to reach the first 1,000 kilometers of operational urban rail transit, the second 1,000 kilometers was achieved in less than five years. Measured by the annual growth rate of the total length, China is also significantly ahead of the rest of the world with a double-digit growth rate. In comparison, the rest of the world’s urban rail transit grew at a rate of 2.5%-4.5% over the same period.

The rapid expansion of the metro system in China is primarily due to the government’s decision to prioritize the development of the urban transportation network. SOEs participate in the metro system’s investment, construction, operation, and management. It is part of the social responsibility of the SOEs which actively assist the local governments in delivering public goods to their residents.

The construction of 5G base stations is another good example. As early as in 2015, just one year after the commercialization of 4G in China, the government announced a plan of “striving to commercialize 5G by 2020.” On the one hand, major Chinese telecom SOEs – China Mobile, China Unicom, and China Telecom – were actively prepared to build the 5G base stations. On the other hand, private sector companies like Huawei and Zhongxing Telecommunication Equipment Company (ZTE) made significant investments in the research and development (R&D) of 5G infrastructure equipment such as antennas and radio frequency devices. As of the end of March 2023, 2.384 million 5G base stations were built in China – accounting for over 60% of the world’s total – serving over 590 million subscribers in China, with many base stations located in remote areas. While building out so many base stations may not make sense in the short-term financially, SOEs would nonetheless build them as part of their social responsibility.

In other words, the development of China’s 5G network, from the R&D of fundamental components to the nationwide deployment of base stations, relied heavily on the backing of both SOEs and POEs along with the government. Together, they proactively addressed the current national development requirements and fulfilled their social responsibilities while generating long-term financial benefits.

Of course, there is often friction between SOEs and POEs, especially when they compete in the same sector. Ensuring fair competition in these cases is critical. All along, some commentators would say, “state advances while the private sector retreats,” while others would say “POEs do a much better job than SOEs in sectors such as the internet.” While some of these narratives are not necessarily untrue, China’s “dual economic structure” as a whole is extremely effective, particularly when one considers China’s development from an overall, long-term perspective.

The three-layered structure consisting of the central government, local governments, and businesses, in combination with a dual economic structure comprised of both SOEs and POEs, creates a multi-dimensional “three-layered duality” structure. While this structure may sound complicated at first, it is actually quite simple and effective. Governance of such a large and multi-faceted polity requires coordination and dynamic, real-time adjustments. To accomplish this, strong leadership-driven large-scale cooperation and organizational capabilities are essential. At the beginning of the reform and opening up period, Chinese leaders did not have a clear and complete blueprint for development. Hence, an approach that involved rounds of experimentation, learning and adaptation became the underlying mechanism for continuous adjustment and optimization.

EXPERIMENTATION, LEARNING AND ADAPTATION

Since 1842, generations of Chinese intellectuals have undertaken rounds of study and reflection to determine how to rejuvenate the Chinese nation. They drew inspiration from Chinese history, culture, civilization, and ideas from the West. These elites studied, collectively reflected, and discussed and, ultimately, they came up with their own new and innovative ideas.

Since its reform and opening up, Chinese leaders have likewise adopted an approach of cycles of experimentation, learning, and adaptation to search for ways in which China could most effectively develop.

Four cities – Shenzhen, Zhuhai, Shantou, and Xiamen – were assigned Special Economic Zone (SEZ) status in the early stages of the reform and opening up. These cities could offer more open policies to attract foreign capital and talent than the rest of the country. These cities were allowed and encouraged “to be bold” in experimenting with new ideas and policies that the rest of China could not.

Many favorable policies were implemented in the SEZs. For instance, companies in an SEZ could benefit from preferential tax rates on corporate income, equipment, raw material imports, and product exports. Other policies included foreign exchange settlement and remittance, land access, as well as entry and exit procedures. Serving as gateways for international exchange, SEZs leveraged their policy and location advantages to achieve significantly higher growth rates than other regions in China.

Exhibit 3: Portrait of Deng Xiaoping on Shennan Avenue in Shenzhen (left), First Five Special Economic Zones in China (right)

Source: Internet, Gao Feng analysis

In fact, whenever there were any major new initiatives, China would conduct pilots before launching the initiatives at full scale. The SEZ initiative, launched by Deng Xiaoping, is one of the most well-known examples. After the first successful batch of pilot cities provided valuable experiences and insights, the Chinese government designated Hainan province as another SEZ in 1988. This designation followed the establishment of 12 “Comprehensive Reform Pilot Zones,” also known as “New Special Economic Zones,” which included the Shanghai Pudong and Tianjin Binhai areas. Additionally, five “Financial Pilot Zones” were established, including Wenzhou City in Zhejiang Province, the Pearl River Delta Region in Guangdong Province, Quanzhou City in Fujian Province, Guangxi Province, and Qingdao City in Shandong Province.

During the 1990s and early 2000s, the most talked-about phrase in China was probably “(How China could) align with international practices.” This summarized China’s desire to understand and follow international rules and best practices. “Aligning with international practices” pertained to a wide range of areas, such as development models, policies, and regulations. It reflects China’s desire to integrate into the rest of the world.

The Chinese would benchmark practices and experiences from other countries or jurisdictions. China’s learning targets began with Hong Kong, then moved on to Singapore and Taiwan, followed by Japan and Korea, and finally extended to the West and the rest of the world.  Before implementing important policies in areas such as finance, healthcare, social welfare, and industry development, the Chinese government would study the practices and experiences of a range of countries and jurisdictions, comparing and contrasting these approaches. Based on their analysis, the Chinese government would decide on the best strategies for China.

As a reform mechanism, pilot programs are still being undertaken today. The Chinese government (and enterprises) can gain insights and make appropriate adjustments through pilots. For example, in May 2023, Zhejiang Province held its first Pilot Promotion Conference for Common Prosperity. The conference reviewed how Zhejiang Province progressively implemented pilots in stages for achieving common prosperity, using the central government’s “pilot within a pilot” approach. Although there are no similar precedents that Zhejiang can follow, this approach could become very effective and have a nationwide impact.

Today, the implementation of China’s central bank digital currency (e-CNY) is progressing across China. Tailored e-CNY payment solutions are being developed and tested within some pilot regions, such as Jiangsu Province, Shenzhen City in Guangdong Province, and Yiwu City in Zhejiang Province, for various application scenarios. China aims to integrate the e-CNY into people’s daily lives step by step by piloting it under various scenarios, such as digital red packets for shopping incentives, purchasing and redeeming sports lotteries, digital wallets that offer a new payment experience to expatriates, and cross-border transactions under the consensus of different countries’ central banks.

Pilot programs have played a significant role in many respects as an essential approach to China’s reform and opening up. First, they can test the effectiveness of new systems or policies within a limited range and provide invaluable experience to guide full-scale rollouts. Second, they can reduce potential resistance to changes and increase acceptability and flexibility. Third, they can take full advantage of the spirit of innovation at the local and grassroots levels, ensuring that reform aligns with local conditions. Fourth, they can avoid a one-size-fits-all approach and reduce the risks and costs of reform. Finally, they can improve the efficiency and quality of reform, further driving improvements and development.

LARGE-SCALE ORGANIZATIONAL CAPABILITIES

The execution of the “three-layered duality” approach requires significant coordination and organizational capabilities. Although Dr. Sun Yat-sen, the chief architect of modern China’s efforts to overthrow the Qing dynasty in the early 1900s, once said, “The Chinese are like a batch of loose sand,” (meaning the Chinese did not work together). Although not perfect, China’s several millennia-long governance systems – a mix of Confucianism and Legalism – were quite effective in governing a vast territory which included a large, complex and diverse population.

Since the foundation of the People’s Republic of China (PRC) in 1949, the Chinese government has initiated a strong overall organizational structure across the entire nation. Managing this tight and vast structure requires strong organizational capabilities. According to the PRC’s constitution, the country is organized into three levels of administrative divisions: provinces (which include autonomous regions and municipalities), counties (comprising cities and autonomous counties), and towns (including villages and streets). These undertaking-specific management divisions form the basic units of governance in China. The central government leads all these units while the local governments provide day-to-day administration.

The Chinese government uses a Hukou system, also known as a household registration system. Through this system, the Chinese government maintains data on where people’s primary residence is located and this data is used to administer social services and government benefits based on the official Hukou location. As a centrally-controlled hierarchy with a broad and detailed administrative structure across all of China, the Chinese government’s ability to organize and mobilize resources at a large scale has become a standout feature of the PRC.

China’s massive poverty alleviation endeavor exemplifies its strong large-scale organizational capabilities, as evidenced by the remarkable transformation of Jinzhai County, Anhui Province. In 2014, approximately 40,000 households with 130,000 individuals were registered as impoverished families in Jinzhai, accounting for 22.1% of the total population. Since the poverty alleviation campaign started in 2016, all 130,000 individuals across 71 poverty-stricken villages in Jinzhai were lifted out of poverty within just four years [2]. Consequently, Jinzhai was taken off of China’s list of poverty-stricken counties. Such extraordinary success didn’t happen by luck.

This remarkable feat required meticulous planning and execution. It began by conducting a nationwide census to identify and register all impoverished citizens, establishing clear targets and safeguarding against corruption. Grassroots poverty alleviation teams were mobilized by provincial and local governments, with each village that had a poverty household receiving assigned secretaries and resident working groups. By 2020, over 255,000 resident teams and 3 million officials had been dispatched across China. Aside from sending permanent officials, the government instituted a “Paired-up Assistance System,” assigning designated poverty alleviation helpers to each household with personalized and targeted intervention plans, strictly implemented in accordance with poverty alleviation manuals from the State Council (Leading Group Office of Poverty Alleviation and Development). These paired-up helpers were rotated annually and evaluated after each term to ensure accountability. In addition, the government also mobilized SOEs, POEs, and local PLA (military) to contribute through donations, purchasing agricultural goods from impoverished families, and providing job opportunities if needed.

Since China’s reform and opening up, over 770 million people have been lifted from poverty. Rhetoric alone cannot achieve such a massive and effective decades-long program. Rather, it is China’s large-scale organizational capabilities and institutional strength that enabled this historical achievement which has earned China respect around the world.

Exhibit 4: China’sPoverty Reduction in Rural Areas, 1978-2020

*Note: Defined as annual income below RMB 2,300 per capita in a household (Set by the National Bureau of Statistics of PRC in 2010)

Source: Xinhua News Agency, Gao Feng analysis

Such a large-scale organizational capability is often called a “whole-of-nation approach.” This means that when the Chinese government aims to achieve something of scale and significance, it can and will mobilize large-scale, nationwide resources and capabilities to get the job done. The poverty alleviation initiative is just one of many examples. Other major initiatives, such as the South-to-North Water Diversion Project, the anti-desertification effort, and the goal of carbon neutrality by 2060, also require the sustained mobilization of large-scale resources.

In the podcast China Corner Office produced by The China Project, Apple University Professor Doug Guthrie stated, “Apple has a significant market in China, as does Tesla and other companies. But what makes these companies so powerful is their management of the supply chain.” [3] However, as Doug pointed out, the capability of supply chain management relies on the advantageous features of China and its government (both central and local) and SOEs. First, China has access to a massive migrant labor force of 350 million workers that can rapidly scale up or down through the government-controlled labor dispatch system. Second, extensive integrated transportation infrastructure efficiently connects raw material suppliers, component manufacturers, assembly factories, and logistics networks, enabling responsive and nimble manufacturing ecosystems. Finally, China has strategically created industry clusters in certain cities and regions, such as the automotive manufacturing cluster in Guangzhou, which promote specialization, knowledge sharing, and tight supplier integration.

The combination of a flexible labor force, integrated infrastructure, and industry clustering provides China with a unique manufacturing process that underpins the success of many foreign firms operating there, including Apple.

A large number of suppliers, including those from China and other countries and regions, rely on the supply chain ecosystem and infrastructure that have been developed over time. The Chinese government and SOEs played a significant role in providing the necessary public goods. Additionally, the local governments were particularly instrumental in working with the suppliers and manufacturers to mobilize labor to work in these ecosystems. The efficient and dynamic management and coordination of this supply chain ecosystem and infrastructure enables the highly efficient nature of Apple’s supply chain.

In simple terms, China also adopts a “whole-of-nation approach” to support Apple’s supply chain development. As it builds out its supply chain in China, Apple is looking not only for low labor costs but also other benefits that are generated from the coordination and organization that the Chinese government, particularly local governments, can drive and deliver. In addition, the numerous suppliers, primarily Chinese, involved in these complex supplier ecosystems would naturally find ways to synchronize with the orchestration by Apple and the leading manufacturers and local governments.

Professor Guthrie also emphasized that “no intellectual property theft” occurred at Apple in China: “In today’s era…the real IP is around manufacturing processes… Apple will never set up a factory in China. What they did was they took their employees, who are brilliant people in operation supply chain management, and they embedded them in the factories of China’s suppliers. They teach, and everybody learns together. And so, it’s hard for me to think about this as some commentators think about this as stealing IP – I don’t think it’s stealing IP. These are collaborative relationships in which people learn together.” [3]

Professor Guthrie believed Apple and its Chinese suppliers developed the necessary intellectual property in a collaborative manner. Guided by a spirit of collective cooperation, suppliers, regardless of their origin, can consistently assist Apple’s highly efficient supply chain with innovations facilitated through the provision of public goods by the Chinese government and SOEs. This is made possible through meticulous and extensive coordination at all times.

A COMPOSITE PUBLIC-PRIVATE PARTNERSHIP

China’s economy is neither a market economy nor a planned economy but, rather, it is a combination of both. SOEs, POEs (both local and foreign), local governments and central government, all play critical roles in China’s unique economy. For Chinese companies, particularly the POEs, the government does not allocate planned resources and performance targets. Instead, enterprises drive their own business based on the central government’s policies, entrepreneurship, equity reform, market competition and innovation, often with support from their local governments. The diverse stakeholders in China’s mixed economic model leverage their respective strengths while aligning with national priorities through a collaborative approach.

The Chinese local governments play a crucial role in driving public-private partnerships. Many local governments are well-positioned to support businesses today as they have come a long way economically over the last several decades. Cities such as Shenzhen, Guangzhou, Beijing, Shanghai, Hangzhou, Suzhou, Wuxi, Nanjing, Tianjin, and Chongqing, among many others, are all well-known for supporting businesses. Among these, Hefei City in Anhui Province stands out as a notable example.

Hefei’s Experience

Situated strategically between the Yangtze and Huai Rivers, Hefei, the capital of Anhui province in Eastern China, has long played a pivotal role in regional administration, economy, and military affairs throughout history. With its advantageous geography, Hefei emerged as a critical hub for trade and transport. Today, the city is recognized as a thriving technology and economic center in China’s central and eastern regions.

Often called the “Hefei Model,” the city’s developmental approach leverages state-owned enterprises and academic institutions to establish industry-focused investment funds. Through direct investments and active participation in various funds, the government drives the infusion of private capital to foster business expansion. This model, predicated on judiciously directing investments into priority sectors, has proven effective in driving Hefei’s economic development and has benefited many businesses along the way.

Exhibit 5: Geographic location of Hefei, BOE, Lenovo and Compal Future Center (LCFC), and NIO Parks in Hefei

Source: Internet, Gao Feng analysis

A key factor in Hefei’s success is how the region work’s with business. Despite government shareholding, companies maintain a degree of autonomy and managerial control. This allows the companies to run their business in their own way but, at the same time, they can also leverage support that the government provides. Through this approach, Hefei has excelled in strategic sectors, including new-generation display devices, integrated circuits, artificial intelligence, and new energy vehicles.

Furthermore, Hefei embraces the mindset of venture capital and investment banks. Their investment funds would recruit industry experts and seasoned advisors for meticulous evaluation of opportunities. Investments are rigorously assessed for technology, supply chains and market potential. The ability to generate ecosystem synergies is also critical. Ongoing support provided by various governmental departments ensures these synergies can be materialized. As a result, Hefei attracts both established players and emerging innovators and, along the way, they form a robust ecosystem.

To ensure a proper focus and capability boundaries for selected sectors, Hefei pioneered the “Chain Chief” notion, designating senior government officials who are responsible for optimizing industrial chain development plans and policies. This initiative includes cultivating key companies, facilitating pivotal projects, and establishing service platforms and mechanisms for regular services. Coordinating resources across industrial chains through these “Chain Chief” positions supports accountability for value chain integrity and progression.

Moreover, Hefei propagates a business-friendly environment underscored by innovation and service. Augmented by robust industry support and technological incentives, this milieu has magnetized numerous companies. Notable illustrations include BOE, a leading Chinese semiconductor and display device manufacturer; Lenovo, a global information and computer technology (ICT) player, and; NIO, a well-known Chinese electric vehicle brand.

The first case is BOE. In 2008, BOE, a leading Chinese semiconductor and display device manufacturer, planned a landmark US$2.5 billion investment to construct a 6th generation Liquid-crystal display (LCD) production line in Hefei. At the time, Hefei’s entire fiscal revenue was only around US$2.3 billion [4]. Despite substantial economic and political risks, Hefei decided to support this ambitious project.

Per their agreement, Hefei committed US$900 million in direct investment along with US$1.2 billion in conditional loan guarantees, contingent upon attracting co-investors. This public-private collaboration aimed to catalyze industrial upgrading. BOE has since invested over US$15 billion in Hefei, creating 20,000 jobs and US$6 billion in annual revenue. BOE built an integrated, efficient R&D and manufacturing base by leveraging Hefei’s strategic location and talent pipeline. This has enhanced BOE’s overall competitiveness and innovative capacity, cementing Hefei as a global display production hub.

The second case is Lenovo, one of the world’s largest ICT giants. In 2011, Lenovo partnered to construct a Hefei laptop factory, Compal, increasing annual production capacity forty-fold to 40 million units in six years [5], and it is presently the world’s largest laptop plant.

Following the initiation of production, Lenovo contributed up to 40% of BOE’s display screen capacity in the initial years while sustaining BOE’s development by incorporating 5% of its laptops with BOE’s new-generation display screens. To cultivate an integrated value chain, Hefei attracted over 300 suppliers, including 20 public firms, thereby incubating an innovative ICT cluster. The government provides incentives, such as tax relief, to facilitate Lenovo’s continuous expansion. Furthermore, Hefei’s partnership with Lenovo exemplifies a sophisticated orchestration of synergies across companies and sectors. Through proactive supplier recruitment, Hefei has nurtured an integrated ICT ecosystem. Continued support, including incentives and talent programs, further fortifies Lenovo’s position as an anchor tenant, underscoring Hefei’s adept capacity to incubate industrial champions and clusters.

The third example is NIO, a Chinese electric vehicle (EV) brand, one of China’s “New Force in EVs.” In 2016, NIO partnered with Jianghuai Automobile (JAC Motors) to utilize JAC’s Hefei production facilities, establishing an initial manufacturing base. In 2020, recognizing NIO’s economic potential, Hefei provided over US$1 billion in strategic investment to make NIO’s China headquarters and EV cluster in Hefei [6]. This collaboration had a real economic and social impact, further catalyzing other industry investments for NIO and Hefei. It supports the development of NIO and a smart EV industry cluster on the ground. Hefei’s investment and policy incentives turbo-charged NIO’s growth, transforming it from a nascent entity on the brink of bankruptcy into a prominent player in China’s electric vehicle industry. Examples like this demonstrate Hefei’s capacity to nurture emerging champions even amid periods of uncertainty. The ensuing cluster development and synergy exemplify the potential of the “Hefei Model”.

These three instances underscore Hefei’s adeptness at orchestrating synergies across sectors. Lenovo’s expansion spurred demand for BOE’s displays, thereby catalyzing the broader electronics cluster. With Lenovo and Compal Future Center (LCFC) contributing 10% of its GDP, Hefei could incubate emerging champions like NIO, revealing a significant capacity to leverage synergies.

Consequently, Hefei has cultivated advanced integrated circuits, new-generation displays, new energy vehicles, safety and emergency, smart devices, life science and health, and artificial intelligence sectors. Their nimble marshaling of resources has earned Hefei recognition as a highly-skilled quasi-venture investor.

BOE, Lenovo and NIO showcase Hefei’s sophistication in seizing opportunities to attract and build strategic industries. Hefei adeptly evolved sector clusters into fully-fledged industrial bases by attracting anchor companies and upgrading key industrial chains.

Additionally, effective administrative services and favorable policies are essential to Hefei’s business environment. This helps companies overcome capital, land and talent barriers and enables accelerated growth. Encouraged by the success of BOE,  Lenovo, and NIO, Hefei upholds an “industrial value chain-oriented” investment mindset for guiding the development of its portfolio of investments. Furthermore, driven by a philosophy of investing and building up industrial value chains, Hefei sets up market-oriented funds to invest across supply networks, further catalyzing its development.

For example, leveraging extensive high-tech expertise, Hefei incubated ChangXin Memory Technologies (CXMT), an advanced semiconductor firm. Established in 2017 by GigaDevice and Hefei’s state-owned capital, CXMT announced mass production of DDR4 memory chips in 2019. In 2020, they raised RMB 15.6 billion [6] from strategic investors, including the National Integrated Circuit Industry Fund, making them a competitive leader in the domestic semiconductor and wafer manufacturing sectors, competing against the monopolies of international giants.

Hefei has achieved win-win scenarios with social and economic benefits through its investments along various industry chains, cross-industry-chain synergies, and the associated technological innovation and application of these areas.

The scope of the local government’s support is not limited to Chinese companies only. The Hefei municipal government also prioritized the attraction of leading global players for craving its key industrial chains. By attracting a substantial number of foreign companies, such as Volkswagen and Corning Glass, Hefei has effectively enhanced the international competitiveness of its industrial clusters. This showcases Hefei’s adept capacity to nurture national as well as international champions in critical technology arenas.

Leveraging its robust New Energy Vehicle (NEV) industry ecosystem and efficient governance, Hefei was able to attract Volkswagen, resulting in an investment of US$1.1 billion to build the company’s largest China R&D center in Hefei [7]. Moreover, Volkswagen has planned an additional investment of US$3.4 billion in Hefei’s NEV production and R&D. By choosing the NEV sector as one of its priorities, Hefei identified potential company targets, proactively reached out to them and aligned plans of investment on the ground. The access of its first investment would lead to others and would soon fill out the target sector’s industry chain and industry clusters.

Hefei demonstrates how a local government can effectively support businesses and help them to succeed, particularly those in the target strategic sectors. In addition to the anchor companies, clusters of suppliers can also help create stickiness of manufacturing in the locality.

Local Government’s Industrial Guidance Funds

The key role that local governments played, in particular, channeled through the government’s Industrial Guidance Fund, is vital for many businesses who moved their operations towards localization, which is also core to the “Hefei Model”.

The Venture Capital Guidance Fund (VCGF) is a type of Industrial Guidance Fund representing government-backed venture capital investors who typically strategically target specific industries, stages of development, and geographic regions. These entities, propelled by limited public funds, aim to attract private capital to bridge the financing needs of early-stage technology firms. By the end of 2022, Chinese governments had established over 1,500 VCGFs [8], with a total size of US$400 billion.

The significance of industrial guidance funds to local industries can be prominently exemplified by the VCGF of Shanghai, orchestrated by Shanghai Science and Technology Venture Capital. This fund strategically aligns with burgeoning sectors like new energy vehicles, biotechnology, and next-generation information technology. It boasts of investments in noteworthy enterprises such as Cmsemicon, a pioneer in mixed-signal chip design; Endovastec, a frontrunner in vascular interventional devices, and; Qihoo 360, a Chinese cybersecurity firm celebrated for its antivirus solutions.

In a similar vein, Guangzhou’s industrial guidance fund, with a capital of US$7 billion, champions high-tech arenas, including semiconductors and integrated circuits. This fund has been instrumental in fostering growth in companies like DarkMatter AI, creators of cognitive AI tools for education and health; GAC AION, a prominent EV subsidiary of Guangzhou Automobile Group (GAC), and; GRGBanking, a leading solution provider for the intelligent finance industry.

Shenzhen’s industrial guidance funds, oriented toward angel investments, emerged as the preeminent fund of its kind, directing its focus toward strategic sectors like semiconductors, new materials, and biopharmaceuticals. Its enviable achievements encompass the incubation of over 200 enterprises, including stalwarts like Contemporary Amperex Technology Co. Limited (CATL) and Mindray, a global giant in medical equipment headquartered in Shenzhen.

In parallel, the industrial guidance fund of Suzhou has significantly propelled the growth trajectories of leading players like Bloomage Biotech, renowned for its specialization in aesthetic biotechnological solutions; Novosense Microelectronics, a premier producer of advanced semiconductors and integrated circuits, and; Gstarsoft, an expert in Computer-Aided Design (CAD) software development.

Industrial guidance funds exemplify how targeted government venture capital can effectively catalyze development in emerging strategic industries. By attracting private capital and addressing financing gaps, industrial guidance funds accelerate technology commercialization and cluster growth, fostering China’s industrial growth.

Unsuccessful Cases

While the general experience of local government support for businesses has been positive, instances of unsuccessful cases have also emerged.

Suntech, a prominent solar firm backed by the Wuxi government, was an illustrative case. Established in 2001 through a government partnership, Suntech experienced rapid growth, culminating in an IPO on the New York Stock Exchange (NYSE) in 2005. That was an impressive milestone and testimony to Suntech’s technological prowess, robust supply chain, and support from the government. However, a mere eight years later, this erstwhile high-performer found itself undergoing bankruptcy restructuring [9].

Upon a retrospective examination, the demise of Suntech can be attributed to two pivotal factors. First, inadequate management practices resulted in poor investment decisions. Second, the company’s liquidity risks were exacerbated by an expansion of overcapacity funded by the government. The downfall of Suntech underscores the potential pitfalls of relying too much on governmental financial guidance and support, which may not only fail to foster sustainable development but can also inadvertently encourage a disregard for thorough examinations, leading to flawed decision-making.

Another example is Jiangxi LDK Solar. In 2007, LDK Solar had the largest IPO on the NYSE among all Chinese companies at the time. However, in its ambition to become the global leader in photovoltaic technology [10], LDK suffered a precipitous decline after the financial crisis. With a staggering debt-to-equity ratio of 102.7%, well beyond the 40% maximum allowed typically for Chinese photovoltaic companies as per prevailing policies, LDK began to run into problems. Its predicament continued despite the injection of RMB 3 billion in bailout funds from the Municipal Government of Xinyu City in Jiangxi province as well as the commitment of additional local state-owned capital.

An even more dramatic case unfolded in Wuhan’s investment in Hongxin Semiconductor in 2017. Despite receiving considerable funding amounting to RMB 128 billion and seemingly making strategic moves such as hiring experienced executives and acquiring a lithographic machine from ASML, a leading Dutch supplier for the semiconductor industry, Hongxin mortgaged the idle lithographic machine just two years later. Per a Tencent report [11], an investigation found executives had partnered with Wuhan officials to establish a shell company called Beijing Light Blueprint, which then created Hongxin. Hongxin had borrowed money from local banks in the name of Torch Construction Group, their primary contractor, and had been granting new loans to pay off previous debts. Through Torch Construction Group, they offloaded debts and risks onto banks, subcontractors, and suppliers while accruing substantial profits under the camouflage of being a semiconductor enterprise benefiting from government support. As this fraud was exposed, the Wuhan government took over the company and sought opportunities to sell it off.

These cases offer valuable lessons, underscoring the need for diligent oversight of the government’s industrial guidance funds and the implementation of robust accountability mechanisms to prevent the misuse of funds or overzealous strategies and mismanagement. However, the nature of “experimentation, learning and adaptation” implies that imperfections and failures will occasionally happen, but it also means that the mechanism allows for self-correction and has so far been proven quite effective.

LEARNING FROM THE PAST AND LOOKING TO THE FUTURE

Leveraging its large-scale organizational capabilities, China continues to refine its development model through experimentation, learning and adaptation while, at the same time, embracing key concepts such as “the great rejuvenation of the Chinese nation,” “building a community with a shared future for mankind”, and “Chinese modernization”. This development model and its concepts will continue to drive China forward, enabling it to play an increasingly more critical role globally.

These concepts were developed in the context of China’s history,  culture, and civilization.

Cultural and Civilizational Origins of the Development Model

China has a long and illustrious history, culture, and civilization. It has absorbed philosophies ranging from locally-born “Hundred Schools of Thought” during the Spring and Autumn and Warring States Period (around 770 – 221 BC) to the adoption of Buddhism from India since the Han Dynasty (around 206 BC–220 AD). While Confucianism and Legalism have been China’s governance for millennia, different thoughts, such as Daoism and Buddhism, have also significantly impacted Chinese thought. Moreover, other schools of thought, such as the Strategists, Militarists, Mohism, Yin-Yang, Logicians and others, have left their mark on Chinese philosophy and culture as evidenced by the common usage of many of their concepts in Chinese idioms which are still practiced today.

During the Han Dynasty, the imperial court decided to take on Confucianism as the only guiding school of thought and abandoned all others. Despite that shift, many other schools of thought still continued to linger on. As a result, Chinese culture has always been characterized by diversity and inclusivity, even while Confucianism, as the major guiding philosophy, did profoundly influence Chinese culture. In modern times, the Chinese also embraced modern science and Marxism. Of course, Marxism itself was Sinicized to some degree to fit the Chinese context better. Further, since its reform and opening up, China has also embraced core market economy principles.

This process involved repeated cycles of experimentation, learning, and adaptation, forging a development path toward “Chinese modernization” that combines tradition and modernity. President Xi Jinping underscores, “learning from the past, looking to the future,” which means that as it develops and evolves its path forward, China also looks to its past and leverages its vast reservoir of experiences, knowledge and synthesis for inspiration in the development of its future.

In the early 1990s, Chinese leaders began to talk about the concept of a “socialist market economy”, which may have appeared contradictory to many people. However, as Bob Ching, the founder of Boston Consulting Group’s China practice, noted, Chinese leaders recognized that this seemingly conflicting concept was internally coherent. Decades later, China’s extraordinary economic development

has demonstrated that this once-seemingly contradictory concept could not only work and but could work exceptionally well. In other words, Bob was right.

The notion of “veering between two apparently opposite forces” is crucial to Chinese culture. In Daoism, Buddhism, and the Yin-Yang school of thought, everything in the world is made up of two opposing factors, which may appear to be opposite to each other, but work as one.

As stated by Philip P. Pan in his article, “The Land that Failed to Fail” in The New York Times in 2018, “China has veered between these competing impulses ever since, between opening up and clamping down, between experimenting with change and resisting it, always pulling back before going too far in either direction for fear of running aground.” [12] Although Pan did not say why China was able to do this, he was perhaps the first person from the West to explain why China has shown such resilience in its development. Personally, I agree with Pan’s perspective that China has been “veering between two competing sides” and then will typically “pull back before going too far in either direction.”

Exhibit 6: The Cover of The New York Times article, The Land that Failed to Fail, by Philip P. Pan

Source: The New York Times

In fact, the concept that “two opposing forces can co-exist” is not limited to China but is also prevalent in other civilizations. In business, I have found striking analogies in the realm of corporate strategy, organization, and leadership.

Contrary to hitherto static theories on business strategies, the 1998 book “Competing on the Edge”, co-authored by Kathleen Eisenhardt, a professor at the Stanford Graduate School of Business, and Shona Brown, her Ph.D. student at that time, point out that the context of business strategy is the environment in which the company operates. That context, by nature, evolves, requiring businesses to continuously adapt and adjust their strategy to stay relevant.

Exhibit 7: Core Ideasof Competing on the Edge 

Source: Harvard Business School Press, Internet, Gao Feng analysis

As the book’s subtitle, “Strategy as Structured Chaos” suggests, the competitive landscape and business environment in which a company operates will inevitably veer between “structure” and “chaos”. It is neither entirely ordered nor entirely chaotic (disorderly), and the boundary between the two can constantly shift over time and space. In a highly complex and rapidly changing business environment, a corporate strategist should understand the implications of the two seemingly opposing forces and then make judgments about what necessary actions need to be taken — in a timely manner — to adjust and balance. Eisenhardt and Brown suggested that finding a suitable balance between control and autonomy, centralization and decentralization, as well as stability and change, is crucial. Any management approach that only considers one side of the picture is often vulnerable amid rapid changes in the business world. According to Eisenhardt and Brown, formulating an effective corporate strategy in an ever-changing environment requires striking a balance between control and chaos — on a continued and dynamic basis.

Jon R. Katzenbach, my former colleague at Booz & Company, is an expert specializing in organizations. According to him, there is often a coexistence of “formal organizations” and “informal organizations” within an organization, and it is crucial to maintain a balance between the two. They coexist in a company’s operating model. A formal organization is the management structure that develops as a company grows, and it is the combination of rational elements such as rules, hierarchy, and performance metrics. In this kind of organization, most executives are trained with “hard courses” in finance, technology, and operation, and they are equipped with the skills to use tangible tools like organizational charts, process charts, and balanced scorecards to support their work.

On the other hand, the informal organization comprises emotional elements that hide beyond the boundaries of the formal, including values, emotions, behaviors, anecdotes, cultural norms, and peer relationships. This collection of “soft power” can have a subtle yet profound impact on every business. Even the most rational manager must admit that the informal organization, particularly during the journey of transformation, can lead to significant impacts, such as the rise of unforeseen grassroots leaders and the quick self-revamping and iteration of business units. However, the informal organization can also have adverse impacts, such as hidden dissenters, anxiety, and fear that can hinder progress.

The formal organization represents the organization’s consciousness, while the informal organization represents its subconsciousness. A skilled leader would know how to maintain and improve the formal organization while actively mobilizing the informal organization so that both can be developed in tandem. For any organization, the capability to lead outside the lines by balancing “soft power” and “hard power” to achieve top-notch performance is often the most critical leadership skill.

The concept of embracing opposing forces within an organization resonated with Huawei’s Ren Zhengfei. A feature from the May 2015 issue of Sino-Foreign Management reported that when Huawei topped the big league of global telecom equipment players in 2014, this is when its transformation journey also commenced. Corporate success resembles balancing on a tightrope, emerging not from established patterns but by navigating change and chaos through experience and periodic setbacks. As Ren stated, the optimal path materializes through a compromise between “shades of gray” – reconciling and tolerating complex, contradictory poles. This temporary harmony enables progress.

Such “shades of gray” solutions capture the essence of “competing the thought on the edge” – integrating yin-yang style opposing forces. It suggests that growth arises from the interaction between countervailing tensions. Huawei’s ascent showcases how synthesizing multiplicity and encouraging diversity propels organizations forward. At the edge of chaos lies order; at the edge of discord lies equilibrium. By mastering the art of paradox, visionary leaders transform struggle into strength.

In his 2019 book, “The Opposable Mind” [13], Roger L. Martin, former Dean of the Rotman School of Management at the University of Toronto, states that an excellent leader must have “the ability to hold two opposing ideas in mind at the same time and still retain the ability to function,” and “instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each.”

Martin argues in his book for the significance of imaginative leaders with minds that embrace opposition. Leaders must recognize that although the existing model may have enough information, it still needs improvement. Leaders with flexible minds frequently seek multiple hypotheses when making decisions and tolerate and encourage opposing ideas. When faced with opposing ideas, they do not simply choose one over the other but, instead, they develop an innovative new solution that integrates and goes beyond the existing ideas. This is also one of the development models that China’s leaders have been practicing.

Let us bring our attention from the West back to China.

China’s large-scale organizational capabilities have their origins in the Confucian tradition. The Chinese literati class would follow a philosophy of “Self-cultivation, family management, state governance, and bringing peace to all under heaven (修身,齐家,治国,平天下).”The idea of serving the world and the people was gradually extended from the individual to the wider community, demonstrating that Chinese literati not only considered themselves and their families but also the country and the world as a whole. This way of thinking embraced both the individual and the collective. The Chinese call this the “Literati Spirit (士大夫精神).”

Indeed, many historians have criticized Confucianism. According to them, Confucianism hindered the development of modern science and technology in China, leading to China falling behind Europe in the 18th and 19th centuries. Kenneth Pomeranz also discusses this phenomenon in his book, “The Great Divergence”. Nevertheless, Chinese intellectuals persisted in their efforts to revitalize China with their distinctive “Literati Spirit”. Their primary reference points were key aspects of Western thought and history, specifically the Renaissance, the Enlightenment Period, and the First Industrial Revolution.

Today, we can still observe that the Literati Spirit still exists in many Chinese people, but it has taken on a new form. This spirit is manifested not only in government officials but also in entrepreneurs. The book “Class of 1992: The Business Principles and Aspirations of the ‘New Literati’ Entrepreneurs,” by Mr. Chen Hai in 2012, revisits the emergence and development of the “Class of 1992” of entrepreneurs, documenting their lives before and after 1992.

Exhibit 8: Cover of The Class of 1992: The Business Principles and Aspirations of the “New Literati” Entrepreneurs

Source: CITIC Press Group

The year 1992 marked a milestone in China’s economic reform. Following Deng Xiaoping’s visit to the South and the 14th Party Congress, the notion of a “socialist market economy” was introduced. After several decades of development, China has created an economic miracle that still surprises the world. This period also gave rise to a group of ambitious and self-driven entrepreneurs, many of whom are commonly known as the “Class of 1992.”

China’s traditional education has upheld the notion of “elites governing the country” and “those who excel in education should serve in government”. However, since 1992, a growing number of elite government officials, intellectuals, and other members have gradually departed from the system, hoping to explore new opportunities in the market.

They are the “New Literati” referred to in the book, who were previously part of the public sector but have now emerged as successful figures in the business world. Prior to reform and opening up in the PRC – and the new opportunities that reform and opening up brought to the Chinese elite – the elite basically had only one (primary) career choice, which was a career in the public sector. With the reform and opening up, the best Chinese had another choice: to become entrepreneurs. Many Chinese would see this phenomenon and would migrate from a “single track” system to a “dual track” system.

As noted by Mr. Chen Hai, when one examines the resilience and vitality of an economy, one needs to find out how entrepreneurs are split.

China’s large-scale organizational capabilities have been a crucial part of the country’s DNA since the formation of the PRC. This allows effective nationwide mobilization of resources, now augmented by modern management approaches and technology.

Traditional Chinese philosophy has also influenced President Xi Jinping, his vision of “Build a Community with a Shared Future for Mankind” draws its origins from ancient China, dating back over 2,000 years ago during the Zhou Dynasty (1046 BCE – 256 BCE) when the Chinese referred to their ideal world as “tianxia” (天下) or “all under heaven”. Professor Zhao Dingyang at the Chinese Academy of Social Sciences conducted extensive research on this concept. Tianxia implies a world system that makes the world a political entity, a coexistent order with the world as an integrated political unit. To understand tianxia is to take the whole world as the unit of thinking to analyze issues, thereby transcending the modern mindset of nation-states. Tianxia is a world system founded on the ontology of coexistence.

To fully understand tianxia, we must examine issues from a global perspective and transcend the limitations of a modern nation-state mindset. Though an ideal, it remains a pillar of Chinese civilization.

At the 20th National Congress of the Communist Party of China in 2022, President Xi Jinping announced that Chinese modernization would be a crucial development concept to promote the rejuvenation of the Chinese nation. This concept encompasses the modernization of “a huge population, common prosperity for all, material and cultural-ethical advancement, harmony between humanity and nature, as well as peaceful development.” Notably, many of the core concepts are propositions derived from Chinese history, culture, and civilization, both traditional and modern.

The notion of “adhering to harmony between humanity and nature” emphasizes a sense of responsibility to form an interconnected community of life for humankind and nature. Humanity must respect, adapt to, and protect the natural world. As a traditional agricultural society, the Chinese have long understood and appreciated the importance of coexisting harmoniously with nature. This profound philosophy of “unity between humanity and nature” was summarized by Wang Yangming in the Ming Dynasty (early 15th century), encapsulating the Chinese perspective on peaceful coexistence with nature. This concept is similar to the notion of “sustainability” in the Western world today.

Exhibit 9: Highlights of Chinese Modernization

Source: Ministry of Foreign Affairs of China, Gao Feng analysis

Despite China’s rich history, culture, and civilization, it is not reasonable to expect that the Chinese people have the solutions to all global challenges. Chinese society has gradually improved as it has experienced a diverse range of events, encompassing both successes and failures, unity and separation, and positive and negative developments.

In times of separation and division, when different powers competed for control, strategic thinking was crucial and required a comprehensive approach. Additionally, promoting an efficient governing structure across a vast territory during times of unity requires strong organizational capabilities and a well-designed governance system. Under such a situation, a mechanism for enabling capable individuals to serve society would be essential.

With its long history and vast territory, China has witnessed frequent military conflicts and power struggles that often led to power transfers between rulers. However, Chinese culture and civilization have always been intact; along the way, they have absorbed many new ideas. Its inclusiveness and diversity have become the key to its effectiveness.

Dynamism Continues

Like any system, China’s development model is subject to economic cycles. Since China’s reform began 40 years ago, its economy has sometimes experienced volatility due to external and internal factors. For instance, inflation hit 24.1% in the 1990s [14], and the 2008 global financial crisis triggered a RMB 4 trillion stimulus package. More recently, COVID-19 led to declines in consumer spending, real estate debt issues, and high unemployment.

Yet despite fluctuations, China has shown remarkable resilience – what New York Times’ Philip P. Pan described as a “Land That Failed to Fail”. Having worked in China for 30 years, I had first-hand experience with this vitality. BCG’s founding partner in China, Bob Ching, noted long ago that China’s “socialist market economy” was not a contradiction but a viable model. Although initially I did not quite understand what he meant, his point drove me to keep observing China’s progress. Over time, and with years of deep business experience, I began to understand what he meant.

No system is perfect, but the ability to self-correct against a set of principles, and a sound underlying structure, has helped China create a development model that can address myriad issues efficiently. This model has helped to generate fast growth, reducing economic and social volatility, and has created an overall and durable resilience.

Despite its overuse, the term “dynamism” more or less captures the essence of the Chinese way. The Chinese way is certainly not perfect but it has successfully driven China’s experiments, economic growth, and development over the last four decades. It is a unique capability that has arisen from the Chinese people’s collective will and strategic goals generated throughout history and complemented by China’s agile mechanisms in the global environment. And it’s worth noting that China did not start with a detailed blueprint. Still, China’s long and extensive history, culture and civilization have created a capacity for multiple streams of thought and a willingness to learn, adapt, and synthesize. The Chinese recognition that the world’s phenomena often consist of two apparently opposite forces, and being able to manage the interacting relationship properly, is often the key to finding a solution. This is what underlies China’s resilience and has been one of the keys to its success.

Epilogue

While writing this article, I was of course closely following the news about China’s current economic challenges including the property market issues and unemployment in the youth sector. Like any large economy, it’s quite natural that China should face such a wide range of problems. In fact, these issues should be expected given China’s size and complexity, and the very complicated and fluid geopolitical and economic situation that China now finds itself in.

There is no doubt that China will need to – and is well-prepared to – address these challenges. Some of them will be resolved rather easily with minor policy adjustments, while others may require deep and extensive changes and reforms. Needless to say, they will take some time.

What I describe in this article are the fundamental reasons how and why China works. Why has China proven time and time again to be so resilient? How has China overcome challenge upon challenge and remained strong, optimistic and open for business? Drawing upon my decades of experience in international business, I answer these complex questions.

Needless to say, there is doubt that China’s current economic challenges will provide yet another opportunity for China to demonstrate its great resilience. And, of course, new and unexpected challenges (and opportunities) will invariably pop up along the way. That’s just life.

My hope in writing this article is that I might provide insights and guidance to leaders of global businesses as they develop their corporate strategies with China playing an essential role. I believe that sharing my knowledge and experience regarding the underlying logic of how and why China works can, in some small way, contribute to the success of all businesses. This is good for China and good for the world.

References

  1. 10287.45 kilometers, Urban Rail Transportation Statistics and Analysis Report 2022, Sohu News (2023.04.01).https://www.sohu.com/a/661817139_121123909
  2. Recognition ceremony held for national poverty alleviation, Gov.cn (2021.02.05).https://www.gov.cn/xinwen/2021-02/25/content_5588866.htm#1
  3.   The China story behind Apple’s $3 trillion valuation with Doug Guthrie, The China Project. https://thechinaproject.com/2022/01/07/the-china-story-behind-apples-3-trillion-valuation-with-doug-guthrie/
  4. This industry has reached a value of hundreds of billions. What has Hefei done correctly? STCN (2023.02.21).http://www.stcn.com/article/detail/798940.html
  5. How does Lenovo’s premium laptop assembly factory help Hefei’s economy take off, 163.com (2022.07.27).https://m.163.com/dy/article/HD93LDDN0553AZLI.html
  6. The finalized RMB 7 billion strategic investment agreement: why NIO relocates its HQ to Hefei, 21st Century Business Herald (2020.04.30).http://www.chinatopbrands.net/s/1450-5731-17124.html
  7. VW Anhui aims to keep on investing in Hefei with a total planned investment of RMB 23.1 billion, EVinChina (2023.06.01).http://www.evinchina.com/newsshow-3405.html
  8. VCGF: evolution and case study, Zhihu (2023.04.25).https://zhuanlan.zhihu.com/p/624703525
  9. Lessons Learned on Government-Market Relationship, CNCnews (2016.08.02).http://theory.people.com.cn/n1/2016/0802/c401815-28604378.html
  10. The former PV giant’s chairman during the bankruptcy and restructuring period is behind bars, The Paper (2018.07.10). https://www.thepaper.cn/newsDetail_forward_2251702
  11. The dramatic story of Hongxin Semiconductor: a scam against government and banks by shareholders from a shell company, Tencent
  12. The Land That Failed to Fail by Philip P. Pan, The New York Times (nytimes.com) (2018.11.18). https://www.nytimes.com/interactive/2018/11/18/world/asia/china-rules.html
  13. The Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger L. Martin, Harvard Business Review Press (2009.7.13)
  14. Historical inflation and outlook, Yingda Securities (2021.05.11).https://pdf.dfcfw.com/pdf/H3_AP202105121491224021_1.pdf?1620815825000.pdf

CGTN | Generating Economic Recovery in the Post-pandemic Era

By Edward Tse

2022-05-23

A recent article authored by Dr. Tse was published by CGTN on May 23, 2022. He shared his view on how the global economy can recover in the post-pandemic era and the role that the World Economic Forum can play.

The prolonged pandemic has brought about a great deal of economic challenges. Global economic growth recovered strongly last year at 5.5 percent, especially compared to the significant drop of 3.3 percent in 2020 due to the outbreak of the pandemic. According to the World Bank, growth is expected to slow down to 4.1 percent in 2022 and 3.2 percent in 2023 due to less robust demand and fiscal and monetary support.

The pandemic has disrupted many global supply chains, impacted production, reduced travel and caused much anxiety among people across the world. The pandemic also brought about major changes in patterns of demand for products and services.

The Russia-Ukraine conflict has unfortunately added much to disruptions and uncertainties to the environment that had already been severely impacted by the pandemic. Among other issues, supply of a range of commodities such as wheat, oil and gas have been disrupted, driving up inflation in many countries. In addition, the war has also damaged the relationships between many countries in the world.

How can we generate, and accelerate, economic recovery in the post-pandemic era? It will be a major undertaking and will require a multi-pronged approach. The World Economic Forum (WEF), being an independent international organization engaging business, political, academic and other leaders of societies in all parts of the world, will play an important role spearheading the economic recovery process.

Before the pandemic outbreak and for about three decades, the world has been going through a process of globalization wherein a natural division of labor across different economies based on each other’s comparative advantage ensured high-level of productivity and efficiency across the world. According to the World Bank, the world’s GDP increased threefold between 1990 and 2015, from $22.74 trillion in 1990 to $75.12 trillion in 2015. While some countries may believe that they have been disadvantaged by globalization, the entire world had substantially benefited from it overall.

Not only did globalization improve economic conditions in many countries across the world, but positive developments also took place, e.g., technological progress, innovations and entrepreneurship. Unfortunately, during the last couple of years, the pandemic and geopolitical conflicts have cast a shadow over the future of globalization. Many people are now advocating de-globalization instead.

Despite the current headwinds, I believe the right principles for driving a speedy economic recovery in the post-pandemic era is still globalization (albeit perhaps in a slightly different form), multilateralism and growth in global trade.

With the emergence of a multipolar global economic landscape where countries like China, India and other fast-developing countries have become, or are becoming, significant hubs for the demand of products and services, trade flow patterns have greatly evolved over the last several decades. Today and going forward, many of these countries will become major markets for goods and services.

With the focused efforts of some developed countries to “reshore” or build new manufacturing facilities especially in high-tech sectors, new sources of supply will also emerge, thus changing the global supply patterns. Nonetheless the fundamentals of economics and business that governed the first era of globalization will continue to apply to the new era. The main consideration will continue to be based on some basic business logic, i.e., who can provide the best combination of cost, quality, timeliness and reliability in supplies of products and services to other countries. Fundamentally, the economic scale and scope, as well as the coordination of various activities across evolving supply chains will continue to be critical factors in order to determine where supply chains are located and how they are implemented. The manner in which these factors will be optimized will also be driven by technological innovations along the way.

The world entered the Fourth Industrial Revolution (4IR) a few years ago. Driven largely by the convergence of digital, biological, and physical innovations, artificial intelligence (AI), robotics, Internet of Things (IoT), 3D printing, genetic engineering, quantum computing and other technologies, this revolution is taking place rapidly. Countries like China, the U.S., India and also certain European countries are all playing key roles in its development and applications.

The 4IR is more than a simple technology-driven change. This is an opportunity to help everyone, including leaders, policymakers and people from all income groups and countries, to harness convergent technologies to create an inclusive, people-centric future. Therefore, the 4IR has the potential to raise global income levels and facilitate economic recovery in the post-pandemic era.

In fact, before the current sentiment of anti-globalization and unilateralism surfaced, people around the world have long been expecting a ubiquitously inter-connected world where all can communicate across borders through a “network that means good for humanity.” While that vision may have been somewhat disrupted by the current headwinds, people’s fundamental needs have not changed. People still aspire for such ideals.

Therefore, it behooves political and business leaders of the world to come together to provide solutions that work for the lowest common denominator of humanity. Clearly there are issues that transcend national orders and all countries need to address them holistically. Climate change, pandemic control, AI ethics, data governance are some of the top priority issues.

The WEF with its status and leadership is in a natural position to take the lead in driving this framework and methodology forward. This will be an all-encompassing initiative and won’t be easy but that’s what the world needs. Doing it right and promptly means doing good for humanity.

CGTN | Boao Forum 2022

Boao Forum 2022: Bringing People Together For a Shared Future

Dr. Edward Tse, Gao Feng Advisory’s CEO, was interviewed by CGTN’s Zhao Jingzhu at eve of the Boao Forum 2022.

Editor’s note: Themed “The World in COVID-19 & Beyond: Working Together for Global Development and Shared Future,” the Boao Forum for Asia 2022 Annual Conference begins on April 20 in Boao, a coastal town in China’s southernmost Hainan Province. How will it promote post-pandemic development and collaborative development? What opportunities will it bring to the companies and countries in the Asia-Pacific region and beyond? 

CGTN: According to a report published by the Boao Forum for Asia (BFA), vaccines are unfairly distributed among countries. How do you view the BFA’s call for global coordination to close the immunity gap between developed and developing countries?

Edward Tse: So today a big issue that we’re facing is actually the inequality of the degree of vaccination across different countries. And I think, on a global basis, we need to have a coordinated effort – especially from those countries have gone through the vaccination stages already – to try to help those countries who are not really up to speed with vaccinations yet. So I think the BFA this time is a very good forum for different countries to talk about how do we create this kind of coordinated effort so that more countries can benefit from vaccines that were developed by the more developed countries in the world.

So far, different countries have undertaken different approaches to try to contain the pandemic. I say today the world is still very much in the middle of the pandemic. No country really has fully recovered from the epidemic yet. Therefore, trying to contain and to arrest the pandemic as soon as possible is a very urgent and important imperative for all of us on this earth.

CGTN: How do you view multilateralism and international cooperation under the challenge of the COVID-19 pandemic and economic recession?

Tse: Certainly the pandemic is hitting every country in the world. The virus doesn’t really know national borders. If we put arresting, or the containment, of the pandemic as a priority, it would require the collaboration across all the countries in the world. And this requires multilateralism, it requires countries coming together and view containing or fighting the pandemic as the most important purpose. And then countries need to find a way to work together. So, multilateralism and international collaboration are the key to fight the pandemic in my view.

There are countries able to develop vaccines and able to manufacture vaccines and so on. Many other countries are not able to do so, and therefore the countries who are able to manufacture and develop vaccines ought to find a way to work together (so) that they can supply the vaccines to those countries who really need them and really help them with the whole process of taking the vaccine. And in order to do that, there’s a lot of barriers that countries or companies involved would need to overcome.

For example, number one is tariffs… to what extent tariffs should be maintained when vaccines go from one country to another country. Second is that right now – especially with the new types of vaccines because they were relatively new inventions – therefore there’s a pretty high level of intellectual property rights being assigned to these vaccines. To a lot of other countries who are in a much worse economic situation, it is not possible for them to really mass produce these kinds of vaccines if the IP price is significant.

So perhaps there’s also a way for the countries to work together to try to figure out how can they deal with the intellectual property issues and so on. And of course, there’s also supply chain issues. Even if the countries are willing to supply vaccines from their country to other countries, then how do you actually transport supply and also get the vaccines ready for the receiving site. Those all require coordination across different countries.

So I see the international collaboration and multilateralism, as I mentioned, to the key in really trying to fight against this pandemic and to overcome what we call the um “vaccination divide” across different countries.

CGTN: What kind of opportunities do you think the BFA 2022 will bring to the companies and countries in the Asia-Pacific region and beyond?

Tse: I think the theme for BFA this time is to read each other and to enhance the collaboration of countries as well as companies across the board to try to fight the pandemic as quickly as possible. So, from that end, there’s a lot that we can work together. I think one of the biggest challenges that we’re now facing is the general economic conditions that’s being affected by the pandemic for over two years.

For this time for the BFA, representatives from different countries are gonna be together and perhaps there’s also quite a number of executives of companies. When they come together, they can talk about mutually how they can help each other to try to address some of the issues that they see; for example, on supply chain, in how the post-pandemic economy would look like, and how companies can work together to try to benefit each other in a new world order after the pandemic. The BFA will play a pivotal role for countries as well as companies who will come together during this occasion.

The world is now facing with a lot of uncertainty, a lot of volatility, partly because of the pandemic, partly because of the geopolitical conditions and perhaps in the extreme case with the war in Europe. A lot of governments, a lot of companies are in a very uncertain stage. A forum like BFA is a great opportunity for a country’s delegates and company delegates to come together to really talk it through, despite there may be differences in opinions and perspective on different things, there’s also an opportunity for people to come together and talk about issues that are all relevant, and also people can share the similar point of view. This kind of occasion is really important to try to break down some of the biases or the misinformation that has been generated so far. I hope the BFA would do a good job and try to help people, to bring the people together so that we can create and share a similar vision of a shared future.

金融30人 | 科技如何加速粤港澳大湾区的互联互通

文 | 谢祖墀

本文是高风咨询CEO谢祖墀博士出席“第五届中国国际金融30人论坛暨深港金融合作与发展论坛”上的主旨发言整理。此文于2021年11月18日发表在香港《灼见名家》网站。

我的工作是做企业战略咨询的,我在这个行业已经做了超过30年的时间,一直专注在中国地区,包括在香港跟很多企业合作。在这个过程里面看到有很大的改变,有很多的原因,但是科技的发展应该是驱动了很多企业的发展,包括了地区发展很大的驱动力,所以今天我用大概10分钟的时间,跟各位分享一下我们在这方面的一些观察。

现在已经进入一个科技赋能的时代,这个时代跟十几年前互联网为主的科技发展阶段在本质上有很大的不一样。当然移动互联网创造创造了很多独角兽,和对中国很有影响的企业。但是这个游戏差不多快要结束了,新的游戏正在开始,这个新的游戏主要是由几个大的科技创新组成,特别是AI、5G、区块链,我们在和企业合作的过程中发现,这些科技能带来很多本质不一样的创新,对大湾区,特别是深圳、香港来说有什么含义呢?我们认为有几方面值得关注。

其实大湾区这个区域比较特别,这里包括三个不同的管辖区,这三个管辖区里面有着物理的边界,这样对大湾区之间的互联互通产生了很多障碍,以及有很大程度上影响了过去整个大湾区的发展,在整体的融合方面形成了不少的障碍。这些障碍在其它很多的湾区,包括旧金山湾区、东京湾区是不存在的,所以这个问题究竟怎么解决,我认为科技这在里面会扮演重要角色。

在我们跟客户合作的过程中,我们发现在不同的领域都已经因为新科技的发展形成了一些新的发展趋势。尤其体现在几个比较活跃的领域例如自动驾驶、智能制造、大健康、金融科技。因为科技的发展,每一个领域都正在经历一轮转折,在良好发展的过程中也存在一些挑战和问题。

举例来说,在自动驾驶出租车方面,大湾区内的广州、深圳的发展在全国以及全球都是走在前沿的,这是一个很好的基础。我个人认为对于整个大湾区的融合,包括对香港来讲,商用车比乘用车的发展机会更多。因为在物流方面,无论是货物运输,还是建立智能的物流基地,大湾区现在在科技方面是存在条件的。

在智能制造方面,深圳、东莞、佛山、广州都做得不错,这方面肯定比香港做得好一点。现在一个新的发展机会,就是透过新的科技,透过工业互联网的发展,整个智能制造的做法已经会形成一些根本的改变,跟以前的传统制造很不一样的,主要是在智能方面,在分布式的制造方面,现在有可能做得到。这是什么含义呢?香港特区政府一直在讲,我们要再工业化,但是究竟是什么再工业化,我想香港很多人都搞不清楚,因为在香港很多人的概念里面,可能他在想工业化就是以前香港的工业,后来这些工业转移到内地,香港的工业就空心化了,很多人以为再工业化就是把以前的那些工业制造在香港再重新建立,其实不是这样的。在新的科技的引导下,制造环节将会有新的业态出现,它会有更清楚的分工,在不同的地方可能有不同的分工,香港跟深圳,以及大湾区其城市究竟怎么分工,这是值得大家研究的问题,我们也认为这是一个很有潜力的发展趋势。

大健康这个领域大家都很清楚,现在经常在讨论这个问题,在以前大湾区相互融合的问题,香港人愿不愿意到大湾区生活、工作,其实健康问题是很困扰香港人的。随着新的科技,特别是5G、AI的发展,还有微型机器人科技的发展,现在以远程互联网为基础的医疗方法已经得到了很快速的发展,我们可以预测到在很快的未来,远程的诊断、远程医疗都有可能,甚至于应该说很快就会出现,对于整个大湾区的人员流动将会是很大的帮助。

金融科技方面,大家对区块链、数字人民币在政府大湾区的使用,包括香港跨境使用,大家对这个问题非常感兴趣,而且他们愿意继续去研究。

刚才就是我讲的几个简单的行业,其实还有一些行业,但是今天因为时间关系,不可能每个行业都讲。我们认为智慧城市的概念不单只是一个智慧城市,可能最后会变成一个智慧的区域。智慧的区域应该包括香港、澳门,不单只是广东省的这几个城市,这个去年互联互通,需要科技的发展。在国内的城市,在这方面发展的比香港快很多,走得更前沿一点,这方面我感觉澳门、香港都需要跟国内的这几个城市,特别是跟深圳更多的合作。

数据安全法和个人信息保护法这两个法规的问题,是大家比较关心的,同时也会影响到互联互通的问题。因为互联互通需要做很多的数据交流,如何在新的法规框架下解决和处理,这是很值得大家研究的,希望能在大湾区做出试点的项目。

Caixin | Data Security Becomes a Core Issue

Opinion: Data Security Becomes a Core Issue for Doing Business in China


By Edward Tse

2021-11-03

Originally published by Caixin Global on November 3, 2021.

As many people know, China is now a major digital economy. By the end of 2020, almost a billion people had access to the internet in China. WeChat, China’s largest social media platform, surpassed 1.2 billion monthly active users in 2020, and Douyin, the Chinese twin of TikTok, now has over 600 million daily active users.

Meanwhile, over 700 million monthly users now visit e-commerce platform Pinduoduo. Alibaba-affiliated Alipay and Tencent’s WeChat Pay — the domestic e-payments giants that pioneered new payment technologies using QR codes — currently process about 95% of the digital payments market in China.

Data is being generated in China at a whirlwind pace. According to the China Academy of Information and Communications Technology, the total amount of data generated in the country went up from 2.3 zettabytes in 2017 to 3.9 zettabytes in 2019, and it is continuing to grow.

Back in 2015, Jack Ma, co-founder and then-executive chairman of Alibaba proclaimed: “We are entering a new energy era. In this era, the core resource is no longer oil, but data.” Since the wireless internet was first introduced in China, entrepreneurs have been quick to leverage it to build business models that rest on the gathering and usage of data. To this end, quite a number of successful tech platforms have emerged. Some like Alibaba Group Holding Ltd., Tencent Holding Ltd. and Bytedance Inc. have made it to the big league on a global basis.

These companies typically build their business models on a number of pillars enabled by data. The first is their ubiquity in connecting to their users through vast amounts of data. Apps such as the ones mentioned above have very large numbers of frequent users. Second is their ability to focus on each user on the data set on a “segment-of-one” basis using their algorithms. Many of these companies were able to expand very fast mainly because China didn’t have many regulations on data gathering and usage. The ingenuity of the entrepreneurs coupled with the prevalence of pain points in Chinese society allowed many of these companies to grow. Some of them were able to become “exponential organizations.”

Over time, issues related to data security began to surface in several areas. One typical question regulators and companies are asking is related to the ownership of the data. Usually, there are multiple stakeholders involved in the data value cycle, all of which might attempt to claim ownership of the data because, for instance, they created or generated data, or because they use, compile, select, structure, re-format, enrich, analyze, purchase, or add value to the data.

The second is data privacy. Keeping private data and sensitive information safe is paramount. But it is difficult to identify what data is considered private, what data can be shared and what data cannot be shared. And the third is data monopoly. Internet companies possess the personal data of millions of users, but to what extent they can actually manipulate the data by using sophisticated algorithms for their benefit is still a grey area.

Along the way, several events have exemplified the severity of these issues. In August 2020, the China Banking and Insurance Regulatory Commission (CBIRC) fined two of the country’s biggest state-owned banks, China Merchants Bank Co. Ltd. and Bank of Communications Co. Ltd., for failing to protect the personal data of their credit card customers. In order to prevent risks regarding national data security, China’s internet regulator has also ordered Didi Chuxing Technology Co. Ltd., a leading ride-hailing company in China, to stop signing up new users. Didi’s apps were forced off major app stores for two days after its IPO in July 2021. With China’s continuing cybersecurity reviews, rules for overseas listings have been tightened, and companies like the ones behind Keep, a Chinese sports-oriented social platform, and Ximalaya FM, the largest podcast platform in China, have recently canceled plans for U.S. IPOs.

Three major pieces of legislation in China have set the cornerstones for addressing issues related to data security. In June 2017, China implemented the Cybersecurity Law (CSL), which acts as the baseline for maintaining network security. The law requires that data be stored within China and that organizations and network operators submit to government-conducted security checks. In order to further protect national data security and the public interest, the Data Security Law (DSL), which took effect on Sept. 1, requires all companies in China to classify the data they handle into different categories and prescribes how such data is to be stored and transferred to other parties. On Aug. 20, China also passed the Personal Information Protection Law (PIPL), which took effect on Nov. 1. This new law imposes restraints on data collection and the transfer of personal information, and has an extraterritorial effect for companies both inside and outside of China. Once effective, the PIPL will work together with the CSL and the DSL to establish a broader regulatory architecture governing cybersecurity and data privacy protection in China.

Against this backdrop, companies are concerned about a number of key questions. Foreign-owned multinational corporations (MNC) are concerned about how to manage data across different regions, both in their home countries and in China, as well as cross-border data transfers, in compliance with the new data laws. For domestic companies planning to list overseas, strategic plans need to be put in place to comply with data security regulations. Both need to figure out how to use data to generate competitive advantages while staying away from the “red lines.”

These regulations are driving MNCs to set up research and development or innovation centers at their headquarters, increasingly in China. For MNCs, the way to operate in China has evolved quite a bit, particularly since global geopolitics started to undergo a significant shift. Data security has become a key issue that they are often not well prepared for. China has become not only a market or supply chain hub, but also a source of knowledge and inspiration because of intensive innovation. A key enabler of this is the increasing divergence in the speed, intensity and degree of sophistication of the digital infrastructure that China is building compared with other parts of the world.

Looking from a strategic standpoint, what could happen in the next few years? The big questions are where the data should be stored and secured, and where and with whom can they be shared with for the benefit of the company? Where do you draw the line? The DSL and PIPL will change how companies think about running a business in China. A lot of changes for management systems and processes as well as organizational structure will likely take place.

Looking forward, humanity expects to be even more connected. At the same time, local requirements for data sovereignty will also come to the fore. Business models will become more complicated. Those who can figure out the new game faster and better than others will likely generate new sources of competitive advantages along the way. These realities are challenging the minds of corporate executives and strategists the world over.

How Common Prosperity Will Affect China’s Private Sector

By Edward Tse

2021-9-7

A recent article authored by Gao Feng Advisory CEO Dr. Edward Tse was published by Caixin Global on September 7.

On August 17, 2021, President Xi Jinping explained the concept of “common prosperity” at the Central Finance Committee Meeting. He said, “common prosperity is a key requirement of socialism and a major feature of Chinese-style modernization.”

This is a clear signal that policies are in for a sea of changes, from reforming income distribution and providing more equal opportunities in education, healthcare, pension and housing to addressing monopolistic behaviors and extending boundaries of prosperity from material needs to spiritual satisfaction. The immediate focus might be put on reducing income inequality through the so-called “primary, secondary and tertiary wealth distribution.”

Many have commented on the implications of the new policy, especially for new areas of investment.

A report by China Securities says new investment opportunities will emerge in the following areas:

1) More resources for infrastructure building and upgrading in underdeveloped areas, with focus on hardware and software for the digital economy;

2) Enhanced growth opportunities for manufacturing and disruptive small and midsize enterprises in information technology, new energy and biomedical industries;

3) Better education, medical and elderly care services;

4) Expansion of channels for citizens to earn higher incomes, including “tertiary distribution” of wealth, promotion of charity foundations, and more long-term wealth management methods. This means additional capital flows into the securities market benefitting brokerages and insurance sectors;

5) Consumption upgrade to enhance growth opportunities in consumer goods, as well as services such as cultural, media, sports and entertainment.

The new policy will obviously change the operating environment, requiring local and foreign companies to evaluate if and how they should develop new strategies to address these changes.

The key objective of common prosperity is to reshape the societal structure from a pyramid-shaped structure to an oval-shaped one with the widest part representing the middle class. It also means that average income should continue to increase. One can expect continued growth in demand for a wide range of products and services leading to better healthcare and an improved lifestyle.

The importance of collective interests will heighten, though it may not outweigh legitimate individual interests. So, while companies will continue to pursue individual interests, they will have to be mindful of the redrawn “red lines” that will define excessive monopolistic market behavior, violation of data security law, distortion of certain societal values, a more balanced developmental environment for the younger generation, fulfillment of basic welfare for employees, and the like.

The pursuit of common prosperity means that at the most fundamental level, all businesses would be expected to take better care of their employees, with more benefits and more reasonable working hours. To this end, automaker Geely has already proposed a program to offer 350 million new shares (3.56% of total equity) to employees.

Societal impact and contributions will have to be increasingly important considerations for companies. “ESG” (environment, society and governance) and corporate social responsibilities will have to be assigned greater importance by companies and investors.

Focus of growth will also shift. While the consumer internet (and the mega-platforms) has generated much buzz in China over the last decade, focus will likely shift to areas such as “hard tech,” manufacturing, life sciences, new energy, environment, sustainability, industrial internet, agriculture and others. Also, services for the burgeoning middle class will become more prevalent. More innovations can be expected in these areas in due course.

Additionally, the practice of some internet companies using sophisticated algorithms to track individuals ubiquitously will be subject to restraints, at least to ensure it isn’t blatant. Fulfilling the new data security law will be essential going forward.

The common prosperity policy must be viewed as part and parcel of other key policy initiatives including pursuing “dual circulation” economic policy, targeting technological self-sufficiency, adopting the dual approach of building major regional city clusters while revitalizing rural areas, launching central bank digital currency, achieving carbon neutrality by 2060 and others. Together, they form China’s pursuit of its own “modernity with Chinese characteristics.”

In this vein, companies across many sectors will need to address some fundamental questions. For instance, global manufacturing companies need to decide how much of their manufacturing and supply chain they should shift into, or out of, China. To what extent should China remain the hub of their supply chains? Industries such as the semiconductor industry are being disrupted by changing geopolitics and individual country policies, and need to decide how to reposition themselves in the new global industrial structure. Foreign companies that generate and capture data in China must find ways to satisfy China’s data security law while also meeting their home country’s data security requirements.

More profoundly, the fundamental nature of some of the businesses will change to some extent. As smart cities which serve the public agenda come up all over China, business models of a range of industries will need to integrate significantly with public infrastructure. In these cases, private sector businesses will no longer be able to define strategic and operational parameters simply by themselves. Close coordination and collaboration with the public sector will become necessary. Sectors such as intelligent and connected vehicles, mobility-as-a-service, digital health, smart energy and modern agriculture are areas that come to mind.

We will likely see more new ventures take the form of public-private partnerships (PPP) and new ecosystems of government, state-owned enterprises and private sector companies will be formed. Companies will have to critically examine the continued vitality of their partnerships in China.

China’s pursuit of common prosperity is a huge social undertaking and this will be a game changer in many ways. When done right, it will mean setting a foundation for more balanced and sustainable growth over time, and creating change that may have major impact on the rest of the world. It will have implications for all kinds of businesses operating in China. At the minimum, companies will need to comply with new policies and regulations. At the maximum, even the fundamental nature of some businesses will be re-defined. As such, companies need to fundamentally re-think their strategies, and for those who have global presence, this may have severe implications for their operations in the rest of the world, too.

Dialogue Review | Why China Works

By Edward Tse

2021-8-24

On August 24, a recent article authored by Dr. Tse was published on Dialogue Review, a leading publication associated with Duke Executive Education, USA.

Few countries demand the attention of global companies’ senior executives quite like China. Its market size, its continued growth and its importance to global supply chains make it hard to ignore. Its GDP growth of 2.3% in 2020 (as reported by the International Monetary Fund, April 2021) indicates a strong post-pandemic recovery – a performance which is all the more remarkable when compared with the negative growth experienced by the rest of the world in 2020. In the first quarter of 2021, China’s GDP grew by a record 18.3% in comparison to the same period the year before.

China has come a long way since the start of its reform and ‘opening up’ policies some four decades ago; in fact, its GDP has grown over 200 times across this period. It is set to overtake the US as the largest economy in the world before the end of this decade. Despite this, many people over the years have cast doubts on whether China’s growth is sustainable. Perhaps the most quoted narrative has been that of a 2001 book, The Coming Collapse of China, which predicted that China would collapse in the “near future.”

Yet China has delivered continued economic growth without showing any signs of imminent collapse, despite a rather challenging geopolitical environment and a pandemic. Why has this been possible? The answer lies in a three-layered system of economic development which has guided government and enterprise over many years. It’s time for global businesses to truly understand why China works – and to assess how geopolitical developments may shape its future role in the global economy.

China’s development approach

After a rather tumultuous first three decades, the People’s Republic of China (PRC) began its reform under Deng Xiaoping at the end of the 1970s. While retaining key aspects of the state planning system, Deng began to experiment with elements of a market economy to create “capitalism with Chinese characteristics”. This included allowing the return of entrepreneurship, which has become a key component of China’s economy and the most important source of commercially applied innovation. The central government continues to play a significant role in steering the economy and helping the country to develop at a sustainable pace, but China is no longer just a state economy: the private sector has become increasingly significant.

That is especially true in today’s digital economy. For instance, the government has allowed two private companies – Tencent and Alibaba – to create and dominate the country’s online payment system. China’s third-party payment transactions have reached ¥280 trillion (about US$44 trillion), of which over 80% are paid through Alipay and Tenpay. It is an example of the central government’s willingness to coordinate with private businesses to put much-needed innovations to work for the country. Collaboration with private enterprises will continue to be essential as the government prepares to launch its central bank digital currency (CBDC).

Local governments also play an important role in the Chinese system. They often function as a bridge between central government and entrepreneurs: they frequently provide funding for businesses, and select strategic positions commensurate with the directions set by the central government. Many have built their digital and smart infrastructure to support ‘smart cities’ initiatives driven by the central government.

The interaction of central government, local governments and the private sector amounts to a three-layered model for China’s economic development

In addition to this three-layered structure, China has a unique dual economic structure, comprising state-owned enterprises (SOEs) and privately-owned enterprises (POEs). While there are sometimes conflicts between companies from these two sectors, they also co-exist in symbiotic relationships, with SOEs providing public goods, such as infrastructure and environment-improvement measures. A good example is the development of the world’s most extensive high-speed railway network, built from practically nothing, in just over a decade. Such achievements are possible because these enterprises do not evaluate mission-critical infrastructure projects only on narrow economic viability. Both Chinese people and businesses, including foreign companies, benefit from such infrastructure.

We call this system a ‘three-layered duality’. It is an approach which requires constant juggling of various components to make it work. It is experimental by nature and therefore requires a strong degree of overall orchestration, plus shared vision and values from those who participate. As a result, it has an innate ability to self-adjust over time – as seen in the emergence of China’s innovative private sector.

Key achievements

China has developed a strong reputation for innovation. Broadly speaking, there are two strands of innovation. One is technological innovation which is primarily driven by the government. This includes programmes such as space missions (including lunar and Mars probes), deep sea exploration, developments in quantum computing and many others. The other strand is tech-enabled innovation in commercial applications. Prime examples are found in e-commerce, online payment and smart logistics, as well as in the automotive and mobility sectors. Private businesses play a major role in this sort of innovation, often in collaboration with local governments.

The three-layered interplay between central and local governments and both SOEs and POEs is evident in many fields. For instance, with the US government’s sanctions on high-end semiconductor chips hitting Chinese manufacturers, China has launched a major initiative to develop self-sufficiency in high-end chip supplies. The central government, many local governments, and various SOEs and POEs are involved in various ventures aiming at creating breakthroughs.

The Covid-19 response provided another very visible example. During the lockdown of Wuhan city in early 2020, two emergency hospitals were built in as little as ten days. China was able to achieve this because as soon as the central and local governments decided that the hospitals were necessary, a large number of SOEs – together with POEs and even foreign companies – quickly collaborated. The commitment to a common goal and sharing of a vision were key motivators. To simply equate this with a simplistic ‘authoritarian’ narrative does not assign enough credit to all those who participated.

This is sometimes termed a ‘whole-of-nation approach’ – one that can mobilize resources across the entire country against a certain objective and purpose. It is based on a pragmatic balance between a sense of collective responsibility and individualism by all involved. It is a balance that has driven the unprecedented intensity and pace of China’s innovation and development, as well as its resilience. Small wonder, perhaps, that a recent survey carried out by Canada’s York University found an overwhelming 98% of Chinese citizens indicated that their trust in the national government had increased since the pandemic. The notion of the “coming collapse of China” has little chance of materializing any time soon.

Global businesses in China

Global businesses who have operated in China for some time may understand the reasons for the country’s success, although many multinationals are yet to fully grasp the impact of Chinese innovation. Some, though, are beginning to recognize what they can learn from China. One large US client told me their board of directors instructed the China team to think about how to leverage Chinese knowledge to help businesses in other parts of the world. BMW has taken its Munich-based Startup Garage programme to China to gain exposure to innovative new technologies, while Herbert Diess, chairman and chief executive of Volkswagen, said at the 2021 Davos online summit that China was “moving in the right direction” – with it now being easier for foreign multinationals to invest in China than for Chinese businesses to invest in countries such as Germany.

As Diess also noted, there is a strong relationship of dependency: “they are depending on the West, we are depending on China”. Indeed, China’s role in the world is becoming ever more important. Its internally driven development approach is moving the country towards a new era of high-quality growth that will be epitomized by more innovation and greater sustainability. However, the external environment is becoming more complicated – and it doesn’t look like this will get better anytime soon.

Three geopolitical scenarios

In determining their strategic approach to China, global companies must evaluate how the evolution of geopolitics could affect their positions. As a global power, China’s relationship with many parts of the world will be critical in the years ahead – but its most important geopolitical relationship is likely to remain that with the US.

We believe there are three potential scenarios related to geopolitics and macroeconomics which will affect global businesses, especially US businesses. The first is ‘regionalized isolation’. In this scenario, Chinese companies will be forced out of the US market, with the Chinese government retaliating by virtually blocking US investment in China. The Chinese tech industry becomes self-sufficient and there is a widespread economic decoupling, with Chinese consumers becoming increasingly hostile towards US brands, shifting instead to local products.

The second scenario is ‘one world, two systems’. The US and China will remain geopolitical rivals with occasional flare-ups on specific issues, but will find agreement on common interests. Intense competition in high-tech areas will continue, though stakeholders will learn to solve disputes through dialogue. Export controls and other policy measures, as well as differences in the sophistication of digital infrastructure, will see China and the US evolve into two distinct tech systems. China will expand market access to foreign firms, but with stringent data and security policies. As intelligence and connectivity become increasingly embedded in Chinese society, consumers will gravitate towards brands that can give them the desired digital experiences, tailored to local tastes, regardless of origin.

The third scenario is one of ‘co-opetition’. The US and China remain geopolitical rivals while collaborating in certain areas of global governance. They both compete and collaborate in high-tech areas. As it grows, China will increase market access for foreign players, while exercising data sovereignty based on recognized principles of global data governance. Again, consumers seek out the brands that can tailor experiences to local tastes, irrespective of origin. In this scenario, companies’ products, services and business models have a better chance of transcending national borders – perhaps with the exception of core technology concerns.

We don’t believe a complete decoupling is likely or even possible. The ‘one world, two systems’ scenario will probably manifest under some specific conditions, while the third scenario of ‘co-opetition’ is probably more likely over the medium term – perhaps with more competition initially, moving towards greater collaboration over time.

Engaging with China

Today, a global company’s China strategy is largely dependent on which of these geopolitical and macroeconomic scenarios it expects to pan out. China’s importance to global companies’ finances and competitive positioning will become more critical going forward, despite the uncertain US-China relationship.

However the geopolitical context develops, China will continue to generate much of its own economic momentum. Its unique and still-evolving three-layered duality development framework – the whole-of-nation approach – will provide it with significant resilience. The country should be able to continue to make major progress.

Making the right bets now on how the world will look in the coming years, and what to do in China, will define the long-term competitiveness of many companies around the world – perhaps even their survival.

CGTN | China’s Overhaul of Regulations

China’s Overhaul of Regulations in Private Education Part of Strategy

By Edward Tse

2021-7-30

A recent article authored by Dr. Tse was published by CGTN on July 30, 2021.

Editor’s note: Edward Tse is the founder and CEO of Gao Feng Advisory Company, a global strategy and management consulting firm with roots in China. The article reflects the author’s opinions and not necessarily the views of CGTN.

The recent overhaul of the regulations governing private education sector by the Chinese government has come as a surprise to many. Under the “Double Reduction” policy announced on July 24, the burden of homework and after-school excessive study hours is to be reduced.

The new regulations prohibit private education firms from offering for-profit tutoring in core school subjects on recess time. Private education firms are also not allowed to raise capital and get listed.

Online or in-person classes in core subjects to children under the age of six is also prohibited because children are increasingly pushed to start cramming for exams at a very young age.

After announcement of the new regulations, share prices of all Chinese private education companies fell within a matter of days, listed in the U.S., Chinese mainland and the Hong Kong Special Administrative Region.

China’s education industry sub-index dropped as much as 14 percent on July 26. Hong Kong-listed education companies, including New Oriental Education and Technology and Scholar Education Group fell by 40.6 percent and 28.5 percent respectively, along with the U.S.-listed companies Gaotu Techedu and TAL Education Group, both of which plunged by about 50 percent at the end of the day.

The new regulations for the education sector came soon after Chinese regulators took major actions scrutinizing Didi Chuxing, the leading ride hailing company which had recently listed in New York City for data security issues.

At around the same time, regulators banned the proposed merger between two leading games companies, one of which is owned by internet giant Tencent, because of anti-monopoly concerns. Food delivery app Meituan has been asked to pay the required benefits to its delivery people.

Earlier, Chinese regulators also put a stop to Ant Group’s IPO due to concerns on its business model, while Alibaba, Meituan and retailer Suning were all fined for anti-competition behavior.

In addition, the Chinese government has taken a number of other steps along the way. These cover areas such as relaxation of the hukou system (a household registration system), eradication of poverty, easing of child birth restriction policy, and increasing access for foreign companies’ participation in the Chinese market especially for the financial services sector.

The overhaul of the private education sector is believed to be a key step towards reducing the workload for students and also a way to reduce the costs of bringing up children in China.

One key reason why Chinese couples are reluctant to have more children is the exorbitant costs of bringing up children. This in turn has contributed to the skew of China’s demographic profile over time.

So what do these policy measures really mean? And how should investors, both foreign and local, and other observers interpret these policy adjustments? Is this series of policy changes an outlier event or does it indicate something more significant?

On top of these significant policy measures, the Chinese government has also announced its 14th Five-Year Plan in which technological innovation is the key area of focus. While technological innovation has been at the core of China’s development for the last decade and more, the need for it has been exacerbated by the U.S. government’s sanctions on transfer of core technology to China.

On top, the U.S.-China trade war and pandemic outbreak required China to take decisive decisions in addressing these challenges. China’s experience henceforth has increased the confidence in its own governance.

These are being undertaken while China searches for its own brand of modernity. In the centenary speech on July 1, Chinese President Xi Jinping mentioned nine times that ” … put conscious effort into learning from history, to create a bright future.” This epitomizes how China is searching for its own brand of modernity for which the “whole nation system” is deployed.

When thinking of the future, China often reflects at its rich past. In parallel to respecting and following traditional ways, China is open to imported ideas like Marxism as well as a reasonable degree of capitalism.

It adheres to the principles of socialism, but also embraces the dynamism of a market economy. Focusing on the “great rejuvenation of the Chinese nation,” its leader also advocates “a community with a shared future for humankind.”

The absorption of foreign thoughts into multiple strands of traditional Chinese thinking such as Buddhism, Confucianism, the long held belief of “yin and yang” into taoism, combined with the “oneness” in Chinese culture, has shaped Chinese civilization for thousands of years. The modern China has somehow created an approach that effectively addresses the multiple dimensions encountered in the search for its own brand of modernity.

This context reassures that China will continue to navigate its way forward in an inclusive manner and grow socially, economically and politically, frequently experimenting with its unique approaches.

In the context of improving the well-being of Chinese people and playing a larger role in advancing overall well-being to the entire world, China’s leaders take decisive actions on issues that matter.

While investors of the affected companies may not like these moves, the general public in China, as the beneficiary, are in general supportive. In the search for its envisioned modernity, the Chinese government is trying to promote collective interests while continuing to allow individual’s pursuit of financial well-being. The Chinese is calling this a pursuit of “common prosperity.”

At this heart of it is an institutional approach to reduction of costs of living for the country’s people, including those of giving birth, nurturing children, education and housing.

These corrective measures are expected to put future growth on a sound footing. Going forward, opportunities will come from areas such as hard tech, manufacturing, life sciences, new energy, environmental sustainability agriculture and the like.

Moreover, a large number of start-ups will emerge in these areas and many investors will benefit. But going forward, picking the right lane to invest will be the key. From the investment standpoint, this short-term turbulence redefines the foundation for longer term growth.

As China continues to search for its own brand of modernity with Chinese characteristics, the rest of the world will increasingly get to know of the impact of what China does. People need to deepening the understanding of what China’s approach is, and how it works for the world.

长江商学院 | 谢祖墀:大变局时代的企业生存战略专访

文 | 谢祖墀
受访于2021年7月15日

全球正处在“百年未有之大变局”中,无论是政治、社会或商业都处在变革的影响中。在这样的情况之下,许多中国企业家和企业,无论是外企还是国企,包括民营企业,甚至于不少地方政府负责人,都或多或少有自己的看法与困惑。本次,高风咨询创始人兼CEO谢祖墀博士受邀参加长江商学院线上专访,与大家共同探讨一系列的议题。

谢博士:我非常荣幸能够在这边跟各位在线上讨论,在大变局的时代,作为企业应该怎么去思考战略等诸多问题。现在是百年未见的大变局,无论在政治方面,在社会方面,包括在商业方面其实都是一样的充满不确定性。我想综合我个人最近的一些观察,在咨询工作里面跟其他客户合作的时候自己想到的一些想法,以及我去年跟我另外一个很好的合伙人黄昱,出版的一本新书《竞争新边界》里所主要探讨的问题——在这样的大时代里面,企业业务的边界,应该怎么去调整,或者怎么思考边界的问题——在这里与大家分享一下。

问:首先想请教您认为有哪些因素构成不确定性?

谢博士:应该说好多问题都涉及这个议题。最普遍大家考虑的会关心的问题是地缘政治,没有一个行业可以说我是不会被地缘政治所影响。我几十年前开始做咨询的时候,基本上地缘政治是除了某一些行业,例如能源石油之类的之外 ,不会怎么参与到商业战略里面的考虑点。但今天的大家都知道这个是不能避免的问题。

当然除了地缘政治之外,还有很多包括一些全球的问题,比如新冠肺炎疫情、气候变化等等,这些都是构成不确定性的一些主要因素。再比如我们回顾一下过去几年,特别是从特朗普当政时期。虽然后来有些问题也有采取一些比较好的方式来解决,但是仍有很多问题还没有解决,包括最近美国众议院的通过了《创新与竞争法》,在某个程度是针对中国的。然后还有大连海产事件、新疆棉等事件等。

问:从上述提到的这些事件中,您认为我们可以取得什么启示?

谢博士:第一,除了之前在一些比较敏感的行业里面的企业,大部分的企业,包括互联网企业,其实对于所谓国家安全问题,都不怎么考虑到位。事实上,国家安全是一把达摩克利斯之剑,实际上它是悬在我们或者企业的头上面的,是你喜不喜欢都存在的。

第二,在现在这个数据、科技发展越来越蓬勃的时代,其实好多企业已经意识到数据的主权或者数据的安全已经是生活的一部分,不能分割他们,特别是现在地缘政治关系比较紧张的时候。任何一家公司,现在都是在收集数据的,只不过是多还是少而已。那么收集了这个数据之后,怎么去处理数据安全、数据主权,特别是跨国境的一些问题应该怎么处理,值得思考。

第三,就是我们看TikTok事件,即字节跳动一早就已经创造的另外一个品牌,在国内我们称为抖音。那么在国外,他需要做配套,就是说透过建立一个国际的品牌,可以解决海外的一些问题,去符合国外的规定。但是TikTok这个事情告诉我们,其实往往合规是不够的。很多制裁或者是对付企业的原因,不是合不合规的问题,而是说是来自于其他的因素,特别是地缘政治。地缘政治是已经牵涉到好像各行各业里面,且是一个非常复杂的问题。我们作为中国企业看问题的时候,一定要具备全球的视野。

问:在这样大变局之中,您认为全球化的发展是如何演变的?而中美关系又是如何随之发展的?

谢博士:其实我们是站在进入一个新的全球化的时代。我们大家也知道全球化是大约在30年前开始的,我就把它称之为全球化1.0的开始。这个时期其实就很简单,是全球进行分工。当时中国的崛起、印度的崛起,让西方的国家,特别是美国认为:“好,我们把不想做的事情交给你们,制造业跑到中国去,IT就到印度去,你们比较便宜,我们去做我们高端的事情。我们的工资相对会高一点,你们会低一点,给你们赚一点钱就好了。”这是简单来讲全球1.0 就是它背后的分工,一直持续到现在。

经历过这几十年的发展,这个世界已经有很大的改变,也就是说,中国不单只是一个产品输出国,同时也成为重要的需求端。这也就是说大家看得到全球化2.0的出现,它不是人为的出现,其实是一个自然的发展 。因为经历过几十年之后,中国的消费者能力已经大幅提高,已经完完全全能够形成一个自己的供需闭环,同时还有足够的能力跟国外进行相关的贸易。

而过去的全球化1.0中,美国既是主导者,也是最大受益者之一,因此在迈向全球化2.0的过程之中,客观变化的发生将赋予中美各方改变彼此关系的机遇。

问:您认为中美关系未来会出现怎样的可能的场景?

谢博士:在驱动全球大变局的因素中,首当其冲的是政策因素,特别是中国政府的政策;第二是科技的发展;第三是需求端需求模式的改变。美国和中国的关系未来可能有三个场景:“区域隔离”、“ 竞争与合作”和“一个世界,两个系统”。美国和中国仍然是地缘政治上的竞争对手,偶发冲突;中国加大对外资企业的市场准入;以及两国各自施行严格的数据主权和治理规则。

正如之前所提,过去几十年,除了某些特殊的行业,地缘政治并不会主动的纳入商业战略的规划中。现如今,地缘政治则深入地影响每个行业。它为企业的发展设置了一些红线,成为企业战略思考当中的约束因素,并一定程度上限制企业的发展。

由于地缘政治的因素,企业家需要考虑,哪些情况之下,企业的经营战略可以完全由自己来决定;哪些情况之下,企业家必须相应的调整战略。

问:除了中国企业, 跨国企业在中国的发展经历了怎样的变化?

谢博士:跨国企业其实也经历了很多的变化。他们一部分已经不仅仅把中国看待成为一个市场,或者只是来这里赚钱而已。越来越多的跨国企业把中国变成一种学习的地方,这是十分值得肯定的。可能很多人会很惊讶,因为我认为我们中国人还是普遍有一种自我批评的眼光。但是,现在的确更多是跨国企业来中国学习经验,然后还有不少的企业在思考如何能够把在中国学到的经验带到世界的其他的地方。

我觉得这是一个很大的转折点。以前,基本上跨国公司来中国就是把他们在西方的一些商业模式复制粘贴到中国,但是这种老的方式慢慢地被颠覆。逐渐的,对很多跨国公司来讲,中国已经作为他们创新最重要的中心之一了。我个人的看法是,在我们面临着百年未有的大变局的时候,其实我们面临的是整个全球的发展,而中国在全球发展中扮演的角色将越来越重要。

问:上述的变化对于企业战略层面意味着什么?

谢博士:在复杂的环境变化中,对于战略方面的思考也会有一些基本的改变。第一,很多问题都是我们称之为非连续性的,它有种“断层”的发展;第二所有问题都是多维的变化的;第三就是好多问题都是全球化的。 而且很多因素,类似地缘政治,也会变成战略思考的一些约束因素。

其实有一个思考的框架将有助于大家更好地分析和思考。去年10月份,我和黄昱出版了新书——《竞争新边界》,主要就是探讨企业如何定义边界的问题、企业的能力核心竞争力等等。

除此之外,我觉得写的最好的一本书叫做《Competing on the Edge》(《边缘上竞争》),这是斯坦福大学博士研究生肖纳·布朗(Shona Brown)和她的博士论文导师凯瑟琳·艾森哈特(Kathleen Eisenhardt)合作撰写的。在这本书问世之前,企业战略理论都是以静态为主的,而这本书提出了一个在当时来说全新的战略管理理论。它主要说明了企业所处的环境在有序(Structure)和混沌(Chaos)之间徘徊,战略最基本的真谛就是在有序和混沌之间不断的动态平衡。她们在书内提出了一些非常重要的观点。她们认为未来企业经营环境的主要特征是高速变化和不可预测性,因此,战略管理最重要的是对变革的管理。

问:是否能帮助我们深入浅出地理解一下您在书中提及的“战略的第三条路”?

谢博士:几十年前,西方理论认为企业的战略有两条路。第一条路是集团式多元化,由做大到做强。第二条路是通过核心竞争力,聚焦做企业最有优势的事,因此企业只在自我定义的约束边界里面进行竞争。

现今,地缘政治带来的红线与约束,以及全球化2.0的出现,将我们带入一个充满非连续性、不确定性的时代。这个时代当中成功的企业更倾向于第三条路:发现机会后立刻抓住机会,在跳跃至新业务的过程中弥补完善自己的能力。

因此,我们说在多元化和聚焦核心竞争力的边界之外,企业的发展应该是一个跳跃性的发展。当有新的机会出现的时候,即便企业还没有足够的能力在新的领域里充分地竞争,但是当机会出现了,企业首先要选择先跳过去。跳过去之后,再弥补原来能力上的差距。

“适时、连续跳跃”并不代表企业不需要将业务做得极致。在今天竞争激烈的状态下,不专注、不做到极致是很难成功的。需要强调的是,“战略第二条路”中的核心竞争力概念,大部分人对它的演绎是“边界的固定”,而不是“专注”的意思。

对企业业务的边界是否固定划分是其与“战略第三条路”最大的区别,但无论企业选择走上哪一条战略道路,在竞争面前,企业要成功,必须要做到专注和极致才行。

阿里巴巴与华为作为两个典型的案例,证明对企业来讲,边界是可以延伸的、动态的,可以扩大,也可以缩小。当企业成功跳跃了,边界就扩大了,如果没有成功跳跃,边界不仅没有扩大,甚至可能会收缩,会减小。

企业不是一开始就决定自己的边界在哪里,企业的边界是在机会与能力之间博弈出来的结果,即边界=机会vs能力。而地缘政治或其它因素,往往是人为地将本来可以自然发展的边界缩小,或者把它引导到另外个方向上去。

问:在大变局的时代里面,从企业战略来讲,企业究竟该怎么思考,战略该怎么走下去?

谢博士:总的来说,组织架构、创新能力、人才建设等企业的基本面依旧是立足之本。其次,在此之上,企业需要有足够的忧患意识和进取心态,在动态的发展过程中同时具备宏观的战略思维以及微观的落地能力,建立更好地对未来预判的能力。领导者的领导力亦要不断提升,引导企业比以往更加具备全球视野。

希望借助我的一些理解,能够帮助大家更好地思考,在这样的大变局里面,企业的战略该如何走下去。

Caixin Global | Deciphering China’s Culture of Innovation

By Edward Tse

2021-06-30

A recent article authored by Gao Feng Advisory CEO Dr. Edward Tse was published by Caixin Global on June 30

The world now acknowledges China’s ability to innovate. But many people question why that has happened. For many, especially those in the West, China is supposed to be under an alleged authoritarian system and so by nature, it would not be able to sustain innovation or keep it vibrant. These people have been working on the paradigm that innovation can only thrive in a free enterprise system led by private initiatives with minimal state involvement or interference.

Broadly speaking there are two strands of innovation in China. One is technological innovation, which is primarily driven by the government. This includes programs such as space missions, deep sea exploration, developments in quantum computing and many others. Another strand is tech-enabled innovation in commercial applications. Prime examples are innovations in e-commerce, social commerce, “new retail”, “big health,” fintech, automation and robotics, smart logistics as well as automobiles and mobility. Private businesses play a major role in this sort of innovation, often in collaboration with local governments.

China’s innovation capabilities and entrepreneurship have come a long way since the start of the country’s reform era. China began to experiment with the elements of a market economy and has allowed entrepreneurship based on private initiatives to return since the late 1970s. After several generations of entrepreneurs who have emerged along the way, there has been an upsurge since the end of the 2000s as Chinese entrepreneurs have begun embracing the wireless internet and have leveraged it for generating business innovations that address both the pain points of Chinese society and the emerging consumer demand for new products with new technologies offering innovative features and conveniences.

Several large and successful tech companies such as Tencent Holdings Ltd., Alibaba Group Holding Ltd., Huawei Technologies Co. Ltd., SZ DJI Technology Co. Ltd., Xiaomi Corp., ByteDance Ltd., JD.com Inc., Pinduoduo Inc. and many others now dot the economic horizon of China. And companies such as Ping An Insurance Group Co. of China Ltd., Geely Automobile Holdings Ltd., BYD Co. Ltd., Midea Group Co. Ltd. and the like that started off as “traditional” have successfully transformed themselves into innovative tech companies. According to the Hurun Global Unicorn Index 2020, the number of unicorns (unlisted companies with a valuation of more than $1 billion) has grown exponentially over the years and today China has the second-largest number of them in the world — 227, compared with 233 in the U.S.

After the rather tumultuous first three decades, the People’s Republic of China began its reform under Deng Xiaoping at the end of the 1970s. While retaining the key features of its state planning system, Deng began to experiment with some elements of a market economy, including allowing the return of entrepreneurship in China.

Entrepreneurship has now become a key component of China’s economic growth and the most important source of commercially applied innovations. China is no longer just a state economy, the private sector too has become very significant.

At the same time, the central government continues to develop policies to steer the economy in the direction that it deems appropriate and help the country’s development move at a sustainable pace. Building on successful experience over a decade in driving innovation, since around the mid-2000s, Chinese entrepreneurs have played a major role in bringing to fruition the Chinese State Council’s 2014 policy on encouraging mass entrepreneurship and innovation.

More specifically, the central government has allowed two private companies — Tencent and Alibaba — to create and dominate the country’s online payment system, which shows how the central government, where appropriate, would coordinate with private businesses to put much-needed innovations to work for the country. Today, China’s third-party payment transactions have reached 280 trillion yuan (about $44 trillion), over 80% of which are handled by Alipay and WeChat Pay. The central government is now preparing to launch its central bank digital currency (CBDC) and here too collaboration with private enterprises will be essential, considering the current dominance of private sector firms in processing of online payments.

Often local governments also play an important role as a bridge between the central government and entrepreneurs. Leading local governments frequently provide funding for businesses and also select certain strategic positions that are in conformity with the directions set by the central government. Many have built their digital and smart infrastructure to support smart cities initiatives driven by the central government.

In addition to the three-layered structure comprising the central government, local governments and businesses, China is also unique in that it has a dual economic structure of both state-owned enterprises (SOEs) and privately-owned enterprises (POEs). While there are sometimes conflicts between companies from these two sectors, they also co-exist, living in a rather symbiotic relationship.

SOEs provide public goods (for example, infrastructure and environmental improvement measures) as part of their social responsibilities for the Chinese people. A good example is that SOEs were able to build a high-speed railway network from practically nothing to the world’s most extensive in just over a decade, because they do not evaluate these mission-critical infrastructure projects only on economic viability. Today, the Chinese people and businesses, including foreign companies, benefit from this infrastructure.

This “three-layered duality” approach requires constant juggling of various components to make it work. It is experimental by nature but the all participants have a strong ability for overall orchestration and they share the vision and values, which leads to an innate ability to self-adjust along the way.

Compared with the earlier generations of entrepreneurs, Chinese entrepreneurs have become younger. Many are in their 30s and some are even younger. They are omnipresent in a range of industries including those mentioned above and many of them share the commonality of leveraging technology as the basis for innovation.

As new disruptive technologies such as artificial intelligence, the Internet of Things, 5G, cloud technology and blockchain technology are emerging and finding acceptance in the world’s leading digital economies, China is entering into a new tech-enabled innovation era. In China’s 14th Five-Year Plan, technological innovation is a key theme and China is committed to becoming self-sufficient in technology, particularly in the aftermath of sanctions by the U.S. government on key supplies of core technology, products and components.

Since the U.S. government announced sanctions on high-end semiconductor chips supplies to select Chinese manufacturers, China has launched a major initiative toward self-sufficiency in high-end chips. In this case, the central government, many local governments, various SOEs and POEs are involved in a variety of ventures aimed at making breakthroughs.

During the lockdown of the city of Wuhan at the peak of China’s outbreak last year, two emergency hospitals were built in a week to 10 days’ time. China was able to achieve this because as soon as the central and local governments decided that these hospitals were necessary, a large number of SOEs together with POEs and even foreign companies quickly collaborated to contribute. The commitment to a common goal and sharing of a vision were the key motivators. Attributing this magnificent feat to an “authoritarian” government will be too simplistic and unfair to those who participated in practically overnight building of the hospitals.

Some people call this approach a “Whole Nation Approach” (举国体制) that can mobilize resources across the entire country against a certain objective and purpose. It is based on a sense of pragmatic balance between a sense of collective responsibility and that of individualism on the part of all involved. While the state drives a sense of collective purpose and responsibility, through SOEs, it provides necessary public goods for citizens and businesses, entrepreneurs based on private initiatives are allowed and in fact encouraged to succeed against a certain state-driven rules-based order.

Some people attribute this to the historical heritage of China where the literate shared a sense of collective responsibility that comes from a lineage of vast and multiple strands of thought, mostly in the (Han-centric) Chinese civilization that later inter-mixed with imported thoughts from Buddhism. This coupled with the purpose and governance system of modern China has somehow created an inclusive culture that addresses both the collective interest as well as individual pursuits.

This has no doubt resulted in the massive and unprecedented intensity and pace of innovation and development, as well as resilience. Innovation has become an integral part of the Chinese culture and its manifestation is becoming more profound by the day.

CGTN | Foreign MNCs in China: Key Strategic Questions

By Edward Tse

2021-05-14

A recent article authored by Dr. Tse was published by CGTN on May 14, 2021.

Editor’s note: Edward Tse is the founder and CEO of Gao Feng Advisory Company, a global strategy and management consulting firm with roots in China. The article reflects the author’s opinions and not necessarily the views of CGTN.

China’s role in international trade, global supply chains and the world in general is expanding alongside its growing economy. Many countries in different parts of the world are currently undergoing major changes of multiple dimensions that are causing great uncertainty and unpredictability. Chinese President Xi Jinping also stated, we are now in a period of “massive change unseen in the last millennium.”

For many foreign multinational corporations (MNCs) operating in China, the expectation is that the upside potential of the Chinese market will keep growing and China being a global supply base will become even more important. The 2021 survey by the American Chamber of Commerce in China (AmCham China) shows that 75 percent of companies are optimistic about market growth and economic recovery in the next two years. Moreover, 61 percent of companies view China as a priority investment destination and are confident that China will further open itself to foreign investment.

Many MNCs are trying to figure out what the latest policy announcements, such as the 14th Five-Year Plan and Vision 2035, really mean.

The 14th Five-Year Plan put its emphasis on the quality of development, implying that innovation and technological independence are to be treated as critical areas. The Trump administration’s restraints on exports of certain core technology products such as high-end semiconductor chips to China has triggered China’s resolve to pursue technological self-reliance. Advanced manufacturing is to be used to fix issues in areas such as key components, materials, software and fundamental systems to develop more innovative and competitive value chains with a higher “value-added”content in priority areas.

Peter Wennink, head of ASML, a leading manufacturer of chip-making equipment in the semiconductor industry, told POLITICO in an interview that Europe should not close off exports to China like the U.S. since “If you shut out the Chinese with export control measures, you’ll force them to strive toward tech sovereignty, in their case real tech sovereignty, in 15 years’ time they’ll be able to do it all by themselves, the market [for European suppliers] will be gone.”

The 14th Five-Year Plan proposes a “dual circulation” economic strategy, to push both the domestic market, as well as overseas markets, with progress in the two complementing each other. Acceleration of growth in domestic production, distribution and consumption will be the driving force, spurring technological innovation, expansion of domestic supply chains and at the same time, helping to cement China’s role in the global value chain.

The Vision 2035 lays out the social and economic development goals over the next 15 years with the target being to build a modernized economy by 2035. Continued promotion of urbanization and further strengthening of regional trade with ASEAN countries, Belt and Road Initiative participants, as well as other economies are the other principal features.

China is seeking a quicker evolution of its role in the global geopolitical environment. China’s relationships with the U.S., EU and neighboring countries are viewed as the key to the shifting geopolitical equations.

One major milestone has been the Foreign Investment Law promulgated in March 2019, which puts foreign enterprises at par with domestic companies in many ways. Another landmark reform was the Unreliable Entity List (September 2020) that protects legitimate rights and interests of all kinds of market entities. Additionally, the National Negative List has pruned the number of restrictive measures by 17.5 percent compared to its 2019 version.

These are clear signals of how China is trying to make life easier for foreign companies. Volkswagen CEO Herbert Diess told China Daily, “For me, it is easier to invest in China than China is allowed to invest in Germany or some other places.”

China is accelerating deregulation and its domestic market is expanding. Supportive policies and the growing ingenuity of local enterprises are together generating what’s possibly the world’s most competitive economy. The dynamics of competition and collaboration are highly intensive and are expected to impact growth significantly, going forward.

Though the U.S. has imposed sanctions on Huawei, ZTE and some other Chinese tech companies citing “national security”, so far, China has not sanctioned U.S. or other western tech companies in a similar manner. In July 2020, President Xi Jinping wrote to CEOs of 18 global MNCs underscoring China’s desire to welcome foreign MNCs to stay and continue to operate in China.

For global MNCs, this changing context raises a whole new set of questions and considerations:

– What explicit and salient changes are taking place in terms of market access for specific industry sectors?

– What does the evolving geopolitics mean to MNCs in China? For example, to what extent would “decoupling”take place and how?

– What are China’s “red lines” (that is, boundaries that foreign companies should not trespass)?

– How would new trade agreements such as the Regional Comprehensive Economic Partnership (RCEP) and the Comprehensive Agreement on Investment (CAI) shift the composition of the Chinese market, particularly as a hub of supply chains?

– What does “self-sufficiency in technology” mean for foreign MNCs operating in China?

– How would data sovereignty issues be addressed?

– What are the possible scenarios of the future and how should companies interpret the likely scenarios for strategic business decisions?

– Is the changing landscape likely to impact footprints of MNCs in China and their global supply chains?

– Against the evolving strategic context, how should global MNCs re-define corporate structures in China and whether they need to redefine relationships with other companies and organizations?

In many cases, organizational structure and corporate relationships were built decades ago. As the landscape and the goalposts change, these dimensions too may have to change.

Many MNCs believe China’s role in the world will continue to expand and yet externalities such as geopolitics and policy promulgations give rise to questions that need to be addressed. Company strategists need to envision and draw plausible scenarios to make tangible business decisions. However, the knowledge and information disconnect between the global headquarters and the China team of MNCs are often significant.

Foreign MNCs clearly need to ask themselves if and how they should continue to invest more in China, navigating through the path the most recent changes are likely to lead to. In the extreme case, those who don’t see a future in China need to figure out how to cash out and that can be a very tough decision to make.

Companies need to be much more sophisticated and nuanced in sorting out these questions, guarding against risks and keeping growth options open. China is not simply a market or a global supply base. It is fast becoming a platform where the best strategic thinking is being developed and institutionalized. Companies operating in China can now find and acquire global competitive advantages.

Caixin Global | China’s Importance to Multinationals

China’s Importance to Multinationals Means They Must Approach It With Greater Nuance

By Edward Tse

2021-05-05

Originally published on Caixin Global on May 5, 2021.

Many multinational corporations (MNCs) have China at the top their minds these days. China has become an important, if not the most important, market for many MNCs.

Then there are those who are just entering China or have recently expanded their operations in China. These companies are trying to figure out ways to capture the upside of the China market. And of course, some who have been affected by geopolitical issues like Xinjiang cotton are pondering over what to do next.

China’s economy is not stagnant and continues to evolve. GDP grew 2.3% in 2020 despite the pandemic and was up an incredible 18.3% in the first quarter this year, indicating a strong recovery. GDP growth for the whole of 2021 is expected to be 6%. FDI inflows in 2020 at $163 billion was the highest in the world and external trade continues to be vibrant. Two-way trade with the U.S. shot up to $659.5 billion and that with the EU was $710 billion in 2020.

A recent study by the American Chamber of Commerce has shown that 70% of US companies are planning further investments in China, and according to the “Business Confidence Survey” released by the German Chamber of Commerce, 72% of respondents are planning further investments in China.

Despite the antagonism during the Trump era, China has continued to tread the reform path and expand market access to foreign companies.

One example is opening of the previously rather restricted financial services sector. BlackRock is to set up a wholly-owned asset management business in China and in January, PayPal became the first third-party payment platform with 100% foreign ownership in China.

Foreign automakers are no longer required to form joint ventures with local companies. Tesla has its Gigafactory in Shanghai and Volkswagen has raised its stake in its joint venture with local automaker JAC to 75%.

A major reform milestone was the Foreign Investment Law promulgated in March 2019 which puts foreign enterprises at par with domestic counterparts in many ways. Another landmark piece of reform was the Unreliable Entity List announced in September 2020 to protect legitimate rights and interests of all kinds of market entities. Besides, the National Negative List has pruned the number of restrictive measures by 17.5% compared to its 2019 version. These are clear signals of how China is trying to reduce barriers to foreign companies.

The new 14th Five-Year Plan stipulates that quality of development will be a top priority for China through 2025, making innovation and technological independence even more critical. Advanced manufacturing shall be used to fix issues in areas such as key components, materials, software, and fundamental systems while developing a more innovative and competitive value chain with a higher “value-added” content in priority areas. External and internal components are expected to complement each other.

In addition, Vision 2035 lays out social and economic development goals for the next 15 years, the target being to build a modernized economy by 2035. Continued promotion of urbanization and further strengthening of regional trade and investment partnerships with ASEAN, Belt and Road participants, as well as other economies are the other principal features.

China’s goal to achieve carbon neutrality by 2060 is massive, ambitious and challenging. It will require close collaboration with many stakeholders.

While a range of new business models have already emerged in China during the pandemic. The above major initiatives will inevitably create many more major opportunities across the board and for some, potential risks.

China is accelerating deregulation and its market is expanding. The right government policies and the growing ingenuity of local enterprises are together generating what’s possibly the world’s most competitive economy. The dynamics of competition and collaboration is highly intensive in China and is expected to stay intensive going forward.

As innovation continues to progress rapidly, the ability of foreign MNCs to participate in China’s innovation game is both an opportunity and a challenge. Opportunity — because innovation implies new sources of value creation. Challenge — because others too will innovate. MNCs who were earlier into copying products from home and pasting them in Chinese markets are now trying to tailor products for the Chinese customer. They are learning from China and are innovating in and for China.

It’s been a cliché to say that the great majority of foreign MNCs cannot ignore China. It is even truer these days because of China’s vital importance in MNCs’ global value chains as both a market and a supply base, besides a source of inspiration for knowledge and ideas.

Going forward, China’s major initiatives are providing more opportunities for businesses local and foreign. However, to capture the upside, MNCs need to approach China in a much more sophisticated manner, knowing where and how the risks will manifest and how they can be handled.

One source of risk is geopolitics which have seeped into all walks of life. The recent imbroglio about Xinjiang cotton suggests that MNCs need to understand that like many other markets, there are some “red lines” in the Chinese market too and these have to be carefully taken into account when making decisions. CEOs need to have greater clarity of thought for effective strategic decision-making.

Companies need to communicate with their target consumers in a manner aligned with the evolving consumer needs and technological changes. A digital mindset and approach can be very critical when determining the winners. Brand winners in China will increasingly be those that can tick as many of the relevant success factor boxes as possible, whilst not crossing the Chinese consumers’ red lines. It is a function of a (foreign) company’s understanding of and capabilities in the China context.

Geopolitics would impact how the future interplay between globalization and deglobalization would evolve and the role of China in this interplay. It will in turn impact issues such as global governance, technology, data sovereignty and local requirements. These issues and people’s needs embody implications for strategic plans for MNCs’ operations in China or for that matter their global strategies with China at the core.

MNCs need to develop different ways of capturing China’s upside while responding to different risks and they must always know where the red line is. The right strategic evaluation of plans and actions is mandatory for all multinational companies who aspire to stay relevant in the global ballgame. China offers MNCs lots of upside but approaching China will also require more sophistication.

Caixin | Can Foreign Brands Still Survive in the Chinese Market?

By Edward Tse

2021-04-09

Originally published by Caixin Global on April 9, 2021.

The recent row over Xinjiang cotton has caused much debate and discussion on whether this controversy constitutes an opportunity for local Chinese brands in apparel and sportswear to capitalize on the situation as Chinese consumers boycott foreign brands like H&M, Nike and others.

Some observers suggested that Chinese consumers are shunning foreign brands due to nationalistic inclinations, and so local brands now have the upper hand.

Some say foreign brands don’t have a chance in China anymore. They should get out soon. So, do foreign brands have a future in China?

In apparel and sportswear, as in other consumer product categories, competition in China has been fierce for some time with a wide range of foreign and local brands fighting it out in arguably the world’s most competitive and fastest growing market.

For a long time, foreign brands have led in this competition, especially major players such as Nike and Adidas. However, local brands are catching up over the years, narrowing the gap between the two groups. The recent Xinjiang cotton episode has given these local brands a further boost. For example, Li Ning’s share price on the Hong Kong Stock Exchange surged about 10% on March 25th, while Anta’s rose about 7.8%.

According to the latest financial report, Anta earned a net profit of $794 million in 2020, surpassing Adidas’ net profit of $504 million for the first time.

The cotton episode has certainly given local brands a chance to increase their market share at the expense of foreign brands. But, what’s the real interplay between local and global brands in China? To understand this, we should also look at some other sectors.

In the auto sector, foreign brands, particularly leading German and Japanese brands have traditionally dominated the premium segment. More recently, American brands such as Cadillac and Lincoln have also expanded their presence in this segment.

On the other hand, local brands dominate in the mid-to-lower tier segments, but some foreign brands are also active.

In the electric vehicles sector, U.S. brand Tesla is the front runner, with the Chinese “new force” brands such as Nio, Xpeng, Li Auto and others all trying to get a piece of the action.

At the same time, incumbent OEMs, whether foreign or local, are also offering electric vehicles while other players such as internet giants Xiaomi and Baidu, mobility player Didi Chuxing, contract manufacturer Foxconn, and real estate developer Evergrande have all entered the race.

The EV market is sure to become ultra-competitive and, so far there is no clear winner in the auto-and-mobility sector.

In smartphones, local brands Xiaomi, Oppo and Vivo are the market share leaders. Huawei, severely hit by U.S. sanctions on its chips supply, remains popular among Chinese consumers despite an appreciable drop in its market share. And Apple is still popular among Chinese consumers especially at the top end of the market.

In the cosmetics sector, Western brands such as Guerlain, Chanel, and Lancome have dominated the premium and luxury segments for years, accounting for about 50% of the total cosmetics market. Japanese brands such as Shiseido and Korean brands such as Sulwhasoo and Whoo are also quite popular in the middle segment. In the mid-to-lower tier segments, local brands, including Pechoin, Perfect Diary, and Herborist have registered huge growth in recent years. According to a joint report issued by Tencent and Kantar released in May 2019, local cosmetics products accounted for 56% of the market in the mid-to-lower tier segments.

In the appliances sector, Chinese brands now dominate the market. Leading brands include Midea, Gree and Haier, all local. However, foreign brand Dyson has carved its own niche position given its innovative image and great reputation in China.

There’s no question that the quality and quantity of Chinese brands have taken large strides over the years. Incumbent players in general have become more competitive, while new players have emerged all over, with some dropping out along the way but some growing into major competitors in their own right. They have increasingly shed the image of being of low quality and cheap, and have built their respective brand positions.

Surveys such as the Prophet Brand Relevance Index have shown that over the years there has been a marked shift in consumer preference for local brands over global brands. In the 2019 Prophet Brand Relevance Index, seven of the top 10 relevant brands are local whereas a decade ago, the top 10 would have been predominantly, if not entirely, foreign brands.

Chinese consumers are also evolving. As their incomes increase, they are becoming more health, lifestyle and quality conscious, especially those who reside in upper-tier cities. They have also become more confident and more knowledgeable across the board as access to the world has become easier.

For brands to connect with their target consumers, their go-to-market techniques are also becoming increasingly more critical as Chinese consumers are becoming more digital savvy. Social commerce, for instance, has become an important way to connect.

To this end, Chinese brands are often leading the trend as these brand operators are often closer to the dynamism of Chinese consumers. Foreign brands, on the other hand, typically tend to play catch-up.

Pundits have long asserted that nationalism plays a significant role in Chinese consumers’ brand preferences. There is possibly some truth in that, but to assume that it is the only, or the predominant factor affecting the choice of brands is overly simplistic. However, this has often been used by failing foreign brand managers as an excuse for losing out to local brands.

The impact of the Xinjiang cotton episode will likely evolve over time in a manner similar to that of the NBA episode in 2019. (Chinese NBA fans reacted strongly to the then Houston Rockets General Manager Daryl Morey’s tweet on Hong Kong’s politics and China’s CCTV suspended broadcasts of NBA games which returned to the Chinese TV screens only after about 15 months). However, incidents of this kind simply highlight the fact that there are “red lines” in the Chinese market (as in many other markets) that companies need to fully understand and carefully take into account in their decision-making process.

Company executives understand the importance of “putting the customers first,” a basic tenet to doing business. As geopolitics have seeped into all business sectors these days, CEOs need to have sharper clarity of thought in the process of strategic decision-making. Any compromise with the basic tenet must be made in face of clear tradeoffs between its pros and cons.

So, we must to go back to the basics of business. Brands who will win in China are those who understand the quickly evolving consumer needs, can anticipate and properly interpret Chinese government’s policies, and how technology’s evolution would impact both the demand side and the supply side of the picture.

Importantly, companies need to better understand how to communicate with their target consumers in a manner that is commensurate with the evolving consumer needs and technological changes. A digital mindset and approach are increasingly critical in determining the winners. Foreign companies which are structurally behind the local companies in this regard must figure out an approach that is closer to the real happenings in the market to prevent themselves from losing out on this.

In the end, brands winning in China will increasingly be those that can tick as many of the relevant boxes in key factors of success as possible while making sure not to cross the Chinese consumers’ red lines. It is a function of the company’s capabilities in the China context, where its leadership plays a major role. Ultimately, whether your brand is foreign or local is probably not the most important factor.

CGTN | What Lessons Can Foreign Companies Learn?

What Lessons Can Foreign Companies Learn from Xinjiang Cotton Episode?

By Edward Tse and Gao Yanping

2020-04-01

A recent article authored by Dr. Tse was published by CGTN on April 1, 2021. It was co-authored with Gao Yanping.

Editor’s note: Edward Tse is the founder and CEO of Gao Feng Advisory Company, and Gao Yanping is a researcher and a former senior editor of Guancha.cn and a business journalist at Oriental Outlook and Xinhua News Agency.The article reflects the author’s opinions and not necessarily the views of CGTN.

Several multinational retail brands including H&M, Nike, Adidas, Gap, New Balance, Burberry and Uniqlo are being criticized by Chinese consumers over their stance on alleged “forced labor” in China’s Xinjiang Uygur Autonomous Region.

These companies have launched statements on their position on Xinjiang’s affairs and would not use Xinjiang’s cotton in their products. The statements were based on a report released by the Better Cotton Initiative (BCI), a non-governmental organization that claims to promote better standards in cotton farming and practices across 21 countries.

This series of events enraged Chinese netizens who have called for boycotts of these brands. Chinese business partners of the brands have moved quickly to cut ties with them. From popular Chinese celebrities who have called off their endorsement deals to shopping malls taking down H&M’s billboards, to online shopping giants dropping H&M products, to mobile phone app stores removing H&M apps, Chinese responses have been overwhelming. Chinese netizens’ reaction has been contagious on social media. On Weibo, one of China’s most popular social media platforms, the hashtag “I support Xinjiang cotton” has been the top trending topic on Weibo with more than 7.11 billion hits by March 30.

Unlike Apple which removed a police-tracking app during Hong Kong’s protests last year and admitted “the app violated its rules,” these retail companies seem to be indifferent to the public mood so far. H&M released a statement saying that it “respects Chinese consumers as always” and that it “does not represent any political position.”

It’s very clear that today, geopolitics has seeped into businesses big time. Geopolitics has always been a major role historically in some industries like oil and gas where the location and quality of resources are intricately tied to the national sovereignty of countries.

But since the former Donald Trump administration exercised American foreign policy especially on China, geopolitics has become the center stage for many businesses.

Tech companies like Huawei and ZTE were sanctioned by the U.S. government on national security grounds. Chinese tech companies includin the likes of SenseTime and DJI were placed on the “Entity List” of the U.S. government as the U.S. believes they pose a national threat. Companies on the “Entity List” are subject to U.S. restrictions in the export and transfer of certain sensitive technologies.

But it’s not only tech companies that are affected by geopolitics. The argument over “forced labor” on Xinjiang cotton-picking shows that industries such as apparel and sportswear can also be sucked into such a swirl.

In a way, this is unfortunate because it does not need to be so complicated but external forces seem to be driving businesses in that direction and it seems like geopolitics has become a part of normal strategic decision-making for company executives. No longer can company executives only focus on business operations per se, they also need to incorporate institutional capabilities to address issues that go beyond day-to-day business operations.

Company executives should exercise common-sense judgment before they make decisions that could have serious implications. In this case, a simple check on the level of mechanization of cotton harvesting in Xinjiang would cause the CEO of any large multinational company to double-check if the alleged “forced labor” in Xinjiang is true.

According to the Department of Agriculture and Rural Affairs of Xinjiang Uygur Autonomous Region, more than 90 percent of cotton picking in northern Xinjiang is highly mechanized, while southern Xinjiang has raised its mechanization rate to around 40 percent, resulting in an overall mechanization rate of over 75 percent. Paradoxically, BCI’s Shanghai office has issued a statement saying that after careful audits, they did not find any use of forced labor in cotton picking in Xinjiang, a position that is contradictory to that of BCI headquarters.

Beyond cotton picking, the claim that “forced labor” is used in Xinjiang is controversial and for many, has not been substantiated. While there are plenty of allegations, there are also plenty who have pointed out that the claims are not substantiated, with the alleged evidence unfounded or manipulated.

Foreign companies’ CEOs need to think carefully about the implications of their actions. What reactions would be generated among the Chinese consumers? How would the competitive landscape shift in particular in favor of the local brands, whose competitiveness has been improving anyway? What would be the financial implications to the company because of the action taken, not only within the China market, but also outside?

Companies’ CEOs like to say, “We always put our customers first.” However, the Xinjiang cotton episode has shown that many CEOs don’t necessarily abide by that rule with respect to Chinese consumers – arguably one of the most important consumer groups in the world. At least the business leaders haven’t shown they have explicitly and carefully gone through a thought process of making sure they understand the full implications of what they do.

We are not advocating that foreign companies must kowtow to China because of the financial implications to their businesses. We are suggesting that companies’ CEOs should have clarity in their thought processes in matters of such critical importance and to always keep the basic value of any business, which is to put its customer value as a top priority, in mind. Any compromise of that basic tenet must be weighed carefully against the trading off between its pros and cons.

CGTN | From Chaos to Order

By Edward Tse

2021-03-13

Gao Feng Advisory’s CEO, Dr. Edward Tse’s latest op-ed on CGTN on Hong Kong. He pointed out that there are actually two Hong Kong’s- an “Elite HK” and a “Mass HK.” And there is little trickling down from top to bottom. HK needs to address these deep-rooted issues. It will take some time and won’t be easy but with boldness, skills and commitment, Hong Kong can do it!

Editor’s note: Edward Tse is the founder and CEO of Gao Feng Advisory Company, a global strategy and management consulting firm with roots in Greater China. He was born and raised in Hong Kong and lives in the HKSAR. The article reflects the author’s opinions and not necessarily the views of CGTN.

With the enactment of the national security law in June 2020, the situation in Hong Kong is finally stabilizing and slowly returning to order. The riots and unlawful protests that have prevailed for over 12 months created major havoc to the entire Hong Kong community.

On March 11, China’s National People’s Congress approved the decision to improve Hong Kong’s electoral system, enforcing the notion of “patriots governing Hong Kong” which will in turn ensure the long-term viability of “One Country, Two Systems.” These changes were needed as radical politics in the past had severely hindered the operations of Hong Kong’s legislative process, causing for some time an almost “ungovernable” situation.

What’s the root cause of Hong Kong’s demise?

Wendy Hong, head of research of a large Hong Kong conglomerate group, pointed out that Hong Kong actually consists of “two Hong Kongs.” I agree with her assessment.

For a long time even before the handover, Hong Kong has suffered high levels of income inequality. This situation has become worse over time, resulting in two different Hong Kongs.

One Hong Kong – let’s call it “Elite Hong Kong” – is where Hong Kong’s businesses and professionals ruled. They are mostly in financial services, property development and high-end services sectors. They roam in Central, Admiralty and West Kowloon. With Hong Kong’s strong position as a regional financial hub, people and businesses engaging in this Hong Kong were doing very well financially. In fact, many of these people are recent returnees of highly educated people from the Chinese mainland or expatriates.

The other Hong Kong – let’s call it “Mass Hong Kong” – is where most Hong Kongers are and they are prevalent in sectors such as retail, food, construction, low-end services and others. The living standard of people in “Mass Hong Kong” has not improved much over the last couple of decades, while the general housing prices in Hong Kong have risen significantly in the meantime – thanks to a large part to the “Elite Hong Kong.” Many people in this Hong Kong live in poorly-conditioned sub-divided flats and many young people were disillusioned about their future.

There is little “trickling down” from “Elite Hong Kong.” People in “Mass Hong Kong” feel that they have been left behind. Most of them are local Hong Kongers or descendants of recent “single entry permit” immigrants from the Chinese mainland. When they saw people in “Elite Hong Kong” or even well-off visitors from the Chinese mainland buying high-end properties in Hong Kong, they placed their anger on anything and everything that was “mainland” or what they viewed as vested interest groups.

While the Chinese mainland has lifted 98.99 million poor rural residents out of poverty over the past eight years, Hong Kong has a poverty population of close to 1.5 million as of 2019, according to the Hong Kong Poverty Situation Report, in a city of population that is less than eight million.

There are a number of reasons for this.

Since the mainland’s opening up over 40 years ago, Hong Kong’s manufacturing has been hollowed out. Even though most of Hong Kong’s manufacturing back then wasn’t really sophisticated, it was a key source of employment for local people. Since then, many people were deprived of decent-quality job opportunities.

The land supply has chronically been limited to both real and man-made reasons. It has been a major reason why the housing prices have gone up so rapidly over the last several decades. Also, the small percentage of people in “Elite Hong Kong” who were able to afford the top-end Hong Kong properties was viewed as villains by many Hong Kongers who saw that home ownership is increasingly out of their reach.

Hong Kong’s government has a long-held approach of non-intervention, believing that market forces by themselves can sort everything out. This is a legacy left behind from the British colonial days and the administrative officers of the Hong Kong SAR government simply inherited that approach without seriously reflecting on the effectiveness of it as the general context evolved.

With the national security law now in place and the integration of the Greater Bay Area underway, we now have the opportunity to address these fundamental issues.

1. The Hong Kong government should be much bolder in creating new sources of land supply through “combined punches:” revitalization of “brown land,” including allocating a very small percentage of the most fringe areas in the parks for housing and a reasonable amount of reclamation in appropriate locations.

2. Hong Kong should leverage the Greater Bay Area which offers much more capacity in technology innovation and supply cluster bases. A lot has been written about this plan already and much of the focus will be on how Hong Kong should participate in the area’s technology and innovation development, leveraging especially Hong Kong’s capacity in universities and other higher institutions in research and development.

3. Hong Kong needs to cultivate new growth through what Wendy Hong calls “Industry 2.5.” Capitalizing on the strengths of Hong Kong’s services industries, “Industry 2.5” transforms the services industries by combining them with manufacturing-based industries, with areas such as luxury fashion, medical devices and aircraft parts services prime for the development of Hong Kong. The process will allow greater industrialization and diversification in Hong Kong’s economy, create more varied investment options and provide fresh employment opportunities.

4. Hong Kong should build investment funds investing in companies of various sizes. Hong Kong can undertake some of these funds by itself and some in collaboration with other cities in the Greater Bay Area. In fact, Shenzhen, for example, has been leveraging their own funds to nurture a large number of tech companies over the last several decades, transforming the city into a leading tech hub. By investing into portfolio companies, these companies can also be a source of innovation and “re-manufacturing” to Hong Kong and a source of employment for Hong Kong people.

5. Hong Kong should find a much better way to balance the interests between the big businesses and the masses. An extreme form of capitalism has been manifesting in Hong Kong for a long time, causing a structurally close relationship between certain big businesses and the local government. This imbalance is the root cause of many of Hong Kong’s deep-rooted issues and it should be rectified.

The incredible economic growth of the Chinese mainland over the last several decades was epitomized by how the government and businesses, big and small, state-owned and non-state-owned, synchronize in a rather sophisticated manner. The Hong Kong SAR government should learn from it about what works and evolve itself into an appropriate strategic position that will make the entire Hong Kong work.

From chaos to order, it’s now time to close the divide between the “two Hong Kongs.”

What the U.S. Can Learn From Foreign Multinationals in China

By Edward Tse

February 16, 2021

Originally published by Caixin Global on February 16, 2021.

Significant and fundamental changes are happening in the business sphere in China. Instead of leaving China as some asserted at the peak of the pandemic in China last year, multination corporations (MNCs) are doubling down in China. In fact, China’s foreign direct investment in 2020 rose by 4%, while in the U.S., it declined 49%, making 2020 the first year China has overtaken the U.S. as the top foreign investment destination.

Recent data from MNCs in China echoes similar sentiments. The American Chamber of Commerce in South China’s 2021 studies showed that over 70% of US companies surveyed have budgeted to reinvest and expand their businesses and market share in China this year. In the “Business Confidence Survey” released this month by the German Chamber of Commerce in China, 72% of respondents are also planning further investments in China.

Despite the pressure applied throughout the Trump era from the U.S. causing major antagonism towards China, China has continued on a path to reform and open up market access to foreign companies. For example, China has started to open up the previously rather restricted financial services sector.

BlackRock has approval to set up a wholly-owned asset management business in China and earlier this month, PayPal became the first third-party payment platform with 100% foreign ownership in China.

China has also abandoned the policy requiring foreign automakers to form 50-50 joint ventures with local companies. Tesla quickly took advantage of this change and built its state-of-the-art “gigafactory” in Shanghai, while Volkswagen raised its stake in its joint venture with local partner JAC Motors to 75%.

With China accelerating deregulation, the size of its market coupled with the government policies and the ingenuity of local enterprises are generating what’s possibly the world’s most competitive sectors at this moment. MNCs have largely awakened to the fact that China is innovative and for them to compete effectively, they will need to learn from China and create the best innovative approach for the China market.

For example, when the Chinese government push for new energy vehicles, Tesla is just one competitor, other Chinese players such as Nio, Xpeng, and BYD are also active in the same space.

Furthermore, connectivity and autonomous driving technologies are all being incorporated into vehicles, requiring automakers to consistently and continuously to innovate. In order to remain competitive, large incumbent foreign automakers are trying to innovate, but also adopt China-specific products and service models. Herbert Diess, CEO of Volkswagen, recently said “China is a huge opportunity. China is also technologically advancing fast.”

In the consumer sector, local companies are also challenging the fast-moving consumer goods giants like Procter and Gamble, Unilever and L’Oreal with innovations in areas such as social commerce. The use of key opinion leaders (KOLs) has revolutionized the entire shopping experience by creating powerful social interactions with consumers through popular apps including Douyin (the Chinese version of TikTok), Billibilli and Kuaishou. Chinese beauty brand Perfect Diary has mastered the use of KOLs, activating the entire spectrum of KOLs (celebrity, top-tier, mid-tier, micro and key opinion consumers). From January 2019 to September 2020, Perfect Diary was the only color cosmetics brand on leading Chinese e-commerce platform Tmall, to achieve over 100 million yuan ($15.4 million) in monthly sales.

MNCs are increasingly finding that innovations developed in China have further potential in other parts of the world. When Panasonic developed a sterilization function for their washing machines specifically targeted for Chinese consumers, the same function was adapted to refrigerators for Japan’s consumers. Many Western retailers are now actively studying the omni-channel constructs and fulfillment models of local e-commerce pioneers like Taobao and JD.com.

The China head of a large U.S. industrial company once told me he thought he came to China to teach but after some time, he recognized he was in China to learn. Another large U.S. client told me their board of directors instructed the China team to seek how to leverage the China knowledge to help businesses in other parts of the world. BMW has taken its Munich-based Startup Garage program to China in order to gain exposure to new innovative technologies, such as electrification and automation, from a more advanced local ecosystem.

These latest views indicate a material change in the MNCs’ perspective on China. China isn’t just about a source of hard power (market size, profit and supply chain), it’s also becoming a source of soft power (innovation, knowledge and inspiration). This is due to China’s innate capabilities built by rigorous experimentations via the country’s governance approach — a combination of efficient top down planning by the central government alongside an incredibly dynamic entrepreneur class. Local governments help provide the glue between these two as they implement the central government’s policies while supporting businesses to grow.

MNCs and their lobbyists have long complained about problems with operating in China, e.g., intellectual property theft, lack of market access, unfair competition and lack of transparency. While perhaps some of these might indeed be — or have been — problems, in the larger scheme of things, they are no longer the defining factors.

MNCs are now coming to realize this fundamental shift, that China’s growth and resilience have been driven largely by an internally-driven momentum and governance approach, aided by its connectivity with the rest of the world through international trade. MNCs can benefit by being a part of the game and strengthening their own overall competitive advantages, or end up being marginalized if they choose not to participate.

So, what does this mean to the new U.S. administration team? By now, people should realize that some form of collaboration while competing with China would generate the best return. The big question is how.

I believe the key is to accept that China has gone through rounds of material changes over the last several decades. The new reality renders the assertions of the “coming collapse of China” and the “Thucydides Trap” not helpful as policy guidelines. The Joe Biden team should also get out of the aggressor mentality and the blame or mockery mindset that have plagued many U.S. policymakers and influencers over the past four years. Instead, a better approach would be to develop an objective view and a deeper understanding of why China works, or doesn’t, and learn from the Chinese experiences, not simply brush aside everything that China has done due to ideological differences.

The U.S. shouldn’t just follow the old game book. It needs to find a new game, but that new game should probably start from within.

观察者网 | 反垄断背后,如何理解中国高速发展的政商逻辑

文 | 谢祖墀

本文是高风咨询谢祖墀博士于2021年2月9日发表在《观察者网》上的文章。中国企业家精神在这样的框架下将继续提升与优化,而这亦是中国民营企业家在经历了较粗放的发展阶段后,将会进入的一个新时代。

1月31日,中央在《建设高标准市场体系行动方案》中强调,推动完善平台企业垄断认定、数据收集使用管理、消费者权益保护等方面的法律规范。

此前的2020年11月10日,市场监督总局发布《关于平台经济领域的反垄断指南(征求意见稿)》,首次对互联网领域饱受争议的大数据杀熟等多种垄断行为作出细化,次月末便对美团、阿里巴巴等平台公司“二选一”等涉嫌垄断行为立案调查。同时,阿里巴巴亦因为收购银泰违反《反垄断法》遭受顶格50万元处罚,而美团、拼多多等布局社区团购公司,更是在行业将将兴起之时,迎来市场监督总局的“九不得”。

针对国家对互联网企业的重拳出击,社会上有不少观点:

一种认为,原本创新能力极强的互联网企业,逐渐做大为平台经济,形成市场挤出效应,遏制创新能力,损害了市场竞争秩序,对整体经济负面影响超过正面,因此招致监管注意。

同时,互联网上亦出现了许多针对马云个人的评论,甚至有人隔空喊话“马云和马云们需要带领自己的企业大力创新,让科技普惠国人,而不是只想着花心思赚那些简单的钱。”

除了关注于事件本身,多家媒体亦关注于中国的营商环境。有人认为,互联网竞争是一种基于创新的动态竞争,“大”是互联网平台的天然属性,大平台也面临多重竞争约束,尤其是创新带来的影响,因此没有哪个平台能够处于“垄断”状态。

同时,某些西方观察者亦指出在反垄断法的背后是国家政府的强力控制:“相比欧美,中国有强力政府,可以与科技巨头对抗,甚至让他们公开道歉、‘自我整顿’等。政府要显示出自己才是最大的玩家,科技巨头们则相形见绌。”

中国企业家:在突破边界中不断成长

自从中国开始改革开放之后,中国的企业家精神在不断发酵。在最初基本上缺乏对民营企业有任何监管和法制管理的情形下,中国一代又一代的创业家在不理想的状态中,不断摸索发展与前进的步伐。

当然,创业家之中良莠不齐,一部分能凭一己之力努力奋斗,但不少却是专走捷径,希望能靠快速的方法来赚到快钱。对一些人来说,取得阶段性成就之后,他们亦将继续努力争取下一阶段的成果。而一些人却在获得一点成就后就浅尝辄止。过去四十年的改革开放、中国企业家群体和他们代表的民营企业的发展,就是在这样环境中交织孕育而成的。

一些企业能够成功地实现突破,但另一些却只能固步自封。成功突破的企业往往在新机会涌现之前进行跳跃。跳跃成功的关键是什么?它是机会与能力之比。这里的能力并不只是企业自身的能力,也包含企业自建、并购或组成生态系统等隐性的能力。企业业务的边界,是企业在机会和可获取能力之间对比和博弈之后得出的结果,因此边界从本质来讲也是动态的。

阿里巴巴就是一家多次进行连续跳跃的公司。当美国ebay公司来中国开拓C2C业务时,当时的阿里还只是一家B2B公司。但机会来临之际,阿里毅然跳跃进入C2C领域,与ebay进行激烈竞争,最后胜出,并奠定它在电商的地位。

当电商遇到在线支付难题的时候,阿里就做了支付宝,开始收集大数据,并从支付宝进入了财富管理领域。当做电商遇到物流瓶颈的时候,阿里就联合物流公司成立菜鸟网络,并入股了一些其他物流公司。

阿里还跳跃进了互联网的其他领域,从大数据(支付宝、菜鸟网络)、云计算(阿里云)、新零售(盒马鲜生)、生活服务(饿了么)、到金融科技(蚂蚁金服)等。通过多次迭代和跳跃,阿里建立起一个巨大的生态系统和具有相当创新能力。

雷军领导的小米也经历了透过连续跳跃的战略调整过程。对雷军个人来说,原来金山软件是他的核心业务。在卖掉金山之后,他成立了小米,跳跃进入智能手机业务。当时,他的核心业务是智能手机,边缘业务是互联网服务。逐渐地,互联网服务的收入超过手机硬件的收入,成为小米新的核心。同时他又跳跃进入新的业务包括消费类IoT物联网平台和新零售等,今天小米的IoT物联网平台也逐渐成为它举足轻重的核心业务。

那么,对企业家来说,在任何一个时空中,是不是有一个合理的边界存在?

2017年,美团王兴和携程梁建章的争论成为当时商界关注的一个话题,这个争论是以往许多类似讨论的延续,也吸引了一些企业家、学者的参与。王兴的观点是,企业不应太多受限于边界,应借助多业务发展和整合来释放更多红利。梁建章的观点则是多元化不利于创新,中国企业更应考虑专业而非多元化发展。

王兴非常推崇一本名为《有限与无限的游戏》(Finite and Infinite Games)的书。有限的游戏以游戏的终结为目的,旨在以参与者的胜利终结一场比赛;而无限的游戏是有限游戏的延伸,没有终结,游戏本身就是对边界的不断探索。王兴认为商业也是一个无限游戏,这种观点事实上亦代表着不少中国企业家的看法。

宽松监管促成了新兴行业的创新

自从智能手机和移动互联网开始普及之后,中国的商业创新进入了一条快速发展的道路。创新层出不穷,创业家同时亦一波又一波地出现。创新的本质是在不确定性中取得进步,而这不确定性的核心往往是政府的监管程度和手法。

创新与监管之间的博弈,是社会发展过程中的普遍现象,特别在创新和它背后的科技高过发展之际,监管往往是落后的。没有人,包括监管者,能够准确预测未来。

这种情况在西方发达国家已经发生,在中国亦一样。在中国事实上监管往往比较宽松,让创新公司有很大的发展空间,不少互联网公司因此发展得非常成功。但在发展之余,合理的监督是将边界在某时空中有限化的重要手段。

支付宝与微信支付等第三方支付在中国的飞速发展,就是国家为民间创新力量让步的一个好例子。在第三方支付机构出现之前,成立于2002年的银联一直是中国境内发行的人民币支付卡的惟一交易清算组织。2005年左右,中国第三方支付机构开始发展,支付宝、财付通等相继出现,但直到2011年它们才拿到了首批“支付业务许可证”,成为“正规军”。

这中间的6年,国家并没有对支付宝等侵蚀国有银行支付业务利润的公司加以太多限制,相反,在经过多方博弈后授予其正当竞争的地位。为了进一步促进中国民间支付力量的发展,2013年央行宣布废止5个联网通用文件,标志着对银联的政策保护已经彻底取消,而数字支付行业的竞争,随着同年微信支付的加入日渐饱和。

社会企业家精神在中国的成长

反垄断,用政府的手调节市场并不是一件新鲜事。经典案例之一可说是1984年美国司法部依据《反托拉斯法》拆分AT&T,分拆出一个继承了母公司名称的新AT&T公司(专营长途电话业务)和七个本地电话公司(即“贝尔七兄弟”)。

2017年欧盟称谷歌滥用了在搜索引擎领域的市场主导地位,违反欧盟规定,对其处以24.2亿欧元反垄断罚款,罚金创下历史记录。次年7月,欧盟再次因谷歌把Android作为一款工具来强化其在搜索市场的主导地位,限制了其他玩家的竞争和创新能力对其处予43.4亿欧元的罚款。

在刚刚过去的2020年10月,美国司法部向谷歌提出反垄断诉讼,指控这家互联网巨头通过非法商业操作,扩大自己在搜索和广告市场的主导优势,阻碍竞争和扼杀对手。两个月后,美国48个州和联邦政府一道向社交媒体巨头Facebook发起了两份诉讼,指控其滥用数字市场中的支配地位,从事反竞争行为。

近年来,利益相关者式资本主义(Stakeholder Capitalism)的意识在西方商业社会有所提高。2019年,近200家美国企业的CEO联名签署了一封公开信,表明对于利益相关者式资本主义的信奉和执行。

这代表着西方一些的企业家们已经意识到,一家企业代表的主要价值观并非只是为它的股东服务而已,还要顾及它的顾客、员工、供应链上下游的供应者和应当负起的社会责任。

当然,这只是这批西方企业家的共同表态而已,在实际情况下,西方企业们仍然主要依循着资本主义的主要原则运作,亦即为资本取得较大回报仍然是主要的企业目的。但毕竟,这些企业家愿意一起共同为具有社会责任意义的“利益相关者式资本主义”发声,是有重大象征意义的。可以说,这是企业家精神的进化。

在经历了40余年的改革开放之后,中国企业家在企业家精神方面的理解亦有所提升。于2018年12月亚布力中国企业家论坛上,华泰保险集团董事长张王梓木提出“新时代的企业家应当追求企业社会价值最大化”,并倡导亚布力论坛发布了《社会企业家倡导书》。社会企业、社会企业家的概念虽然在国外已经有了很多年的历史,但在国内还是全新的。从追求商业价值到追求社会价值,这无疑是中国企业家的进步。

社会对正常监管存在误读

尽管东西方企业家精神的发展貌似朝向相同方向发展,但它们所处于的环境却存在本质上的重要差异。在主要的西方资本主义国家中,资本的力量极强,资本与政治的利益往往紧密地捆绑在一起。相反,在有中国特色社会主义体系中,尽管企业家在个体方面有相当大的发展空间,但社会对于集体利益亦有相当大的期许。在个体与集体利益的比较之间,企业家们必须取得适当的平衡。

在加强监督互联网平台垄断之余,不少人说这是代表着中国政府正在打压民营企业。我不同意这看法。

中国的国有和非国有二元经济与架构存在一些天生的问题,但它同时亦能发挥强大的共生效应。国企往往肩负着较大的社会责任,在超越狭义的项目经济回报的前提下,为中国社会提供如基本建设、公共卫生等方面的公共品。而非国有企业则利用这些公共品发挥他们的创新创业能力,推动经济的发展。今天,民营企业正是中国经济的主要支柱。

去年11月,习近平前往南通市考察,特意走进清末民初实业家张謇故居陈列室,了解张謇创办实业、发展教育、兴办社会公益事业的情况。习近平强调,在当时内忧外患的形势下,作为中华文化熏陶出来的知识分子,张謇意识到落后必然挨打、实业才能救国,积极引进先进技术和经营理念,提倡实干兴邦,起而行之,兴办了一系列实业、教育、医疗、社会公益事业,帮助群众,造福乡梓,是我国民族企业家的楷模。

这也许代表了中国领导人对中国民营企业家的重视和期许,什么应该做和可以做,什么不应该和不可以做,在任何时空中,企业的业务边界是什么是中国民营企业家需要不断深入思考的问题,不应只以资本回报极大化作为唯一的行为准则。中囯需要的企业家必须在个人、投资者、企业和社会之间作出合理的平衡。这样的平衡一部分受到监管的制约,一部分应是来自自身的行为修养和准则。

在一个游戏规则更清晰、更透明和更公平的平台上,可以预期中国的企业家们将更可发挥他们的能力,推动更多创新的出现。

中国企业家精神在这样的框架下将继续提升与优化,而这亦是中国民营企业家在经历了较粗放的发展阶段后,将会进入的一个新时代。

注:本文图片均来自《观察者网》

CNBC | Coronavirus Crisis is a ‘Big Wake up Call’

On March 3,  Gao Feng Advisory’s CEO Dr. Edward Tse was interviewed by CNBC on the implications of the coronavirus epidemic on China’s businesses and governance.

The COVID-19 outbreak will spur China’s central and local governments to improve information sharing going forward, says Edward Tse, CEO of Gao Feng Advisory Company.

Please click 阅读原文 (Read More)  at the bottom to watch the show.

https://www.cnbc.com/video/2020/03/03/coronavirus-crisis-is-a-big-wake-up-call-for-chinas-government-in-information-transparency-strategist.html

 

 

谢祖墀 | 战略:从过去看今天,从今天看未来

编者按:
谢博士提出的“战略第三条路”非常有针对性,是他从业多年的理论总结。它弥补了原来“战略第一条路”和“战略第二条路”之间的空白,它将原来隐藏着的战略思考维度突显了出来,让企业决策者有更完整的选择方案。

本文是由今年1月份高风咨询CEO谢祖墀博士在两个不同场合做的名叫“从过去看今天,从今天看未来”的主题演讲整理而成。

1. 企业战略从哪里来?

我想首先从历史的角度出发回顾一下传统的企业战略框架。30多年前我在美国加州伯克利大学读MBA的时候,迈可·波特(Michael Porter)五力法和BCG矩阵等理论当时都已经是管理界的主流。波特的理论是一种定位论,它的指导思想是:在固定的边界里,企业只要找到对自己最有利的竞争定位,它便能成功。BCG矩阵亦是定位论,它是一个业务组合战略分析框架,通过两个简单的维度——市场增长率和市场占有率,来分析和决定企业的最佳业务的组合。在本质上,这些战略框架都是静态的。

1988年我加入了麦肯锡公司的旧金山办事处,公司给我们的培训中提到企业战略只有两种打法。第一种是多元化,企业应尽可能地尝试不同的业务,做大做强。这种想法在两次大战之后一直主导着西方管理界和CEO们的思想,一直到上个世纪七、八十年代后期。

在多元化战略理论发展到荼蘼之际,一套新的战略理论在1990年代初期出现了。于1990年美国密歇根大学商学院两位教授普拉哈拉德(C.K. Prahalad)和加里•哈默(Gary Hamel)提出了“核心竞争力”理论。该理论指出,一家企业如果要成功,它必须按照自己最强的优势来做,即所谓企业的核心竞争力。他们认为,企业的持续成功来自于企业已经建立的内部独特能力,而战略的精髓则在于它能否透过企业的独特能力来确立并形成一种难以被效仿的差异化打法。按自己的优势和能力来做事逐渐成为企业界的常识,很快人们就将这理论简化为“企业需要聚焦,不应多元化”,这显然与之前的多元化战略框架形成了鲜明的对比。“核心竞争力”理论在随后的30多年里成为了支配着西方商界和投资界的主流战略思想理论,直至今天。

2. 告别静态、踏上战略第三条路

历年来,因工作关系,我读了不少有关战略的书籍,其中有一本书对我产生了极大的影响。它是于1998年出版,由美国斯坦福大学商学院教授凯思琳•艾森哈特(Kathleen Eisenhardt)和她的博士生肖娜•布朗(Shona Brown)一同撰写的《在边缘上竞争》(“Competing on the Edge”)。我大约在2000年代初期首次读到这本书。在这本书中,作者首次系统性地提出动态战略这一理念。其实之前也有一些学者和咨询公司提出所谓的“动态战略”,但他们都只是将企业能力从原本普拉哈拉德和哈默的静态式定义(如品牌、渠道等)延伸到动态式定义(如速度、敏捷性等),这些简单的调整并没有将动态作为一种整体理念融入到战略思想内。所以严格来说,它们并不是真正的动态战略理念。而《在边缘上竞争》与之前所有的(静态)战略理论最大的差别就是它将战略的前提条件(经营环境)充分看作是一种不断变化的事物,而作为反应手段的企业战略亦应不断整体地进行适当的调整和平衡。

图1《在边缘上竞争》图片来源:高风分析

这本书的副标题是《有序中混沌的战略》(“Strategies in Structured Chaos”),它是说我们所处的竞争和经营环境本质上是在“有序”(“Structure”)和“混沌”(“Chaos”)之间徘徊。它既不会完全有序,亦不会完全混沌(无序),但有序和混沌之间的比重是可以随着时空而不断变化的,亦即钟摆可随时移动。在高度复杂和高速变化的经营环境里,企业的战略家最基本的工作就是在有序和混沌两种貌似对立的力量之间不断掌握它们的相对强弱,随时随刻作出判断,并以此判断为基础,适时作出动态调整和平衡。

艾森哈特和布朗在书内提出了几个非常重要的观点。她们认为未来企业经营环境的主要特征是其高速变化性和不可预测性。因此,有效的战略管理最重要的是对变革进行管理。这主要表现在三个方面:一是对变革做出预测;二是对变革做出反应;三是领导变革,甚至是创造或改变原有竞争的游戏规则。

同时,她们亦提出了《在边缘上竞争》理论的十项原则:
1. 优势是短暂的;2. 战略是多样化的,迭变的和复杂的;3. 不断地自我发现是目标;4. 组织简单化,作用极大化;5. 从过往而来;6. 向未来延伸;7. 保持适当的节奏和步伐;8. 将战略拓展出来;9. 从业务层面启动战略;10. 将业务与市场紧密挂钩和不断整合到企业整体。

从战略角度来说,我认为最主要的原则是第一条、第二条、第三条和第七条。第一条:“优势是短暂的”,企业应该不断地发掘和发展新的优势来源,将改变视为机遇而不是威胁。第二条:“战略是多样的,是处在变化中、并且是复杂的”,这说明了战略不是死板和静态的,它必须是动态调整的。第三条:“不断地自我发现是目标”,这亦是动态思想的核心,企业没有时间停下来,必须不断发掘新的目标。第七条:“保持适当的节奏和步伐”,这说明不只是速度重要,保持适当的节奏和步伐一样关键。上世纪90年代末期是互联网商业应用的萌芽阶段,科技行业仍是以硬件为主。当时市场与科技的变化无论在速度和强度方面都无法和今天相比。以上这些观念在今天已经普遍成为企业界的通识。但在当时,这些概念可以说是划时代的。

上世纪90年代初期,我回到中国内地工作并出任波士顿咨询公司(BCG)负责中国区业务的全球合伙人,BCG是中国政府正式批准在华运营的第一家外资战略咨询公司。当时中国的改革开放方兴未艾,中国的企业管理界还是处于早期的发展阶段,企业家们对管理理念和思想还不是非常了解。当时很多中国企业家普遍有一个疑问:究竟他们的企业应该多元化还是聚焦?许多企业家认为这是他们要解决的最核心的战略问题。当时的咨询公司都是国外来的,包括我代表的BCG,中国本土咨询公司还未出现。外来的咨询公司一直给中国企业灌输一种简单二元的理念——战略不是多元化就是聚焦,不存在其他选择,而一般的外来咨询公司都倾向于劝导企业家们应该聚焦,不要什么都做。这反映了他们源自于欧美当时主导战略思想的惯性思维。但在当时,受益于改革开放的红利,中国市场的新机会不断出现,而当企业家们面对市场繁多机会却被告知他们应该选择有限的时候,他们往往感到十分困惑。与此同时它们往往看到在海外许多华人的企业,特别是那些家族型企业却是在多元化经营,而不少亦非常成功。这样的比较和外来咨询公司给予他们建议的落差往往让不少中国企业家甚为失落,不知如何是好。

同时,一个微妙的发展却刚刚开始。有一部分企业家们却在不知道或者没有受到这种简单二元思想约束的情况下,逐渐发现他们其实在貌似只有两种选择之余是还有第三条路的。我称这种战略选项为一种适时、连续的跳跃战略。

图2战略的三条道路
资料来源:高风分析
当某企业创始时,它会选择某种业务,亦会建立让该业务能够进行有效竞争所需要的核心竞争力;但往往在同时,市场会出现新的机会,而这些机会往往是以非线性、S形状的方式出现。新来的机会可能是真实的,亦可能是虚幻的;可能是庞大的,亦可能是比较小的;可能是现在的,亦可能是过一段时间才会成熟的。面对这些新的机会,企业家会做出判断:在企业未具备所有新业务需要的核心竞争力的情况下,要不要从现在的业务跳跃到新的机会。此时,企业家会碰上三种场景:(1)跳过去,并成功地跳跃,在跳过去之余,尽快建立新能力和弥补能力的空缺;(2)尝试跳过去,却跳不成功,并跌下来;(3)不跳,停留在原位。过去二十多年的市场发展中,这三种场景都无数次发生过,但总的来说,因为中国市场高速发展所带来的机会,企业遵循这样打法的成功跳跃概率相对比较高。而且某些企业进行了多次的连续跳跃,由小跳到大,到巨大。换句话说,企业在跳跃的过程里,它同时在驱动机会的发展。这是主动而非被动的。阿里巴巴就是典型的案例,从做外贸到淘宝、天猫,再到互联网金融、大数据、云服务以及其它业务,这些就是通过多次的跳跃而达到的。不少其它今天已经相当庞大的互联网企业亦有类似的现象。腾讯、平安、华为、吉利等亦是第三条道路的实践者。

图3跳或不跳?关键是弥补能力空缺

资料来源:高风分析

在跳跃的过程中,企业在弥补能力空缺时一般会采取两种方法,一是自建,二是透过构建生态系统来建立,这是第三条路与传统的核心竞争力理论最大的差异。核心竞争力理论指出,企业必须具有足够的核心竞争力才能去经营某种业务,连续跳跃的理论却认为企业在比较新的机会、能力和风险之后,就算没有足够的能力亦可跳过去,但必须在跳跃的同时建立所需的能力,可部分自建,可部分通过与合作伙伴合作发展新的能力。连续跳跃理论与多元化集团理论的最大区别则在于多元化的集团往往缺乏核心,业务是多元的,没有太多协同,而连续跳跃的企业不管跳得多远,它还是得有其原始的核心点。

其实,在中国企业之前,适时、连续跳跃的战略已经一早就被美国领先的科技公司所应用,如谷歌、亚马逊、和新CEO时代的微软。透过适时、连续的跳跃,这些企业在今天亦成为全球最大市值的公司。

我提出的“战略第三条路”弥补了原来“战略第一条路”和“战略第二条路”之间的空白,它将原来隐藏着的战略思考维度突显了出来,让企业决策者有更完整的选择方案。我要强调的是连续跳跃并不代表企业不需要将业务做到“极致”。在今天充满激烈竞争的状态下,不专注、不做到极致是很难成功的。“第三条路”与“第二条战略”最大的分别是自我是否将边缘过分的界定。“核心竞争力”的概念其实更正确的演绎是把“边界固定”而不是”专注“的意思。无论企业选择走上哪一条战略道路,它要成功,就必须要做到专注和极致才行。

3. 边界=机会 vs. 能力,从边缘到核心,从核心到边缘

“战略第三条路”其中一个核心理念是企业的业务边界是可移动的,而移动的方式是可规划的。边界的移动与否取决于企业在面对新的机会时决定是否跳跃。企业不应盲目延伸自身的业务边界,否则就会变成“多元化”;但也应考虑是否让自己的业务边界在无论外界发生什么改变的情况下都一成不变或只做稍微调整,即所谓“聚焦”。在面临是否跳跃与选择其方向和时机之时,企业战略正如艾森哈特和布朗提及的,战略是动态的,企业必须要对自己的核心和边缘业务有着明确的判断。企业如果选择跳跃,从原有业务跳到新的业务,那么其边界就会发生改变;如果企业选择多级跳,则其业务边界就会随之不断延伸。当企业通过自建、并购或借助生态系统等多种方式成功跳跃后,它会在新的领域不断地重塑业务边界,不断地进行动态调整。在这动态调整的过程中,企业的边界会扩张、膨胀,亦有可能收缩。然而,企业的资源是有限的,因此企业的边界并不会无限扩张。

图4边界 = 机会 vs. 能力
资料来源:高风分析
总的来说,企业业务的边界是企业在机会和可获取能力之间对比和博弈之后得出的结果。因此边界从本质来讲亦是动态的,理论上不可能是绝对无限的,但亦不可能是绝对有限的。无限与有限之间的动态平衡与调整就是《在边缘上竞争》的最核心理念。动态的另一种方式表现是企业原有核心业务和边缘业务的战略调整。以苹果为例,在推出智能手机之前,它的核心业务是PC。智能手机刚出现时,它仅是苹果的边缘业务。但很快地,这一边缘业务便成为核心业务。IBM从主机时代到服务时代;从服务时代到IT再到云+AI亦是经历了从边缘到核心,然后从核心到边缘的数次动态调整。雷军领导的小米亦经历了类似的战略调整过程。对雷军个人来说,原来金山软件是他的核心业务。在卖掉金山之后,他成立了小米,他的核心业务是智能手机,边缘业务是互联网服务。逐渐,互联网服务的收入超过手机硬件的收入,成为小米的新核心。同时新的边缘业务包括消费类IoT物联网平台和新零售等也出现。今天小米的IoT物联网平台亦逐渐成为它举足轻重的核心业务。

图5从边缘到核心,从核心到边缘

资料来源:高风分析

4. 一人细分(“Segment of One”)

科技和数据是企业在连续跳跃和调整边界过程中的重要推动因素。能够掌握好这些因素而成功,大数据型数字(以to C为主的)竞争者都会遵循以下四大核心原则:

1、无处不在(“Ubiquity”):海量的客户覆盖,在几乎所有主要线上触点上实现与客户的直接接触。商业活动同时存在于线上和大量线下,能够实时实地为用户提供服务。
2、一人细分(“Segment of One”):针对每一个客户的个性化需求,提供定制的产品与服务组合,提升体验感。例如通过数据分析,实现定向推送。
3、全面连接(“Connectivity”):透过科技(移动智能设备、物联网等)与客户保持不间断的连接。
4、互联互通(“Interactivity”):借助社群把具有相同爱好和诉求的客户聚集起来,进行相互交流,从而增加对品牌的归属感和粘度。

30年前我在BCG的时候已经从公司其他合伙人身上学到了“一人细分”的概念。当然当时还不是互联网时代,所以这概念在当时是划时代的。后来,我发觉这概念在互联网时代,通过科技的协助,它的确可以变成可落地的概念,成为数字商业模式建设的核心点之一。

5. 到了无人区,怎么办?

然而,企业在决定跳跃之后,亦往往面临着跳跃方向的问题。在上世纪90年代初期回国之后,我就发现一个非常独特的现象:不少中国的企业,特别是民营企业,不断询问他们如何能够学习到外资跨国企业成功的秘诀。他们往往会提出希望学习的对象:在科技领域,摩托罗拉、诺基亚往往是被对标的对象;在快消领域则是宝洁、联合利华或可口可乐等。对标(“benchmarking”)是许多中国企业要求咨询公司替他们做的工作。

但从踏入移动互联网时代(大约2007年开始),中国企业特别是互联网企业,在创新方面经历了史无前例的高速发展,出现了不少非常成功的以创新为主的企业。这些企业有不少在最开始的时候是以模仿美国某些商业模式为起点的,但它们往往在短时期内就会演变出新的独特的商业模式。快速和灵活的迭代变成了这一代企业的主要特性。与此同时,他们亦逐渐发现在过去他们还可以对标其他(特别是西方的)企业,但今天他们已经进入了全新的境界,往往是以前无人到达过的地方,亦可以说是已经到达一个“无人区”。

这种现象不只存在于互联网企业中,不少“传统企业”亦面临同样的窘境。传统企业同样面对着科技的崛起和消费者需求的变化,创新的必然性要求它们进行变化和改革。他们亦逐渐发觉已经没有了什么可“对标”的企业。到了无人区,该怎么办?

业务的边界是在机会与能力之间的比较和抉择。新的机会往往以曲线形式出现,而能力亦不只是过去或今天的能力,它更应该是企业在极小的时空里能够通过自身和生态体系打造的综合能力。那么“机会”是什么?当然,机会是具体的业务,不只是泛泛而谈的概念,也不应该只是一连串的无序“点子”。成功的战略跨越者必定擅长洞察和掌握到未来发展的趋势带来的机遇。因此,他们无时无刻都在思考未来会是什么样的。

奉行战略第三条路的企业家在进入无人区后不是简单地投资于“点子”,而是投资于趋势。当企业已经进入了无人区,已经没有其他企业可以对对标时,它的对标对象就是未来。而未来是非线性、多维和模糊不清的。如何在不确定状态中做出正确大胆的抉择(“making the right and big bet”),才是无人区时代所需要的领导能力。

6. 为什么是生态?

企业面临新的机会时,它不一定充分具备在新领域里有效竞争的能力,可能有一部分,但不一定完全具备。所以企业在进行跳跃之余,他必须要尽快弥补他在跳跃过程中产生的能力空缺。一般来说,企业可以透过两种方式来弥补。一是自建,二是透过与其他企业合作,共同打造所需的新能力。这种合作最普遍出现的方式,就是所谓的“生态系统”。

今天好多人都讲的“生态”其实就是“战略第三条路”的主要组织形态。众所周知,环境影响战略,而战略则指导组织形态,所以生态是现代组织形态的一个重要体现方式。简单来说,生态系统便是战略的第三条路——适时、多级跳跃战略的组织形态。它的出现是战略框架改变的一个必然的结果,而不是因为企业家、老板们要做好人、要“利他”而出现的。

图6生态系统是战略第三条路的组织形态

资料来源:高风分析

在生态如何搭建的问题上,我首次接触的理论亦是《边缘上竞争》一书中提到的“复杂性理论”(“Complexity Theory”)。复杂性理论原本是计算机科学和数学理论的一个分支,它致力于将可计算问题根据它们本身的复杂性分类,以及将这些类别联系起来。网络经济世界的运行并不都是你死我活的斗争,而是像生态系统那样,组织间存在“共同进化”关系。据复杂性理论的描述,自适应是一种足够有序并能够确保稳定的行为,同时又具备了充分的灵活性。在企业的商业生态系统中,为了企业的生存和发展,彼此间应该合作,努力营造与维护一个共生的商业生态系统,各个“物种”体现了自适应、互适应和共同进化的特质与能力。复杂性理论清晰地指出,商业生态系统就像生物生态系统一样,它的有效性和持续性是基于生态系统内各物种的多样性,代表了它共生、包容和繁衍的特征。

另一个很有借鉴价值的理念则来自于著名记者托马斯•弗里德曼(Thomas Friedman)于2016年出版的一本书《谢谢你迟到了》(“Thank You for Being Late”)。弗里德曼提出将有三大元素主宰未来:第一是市场(“Market”),第二是摩尔定律(“Moore’s Law”),第三是自然生态(“Mother Nature”)。他剖析了自然生态系统是怎样存在了数十亿年、地球是怎么出现等自然现象,并讨论了商业生态应该如何通过借鉴自然生态演变的过程以完善自身生态的发展。例如,弗里德曼认为商业生态就像自然界的生态一样,它必须在具有适应性、冒险精神、多样化、可持续性、系统性、不害怕且相信失败等特质时,该商业生态就能实现边界最大化,在保留“物种”随机性的同时建立多样性。生态系统中没有强制性的中心控制,各单元具有自治的特质。但是,由于各单元之间彼此高度连接,因此生态圈中的所有生命之间都存在着互相影响、相互促进、谋求共同进化的关系。

生态的另一大特点是它与企业韧性之间的关系:生态是促进企业韧性的主要手段。企业建立了有效的生态之后,它的整体竞争力必然会较单一的企业大幅提高,企业的韧性亦能随之而提升。

7. 创新的布局

创新对企业的重要性已经毋庸置疑。在快速变化的商业社会,企业如何创新?我认为创新可以以三种形式出现。第一类就是将目前的业务(产品、服务、以及商业模式)做到极致。第二类在目前业务边界之外的邻近地带(“adjacency”)作出新的打法,类似核心竞争力理论的延伸。而第三类则是在原有的业务与业务之间产生出新业务的创新。我将第三类创新称为“跨界激活”。随着科技的高速发展,传统业务间的边界逐渐模糊。如果企业只是局限于原有的业务范围,他们将很难看到跨业务或从原有业务延伸出的机会。企业家必须拥有跨界激活的思维模式,即不把自己局限于既有的环境,又同时主动学习和吸收外部环境的变化。从全球顶尖创新企业的做法来看,跨界激活的确是企业创新相当有效的方法。

图7跨界激活式创新

资料来源:高风分析

谷歌是一个非常好的案例。自2015年8月谷歌调整组织架构并设立母公司Alphabet,谷歌由搜索引擎公司向覆盖多领域的高科技公司转型,将其业务重点转向人工智能 (AI) 领域。2011年谷歌成立AI 部门,相关研发工作与现有搜索业务并列,可见谷歌对其之重视程度。AI 的应用极为广泛,且可与其他传统业务结合,是谷歌跨界激活新业务的入口。目前谷歌已有超过100个团队使用AI中的机器学习技术,如AI 与可穿戴设备结合产生的Google Glass及AR/VR设备,与人机交互(如围棋)交叉产生的AlphaGo等等。从谷歌的案例我们可以充分看到“布阵”是成功和有效创新的先决条件,就像我们练武术时的“梅花桩”,企业必须首先布好自己的梅花桩,然后在梅花桩上修炼,在修炼的过程中,透过桩与桩之间的“协同”,孕育出新的木桩出来,那就是创新。所以创新需要必然的条件(布阵),但它出现的方式和时空却往往是带了偶然成分的。

图8谷歌的创新布局(“AI for Everyone”)

资料来源:高风分析

8. 超越数字转型

企业在走上战略第三条路时,它需要建立新的能力(无论是自建还是透过生态系统)。今天许多企业已经意识到“数字化”是不可避免要获取的新能力,所以,数字化转型亦是一个在管理界受到广泛关注的话题。

当然,随着时代的快速变化,“数字转型”本身作为一个命题亦在发生改变。在2018年微软公司的Ignite会议上,微软CEO萨蒂亚·纳德拉(Satya Nadella)提出了“科技强度”(“Technology Intensity”)的概念。他认为对于企业而言,云技术与数字转型一样必不可少,且一部分头部企业已采用了较尖端的科技进行创新并开发独特的新的解决方案,从而获得自己新的竞争优势。

科技强度涉及两个方面:第一,每个组织都必须迅速地采用前沿的技术;第二,每个组织都需要建立自己独特的数字化能力。数字转型与科技强度的区别在于前者更多的与企业使用的技术和基础架构有关,而科技强度则与企业内更广泛的文化有关,即企业如何将数字转型里已有的工具应用到企业发展之中。

两者之间的关联可以理解为专注于科技强度能够提升数字转型的高度。科技强度倾向于采用更快的速度来建立自己的能力并形成知识产权,同时也将帮助公司更好地管理员工,并为当前的竞争格局以及未来可能出现的挑战做准备。

信任(“trust”)是采用和构建技术的基础,信任既是对技术的信任,亦是对合作伙伴的业务模式与他们自身能够成功保持一致的信任。因为一旦企业的技术合作伙伴与他们竞争,他们将永远无法使用技术来建立竞争优势。

一些学术研究的结果说明了技术强度是组织成功的主要驱动力。美国波士顿大学的詹姆士•贝森(James Bessen)关于什么使顶尖公司超越了竞争对手进行了广泛的研究。他的结论是,建立专有技术是决定性因素,它有助于显著提高生产效率。

除了企业之外,科技强度的概念也更广泛地适用于国家的层面,它对政策制定具有重大影响。在过去的200年里,国家之间出现了巨大的收入贫富差距。经济学家们,特别是美国达特茅斯学院的迭戈•科明(Diego Comin)教授指出,造成这种差距的主要原因是一个国家在使用新技术时的“使用强度”。科明教授将“使用强度”定义为某一种技术在进入一个国家后渗透到民众中的强度。该定义与我们对组织“科技强度”的认知紧密相关。随着时间的推移,技术渗透率或“使用强度”更高的国家将更容易建立自己的技术。这使政府能够为其国民提供更好的服务,使这些国家的大型企业更具竞争力,亦使中小型企业和企业家提高他们的生产力。

无论是对于国家亦或对于公司而言,要下的赌注仍然是极高的。在数字时代里,科技强度对于经济增长至关重要,每个部门都将受其影响。因此,这是一个在国家和全球范围内促进更大的经济发展的机会。而科技强度带给不管是私营部门还是公共部门的利益和资源,都将让他们在面对社会的紧迫挑战时较能有些弹性的空间。

结语:两种相反力量之间平衡,原点就在眼前

从过去看今天,从今天看未来。企业战略和管理是一门社会科学,就像对其他科学类别的研究一样,研究和实践都必须把它作为一种学问来对待,不可东拉西扯。企业战略理论发展经历了一段历史长河,奔腾不断。从静态到动态,从定位论到适时调整和平衡,从多元化到聚焦到战略第三条路,从机会驱动到能力驱动再到“边界 = 机会 vs. 能力”,从自我能力出发到生态系统等。战略的发展是有迹可循的。因为经营环境在不断改变,环境/格局主宰着战略的思维,而战略思维又培养了组织形态的构想。
我是读战略的学生,从30多年前进入战略管理咨询行业之后,有幸得到许多高手(同事、客户、相知)们的启发,在他们身上学习了很多。展望未来,环境/格局肯定还会继续变化,战略的思考亦会继续随之改变。期望未来更新的战略思考的出现。

《从边缘上竞争》给予我最大的启发是战略的真谛是在两种貌似相对的力量面间作出了恒常的调整和平衡。这不就是我们老祖宗老庄所提的阴阳平衡的思想吗?古印度和古波斯哲学亦有类似的观念。想不到经过二千多年后超越时空从神州大地、亚洲次大陆到亚美利加新大陆彼岸居然产生了貌似偶然实则必然的回响和共鸣。最高深的战略思想其实是一种哲学思想,而它并不一定只属于东方或者只属于西方。当你经历多了,学习多了,蓦然回首,原来原点就在眼前。

后记

这篇演讲总结在整理时经历了春节和新冠疫情的发展阶段,所以拖了一点时间;同时,亦让我在思考了“在黑天鹅出现时,动态战略是否还是适用?“

动态战略的核心思想是在两种貌似相对的力量中不断作出适当的调整和平衡。《在边缘上竞争》指出这两种力量是有序和无序/混沌的。黑天鹅不便是无序的极端出现方式吗?有智慧的战略家在履行战略从最基本面上就必须要考虑到黑天鹅出现的时候,企业需要以什么方式来应对。战略第三条路指出“边界 = 机会 vs. 能力“,因此边界是可扩张,可保持不动,或可收缩的。

战略家通过这样的动态调整,亦可将黑天鹅纳入战略思想框架里去。

作者简介

谢祖墀 (Dr. Edward Tse) 是高风咨询公司的创始人兼CEO。同时他也是香港国际金融学会创会理事、香港中文大学商学院客座教授。谢博士是中国管理咨询行业最早的从业者之一,在过去20年中,他曾带领两大国际管理咨询公司在大中华区的业务。他为包括国内外的数百家企业提供过咨询服务,涉及在华商业的各个层面,以及中国在世界的角色。他曾为中国政府提供过战略、国有企业改革以及中国企业走出国门的建议。他已撰写数百篇文章以及四本书籍,其中包括屡获殊荣的《中国战略》(The China Strategy,2010年)和《创业家精神》(China’s Disruptors,2015年)。

 

 

Caixin Global | Impact of the Coronavirus on Supply Chains

Originally published by Caixin Global with title, “Make Careful Supply Chain Decision for the Future, Not the Past” on March 5, 2020. All rights reserved.

The coronavirus outbreak has wreaked havoc on supply chains. Corporate operations around the world have been disrupted, with China at the epicenter of both the virus and global supply chains for many companies.

A recent report by The Economist says that most multinational firms have been caught off guard and suffered from temporary closures of their mainland-based suppliers. Big firms will try to ramp up production quickly, but it is unclear how soon factories can get back up and running at full capacity. Even though plants are restarting, logistics around and out of China will remain difficult.

According to the Wall Street Journal, tech giant Apple is expected to ship 5% to 10% fewer iPhones this quarter since its largest outsourcer, Foxconn, delayed resumption of work. Leading Korean auto manufacturer Hyundai had to shut down all its factories in South Korea due to lack of auto parts from China-based suppliers, and these factories have only partially re-opened, automobile industry news site Just-auto said. In Japan, several Nissan vehicle manufacturing factories in Kyushu were forced to close for the same reason.

A Shanghai American Chamber of Commerce survey of 127 foreign multinational corporations in China revealed broad concerns. The results show that only 13% of the respondents expected the coronavirus not to impact their revenue in 2020, and most respondents agreed supply chain adjustments would have to be taken into consideration. Some said the outbreak increased their determination to move business out of China, to places such as India.

However, supply chain shifts vary by business, sector and value chain segment. For companies in labor-intensive sectors, many had already been moving out of China to Southeast Asia or other lower-cost countries well before the outbreak due to increases in tariffs and other costs. For companies with large U.S. market exposure, some have moved their manufacturing operations closer to their U.S. customers by building plants in the U.S. Some are moving to other locations with lower U.S. tariffs than China.

For those companies for which China is an overwhelmingly important market, moving their entire supply chains out of China is difficult and doesn’t make strategic sense. This is especially true in industries with complicated supply chains linking myriad suppliers in geographically concentrated clusters and where “just-in-time” supplies are crucial to manufacturing operations. Consumer electronics, cars and advanced machinery all fall into this category.

Supply chain design and management are complicated and delicate issues. Over the last couple of decades, many companies have been deploying their supply chain globally to achieve an optimal combination of quality, cost and speed.

But consecutive external shocks from the U.S.-China trade war and Covid-19 have created a huge stress test. In the short term, supply chains have been severely affected. Many companies are now scrambling to roll out stopgap measures to minimize the impact.

Global CEOs must address the medium- and longer-term question of what to do. They will need to answer several fundamental questions:

1. How will global demand patterns for my products shift after the epidemic?

2. What will be my product-market strategy to address the changes?

3. What is my best guess of the key variables that could affect how I should think about my new supply chains, e.g., trade tariffs, non-economic trade issues such as “national security” concerns, my supplier base, costs, quality, agility and responsiveness? What scenarios are possible, and how can I respond to “black swan” events?

In order to help bring China’s economy back on track, Beijing is likely to make a major push on infrastructure development. It will also likely implement industry incentive schemes, further open market access for private and foreign companies, and provide fiscal stimulus. For example, on Feb. 24, Beijing issued a new policy paper on “the Strategies for Innovative Development of Smart Vehicles” supporting the development of the smart, connected automotive industry in China.

We expect a wholesale upgrade of smart cities across the country. These next-generation smart cities will not only address safety and security issues, but more importantly will also address broad public management agendas like public health. This will involve construction of much more connectivity infrastructure across China. As such, it will also enhance the efficiency and effectiveness of Chinese supply chains in the future.

More innovations will emerge as a result. Traditional offline-driven business models are increasingly moving online in areas such as remote working, education, entertainment, retail and health services.

The performance of online communications platforms such as Zoom and DingTalk exemplifies this trend. Compared to last year’s Lunar New Year break period, DingTalk acquired more than seven times as many newly registered users this year, while Zoom’s daily active users increased nearly five-fold. Automation and robotics will become much more prevalent, and human-to-machine and machine-to-machine interactions will exponentially increase. Smart manufacturing and robotic “last-mile” delivery powered by autonomous vehicle technology will grow more widespread soon.

Deciding on shifting a company’s supply chain is not trivial. It could have major impacts on the effectiveness of the company’s strategy, competitiveness and economic performance. While short-term disruptions in China due to the coronavirus epidemic are painful, thinking through longer-term strategy requires careful deliberation. This will require a deep understanding of China and the dynamics of the world. Linear extrapolation from the past is not sufficient: the right answers will need to come from a perceptive view of the future.

About the Author

Dr. Edward Tse is founder and CEO, Gao Feng Advisory Company, a founding Governor of Hong Kong Institute for International Finance and Adjunct Professor, School of Business Administration, Chinese University of Hong Kong. One of the pioneers in China’s management consulting industry, he built and ran the Greater China operations of two leading international management consulting firms for a period of 20 years. He has consulted to hundreds of companies – both headquartered in and outside of China – on all critical aspects of business in China and China for the world. He also consulted to the Chinese government on strategies, state-owned enterprise reform and Chinese companies going overseas, as well as to the World Bank and the Asian Development Bank. He is the author of several hundred articles and four books including both award-winning The China Strategy (2010) and China’s Disruptors (2015) (Chinese version «创业家精神»).

谢祖墀 | 观点:疫情激发企业谨慎制定供应链的相关决策

全文于2020年3月5日以英文刊登于《财新全球》杂志观点栏目,此为中译本。财新网保留所有权利。

 

此次冠状病毒的爆发对全球的供应链造成了严重的破坏。作为全球供应链重要一环的中国,由于处在此次疫情的最中心,起着牵一发而动全身的效果,全球范围内的许多公司运营都受到了干扰。

最近,一份经济学人的报告指出,大多数跨国公司在面对中国大陆供应商的临时关闭都措手不及。一些大公司希望尝试快速提高产量,但目前尚不清楚工厂多久才能恢复生产并满负荷运转。即使工厂可以恢复生产,中国境内以及跨境的物流运输依然是个难题。

根据华尔街日报的报导,科技巨头苹果公司预计本季度iPhone的出货量将减少5%至10%,最主要的原因是其最大的外包商富士康推迟了恢复生产的时间。汽车行业新闻网站Just-auto表示,韩国领先的汽车制造商现代汽车此前因缺乏来自中国供应商的汽车零部件而不得不关闭其在韩国的所有工厂。目前这些工厂中仅部分重新投入生产。在日本,出于同样的原因,日产汽车位于九州的几家制造工厂也被迫关闭。

另一方面,一份上海美国商会针对127家在华跨国企业的调查引起了广泛的关注。调查的结果显示仅有13%的受访者预计冠状病毒不会影响其2020年的营收,多数受访者同意他们需要考虑供应链调整的问题。部分受访者甚至表示此次疫情的爆发加大了他们把业务从中国转移到其它国家的决心,例如印度。

然而,供应链的转移应视具体情况而定,根据公司所在行业、公司业务以及业务的价值链不同而不同。对于劳动密集型行业的公司来说,由于关税和其他成本的上涨,许多公司早在疫情爆发之前就已搬出中国到东南亚或其他低成本国家。对于在美国拥有较大市场份额的公司而言,有些公司通过在美国建厂使得其业务更加接近美国客户。有些公司则转移到美国进口关税低于中国的其他地区。

而对于那些无比重视中国市场的公司而言,将整个供应链移出中国是困难且没有战略意义的。尤其是那些供应链较复杂的行业,例如消费电子、汽车和先进机械等。这些行业的供应链往往牵涉了居于各地的不同供应商并且需要极高的时效性。

供应链的设计和管理是复杂而微妙的学问。在过去的几十年中,许多公司一直在全球范围内部署其供应链,以实现质量、成本和速度的最优组合。

但是,中美贸易战和冠状病毒连续造成的外部冲击对这些跨国公司创造了巨大的压力。在短期内,供应链无疑已受到严重的影响。许多公司都在争先恐后地推出权宜之计,以最大程度地减少影响。

全球的CEO们都必须思考他们在中长期该如何应对这个问题。他们将需要回答几个基本问题:

1. 在此次疫情后,我们产品的全球需求模式将如何改变?

2. 为了应对这个改变,我们的产品和市场策略该如何打?

3. 我对即将影响我新供应链的关键变量的最佳猜测是什么,例如贸易关税、诸如“国家安全”之类的非经济贸易因素、我的供应商基础、成本、质量、敏捷性和响应能力?他们有什么可能出现的场景,我该如何应对此类“黑天鹅“事件?

为了帮助中国经济重回正轨,中国政府极有可能会大力推动基础设施建设。同时,它还可能会实施行业激励计划,进一步开放市场,扩大私营和外资公司的准入,并提供财政刺激措施。例如,在2月24日,北京发布了有关“智能汽车创新发展战略”的新政策文件,以支持中国智能互联汽车行业的发展。

同时,我们期待全国范围内的智慧城市将全面升级。下一代的智慧城市将不仅解决安全问题。更重要的是,其还将解决公共卫生等广泛的公共管理议程问题。这将牵涉到在中国建立更多的基础互联设施。它将在未来提高中国供应链的效率和有效性。

更多的创新将涌现。越来越多的以线下驱动为主的传统商业模式将实现线下向线上的转移,远程办公、远程医疗、线上教育、线上娱乐、零售电商等将变得更加普及。

诸如Zoom和钉钉之类的在线交流平台在此次疫情中的表现证明了这一趋势。与去年农历的新年假期相比,钉钉今年的新注册用户数增加了七倍之多,而Zoom的日活用户增加了近五倍。自动化和机器人技术将变得更加普遍,人机交互和机器间交互将成倍增加。智能制造和由自动驾驶技术推动的 “最后一英里” 快递将很快变得更加广泛。

做出转移公司供应链的决定绝非易事。这可能会对公司战略的有效性、竞争力和财务表现产生重大影响。尽管在中国,由于冠状病毒的爆发而造成的短期伤害是痛苦的,公司仍需要认真考虑其长期的发展战略。这将需要领导者对中国和世界动态的深刻理解。过去线性的推论是不充分的:正确的答案将来自对未来非连续性、多维发展趋势的洞见。

 

作者简介谢祖墀 (Dr. Edward Tse) 是高风咨询公司的创始人兼CEO、香港中文大学商学院客座教授。同时他也是香港国际金融学会创会理事。谢博士是中国管理咨询行业最早的从业者之一,在过去20年中,他曾带领两大国际管理咨询公司在大中华区的业务。他为包括国内外的数百家企业提供过咨询服务,涉及在华商业的各个层面,以及中国在世界的角色。他曾为中国政府提供过战略、国有企业改革以及中国企业走出国门的建议。他已撰写数百篇文章以及四本书籍,其中包括屡获殊荣的《中国战略》(The China Strategy,2010年)和《创业家精神》(China’s Disruptors,2015年)。

灼见名家 | 内地企业家精神的两面

内地的企业家精神的发展与蜕变可以总结为四个方面的特征,包括企业家们对改革开放大时代的感恩;企业家对某些不公平对待的宽恕;企业家孜孜不倦的学习精神和企业家精神的提升。
在中国的改革开放的初期,尽管在下海经商的人不少,但严格来说能称得上是「企业家」的却寥寥可数。不少的营商者都是得过且过,更有一部分人缺乏诚信,为了利润铤而走险。另一方面,外界环境的不明朗也对一些企业家造成了不小的伤害,一部分人甚至蒙受个人财产的损失。但在这种不理想的状态下,却不断孕育出一批又一批的企业家。无论他们是主动还是被动地迎接挑战,一种不屈不饶的精神都在无意中让不少企业和它背后的企业家们脱颖而出。企业家精神的精髓其实就是要在不理想的情况下寻找和创造理想。今年4月2日,瑞幸咖啡自查发现公司存在财务造假,2019年第二至第四季度的总销售额夸大约22亿元人民币。随后股价应声暴跌,当天股价暴跌逾75%,收于每股6.4美元。在过去几年,亦有不少中国企业被发现作假。2018年3月底,生态环境部检查发现先河环保公司联合临汾政府人员造假空气质量数据,随后股价连续两日跌停。2017年11月,长春长生生物科技公司和武汉生物制品研究所公司生产的共计65万余支百白破疫苗被指出效价指标不符合标准规定,被立即停止使用。长春长生已于2019年11月27日被深交所摘牌退市。这些事件不只是个别案例,某些不正当的企业家行为亦影响到整体社会,特别是投资者和顾客,对中国企业家的信心。中国企业家的自发精神从另一方面来看,在这次疫情中,中国企业家的自发精神和行动却令人动容。楚商联合会会长、泰康保险集团董事长陈东升在本次疫情中已累计捐赠款物7800万元(人民币,下同),并为全国共计396万一线医疗防护人员等相关人士捐赠保险,总保额超过12亿元,旗下耗资40亿元兴建的武汉泰康同济医院亦成为抗疫的主力。楚商联合会执行会长、卓尔控股董事长阎志也捐款上亿元,主要用于采购一线医疗机构急需的医疗防护物资;更是倾尽全力建设10座方舱医院,提供近万个床位。中国人的乡土感情特别浓厚,这次疫情中援助湖北,特别是武汉,突显了楚商们的承担。
除了心系家乡的楚商(其中包括不少武汉大学校友),马云、马化腾、任正非、郭广昌、李东生和众多企业家们也相继做出了他们的贡献。阿里巴巴旗下的钉钉在短短40小时之内为企业提供员工健康打卡产品,并免费开放了300人同时线上的视讯会议功能,为钉钉平台上2亿上班族的远端工作提供了保障。腾讯也在本次疫情中为群众提供便利,免费提供了一份包含企业微信和腾讯微云等软体的「远端办公工具包」。除了对内地做出贡献,企业家们亦心系海外市场。马云和郭广昌等亦为世界各国捐助了口罩和其他医疗物资。在政府、国企、民企的齐心协力无间合作下,火神山、雷神山两家医院能在极短的时间之内竣工。武汉政府调动7000多位工作人员与物资储备,有中建三局、国家电网、中粮集团等国企的通力合作,亦有猎户星空、华为、顺丰等民企的大力支持。

新的商业机会亦将涌现

我们期望在疫情之后,内地政府在全国范围内加大投入,创造一个更安全、更健康的生活环境。更多的公私合营模式(PPP, Public-Private Partnerships)将出现,创建更多的解决方案,建设新一代的智慧城市,助力推动未来公共议程的发展。新的商业机会亦将涌现,尤其是在大健康、物流、自动化、线上办公、娱乐、零售、教育和社交媒体等行业。传统的由线下驱动的商业将开始向线上进行转移,如从线下发展到「线下+ 线上」融合(OMO, Online-Merged-with-Offline)的商业模式。这些新机会将为中国许多企业和企业家们提供新的发展和创新的机遇。

内地的企业家精神的发展与蜕变可以总结为四个方面的特征,包括企业家们对改革开放大时代的感恩;企业家对某些不公平对待的宽恕;企业家孜孜不倦的学习精神和企业家精神的提升。正如华泰保险集团董事长王梓木所提到的,「新时代的企业家应当追求企业社会价值最大化」。他于2018年亚布力中国企业家论坛上发布了《社会企业家宣导书》。社会企业、社会企业家的概念虽然在国外已经有了很多年的历史,但是在内地还是较新的理念。从追求狭义的商业价值到追求广义的社会价值,这无疑是中国企业家的进步。

无私的奉献精神

德龙钢铁董事局主席丁立国曾说,企业家精神的升级简单来说就是由「大我」到「小我」再到「无我」。「大我」企业家出于生存角度,首先看重的是自己的利益。而「小我」企业家在生存之外亦心系如何服务社会,更好地承担社会责任。「无我」的企业家已不考虑利润,而是思考如何贡献资源使大家都可以不断进步,这是一种无私的奉献精神。

在改革开放初期,那时刚下海经商的生意人基本都是「大我」的。今天,虽然仍有不少企业家仍处于「大我」的阶段,但一小部分企业家已经进入「小我」的阶段。从这次疫情中,看来一部分前沿的企业家亦逐渐进入了「无我」的境界,代表着企业家精神和它所代表的价值观与追求的提升和蜕变。

在经历了数十年的改革开放后,内地民营企业已经累积了许多财富与经验。在享受了这些红利之余,他们一部分仍在铤而走险,企图走捷径来达到自己的目标。但他们之中的另一部分人却不断在思考和实践,在质的方面进行提升。内地企业家精神的演变是一个在不断编织的故事。它的正反两面调整进行着不断的变化。展望将来,这种调整仍将会继续下去。

作者简介
谢祖墀 (Dr. Edward Tse) 是高风咨询公司的创始人兼CEO、香港中文大学商学院客座教授。同时他也是香港国际金融学会创会理事。谢博士是中国管理咨询行业最早的从业者之一,在过去20年中,他曾带领两大国际管理咨询公司(BCG和博斯)在大中华区的业务。他为包括国内外的数百家企业提供过咨询服务,涉及在华商业的各个层面,以及中国在世界的角色。他曾为中国政府提供过战略、国有企业改革以及中国企业走出国门的建议。他已撰写数百篇文章以及四本书籍,其中包括屡获殊荣的《中国战略》(The China Strategy,2010年)和《创业家精神》(China’s Disruptors,2015年)。

谢祖墀:疫情后将会出现的新机会

文 | 谢祖墀
2020年2月

正值中国新春来临之际,湖北武汉等地发生新冠肺炎疫情。新冠来势汹汹,没过几日便开始持续霸占了新闻各大头条。病情的发展牵动着中国以及全世界人民的心。

直至2月14日,至少有48个城市已经宣布了“封城”、限流等政策,大部分省市接连推出了延迟返工、延后开学等相关措施。疫情的迅速发展使线下商业活动停摆,各行各业都受到了极大的影响。于疫情期间,各类商品和服务的销量都在下降,其中零售、旅游和休闲等行业受到的影响最甚。此外,疫情也暴露出一些长期存在的社会问题。展望未来,面临着此次挑战,新的机会亦有可能伴随而生,而未来政府机构将更加关心如何完善中国的公共社会议程,而不再是仅仅聚焦于几个特定的垂直领域。

此次冠状病毒危机将在几个方面重塑中国。首先,中国的治理体系将变得更透明与负责。自改革开放以来,中国社会通过不断实践和调整逐渐发展出了一套独特的三层发展模式,使中国的经济持续发展。在顶层,中央政府负责制定国家的发展议程。而在基层,则是快速成长且充满活力的企业家们,尤其是民营企业家,他们是中国商业创新的主要推动者。而在中间的则是地方政府,在连接上下两层的同时,与彼此之间相互竞争或合作,以推助当地经济发展。

在过去的数十年中,这种发展模式尽管有它的一些问题,但总的来说却为中国创造了惊人的经济效益。但随着本次疫情的发展,我们也意识到了这种模式在面对除经济以外更宏观的问题上的短板。所以这个模式在未来必须有所调整,以确保公共议程能更合理推进。未来,中央及省、市、乡镇各级地方政府必须投入更多的精力和资源来强化公共议程的治理。同时,国有企业(SOEs)和私营企业(POEs)将更加紧密地合作,利用各自的优势创造价值。此次疫情中,在国企与民企的共同努力下,武汉的火神山和雷神山医院分别在10天和14天内竣工,着实是一个壮举。

其次,中国各个城市将向智能化与万物互联发展。长期以来,许多人批评中国所谓的“监控社会”,认为当局掌握了民众们过多的数据。然而,当武汉市长向大众宣布自己并不知晓离开武汉的500万人都去哪的时候,政府对民众的监控似乎还未达到大多数人的想象的程度。在未来,为了确保民众更全面的安全,政府应对人们的行动有更加智能和正面、合理的监管。

此外,中国社会的经济格局也在发生变化。消费正在从线下转向线上。同时,此次疫情加速了诸如5G,人工智能和物联网等新技术的商业化应用。

那么疫情过去之后,哪些趋势会带来潜在的商机?

1. 政府将在全国范围内加大投入,创造一个更安全、更健康的生活环境。

2. 在公共卫生领域,早发现、早预防、早诊断和更有效的治疗将成为关注的焦点,而更为全面的公共卫生管理体系也将得到良好的发展。

3.更多的公私合营模式(PPP):企业与政府部门之间的协作能够创建更多的解决方案,推动未来公共议程的发展。

4.物联网、人工智能、5G和区块链等颠覆性技术将持续推进高效连接的智能化社会的发展。

5. 数字化与大数据在公共管理方面的应用将被大幅提高。

6. 新的社会沟通方式将涌现。尽管人与人之间的沟通仍是主流,其他交互形式如人机交互、机间交互将在未来获得指数式的增长。

7. 在过去几十年中,中国的企业家精神和创新能力一直不断上升,这些仍将进一步加速解决在此次新型冠状病毒疫情危机期间暴露出的各类社会和商业痛点。

此次贸易战与新型冠状病毒疫情的爆发已较大程度地打击了中国的经济。在短期内,政府将会加大重大固定资产投资以促进经济发展。除此之外,中国政府亦将以举国之力建立一个可靠的公共卫生体系。近日,中央政府已经宣布将把生化安全纳入国家安全体系,并佐以立法等相关部门的支持。

这些公共项目将以公私合营(PPP)的形式催生更多的商业机会。民营企业将会与政府建立更深层次的合作以建立新一代的智慧城市及其相关基础建设,这将包括在交通运输管理、供应链管理、应急措施、灾难预警及各类信息追踪方面进行更为智能化的建设。举例来说,未来的智慧城市将在追踪个人行径的同时识别潜在的传染者(基于体温进行甄别)并向附近的医院发出预警来从根本上完善公共卫生体系。诸如这般复杂的工程需要政府、各类企业与医疗机构基于大数据的高效合作才能实施与完成。

在疫情过去之后,新的商业模式将随着交互模式的变化而产生,尤其是在大健康、物流、自动化、线上办公、娱乐、零售、教育和社交媒体等领域将会因此得到新的发展。

在物流和机器人领域,人机交互和机对机交互将加速。例如,武汉新落成的火神山医院已经在使用自动化机器人运送食物和药物、对环境进行消毒并帮助医生进行基本的诊断分析。自动化和机器人技术将在未来变得越来越普遍,并逐渐取代大部分的运输模式。

此外,传统的以线下驱动的商业将开始向线上进行转移,这其中包括大健康、零售和教育等行业。在大健康领域,新兴的技术将使更多的服务可以远程实现。除了更有效的诊断和治疗外,未来医疗的重点将更多地放在疾病的预防和早期发现上。

线上工作的方式变得越来越普遍。因为本次疫情,很大一部分上班族首次尝试了远程工作。企业微信、钉钉和其他远程工作工具成为受益者。这一趋势可能可以得到延续,我们今后的工作、沟通方式亦将会有所改变。

在线娱乐亦在不断发展。电影《囧妈》在线上首映,新的盈利模式取代了传统的线下影院盈利模式。此次疫情推助了线上线下融合(OMO,“Online-Merged-Offline”)模式的发展,亦被应用在许多其他行业,如零售和教育领域等等。

此外,社交媒体在我们社会中扮演的角色亦将会演变。长期以来,社交媒体是C2C和B2C模式沟通的桥梁。然而,正如这场危机所表明的那样,它应承担一种新的角色:民众与政府之间的沟通渠道(G2C和C2G)。社交媒体是政府传播信息并非正式地建立问责制反馈回路的有效方式。

这次疫情暴露了中国的不少问题,但亦带来了一些新的机遇。在短期内,从制造业、供应链和消费者需求的角度来看,这场疫情将为在中国运营以及与中国企业有合作关系的企业增加更多的不确定性。从中长期来看,中国必须要大幅完善公共管理体系,将公共管理放在国家议程的重要地位。这次调整将为政府、国有企业、私营企业以及外资企业更广泛协同合作提供了机会,特别是在智慧城市和智能基础设施等领域。新的消费模式、技术的进步以及商业创新将随之而来,从而进一步改变中国的商业格局。

(注:本文图片来自网络)

HSM | Why Chinese are Workaholic?

By Edward Tse
January 2020

Gao Feng Advisory’s CEO Dr. Edward Tse’s article was published in his regular column on Brazil’s HSM Management Magazine in January 2020 issue. In this article, Dr. Tse discusses the “working hard” culture of the Chinese businesses.

English Version

After decades of tremendous growth, China is now an upper-middle-income nation, according to the World Bank. Its reputation as an innovative economy is increasing. Along with its economic growth, China’s productivity too has been growing well.

The growth of China’s productivity during the last few decades is mainly due to the opening-up and reform policy implemented from 1978 onwards, its labor intensive exports driven manufacturing and investment-led growth model underpinned this extraordinary progress. Yet some strains associated with that approach have become evident in the last one decade or so as these economic drivers seem to be running out of steam.

China stepped into the innovation wave after the wireless internet (together with smart phones) became prevalent. Chinese entrepreneurs have leveraged this technology to create a range of new business models and products that cater to the evolving consumer and business needs. In the race against time and in the midst of hyper-intensive competition, Chinese entrepreneurs have to be fast, agile and adaptive in order to remain ahead of others. They often don’t mind using the market as a test bed for experimentation as they fine-tune their business models along the way. Quick experimentation often becomes the core part of the very culture of Chinese companies. Speed, rhythm, intensity and multi-tasking have become parts of the DNA of many Chinese companies. On top of this, evolving government policies and regulations are often a source of uncertainty and they keep Chinese entrepreneurs persistently and highly alert and vigilant.

As a result, many Chinese businesses have formed a culture of “working hard.” This is the now widely known as “996” schedule – which means working from 9am to 9pm, six days a week. This has become common place among Chinese entrepreneurs, particularly among large internet-based businesses. The 996 schedule was initially applied in order to improve overall productivity of companies by increasing working hours.

Source: Baidu

However, the notion of “996” has become somewhat controversial. Alibaba’s founder Jack Ma is a vocal supporter of the gruelling working hours commonplace in China’s tech and internet industry. He once said at an internal meeting that this is, “a huge blessing that many companies and employees do not have the opportunity to have,” according to a transcript published on Alibaba’s official WeChat account. Richard Liu, CEO of JD.com, a leading e-commerce company, responded to the recent layoffs saying that JD.com would never force employees to work in a 995 or 996 schedule, but every staff of JD.com must “have a competitive spirit!”

Besides the 996 schedule, many Chinese companies, including both state-owned enterprises (SOEs) and privately-owned enterprises (POEs), are actively seeking multiple ways of improving productivity. More and more companies, especially SOEs and some internet companies, are beginning to provide free meals to their employees in order to reduce the amount of time spent on purchasing and eating meals. Moreover, employees’ dormitories and free buses are also being offered as perks to simplify the lives of employees and make sure they can get to work on time. In some companies, a military-style management has also been deployed to improve the efficiency and productivity of their staff’s work.

The “working hard” culture of the Chinese businesses probably won’t go away any time soon.

How Would China’s Businesses be Affected by the Coronavirus?

Source: Baidu

These days, the news is dominated by the impact of the Coronavirus and how China is coping with this latest shock. Consumer demand for goods and services is declining in China; sectors such as retail, travel and leisure are the most directly impacted as businesses have closed or are semi-closed throughout the country. The Coronavirus has challenged China, exposing some crucial gaps, but it will also potentially create new opportunities. Attention will be focused on improving China’s entire public agenda, not only one or two vertical areas.

In the aftermath of the crisis, one would expect China’s governance system to become more transparent and there will be more accountability. In order to ensure its public agenda is advanced properly, a lot more effort and resources will need to be put in by the central government as well as local governments at the provincial, city and township levels. State-owned enterprises (SOEs) and non-state-owned enterprises, including both Chinese privately-owned enterprises (POEs) and foreign companies, will be able to better leverage their respective strengths and capabilities. As a case in point, two new specialized hospitals were built in Wuhan – one in 10 days and one in 14 – through the combined efforts of SOEs, POEs and foreign companies. That was quite a feat.

Comprehensive data has always been collected throughout China and surveillance too, was prevalent, and yet China wasn’t able to fully track those who might have contracted the virus. In the aftermath, surveillance and monitoring will become even more important for ensuring their utility for the people.

China’s socioeconomic pattern is also changing as consumer behavior shifts and technology continues to develop. Consumption is shifting increasingly from offline to online. New commercial applications of technologies such as 5G, AI and IoT are also developing faster because of the epidemic. We will see innovative business models and changes in the ways that humans interact with each other and with machines in the future.

Source: Baidu

What trends could possibly drive future business opportunities in the aftermath of the Coronavirus?

1. A major nationwide effort would be made towards creation of a safer and more health-conscious living environment.

2. For public health: early detection, prevention, advanced treatment, and diagnostics would receive much more attention and a more comprehensive public health management system would evolve.

3. There would be more Public Private Partnerships (PPP). Collaboration between private and public sectors to create solutions addressing public agenda issues going forward.

4. The development of a more ubiquitous, connected and intelligent society will accelerate, leveraging new disruptive technologies such as IoT, AI, 5G and blockchain.

5. Big data will become even more prevalent with more data sharing across the board for more effective public agenda management.

6. A rise of new modes of interactions will be imminent. Although human-to-human touchpoints will still remain, other forms of interactions, such as human-to-machine and machine-to-machine will grow exponentially.

7. While entrepreneurship and innovation have already been rising in China over the last several decades, they would further accelerate going forward for addressing the pain points that were exposed during the Coronavirus crisis.

The virus has exposed China’s many problems and created challenges. In the short run, it has added more uncertainty to businesses operating in and with China from manufacturing, supply chain and consumer demand perspectives. In the medium to longer-run, we can expect a huge potential shift as China re-invents itself, making the improvement of its public agenda management a top priority. Collaborations across governments, SOEs, POEs and foreign companies to foster synergies, while at the same time, new consumer patterns and innovative use of technology and business models will come along.

谢祖墀 | 超越数字转型

数字转型是一个几乎每天都被人们所热议的话题。无论是企业家、咨询顾问、学者还是自媒体人等,都在热烈地讨论究竟数字转型是什么,要怎样做,成功转型的秘诀在什么地方。一些在数年前不相信互联网对商业有重大影响的“实体经济企业家”,今天亦在参与这个话题的探讨并着力于带领他们的企业进行数字转型。

目前,世界正处于以数据为驱动的大变革时代,中国亦在此潮流之中。早在党的十九大中就明确指出,“我国经济已由高速增长阶段转向高质量发展阶段。”这是根据国际国内环境的变化,加之中国现有的发展阶段做出的重大判断。近期,中国信通院发布的《中国数字经济发展与就业白皮书》显示,2018年我国数字经济规模达到31.3万亿元,增长20.9%,占GDP比重为34.8%。随着经济结构的优化,消费市场也随之发生了一些变化,例如智能化的产品在近年来备受大众的青睐。为了适应市场的快速变化,企业作为实体经济的主体,在发展中必须与数字化结合得越来越紧密。企业们要么选择遵循数字转型的道路,要不然只能遵循即将被淘汰的道路。这是他们不得不下的赌注。当然,随着时代的快速变化,“数字转型”本身作为一个命题亦在改变。

在2018年的微软Ignite会议上,微软CEO萨蒂亚·纳德拉(Satya Nadella)提出了“科技强度”(Technology Intensity)的概念。他认为对于企业而言,数字转型和云技术必不可少,且一部分头部的企业已超越了基础技术,采用了较尖端的科技进行创新并开发独特的新型解决方案,从而赋予自己新的竞争优势。我们所熟知的大众汽车(Volkswagen)、联合利华(Unilever)、万事达卡(Mastercard)等皆是如此。

科技强度涉及两个方面:第一,每个组织都必须迅速地采用前沿的技术;第二,他们需要建立自己独特的数字化能力。科技强度以这样的一个等式来表达:(科技采用率)^(科技实力)=科技强度 [(tech adoption) ^ tech capabilities = tech intensity]。

一篇《福布斯》(Forbes)文章解释说:“纳德拉将科技强度描述为文化思维方式和业务流程的融合,促进了数字化能力的发展和传播,这些能力创造了端到端的数字化反馈回路,消除了数据孤岛并释放了信息流以激发洞见和预测,自动化了工作流程和智能服务。”

对于企业而言,数字转型有许多好处。迁移到云存储并采用SaaS(软件即服务)解决方案可提供敏捷性、弹性并节省成本。在2020年,数字转型的应用将更为普遍。想要成功达到数字化转型的企业将不仅是生存下去的公司,还有需要跳出原有思路、愿意探索新型协作方式、发现创新解决方案的企业。

那么数字转型与科技强度之间的区别是什么呢?数字转型更多地与所使用的技术和基础架构有关,而科技强度则与企业内更广泛的文化有关——企业如何应用数字转型里已有的工具来挑战极限。换句话说,数字转型能帮助一家公司生存,但是拥抱科技强度将会帮助一家公司进行更深层次的改变和发展。

专注于科技强度可以提升数字转型的高度。科技强度倾向于采用更快的速度,利用它来建立自己的能力并开发特有的知识产权。科技强度将为公司更好地管理其员工,并为当前的竞争格局以及未来的挑战做准备。

为了通过建立自身的技术能力来加速提高影响力,公司需要在人才方面进行投资,建立一种鼓励能力建设和协作以激发新的突破性概念的工作文化。例如,某家企业可能发展了一个概念上的构想,但他们还需要具备拥有构建概念所需的工程和设计技能的员工与将其付诸实践的能力。

信任(trust)是采用和构建技术的基础,信任既是对技术的信任,也是信任合作伙伴的业务模式与他们自身能够成功保持一致。这听起来有些陈词滥调,但是如果公司的技术合作伙伴与他们竞争,他们将永远无法使用技术来建立竞争优势。

一些学术研究的结果说明了技术强度是组织成功的主要驱动力。美国波士顿大学的詹姆士·贝森(James Bessen)对关于是什么使顶尖公司超越了竞争对手进行了广泛的研究。他的结论是,建立专有技术是决定性因素,有助于显著提高生产率。

除了企业之外,科技强度的概念也更广泛地适用于国家的层面,它对政策制定具有重大影响。

在过去的200年里,国家之间出现了巨大的收入贫富差距。经济学家们,特别是美国达特茅斯学院的迭戈·科明(Diego Comin)教授指出,造成这种差距的主要原因是一个国家在使用新技术时的“使用强度”。科明教授将“使用强度”定义为某一种技术在进入一个国家后渗透到民众中的强度。该定义与我们对组织“科技强度”的认知紧密相关。随着时间的推移,技术渗透率或“使用强度”更高的国家将更容易建立自己的技术。这使政府能够为其国民提供更好的服务,使这些国家的大型企业更具竞争力,使中小型企业和企业家提高他们的生产力。

为了鼓励技术的采用,国家们需要优先考虑在哪里下注,例如如何广泛地使用连通性(connectivity)等。今天,各个国家和地区之间的连通性仍然不尽相同。以目前的采用率,低收入国家和地区要实现大范围的互联网访问要等到2042年。

无论是对于国家亦或对于公司而言,要下的赌注仍然极高。在数字时代里,科技强度对于经济增长至关重要,每个部门都将受其影响。因此,这是一个在国家和全球范围内促进更大的经济发展的机会。而科技强度带给不管是私营还是公共部门的利益和资源,都将让他们在面对社会的紧迫挑战时较能有些弹性的空间。

你的企业准备好超越数字转型了吗?

注:本文图片均来自网络

Edward Tse: China’s Shift into Industrial Automation

Another new article authored by Gao Feng Advisory’s CEO Dr. Edward Tse was published, where he discussed china’s shift into industrial automation. Dr. Tse said robots will become a strategically important constituent in China’s labor force going forward.

China’s labor market is evolving from a mass of unskilled labor into one featuring an increasingly sophisticated labor force. Now, it is transforming as automation and the use of robotics in manufacturing or logistics sectors are rising fast.

Cheap labor has long been considered as one of the main factors propelling the country to the status of the word’s factory, which shifts global supply chains and attracts thousands of companies in other countries moving their plants to China. However, economic growth during the past 20 years has led to a rapid increase in wages. China’s average wage increased by 8.2 percent annually in the decade, much higher than the global growth rate, according to the International Labor Organization report. In the report, it also mentioned the average real wages of China has almost doubled between 2008 and 2017. That’s the result of an economy that’s been growing by high single digits to double digits annually for two decades.

In 2008, Beijing updated its Labor Contract Law to improve the labor contract system by defining labor right, reducing working hours and improving the welfare benefits and working environment. Labor conditions have largely been improved since that time. At the same time, there are an oversupply of educated workers and a shrinking low-cost labor force as more high school graduates go on to obtain university degrees. With increased labor union activities, better wages and higher levels of education improving the plight of workers, manufacturing becomes less profitable before the country can shift to less labor-intensive and more value-added industries.

“Made in China 2025”, a strategic plan of the People’s Republic of China issued by Premier Li Keqiang and his cabinet in May 2015, aims at rapidly moving from being a low-end manufacturer to becoming a high-end and high-tech producer of goods. Under the plan, the number of industrial robotics operating in China is targeted to expand tenfold to 1.8 million units by 2025. As part of its effort to upgrade its manufacturing sector, the Chinese government started a campaign in 2014 with the overall aim to gradually replace manual labor with robots, with the heavily industrialized provinces of Jiangsu, Zhejiang, and Guangdong among those introducing the new technology on a massive scale.

According to the World Robotics 2019 report released by International Federation of Robotics (IFR), China has been the world’s largest industrial robot market since 2013. The city government of Dongguan, in the heart of the Guangdong province that is known as China’s industrial and export hub, has allocated 385 million yuan (US$56.8 million) to boost automation in factories last year alone. Foxconn, the Taiwanese electronics giant which makes half of the world’s iPhones, plans to fully automate 30 per cent of its production by 2020. In the logistics sector, robotics is also changing the whole industry. Cainiao, one of China’s leading logistics players (~63% owned by Alibaba), has opened China’s largest and most efficient robot-operated warehouse in 2018, with the application of nearly 700 robots, including robotic arms and unmanned drones.

China began its economic ascent as the “world’s factory” over the past several decades by taking advantage of cheap labor. Now, a robot revolution is under way and robots will become a strategically important constituent in China’s labor force going forward.

 

Edward Tse: Are Chinese Workaholic?

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This is a new article authored by Gao Feng Advisory’s CEO Dr. Edward Tse, in which he discusses the culture of “working hard” —”996″ schedule of the Chinese businesses.

After decades of tremendous growth, China is now an upper-middle-income nation, according to the World Bank. Its reputation as an innovative economy is increasing. Along with its economic growth, China’s productivity too has been growing well.

The growth of China’s productivity during the last few decades is mainly due to the opening-up and reform policy implemented from 1978 onwards, its labor intensive exports driven manufacturing and investment-led growth model underpinned this extraordinary progress. Yet some strains associated with that approach have become evident in the last one decade or so as these economic drivers seem to be running out of steam.

China stepped into the innovation wave after the wireless internet (together with smart phones) became prevalent. Chinese entrepreneurs have leveraged this technology to create a range of new business models and products that cater to the evolving consumer and business needs. In the race against time and in the midst of hyper-intensive competition, Chinese entrepreneurs have to be fast, agile and adaptive in order to remain ahead of others. They often don’t mind using the market as a test bed for experimentation as they fine-tune their business models along the way. Quick experimentation often becomes the core part of the very culture of Chinese companies. Speed, rhythm, intensity and multi-tasking have become parts of the DNA of many Chinese companies. On top of this, evolving government policies and regulations are often a source of uncertainty and they keep Chinese entrepreneurs persistently and highly alert and vigilant.

As a result, many Chinese businesses have formed a culture of “working hard.” This is the now widely known as “996” schedule – which means working from 9am to 9pm, six days a week. This has become common place among Chinese entrepreneurs, particularly among large internet-based businesses. The 996 schedule was initially applied in order to improve overall productivity of companies by increasing working hours.

Source: Baidu

However, the notion of “996” has become somewhat controversial. Alibaba’s founder Jack Ma is a vocal supporter of the gruelling working hours commonplace in China’s tech and internet industry. He once said at an internal meeting that this is, “a huge blessing that many companies and employees do not have the opportunity to have,” according to a transcript published on Alibaba’s official WeChat account. Richard Liu, CEO of JD.com, a leading e-commerce company, responded to the recent layoffs saying that JD.com would never force employees to work in a 995 or 996 schedule, but every staff of JD.com must “have a competitive spirit!”

Besides the 996 schedule, many Chinese companies, including both state-owned enterprises (SOEs) and privately-owned enterprises (POEs), are actively seeking multiple ways of improving productivity. More and more companies, especially SOEs and some internet companies, are beginning to provide free meals to their employees in order to reduce the amount of time spent on purchasing and eating meals. Moreover, employees’ dormitories and free buses are also being offered as perks to simplify the lives of employees and make sure they can get to work on time. In some companies, a military-style management has also been deployed to improve the efficiency and productivity of their staff’s work.

The “working hard” culture of the Chinese businesses probably won’t go away any time soon.

 

谢祖墀:印度人在跨国企业上位是必然的

前不久12月3日,谷歌两大创始人拉里·佩奇(Larry Page)和谢尔盖·布尔(Sergey Brin)宣布,分别卸任谷歌母公司Alphabet CEO和总裁职务。现任谷歌CEO桑达尔·皮查伊(Sundar Pichai)将同时兼任Alphabet CEO,总裁职务将被取消。

这位新的Alphabet“掌门人”是什么来历呢?

1972年,皮查伊出生在印度金奈,是印度典型中产家庭长大的,他是一名品学兼优的学生。求学期间,他的成绩相当优秀,曾分别在印度理工学院、斯坦福大学、宾夕法尼亚大学沃顿商学院求学。之后,皮查伊在美国开始了自己的职业生涯,先是在应用材料公司(Applied Materials)担任产品经理,随后跳槽到麦肯锡担任管理咨询顾问。

2004年皮查伊加入谷歌,成为一名产品经理,负责包括Chrome、Chrome OS和Google Drive在内的软件产品的创新工作。2015年8月10日,皮查伊被任命为谷歌新任CEO,谷歌也重组为Alphabet。2015年10月2日,皮查伊履新谷歌CEO一职。如今2019年12月3日,他成为 Alphabet的CEO。

在之前的工作岗位上,皮查伊就是深受谷歌领导信任的团队成员,曾担任佩奇和布尔的顾问。尽管同行认为皮查伊很低调,但技术能力和远见卓识,使得他在谷歌能不断受到提拔。在每个岗位上,皮查伊都展现出推动产品增长、吸引新用户,既重视产品质量又重视营收增长的能力,把Android打造成谷歌最大的增长引擎。谷歌前CEO拉里·佩奇评价道:“皮查伊拥有丰富的技术经验、敏锐的产品目光和极高的企业家才智。很难有人能集这三种品质于一身,皮查伊也因此堪称一位伟大的领导者。”

在Alphabet,仅用15年的时间就从一名产品经理升至了CEO!皮查伊应该是现代最完美诠释“美国梦”的印度人。其实,皮查伊就是不少印度人在硅谷,在美国乃至世界的一个缩影。

放眼全球,在各行各业成功人士中印度裔占了很大的比例:美国著名记者、时事评论家和作家法里德·扎卡利亚(Fareed Zakaria),国际货币基金组织首席经济学家吉塔·戈皮纳斯(Gita Gopinath),特朗普政府的前驻联合国大使尼基·黑莉(Nikki Haley),百事可乐CEO英德拉·诺伊(Indra K. Nooyi),如此人士不胜枚举。

我对于印度人近距离的观察开始于我31年前在美国加入麦肯锡公司之后,尽管当时麦肯锡主要是“WASP”(白人盎格鲁-撒克逊新教徒)的组织,但是有三位非WASP的咨询顾问在麦肯锡全球举足轻重,一位是日本人大前研一(Kenichi Ohmae),一位是德国人赫伯特·亨茨勒(Herbert Henzler),而另一位则是常驻纽约的印度人蒂诺·普里(Tino Puri)。他们三位都是卓越的咨询顾问,尤其是蒂诺·普里,他的辩论和演讲能力在芸芸资深麦肯锡顾问中已经非常出众。给我留下了深刻的印象。同时当时还有还不是很出名,但后来成为麦肯锡全球的CEO的拉贾特·古普塔(Rajat Gupta)亦是印度人。其他例子亦有不少。

后来我到了波士顿咨询公司(BCG)和博思艾伦(Booz Allen Hamilton)之后,这一现象亦存在,不少优秀的咨询顾问都是印度人。在博斯公司(Booz & Company)年代,我们的第一任CEO,亦是曾经长时间与我在亚洲地区打拼的合伙人舒梅特·巴纳吉(Shumeet Banerji)就是印度人。

除了我的同事外,我许多位于跨国公司高管地位的客户们亦是印度人,他们有些在欧美,有些在亚太地区,亦有不少在中国地区。与我合作较多的包括全球领先的音响产品制造商哈曼国际公司的CEO包利华(Dinesh Paliwal),全球最大的家用清洁用品公司之一利洁时公司的刚卸任的CEO拉克什卡普尔(Rakesh Kapoor)(该公司新任CEO拉什曼·纳拉辛汉(Laxman Narasimhan)亦是印度裔)、COO赛艾迪(Aditya Sehgal)和大型日用消费品生产及经销商安利公司的CEO潘睦邻(Milind Pant)等。

以我的观察,这些能够争取到较高社会地位的印度人普遍有以下几个特征:1. 他们擅长辩论,而且往往在之前没有任何准备,在不经意间便能作出深入浅出的辩解。2. 他们不会害怕在“权威”或资历较深的人面前发表自己的言论和观点。3. 他们善于在复杂情况中进行归纳和最后简化的总结。4. 他们在语言能力,特别是英语方面很强。他们不但很能说,更重要的是他们的讲话方式非常精巧(sophisticated),辞藻丰富,对听众们有强大的感染力。5. 一部分学习了英国人遗留下来的“幽默感”,能容易受到西方人士接受。

为什么印度人能做到这几点?许多人说是因为印度曾经有数百年是英国的殖民地,所以他们的英语能力高,而因此他们在欧美比较容易成功。以我看来,这是必要(necessary)的条件,但并非充分(sufficient)的情况。

印度是一个文明古国,从远古开始印度人就对“我们究竟是谁”这个问题进行着不断的探索。这是因为当地的地理、气候和人种的迁徙而造成的。他们通过多时间和重复的冥想和其他的方法来在人类内在的智慧进行探索。长此以来,逐渐形成了他们对于抽象、复杂的问题不断验证和通过不同的方式特别是语言表达出来的能力。

印度的梵文在描述精神软性现象方面,如认知(cognition)、意识(consciousness)、觉知(perception)方面的范畴有着非常细致的描述和解释。同时因为这些软性的现象大多数都不能以当时(和现在)的科学来解释,所以不同人或团体便需要通过辩论来说服其他人或团体。他们自己修炼的方法是最为正确的,久而久之,印度人形成了一种在抽象、复杂和高度不确定性中沟通的精致能力。他们一方面要充分解释感知上的每一点,但亦需要全面地系统性地做出总结。

后来印度被英国殖民之后,印度人逐渐学会了将他们之前数千年来积累的能力通过英语来沟通。英语在描述精神软性方面的精细程度虽比不上梵文,但亦不差。许多人说,印度人的英语能力比许多以英语为母语的人更要强,这是主要是因为印度人历史长流中积累的文化基因形成的,而语言只是此基因表达的工具而已。

印度人的文明有它的长处,亦有它的短处。长处我在上文已谈到,就是它在抽象问题方面分析和演绎的能力。短处就是过度的个人化或小众化,因为注重对于个人内在的了解所以缺乏培养大型组织建设的能力。在经历了几千年来文明的发展,印度到今天在大型组织建设的能力方面相对中国而言仍然较为乏善可陈。

不过一部分印度精英离开了他们的故土,到了海外,特别是工业化较早发展的西方国家,在投入了当地的社会和企业的组织体系中,当地的秩序便弥补了印度人在这方面的缺陷,而他们的长处便能自然发挥出来。这种结合让不少印度人在西方,特别是美国的企业中能够脱颖而出,逐渐出现大量的企业高管,甚至是CEO。

这种现象特别容易在科技企业中出现。因这些企业比传统企业更需要探索,更模糊且不确定性程度更高,更需要印度人那种能言善辩,辞藻犀利,擅长sophisticated的沟通和总结能力的人来主导。

这是几千年以来文明积累下来的结晶,亦是一不可逆转的趋势。我们中国人亦有璀璨的文明和我们的优势,我们可以虚心学习印度人的能力,结合我们自身的优势,中国人亦可以不断地进步。

 

注:本文图片均来自网络

文章 | 谢祖墀:何谓韧性组织

本文是高风咨询CEO谢祖墀博士发表在《今日头条》网站上的文章。谢博士认为,“韧力调节型组织”企业总体较为灵活,能迅速适应外部市场的变化,能始终坚持清晰的经营战略,并围绕它开展业务。它能够围绕客户需求,重新进行自我定义。在他看来,生态和平台是“大组织”韧力的重要来源。即组织的能力判断和建设已从平面、单维朝向立体、多维方面进化,对于如何建立韧性组织的话题上,我们亦需与时俱进。

在快速变化、模棱两可的时代里,企业的韧性日益变得重要。什么是韧性?韧性是如何建立的?

我在博斯公司(Booz & Company)工作的时候开始接触“韧性组织”(Resilient Organization)的概念。当时,我的一位常驻芝加哥办公室资深合伙人加里·尼尔逊(Gary Neilson)提出了组织DNA(Org DNA)的理论。加里和他的团队在对大量企业的组织形态做了详细的研究后发现,企业的原始形态,(亦即“组织DNA”)可归纳为七种,其中三种是健康的、四种是不健康的。而在三种健康的DNA类型中,最好的类型是“韧力调节型”组织(Resilient Organization)。这一内容刊载于2004年夏天的《战略与经营》管理杂志,加里发表的“七种组织DNA”(The Seven Types of Organizational DNA)这篇文章里。按照加里的说法,韧力调节型的组织具有以下特征:

“这种企业非常灵活,能迅速适应外部市场的变化,但同时又能始终坚持清晰的经营战略,并围绕它开展业务。企业具有前瞻性,能经常预测未来的变化,并未雨绸缪地做好准备。它能够吸引积极进取、具有团队精神的人才,不仅为他们提供催人奋进的工作环境,还提供资源并授予他们权力以有效解决各种棘手的问题。”

自从加里·尼尔逊经典之作后,不少其他学者、咨询顾问甚至自媒体人亦在韧性组织的话题上提出了他们的观点。

哈佛商学院教授兰杰·古拉蒂(Ranjay Gulati)在2010年提出了“组织韧性的四个层次”(The Four Levels of Organizational Resilience)。他指出,不同组织的韧性可以从低至高分成四个层次。第四层韧性组织可定义为,“能够围绕客户需求,整合内部和外部伙伴的资源,并能够提出解决方案,而非简单的产品和服务,甚至能够根据客户需求重新进行自我定义”。古拉蒂以苹果公司(Apple)作为第四层韧性组织的代表案例。为了满足用户对直观、简洁的操作、以及丰富应用的需求,苹果与美国电话电报公司(AT&T)合作,在iPhone上开发了可视化语音邮件,简化用户注册流程;并与第三方公司合作开发了超过十万款应用。

在今年8月份《战略与经营》杂志上的一篇名为《如何打造颠覆性战略飞轮》(“How to Build Disruptive Strategic Flywheels”)的文章里,桑德尔·苏布拉曼尼亚和阿南德·饶(Sundar Subramanian and Anand Rao)提出了韧性组织所需的三种特性:

一是不断感知和适应市场的变化,并通过清晰的思考模型,不断进行尝试、甚至作出赌注,让企业能够应对不同策略决定下可能出现的场景和可期待的结果;二是发展强化的因果反馈机制,并不断根据该框架测试、放弃或修改想法。在颠覆性的市场趋势出现时,这种机制能够提供巨大的优势;三是关注WTP(Way to Play,即“打法”),通过一套能力驱动的战略,扩展与其相关的能力体系,并根据动态反馈的需求来扩展和完善业务模型。”

苏布拉曼尼亚和饶认为,奈飞(Netflix)和亚马逊(Amazon)是具有强大韧性的组织的佼佼者。奈飞打造了三个良性循环系统作为它的颠覆性战略飞轮:一是定制化循环,通过AI带来更多观众、更多观看、更多信息,从而带来更好的定制化服务;二是决策频率循环,通过订阅模型带来每分钟更多的用户决策数,从而带来更多数据与更好的定制化服务;三是内容生产循环,通过更好地理解每位观众的偏好,成为内容生产者眼中更好的合作对象。

亚马逊则是另一个通过建立深层能力打造战略飞轮的绝佳案例:它通过挖掘数据以了解用户需求和行为模式,并在此基础上扩展了经营范围,从线上内容流到云服务,以及IoT中的一系列硬件产品。尤其是亚马逊通过旗下智能语音音箱Alexa打造了第二个因果反馈闭环,即通过Alexa适配更多硬件设备,提高销量,从而吸引更多合作伙伴。

自从博斯公司在韧性组织的突破性研究之后,在过去15年间,有不少其他人提出了他们在这方面的理论和观察。最近数年,我亦觉察到国内亦有不少观察者提出了他们在这方面的观点。

当然,一个企业的成长和演变取决于许多不同的因素。领导者的风格和能力往往是决定性的原因。

在我从业战略咨询的生涯中,最为难忘的一段话是2004年担当时任《战略与经营》杂志的主编,我的旧同事,兰德尔·罗森伯格(Randall Rothenberg)以“改变与韧性”为题说的以下这段话:

“复杂性和不确定性是挑战。战略转型是道路。韧性是目标。尽管商业领导者在认识到战略转型是一个持续的旅程后会有些不安,但为了达到韧性这一超越物理境界的目标——亦即获得不断适应非连续变化的能力(the ability to adapt continually to discontinuous change)——让领导者、员工及股东都在这个旅程中深深地觉得很有价值。”

“在不断适应非连续变化。”——这确实精准地描述了当代企业必须具备的能力。这段话是罗森伯格在“前移动互联网时代”所说的,当时还没有脸书、推特、领英等公司,谷歌、亚马逊、阿里、腾讯等也还是规模很小的公司,但罗森伯格已经将企业转型和韧性的精髓用几句话便清晰地提了出来,很了不起。

那时亦是“前生态系统”、“前平台”时代,对于组织韧性的分析和研究主要还是从单一企业角度来看的。今天我们已经习惯了生态、平台等组织概念。在我看来,生态和平台是“大组织”韧力的重要来源。换句话说,组织的能力判断和建设已从平面、单维朝向立体、多维方面进化,对于如何建立韧性组织的话题上,我们亦需与时俱进。

HSM | China’s Mega Platforms Organizations

Edward Tse

Gao Feng Advisory’s CEO Dr. Edward Tse’s article was published in his regular column on Brazil’s HSM Management Magazine. In this article, Dr. Tse wrote about China’s mega platforms companies. China’s innovations are not just about monetization. It’s an inspiration for new intellectual capital on how businesses generate their strategy and innovations. They enrich the world’s thought leadership.

 

English Version
China’s Mega Platforms Organizations

The most valuable Chinese companies today are typically “mega ecosystem” players which operate networks of businesses that can support each other and supplement each other’s capabilities. Internet giants, Alibaba and Tencent, arguably the most well-known companies in China, are now in the top ten of public companies by market capitalization.

The notion of a business ecosystem is not new. Apple, one the world’s most valuable companies, was a pioneer in this regard. Other leading U.S. tech companies such as Amazon and Alphabet are also ecosystem players. Chinese companies, however, have turned out to be even more adept at building such organizations.

Prime examples of mega ecosystems in China today include Alibaba, Tencent, and Xiaomi. Building out from their original core businesses, they have jumped into a string of new sectors.

Alibaba started as a small business-to-business online marketplace almost 20 years ago and jumped in with consumer-to-consumer site Taobao and later business-to-consumer site Tmall. To support these businesses, Alibaba started Alipay to support mobile online payments and then used it as a platform to offer wealth management services.

Today, Alibaba’s has also branched into areas including “automobility”, “big health”, media, “new retail”, location services, cloud services, and smart logistics.

Xiaomi, the youngest Fortune 500 company, is a leading ecosystem players with a range of businesses in hardware, internet services and new retail. By partnering up with a hundred more start-ups since 2013, Xiaomi has been able to add many more products onto its In-ternet of Things (IoT) platform, without having to produce them in-house. Today, Xiaomi offers more than 300 lifestyle products and are connecting more than 170 million devices (excluding mobile phones and laptops).

Xiaomi’s smartphone business is becoming a smaller part of its business, while internet services are growing. To this end, it has added to its portfolio apps ranging from online games, eBooks, live streaming, music and videos, internet finance, cloud services and automotive social platforms. This allows them to monetize on ser-vices after selling low-priced hardware, which could drive a large part of revenue going forward.

With such a large range of products in its portfolio, Xiaomi has made the jump into new retail that aims at seamlessly interconnecting its online and offline channel. Over the years, Xiaomi has built interac-tions and close relationships with its supporters, affectionately called the “Mi-fans.”

Xiaomi’s founder and leader, Lei Jun, has said that the next strate-gic move would be building a smartphone + AIoT (AI and IoT) in anticipation of 5G technology. With this strategy, it is likely that Xiaomi would extend its ecosystem, and increase in the variety of Xiaomi applications.

When Chinese companies sense a market opening, they would quickly make the jump to capture the opportunities and try to make up the gaps in capabilities through ecosystems of collaborative part-nerships. In contrast, most foreign corporations tend to focus on what they have been doing all along and avoid “diversification”. Foreign companies operating in China have now increasingly recog-nized this difference and are catching up by learning from Chinese companies and participating into their ecosystems.

About the Author
Dr. Edward Tse is founder and CEO of Gao Feng Advisory Company, and a founding Governor of Hong Kong Institution for International Finance. One of the pioneers in China’s management consulting industry, he built and ran the Greater China operations of two leading international management consulting firms for a period of 20 years. He has consulted to hundreds of companies, investors, start-ups, and public-sector organizations (both headquartered in and outside of China) on all critical aspects of business in China and China for the world. He also consulted to the Chinese government on strategies, state-owned enterprise reform and Chinese companies going overseas, as well as to the World Bank and the Asian Development Bank. He is the author of several hundred articles and four books including both award-winning The China Strategy (2010) and China’s Disruptors (2015) (Chinese version «创业家精神»).

 

重温《边缘上竞争》

本文是高风咨询CEO谢祖墀博士的最新观点文章,他重温和回顾了《边缘上竞争》(Competing on the Edge)的理念。在此理念的指导下,于五年前提出了“战略的第三条路”的概念。

最近华章出版社与我联络,他们说他们计划在2001年出版的《边缘竞争》(华章出版社用了《边缘竞争》为中译名字,我觉得《边缘上竞争》与英文原文较吻合)一书,在近期重新发行,并希望征求我的意见。

这比较突然而来的邀请,让我再度想起来这本书在企业战略管理历史上的重要性,很可惜,这本书在国内几乎没有什么人听过,对这书里提出来的理念几乎完全不知道。所以在这次的专栏中,我想写一篇对这本书的重温和回顾。

我接触这本书应该已经有20年左右,看的是它的原文英文版本。它给我留下来非常深刻的印象。因为我的工作关系,一直以来我非常关注有关企业战略的书籍。这本书应该是第一本从真正意义上介绍动态战略的一本书。于90年代末出版,对今天还未过时,是一本真正掌握到动态战略真谛的书籍,说它是超时代并不过分。

《边缘上竞争》(Competing on the Edge)一书于1998年出版,由美国斯坦福大学两位女性学者肖纳·布朗(Shona L. Brown) 和凯思琳M. 艾森哈特(Kathleen M. Eisenhardt) 合著,主要作者是布朗女士。该书针对当时的计算机行业的发展给企业和管理界带来的新的问题。在书中她们提出的一个在当时来说全新的战略管理理论。该理论吸收了环境复杂性理论(Complexity Theory)和进化理论(Evolutionary Theory)等前沿思想,并对分布于全球的12家企业进行了实地调查和深入研究。

在这本书出现之前,几乎所有的企业战略理论都是以静态为主的,其中有代表性的包括波特五力模型,BCG矩阵,以及蓝海战略等。主导思想是:企业致胜之道是要为自己寻找到一个最优胜的定位。

在1990年代初期于学术界和管理咨询界出现的重要的新的战略理论。于1990年美国密歇根大学商学院两位教授C•K•普拉哈拉德(C.K. Prahalad)和加里•哈默(Gary Hamel)提出了核心竞争力理论。该理论指出一家企业要成功必须按照自己的优势来做,亦即所谓核心竞争力。而1992年时,我当时在BCG时的三位合伙人斯托克(George Stalk, Jr.),埃文斯(Philip Evans)和舒尔曼(Lawrence E. Shulman)发表了《基于能力的竞争》(Competing on Capabilities)。他们认为,企业的持续成功来自企业已建立的内部能力,而战略的精华在于它能否以动应变,从而确立并形成一种他人难以效仿的组织能力。按自己的强处和能力来做事所讲当然是一般的常识,这套理论后来亦是成为了在过去二十多年支配着西方商界和投资界的主流战略思想理论。

以后,不少咨询公司仍然用这些理论来标榜自己。如贝恩(Bain)咨询公司的祖克(Chris Zook)和艾伦(James Allen)在2001年出版《从核心盈利:动荡时代的增长战略》(Profit from the Core: Growth Strategy in an Era of Turbulence) ,书中提出了基于核心竞争力的增长战略。这一理论和密歇根大学的核心竞争力理论和BCG能力竞争理论有着相同的原理。

以至2008年,亦即原来核心竞争力理论出版18年后,博斯咨询公司(Booz & Company)才提出“以能力驱动战略”(Capabilities-Driven Strategy)的概念。其核心思想是:企业必须依赖3至6个最强的能力和它们形成的能力体系来进行竞争。从本质上,与原始的核心竞争力方面理论没有很大的突破。

在此期中,有些学者和咨询顾问们曾经尝试将动态的思想注入能力战略理念之内。较著名的是加州大学伯克利分校的教授大卫·J.蒂斯(David J. Teece)于1997年他提出了动态能力(Dynamic Capabilities)的概念。基本上他将能力从原来的静态状态延伸到动态的状态。举例来说,他说速度、感应和应变能力对企业是非常重要的。但蒂斯的理念没有超越原来的核心竞争力/能力的思想范畴,本质上没有突破。

《边缘上竞争》是第一本将动态战略从本质上整体介绍出来的一本书。“动态”不只是将静态能力重新包装一下而已,而是在思想和理念方面整体上的一种提升,亦是一种系统思维。它书名的副题是《有序中混沌的战略》(Strategies in Structured Chaos),它说明了我们处于的竞争和经营环境将是在有序(Structure)和混沌(Chaos)之间的徘徊,没有任何时候,我们所处于的环境将是完全的有序但亦没有任何时候是完全的混沌。战略最基本的真谛就是在有序和混沌之间不断的动态平衡。肖纳•布朗(Shona L. Brown)在书内提出了几点非常重要的观点。她说未来企业经营环境的主要特征是高速变化和不可预测性,因此,战略管理最重要的是对变革进行管理,这主要表现在三个方面:一是对变革做出预测;二是对变革做出反应;三是领导变革,即走在变革的前面,甚至是改变或创造竞争的游戏规则。
在当时1990年代末期,这些观点是划时代的,布朗应是第一个将这些理念做系统性介绍,同时她亦提出了动态战略的十项原则:

1. 优势是短暂的;2. 战略是多样化的,迭变的和复杂的;3. 不断地自我发现是目标;4. 组织简单化,作用极大化;5. 从过往而来;6. 向未来延伸;7. 保持适当的节奏和步伐;8. 将战略拓展出来;9. 从业务层面启动战略;10. 将业务与市场紧密挂钩和不断整合到企业整体。

从战略角度来说,我认为最主要的原则是第一条、第二条、第三条、和第七条。第一条:“优势是短暂的”,说明企业的所有优势都是短暂的,没有什么是“持续”的。企业应该不断地发掘和发展新的优势来源,将改变视为机遇而不是威胁。第二条:“战略是多样化的,迭变的和复杂的”,说明了战略不是死板和静态的,它必须是动态调整的。第三条:“不断地自我发现是目标”,亦是动态思想的核心,企业没有停下来的时间,必须不断发掘新的目标。第七条:“保持适当的节奏和步伐”应是我第一次在有关战略思想的文献上看到的,不只是速度重要,保持适当的节奏和步伐一样关键。

在这本书写完以后的20年来,企业所处的经营环境经历了加速的改变,不确定性越来越高,静态的战略思想已经完全不行,作为第一个提出整体动态战略的布朗女士,她的预见的确令人佩服。当然,随着时代的变化,布朗的理论亦需进行微调。不过,她当时的视野和感觉在今天而言还是非常到位的。

在《边缘上竞争》的理念指导下,我从五年前开始就提出了“战略的第三条路”的概念。此概念是说企业在快速发展的市场环境里,可以考虑多级跳作为动态发展的手段,而不一定需要以传统的核心竞争力/能力作为自我限制发展的枷锁。多级跳理论的基础是边缘上竞争,亦即动态战略。在未来科技发展的超快速,国际上地缘政治关系和日趋复杂的大前提下,动态战略的重要性将更加重要。在这个时候,重温布朗女士划时代的巨著《边缘上竞争》恰是最好的时机。

(注:本文图片均来自网络)
作者简介
谢祖墀 (Dr. Edward Tse) 是高风咨询公司的创始人兼CEO。同时他也是香港国际金融学会创会理事。谢博士是中国管理咨询行业最早的从业者之一,在过去20年中,他曾带领两大国际管理咨询公司在大中华区的业务。他为包括国内外的数百家企业提供过咨询服务,涉及在华商业的各个层面,以及中国在世界的角色。他曾为中国政府提供过战略、国有企业改革以及中国企业走出国门的建议。他已撰写数百篇文章以及四本书籍,其中包括屡获殊荣的《中国战略》(The China Strategy,2010年)和《创业家精神》(China’s Disruptors,2015年)。

Inspiring Innovations through Curiosity in the China Context

By Edward Tse

December 2018

This article is the introduction to the China highlights in the State of Curiosity Report 2018 published by Merck Group

Source: Google

The last 40 years of China’s reform and market liberalization have brought profound changes and tremendous progress to the country’s economy, especially to its business landscape. Along the way, China has evolved into its own development model without consciously planning for it – a “Three-layer Duality”. At the top, the central government sets the overall development priorities. At the grass-root level, the private sector entrepreneurs are now a major driving force in the Chinese economy. In the middle, various local governments, in response to the directions from the top, compete, and sometimes collaborate in regional clusters, often by teaming up with the entrepreneurs. With both a state sector and a private sector co-existing – in some cases competing and in others playing their own distinctive roles – this duality is a defining feature of the Chinese economy.

This three-layer working paradigm has stimulated the exponential rise of curiosity-driven business innovations, especially from the private sector. The rise in workplace innovation is reflected in Merck’s 2018 State of Curiosity survey, a multi-dimensional model that measured the importance of curiosity and innovation across several countries. China, above the US and Germany, found that innovation played a meaningful role in its workplace culture. With this value on innovation, the country has shed its copycat stigma and emerged as an epicenter of tech-enabled innovations. According to reports by Xinhua News Agency last year in 2017, the internet and technology sector – ranging from AI, big data, IoT, and robotics – grew twice as quickly as the overall gross domestic product over the past decade. Born with a different set of characteristics in each generation, Chinese entrepreneurs are thriving in what is now the world’s second-largest birthplace of unicorns (unlisted companies valued at or above US$ 1 billion that established within 10 years).

Source: Google

What has enabled China to move from copycat to curious innovator?

1. First and foremost, it is due to the “why not me?” mindset. Realizing the huge gap between China and the rest of the world, especially in the early days of the country’s reform and opening, Chinese entrepreneurs were compelled to show the world that they too could succeed.

2. As the economy transformed, China’s societal pain points that once were hidden became exposed. Coupled with the prevalence of technology, especially the commercial application of smart devices through the wireless internet, these new conditions provided the breeding ground for innovations.

3. While state-owned counterparts are typically slower in responding to these changes, private sector entrepreneurial companies rose to the challenge and took on the opportunities.

4. At the same time, China’s massive market allowed companies to rapidly scale up and its hyper-competition spurred companies to speed up their innovations to stay ahead in the game.

5. Finally, along the way, Chinese companies have benefited greatly from the vast capital pool and angel investors, and the investors, in turn, have benefited from exceptional returns on their investments in China.

Regardless of whether these investors came from abroad or home, Chinese entrepreneurial companies, especially tech companies, often pattern themselves after companies in the US Silicon Valley. Leaders of these organizations often work alongside the team, making it easy for them to capture market changes and make quick decisions. These leaders (usually founders and managers) are typically strong and visionary – a common trait of Chinese entrepreneurial organizations and culture. Structures of these organizations especially during their early phase tend to be flat thereby allowing efficient response to the ever-changing business environment.

While these companies have strong leaders at the top, they also have appreciable empowerment across the organization, which may sound like a paradox. However, institutional curiosity manifests itself often in a profound manner, particularly in tech companies during their entrepreneurial phases. A few key drivers are noted for these organizations in the form of Curiosity dimensions, as defined by Merck.

The first is the openness to people’s idea: The relatively open organization structure in Chinese tech companies enables more openness and better communications among team members.

The second is stress tolerance: There are more ambiguity and uncertainty in China’s rapid and disruptive evolution. Entrepreneurs must be willing to try and embrace pressure.

The third is joyous exploration: Growing income and better living conditions over the past decade have uplifted people’s expectation that the future will be better. They’re more willing to explore a life that’s better and more joyous.

Last but not least is deprivation sensitivity: Entrepreneurship makes people more sensitive to deprivation. If there is a gap, Chinese entrepreneurs are curious about it and more determined to close the gap.

With these highly adaptive characteristics, Chinese tech companies are embracing new and emerging technologies, and China as a whole is at the front seat witnessing the Fourth Industrial Revolution – the merging of physical, digital and biological means. With technologies such as AI, IoT and Blockchain are here and 5G coming just around the corner, the Chinese are significantly embracing them to enable the next generations of innovations.

Going forward, we expect more tech-enabled innovations driven by heightened organizational curiosity from China. Though it is a universal phenomenon that the bar for success remains high, given the scale of the China market, its fast growth, its increasing prevalence of various forms of technologies and the prowess of its “three-layer duality” paradigm, the “odds of making it” are expected to be on the Chinese side. China’s path towards an innovative economy will inevitably involve many ups and downs, perhaps at times becoming quite turbulent and wasting some resources. However, one should acknowledge China’s consistent drive toward better livelihood for its people and a “community of shared future” for the humankind. At the heart of it, the source of this inspiration is the intrinsic curiosity of its organizations.

HSM | China’s Age of Innovation and Game-Changers

Dr. Edward Tse’s article was published in his regular column on Brazil’s HSM Management Magazine. In this article, Dr. Tse discussed how China’s system works to the favour of the country’s tech-enabled business innovations.

English Version

China’s Age of

Innovation and Game-Changers

Branded for decades as a “copycat nation”, China has now re-emerged as a global epicenter of business and technological innovations. The internet and tech sector – ranging from ride-hailing to e-commerce, robotics and artificial intelligence – grew 20 percent in 2018 to a total of 142 billion USD value. Two Chinese companies, Tencent and Alibaba are now among the top ten of the world’s most valuable companies. China has also become the second-largest birthplace of unicorns (unlisted companies valued at or above US$1 billion), and has filed the largest number of domestic AI-related patents, trumping Silicon Valley by as much as seven times, according to CB Insights.

Several drivers contribute to China’s rapid transformation. First, a “why not me” mindset drove the Chinese entrepreneurs who, realizing the huge gap between China and the rest of the world, in particular during the early years of China’s reform and opening, want to show that they too could succeed.

Second, as its economy transformed, China’s once-hidden societal pain points became exposed; coupled with the prevalence of technology (especially the wireless internet and smartphones), these pain points provided the breeding ground for innovations.

Third, while their state-owned counterparts are typically slower in adaptation, privately-owned entrepreneurial companies rose to the challenge and took on the opportunities. At the same time, China’s massive market allowed companies to rapidly scale up, and its hyper-competition spurred companies to continuously innovate.

Finally, Chinese companies have benefited greatly from the vast pools of venture capital and angel investors. Many of the investors, including both foreign and local, have also benefited from exceptional returns on their investments in China.

The innovative ecosystem arose from China’s unique “Three-layer Duality” development model. At the top, the central government’s guiding hand sets goals and directions for the country, giving the rest of the country clear targets to follow. At the grass-roots level, the private sector entrepreneurs have re-emerged since the end of China’s Cultural Revolution and is a major force in driving the growth of China’s economy. And, In the middle, China’s local governments channel their resources into national and local priorities, often collaborating closely with entrepreneurs who bring innovative ideas to bear. Local governments often compete with each other, but they also cooperate within regional clusters. Though the model occasionally suffers from glitches, in general, the coexistence of private and state-owned players provides tremendous resilience for the growth of both sectors.

China’s path towards an innovative economy will, however, not simply be a straight line; it will inevitably involve many ups and downs. The probability of successful innovations for anyone – either large corporate or startups – is low. Nonetheless, with the scale of the China market, its relatively fast rate of growth, the increasing prevalence of various forms of technologies such as artificial intelligence, Internet-of-Things, blockchain technology and 5G, as well as the prowess of its “three-layer duality” paradigm, one would expect that China could continue to drive innovations in significant ways.

Clariant | What Drives Business and Innovation in China?

What Drives Business and Innovation in China?

We are pleased to share with you an interview report on the topic of What Drives Business and Innovation in China?, which was published on Clariant Integrated Report 2018. It includes an interview with us that covers our perspectives on China’s innovations.
Q: Edward, what’s the biggest misconception Western companies have about China?
It’s the presumption that China’s development will follow the path of the West, and that they can simply copy and paste their strategy and business model to China. The typical Western stance is, ‘If this cookie-cutter approach results in success, that’s great and we know what we are doing! However, if it doesn’t, then the problem has got to be with China, and not our strategy’.
Q: What makes China so different?
It’s an ancient civilization going back 5 000 years, but its modern business development is exceptionally young. Only since the reforms and opening of the late 1970s has China started to reconnect with the rest of the world. That development is far from perfect, but it has lifted 700 million people out of poverty. The China that you’re seeing now comes from a rather unique background and makes for a very different context compared to that of the West.
Q: Is the role of the government as big as we think?
Going from a Soviet-style planned economy to a market economy takes time, and China is not entirely there yet. But today, relative to the state sector, China’s private sector is by far the bigger job creator and contributor to the country’s GDP. It’s also the primary source of business innovation. The reemergence of the Chinese entrepreneurial spirit is probably the most profound development in China’s recent history.
Q: It led you to write a book in 2015 about ‘China’s Disruptors’ What contributed to their success?
What certainly helped was the size and growth of the China market, which allowed for rapid scaling of their business models. The prevalence of digital technology, specifically the wireless internet through smart devices, was the critical enabler.
Q: What chapters would you like to add to this book today?
What’s special today is the fact that entrepreneurship is not just for the privileged. It has become the fabric of Chinese culture today. State-Owned Enterprises (SOEs) still play an important role, but many young people have realized that starting a business or working for a start-up rather than an SOE is a path for them to get where they want to be. If I were to write a new book about Chinese innovation today, it would be about the new era we’re entering with technologies like artificial intelligence, the internet of things, blockchain technology, and 5G. Those will have a profound impact on China’s innovation and business. The Chinese entrepreneurs will be at the forefront of that.
Q: Are Western executives in China less open to innovation?
Western executives are very keen – I would even say indoctrinated – to base their strategy on the doctrine of core competencies: ‘Focus on what you are good at and don’t divert your attention to anything else’.
Q: Why is that bad for innovation?
Because it limits what the company is willing to consider. Chinese entrepreneurs don’t necessarily have that ideological baggage. Many of them are happy to develop multiple business ecosystems even if they don’t have all the capabilities in place themselves. When they feel a new opportunity is worth pursuing, often they would rather jump before anybody else does and then fill the capability gaps along the way.
Q: Are the gold rush days over for Western companies in China?
China continues to evolve and to open up. China today is very different from China ten years ago, and it will again look very different ten years from now. There is major potential for more growth. But if you want to make the most out of that, you need to put China at the core of your global strategy and organization, which means making China a part of your corporate brain. Including the ability to evaluate opportunities and to design, innovate, and execute new ideas. It’s impossible for a corporate headquarter that is thousands of miles away to fully appreciate what’s going on on the ground in China.

China and the Power of Tech-Enabled Philanthropy

By Edward Tse | February 2019

Dr. Edward Tse’s article on China’s philanthropy was published in the augural issue of Social Investor, commissioned by the Chandler Foundation.

From e-commerce platforms and Internet mobility service providers to AI and blockchain developers, Chinese technologies companies are transforming China’s economy and changing entire industries – including philanthropy.

China has a long tradition of giving, although it stagnated for roughly three decades when wealth was nationalized under the rule of Mao Zedong. Today, China is home to more billionaires – 819 in terms of US dollars – than anywhere else in the world, outnumbering the US and topping the Hurun Global Rich List 2018. And China’s super-rich are increasingly engaging in philanthropic causes.

According to Harvard University and UBS, between 2010 and 2016, donations from the top 100 philanthropists in mainland China more than tripled to US$ 4.6bn, and 46 of the wealthiest 200 Chinese billionaires now have charity foundations. Giving is much more common among ordinary citizens as well. It was reported that early in 2016, more than 20% of the total charity in China came from individual donors, a number that has grown steadily over the years.

Corruption and Transparency Woes Impede Progress

Despite those growing numbers, the philanthropic industry has been plagued by corruption and a lack of transparency. These are especially prevalent with non-profit organizations that claim to be government-supported.

In 2011, for example, a woman named Guo Meimei received a substantive amount of money from an official at the Red Cross Society of China, then flaunted her luxurious lifestyle on social media. In 2012, to cite just one other example, the China Charities Aid Foundation was accused of money laundering and embezzling.

For private philanthropists, a number of institutional and social barriers make it difficult for them to build, promote, and sustain charitable organizations. Policies mandating high expenditure rates and low administrative costs are two such barriers. Private foundations are required to spend a minimum of 8% of their previous year’s assets, making it almost impossible to grow an endowment. As a result, philanthropy remains a largely monopolized, state-run sector, and donations are largely limited to a few causes: education, poverty alleviation, and healthcare.

 

Technology – the Great Gamechanger

However, new technologies have helped bring innovative approaches to philanthropy and encouraged broader participation.

Tech giants, in particular, have already learned to take advantage of their branded merchandises to involve the general public in philanthropic activities. For example, in response to the 2008 Wenchuan earthquake in Sichuan, Tencent, the company behind China’s biggest social network as well as the largest gaming company in the world, established an online donation platform. More than half a million people contributed, raising a total of US$ 2.9m. Tencent added donation options to WeChat, the instant messaging and social media app with one billion monthly active users, and allowed users to give any amount with a swipe of a finger, making philanthropic engagement easier than ever.

New technologies have created more diversified ways of giving. The rising popularity of fitness apps in China has inspired tech companies to incentivize giving among the younger, more health-conscious, generation. Through the Xingshan (“doing good”) app developed by the Beijing-based company iMore, users record the number of steps they take each day, which is then “donated” to charities through corporate sponsors. By the end of 2015, users of Xingshan had walked a total of 2.8 million kilometres, raising more than US$ 4.6m for 52 different public welfare organizations and projects.

Facing the troubled reputations of charitable organizations, new types of charity platforms have stepped in to address both transparency and accountability issues. Real-time updates on donation collections, along with different verification systems, guarantee the funding reaches the right people at the right time. For example, JIAN Charity – launched by Alibaba’s Cainiao Logistics in 2016 – is an online donation platform where people can place orders and then track the real-time location of the items they donated.

When it comes to smaller donations – often a much more manual process – this kind of tracking can be challenging. By encoding the lifecycle of each donation on a blockchain, Ant Financial, a subsidiary of the tech giant Alibaba Group, addresses these transparency concerns and significantly reduces operating costs.

Embedded within a larger digital ecosystem like that of Alibaba’s, philanthropy has an even more magnified potential. On Taobao, an online shopping site, sellers can register for the “Treasures for Charity” program, allowing them to donate a portion of sales revenue to non-profit projects. Sellers not only draw more customers but this also boosts their conversion rate. Even though the per-deal donation can be as low as US$ 0.0058, the cumulative effect is significant: in 2017, 1.8 million participating sellers and 350 million buyers donated a total of 245m RMB (US$ 35.7m) to charity projects the world – owing to the enormous transaction volume and user base on the e-commerce platform.

A New Era for Philanthropy in China

China’s private wealth continues to expand, and philanthropy in the country is on an undeniably upward trajectory. New technologies are unlocking more inventive forms of giving, which become more synergized with companies’ mega business ecosystems. Public awareness about philanthropy is rising, while non-profit organizations are regaining their credibility and trustworthiness. I expect a brighter future.

Inkstone News | China Enjoys Many Advantages in AI Development

By Edward Tse
31 December 2018

Gao Feng’s CEO Dr. Edward Tse believes China’s sheer market size and lesser concern for data privacy could prove advantageous – but the US still leads in terms of research and creativity. This is a summary of his speech at the Center for Strategic and International Studies, published with the center’s permission but without Dr. Tse’s prior review or approval.

In the last 40 years since the start of China’s economic reform and opening up, a lot has happened. The most profound development in China is the rise of the private sector.

Compared to the state sector, the private sector contributes much more to GDP and the creation of new jobs. But more importantly, the private sector has been embracing emerging technologies, in particular over the last decade.

Ironically, this decade is epitomized by American inventions. The iPhone and the wireless internet have fundamentally changed China, and that has created a large number of innovations along the way.

China has the world’s largest internet economy. There are more than 800 million active internet users and Chinese consumers do everything online: shopping, ordering food and so on.

Artificial intelligence is another emerging technology. For Chinese people, technology has served us well in the past decade, so why not embrace it?

Vast amounts of data are being generated every moment. Whenever we are on WeChat, we tell the app what we are doing.

Whenever we buy anything on Alibaba or JD.com, we tell Alibaba and JD.com what we are doing. It’s the same thing here in America with Facebook and Twitter. The difference is the scale.

Source: Internet

Artificial intelligence is really about a lot of iterations. The larger the amount of data you have, the greater the opportunities for machine learning and fine-tuning the pattern recognition. Therefore, better results are yielded for commercialization.

Rightly or wrongly, China has gotten itself into a situation where data privacy protection is perhaps not as stringently applied, compared to many of the Western economies.

China fundamentally has a system advantage. It’s not only about the scale of the market, but also the state and the Communist Party.

When someone decides something, they will push it all the way down to the whole country and everybody has to obey.

But that’s not the only thing that happens in China. There is a large number of entrepreneurs, who are coming up with all sorts of innovations.

Chinese companies are investing significantly in new technology. But they’re nothing compared to the Googles, the Amazons and the Microsofts of the world.

The gap is still very significant. Americans are way ahead in terms of creativity and original research. The Chinese certainly would like to close the gap, but only time will tell if they could succeed.

I think China is likely to be a leader in AI, perhaps the leader in commercial applications. But it won’t be the leader in original ideas.

Edward Tse is founder & CEO of Gao Feng Advisory Company, a global strategy and management consulting firm with roots in Greater China. He is also author of China’s Disruptors.

FT中文网 | 国际大趋势对企业领导者的启示

文 | 谢祖墀

总结2018年,展望2019,国际局势有什么重要的趋势,对企业领导者的启示是什么?高风CEO谢祖墀博士为FT中文网撰稿,分析了国际大趋势对企业领导者的启示。

1. 单边主义和保护主义抬头与多边主义和全球化所引成的张力。

过去二十多年来,全球化和多边主义为全球的主要趋势,全球各国在全球化的浪潮中合作互补,在经济、政治、文化等各方面都取得了极大的进展,经济方面尤为显著。然而,2018年来,以特朗普执政的美国政府牵动的单边主义和保护主义抬头,跟一直以来全球奉行的多边主义、全球化背道而驰。这两者之间的矛盾造成了很大的张力。

2. 原有价值观被逐渐颠覆。

全球化以来,各国人民的意识形态逐步交融并演化出了三种主流的价值观。第一,全球化。正如美国记者汤马斯•弗里曼(Thomas Friedman)所说,“世界是平的”。世界各国重新分工,相互协作,优势互补,大大提升整体效益,让大多数参与者都能受益。当然,有些簇群(cluster)会受益较多,另一些利益却受到某程度的损害。第二,全球治理。虽然各国间存在差异,但依然有很多超越国界的问题(如安全、环境、资源、扶贫等),需要大家共同努力去解决,尽管不是所有问题都能妥善处理,但全球各国普遍都愿意参与。第三,和平共处。尽管各国在思想状态、意识形态方面有所不同,但除了某些区域性战争动乱和某些恐怖组织出现之外,不同国家基本可以和平共处。

3. 互联网的全球化与地区化在同时进行。

全球化:技术是具有普适性的。互联网让全球信息交流更加畅通,减少了地理地域的限制。美国学者莫伊塞斯•纳伊姆(Moisés Naím)在他于2013年发表的《权力的终结》(The End of Power)一书中预言在全球化背景中出现的互联网的兴起将会驱使权力从原来的拥有者手中下放到一般老百姓之中。

不过,在与全球化交替之际,互联网也在向另一方向——地区化进行发展。因不同地区在互联网法规上的不同,产生了不同地域性的特色,因而衍生出了不同的商业模式。基于互联网的数据隐私就是一个鲜明的例子:在不同国家和地区的政策法规下,数据隐私问题被区别对待。在欧美等西方国家,互联网用户的数据隐私是被严格监管的;而在中国这却不是一个主要问题(起码目前还不是),相反地,人们正享受着海量大数据和精准定位所带来的便利。

4. 新科技带来的新型商业应用已到临界点。

新技术(如人工智能、物联网、区块链、5G等)进入不同商业应用的临界点,新一轮的商业模式将会出现,新的发展曲线将在原有发展曲线的末端中出现。不少新兴的科技企业有着行业领先的技术与海量的数据和资源,然而,如何拥有可持续发展的模式却是不少企业一直以来思考的问题,新的模式正在被探索和开发。

5. 中国经济不均衡发展依然突出。

在不同因素的影响下,今年以来,中国经济的波动性已经提高,且不均衡发展。不少问题较为明显。新技术驱动下互联网曾一度成为中国经济的热潮,电商、社交媒体等行业也因此得以较高速地发展。然而,在一些实体经济领域和某些地理区域中,诸多之前未曾暴露的问题却在逐步凸显。在核心科技领域,今年第二季度的芯片风波就曾是一大信号。

6 . 双创面临重新被激发的需要。

创新创业在过去十年快速发展之后,开始进入调整期。一些所谓创新的打法,如共享单车、新零售等后来大幅度的成效不彰。同时,市场反应初创公司的估值往往极高,不禁令人发问,一个类似2002年的科网股的泡沫是否正在形成?创新创业者和投资者都需要反思,双创需要再次被合理地激发。

以往许多的信条和框架都已经面临巨大的挑战,如全球一体化、多边主义、人类命运共同发展等。世界秩序正在被重塑,但不确定因素却不断涌现。企业家在此环境中需要做好什么?

1. 坚持正确的理念。做好自己应做的事
尽管全球的政治、经济局势变幻莫测,不少负能量充斥于我们之间,但我认为无论我们所处的环境和世界如何,企业和个人应该始终站在正义的一方,坚持正确的理念和价值观,做对自己、对他人、对社会都有意义的事情。开放的阳光最终必定超越围堵的北风。

2. 带领企业建立强大的意识(Consciousness)
企业和人一样,都具有意识,企业和人的行为被其所拥有的意识所支配。在绝大多数情况下,企业和人的意识都是由潜意识所支配的,而潜意识却会在不知不觉中将企业和人带入并非正确的道路。企业领导者的责任就是带领企业培养清晰的显意识,时刻在清晰的意识中做事情,知道自己在做什么,不能人云亦云,被潜意识拉着走。

3. 培养多维度看问题的能力,广泛涉猎各领域知识
看问题不能单方面只从自己以往的认知来解读,必须要从多方面,多维度来判断,对未来做出很清晰的判断。多读哲学,历史(特别世界历史),地理和文化,对世界的问题尽可能全面地了解,不以偏概全。我们知道许多西方国家对中国不够了解和怀有偏见;但我们亦应多从对方的角度来理解他们的观点。

4. 做好防冬的准备之余,仍不忘发展
2018年来,资本市场动荡起伏,一些所谓的新兴行业也经历了大洗牌。正如不少人所说,“冬天即将来临”。虽然并非全部,但至少在某些领域里,冬天可能真的要来临。企业需要做好过冬的防备,但我认为发展依然得继续,只不过对某些领域的一些企业来说,它们的发展模式和经济高速增长时期会有所不同。

5. 创新仍是最关键的任务
当今时代下,全球商业环境瞬息万变,但无论外部环境如何变化,企业最主要的发展动力是创新,企业必须坚持创新,以创新、以技术不断赋能、提升自己。

“祸兮,福之所倚;福兮,祸之所伏。孰知其极?其无正也。”正如中国国家主席习近平所说的,今年是惊涛骇浪的一年。从现在看来,2019年好像不太乐观,但它亦可能是新一轮发展的开始。所有世事都有二元力量同时存在,领导者必须在二元力量之间不断动态调整,管理企业亦需如是。

声明:本文版权归FT中文网所有,如需转载,请与FT中文网联系

(注:本文图片均来自网络)

关于作者:
谢祖墀博士(Dr. Edward Tse)是高风咨询公司的创始人兼CEO。他是中国管理咨询行业最早的从业者之一,在过去20年中,他曾带领两大国际管理咨询公司在大中华区的业务。他为包括国内外的数百家企业提供过咨询服务,涉及在华商业的各个层面,以及中国在世界的角色。他曾为中国政府提供过战略、国有企业改革以及中国企业走出国门的建议。他被称为“中国于国际上最富经验和具权威的商业战略专家”。他已撰写过数百篇文章以及四本书籍,其中包括屡获殊荣的《中国战略》(The China Strategy,2010年)和《创业家精神》(China’s Disruptors,2015年)。

 

清华管理评论 | 新时代背景下企业战略转型之道

文 | 谢祖墀

原文发布于2018年 第11期《清华管理评论》(Tsinghua Business Review)杂志并保留所有权利

科技创新正在让这个世界加速改变,而科技创新和中国崛起的交汇将带来重大影响。近年来,超级指数型企业和独角兽竞相出现在中国。从BAT(百度、阿里巴巴、腾讯)到TMD(今日头条、美团点评、滴滴),再到拼多多、抖音等,后起之秀不断涌现。这是最好的时代也是最坏的时代,跨界竞争日趋常态化,“野蛮人”随时出现在门口,很多行业都正在被颠覆。

从全球市场来看,以媒体广告行业为例,20世纪以来一直不断增长的纸质报刊营业额,却在21世纪短短的头十年间,被数字化技术颠覆。2000年以来,报刊的广告收入急剧下跌,从巅峰时期的近700亿美元下跌到不足200亿美元。即便后来增设了电子报刊,也没能逃过被颠覆的命运。相对应的是,各大互联网企业纷纷崛起,以谷歌为例,其营业额在短短十年间便达到了660亿美元,并呈现出指数增长的趋势。在中国,创立于2012年的今日头条,利用大数据引擎进行资讯内容的处理与推荐,成为国内首家将大数据推荐算法运用到资讯领域的独角兽公司,颠覆了传统媒体线下为主、低效的商业模式。截至2017年底,今日头条已经有7亿注册用户和2.4亿日活用户。

中国有着世界上最复杂和多变的消费者市场。2016年云栖大会上,马云提出“新零售”概念,随即引发行业广泛关注。2017年来,以腾讯、阿里为代表的各大互联网巨头纷纷开始布局新零售。阿里通过战略入股线下零售企业三江购物、联华超市和新华都,发展新兴业务如盒马鲜生、零售通、淘咖啡无人便利店等,构建了庞大的新零售生态。腾讯也提出了“智慧零售”的概念,它与京东携手,通过与海澜之家、永辉超市、家乐福等现有实体零售商进行投资、合作,并通过微信支付、腾讯云、小程序等进行线上交易连接,构建了自己的“智慧零售”系统。据36氪估计,2017年内,阿里巴巴与腾讯两家公司的线下商业投资总投资额至少在1000亿元以上。

此外,中国的咖啡行业也正在经历巨变。前神州优车COO钱治亚于2017年10月创立中国咖啡新零售品牌瑞幸咖啡,在短短五个月时间内开设门店525家,超过了Costa进入中国12年来的门店总数。瑞幸咖啡采用了低价、补贴和微信病毒式营销方式,快速打响了品牌知名度。通过线上APP下单,线下外送,线上线下相融合的方法,解决了传统咖啡行业“价格高”、“不方便”的两大痛点。今年7月,瑞幸咖啡成为中国首家咖啡行业的独角兽企业,意在挑战传统咖啡巨头星巴克。

新的时代下,企业的优势都是短暂和不断变化的。源自西方的传统静态定位论和能力理论在今天瞬息万变的环境下已不再适用,当今企业的战略要点是在动态环境中实现多维度的平衡。公司应根据市场及自身变化,适时调整战略,和适时进行变革管理,也即“在边缘上竞争”。“在边缘上竞争”理论认为,企业战略中最重要的就是对于变化中产生的变革进行管理。企业需要考虑:是否需要转型?如何转型?什么时候进行转型?

在我看来,企业的战略转型包含三大元素:愿景和战略、领导力、组织形态和意识。

元素一:愿景和战略
企业应该拥有怎样的愿景和战略?清晰和模糊的战略愿景,哪个更有利于企业的发展?我认为,企业在早期不一定需要追求清晰的战略和商业模式。一切都是混沌初开,不可能有清晰的战略。当然,随着企业的发展,愿景和战略可逐渐地清晰化。

当某企业创始时,它会选择某种业务,亦会建立它所需要的核心竞争力。在科技的驱动下,新的机会在不断涌现,而这些机会往往是以非线性、S形状的方式出现。新来的机会可能是真实的,亦可能是虚幻的;可能是庞大的,亦可能是比较小的;可能是现在的,亦可能是过一段时间才会成熟的。面对这些新的机会,企业家会做出判断:在企业未具备所有新业务需要的核心竞争力的情况下,要不要从现在的业务跳跃到新的机会?

战略的第三条路指导企业“跳过去”,并在跳跃之余弥补在跳跃过程中产生的能力空缺。企业在弥补能力空缺时一般会采取两种方法:一是自建,二是通过构建生态系统来建立。第三条路既非无核心的多元化经营,亦非死板的核心竞争力所衍生的“聚焦”经营,而是“连续跳跃”。(参见《清华管理评论》2017年第1-2期,《战略的第三条路——连续跳跃理论》)(见图1)

持续成功的企业在面对快速变化带来的新的机会时,会平衡各机会和自身能力,而决定是否需要“跳跃”到自己原本的“核心”外以抓住这些机会。他们通过“连续跳跃”在“边缘上竞争”,不断地进行调整和优化。通过多级跳跃,企业将不断从核心跳向边缘,并把边缘变为新的核心,不断地扩大业务边界,并向着庞大的生态系统发展。阿里巴巴、腾讯、平安集团和吉利集团等都是通过不断的“跳跃”来拓展边界,并最终形成了庞大生态系统的例子。

企业在跳跃之后,他们必须产生强劲的冲击力来“冲刺”,以弥补在跳跃过程中所产生的能力空缺。执行力是企业能否产生强劲的冲击力的决定性因素。执行力是什么?执行力由三大要素构成:更快的速度——唯快不破;更好的结果——追求卓越;更大的影响——成为驱动者。平安集团董事长兼CEO马明哲曾说,“拥有执行力才能让你强大。一个人做事快点,顶多叫执行,一百万人的同进退,那才是执行力。”

当市场上出现新的机会时,企业往往会考虑要不要“跳过去”来抓住这些新的机会,即便它们并不拥有经营新业务所需要的所有能力。有些企业跳跃并成功地跳了过去;亦有一些企业曾尝试却没跳成功。跳跃成功的关键是什么?它是机会与能力之比。这里的能力并不只是企业自己的能力而已,它亦包含企业自建、并购或组成生态系统等隐性能力。

2010年,美团作为团购网站首次上线。四年后,有着庞大用户数据积累的美团,开始“跳跃”,布局酒店旅游业,并与大众点评合并。近日来,美团点评相继推出打车业务和生鲜零售店,并收购共享单车独角兽摩拜单车,一步步构建属于自己的生态系统。此外,快递商顺丰也在积极地尝试新的“跳跃”,2018年6月,顺丰旗下的首家零售商城“Wow喔噢全球精选店”在重庆开业。该商场主打跨境商品,线下门店体验并下单后,商品将由顺丰物流从海外发货,开辟了新零售海淘的新模式。

此外,我们还发现,这些成功转型的企业,他们都是以客户为中心,并以数据为导向。商业的根本在于对客户抱有“以客户为中心”的理念。许多人都很羡慕亚马逊的业绩表现,但有多少企业和企业家真正理解贝索斯所推崇的“对客户的疯狂热爱”(Customer Obsession)的信条呢?亚马逊的“空凳文化”是对其“以用户为中心”理念最好的说明:在亚马逊开会时,杰夫·贝索斯(Jeff Bezos)通常会在会议室多放一把空的椅子,作为客户的代表,也被称为房间里最重要的人物。房地产中介链家也正在以数据为核心,积极地进行自我转型。2018年4月,链家网正式宣布升级为贝壳找房,为消费者提供二手房、新房、租赁等服务。一方面,贝壳找房是链家旗下子公司的集合,是链家把自己的所有业务进行“平台化”和“互联网化”的载体。另一方面,链家想建立一个房产行业开放型平台,在建立属于自己的企业数据库的同时,为房产中介行业赋能。最终使链家成为一个以技术驱动的房产互联网中介机构。

元素二:领导力
吉姆·柯林斯(Jim Collins)在2001年出版的《从优秀到卓越》一书里提出卓越企业的领导人都是所谓的“第五级领导者”。在他的定义里,这些人作风谦虚,擅长通过他人取得成功,愿意与他人分享成功,同时亦往往愿意第一个承受挫折和责任。他们一般较害羞和谦逊。换句话说,他们是“老好人”。

今天,所有的企业都在面临着一个巨大变革的时代,变化多端,速度特快,不确定性特高,对企业领导力的要求亦特别高。新时代背景下企业的转型需要什么样的领导力?

我在博思艾伦咨询公司(Booz Allen Hamilton)时,我们亦在领导力方面做了不少研究。我们发现,成功的企业领导者都是Zealot(狂热者)”,我想在这里翻译为“疯子”亦不为过。

当今很多领导企业转型的出色企业领导人都具备这种“狂热者”的特质,例如苹果公司的史蒂夫·乔布斯(Steve Jobs),亚马逊的杰夫·贝佐斯(Jeff Bezos),英特尔前CEO安迪·格鲁夫(Andy Grove)。在国内,这样的例子亦有不少。

“狂热”的企业领导者们往往非常努力,并擅长为企业创造价值,他们懂得如何激发人才的潜力以发挥其最大的价值,并最终把价值转化为实际的成果。他们通常是不脱离现实的愿景者,他们对今天取得的成果充满激情,为明天创造出色的业务,并不断为员工开拓发展机会。

在今天,这种“狂热”的特质对一个企业来说更为必要。科技的发展正在加速这个世界的改变。传统行业间的界限正在被技术越来越模糊化,去中心化已成主要驱动因素,股东和员工对其权益的期望日益增长,这要求企业的领导者必须对企业做出改变与转型。我认为,企业自我转型的最大原动力是通过狂热者的力量。

从个人来说,狂热者是拥有独立动机的人,对组织的成功抱有极大的责任感,他们可以超出当前的业务范围和模式,来构思、开发并实施新的业务构想,积极地通过战略性的“跳跃”来扩大自己的业务和边界,从而及时地抓住这些变革和机会,领导企业的变革与转型。换句话,“狂热”的领导者都是“战略第三条路”的信奉者。

从气质的角度来说,狂热者们往往都(至少表现为)充满活力、魅力和创造力,但他们并非仅仅是魅力型领袖或者创意的提出者。在做出勇敢的决定后,他们亦擅长于业务的实施和执行。他们是计划的实施者,能将业务最大化地提升以满足企业转型对业绩的要求。

在文化层面,他们懂得自己的企业的转型需要什么样的基因、文化和组织体系,并用强大的执行力去执行和改造。也因此,他们的个性或风格很可能和现有的外部社会文化体系格格不入,但这种独特的“狂热”文化,正是推动企业不断跳跃、进步和转型的最原始动力。在如今这个被科技高速颠覆的时代,狂热的领导者们亦在高速地不断探索适合时代与企业背景的组织形态,从而不断转型。

他们不一定是传统意义上的“老好人”,不会创造“和稀泥”的文化,但亦不会是“人憎鬼厌”,相反他们往往受人极度的尊敬,因为他们能做到结果,最终引领企业成功转型。

大变革的时代,只有狂热者才能成为最具时代颠覆力的领导者,特别是转型中的组织,将以狂热的魅力带领整个企业,甚至生态系统伙伴之中,领导团队容忍不确定性,在不确定中探索和转型,但始终有着坚定的信念。他们不是没有章法,但亦不会墨守成规。这种领导力就是“有理性的狂热”。

元素三:组织形态和意识
同人类一样,每个组织也都拥有其独有的意识。企业的意识分显意识和潜意识两种。简单来说,显意识是“看得见、摸得着”的东西(如组织流程、架构等),而潜意识是“看不见、摸不着”的东西(如愿景、战略等)。企业的变革与转型需要以企业意识的转变作为基础。企业领导者的工作就是在建立良好的集体显意识之余,同时亦要引导良好的潜意识。

在变革的时代,在边缘上竞争代表企业必须适时地调整和变革其组织形态,以适应新的发展模式。这属于对企业显意识的调整。不少企业在打造其显意识的过程中,往往曾花不少资源去“打造企业”、“做好管理”,并可能聘请了某些咨询公司来帮助他们建立流程、制度、组织构架、管控模式等等。当然这些都是非常必要的工作,没有这些基础建设,企业是很难有效运作的。但这些远非企业意识变革的全部。

显意识的建立比较容易,因为它“看得见、摸得着”,而潜意识的引导较为复杂,因为它“看不见、摸不着”,需要时间和技巧来潜移默化。企业组织的转型,亦需要对潜意识进行变革与管理。长期的固化不可取,但亦不能过度地因改而改。企业对于组织的变革,必须基于自身的追求、价值观和愿景,也即组织的潜意识作为驱动。企业领导者应怎样引导企业建立适合企业转型的潜意识?潜意识的引导和影响可以透过集体学习来达成。一方面由企业领导者不断进行呼唤和提醒,而另一方面通过团队不断和无拘无束的交流。另外,企业的领导者们会不断地与组织进行沟通。优秀的领导者必定不断重复地提醒企业必须建立适当的危机感,提醒企业员工们不可以松懈和安于现状。

除显意识和潜意识外,组织内往往存在“软”与“硬”两种力量,要达到“软”与“硬”之间的平衡,即组织内“相反力量间的平衡”。任何企业运作时都存在正式和非正式两种组织。

正式组织(formal organization)是大公司在发展过程中建立的管理结构,是规则、等级制度和绩效考核等要素的理性结合。在这种组织中,大多数高级管理人员都曾接受金融、技术、运营等“硬训练”,已经学会在正式组织中自如地工作,熟练使用组织结构图、流程图或平衡计分卡等有形工具。

相对的, 非正式组织 (informal organization) 则是公司所有人文部分的结合,包括价值观、情感、表现行为、传言、文化标准,以及潜在的人际关系等,它们潜移默化地影响着每个企业。即便是最理性的经理人也必须承认,公司中的非正式组织能够产生巨大的影响力,尤其是在公司转型过程中,例如基层员工中意外涌现出领导者、业务单元迅速地进行自我更新和迭代等。但是,非正式组织也可能会产生一些负面影响,如暗中的反对者、焦虑和恐惧会阻碍工作推进等。

正式组织代表着组织的显意识,而非正式组织则代表着组织的潜意识。优秀的组织领导者十分懂得如何在保持和改进正式组织结构的同时,积极调动非正式组织,使两者保持同步。在领导能力方面,能够在追求高业绩的同时平衡正式和非正式举措的“跨越界线的领导”(leading outside the lines),往往最为关键。

我们所处的世界越来越复杂,人与人之间联系也越来越紧密,企业的领导者们需要学会规避单一的思考模式,积极面对环境变化中的不确定性,有效利用组织中相反的力量,在控制和混沌中取得平衡。

良好的组织意识和组织意识的控制与平衡是企业意志建立的前提。企业的意识需要适当的组织形态来配合,而组织意识到意志的重要性,将组织的潜能充分发挥出来。良好的企业潜意识亦可以充分激发组织的好奇心。我曾受全球领先科技公司默克(Merck)委托,协助其进行关于组织好奇心方面的研究。最终我们发现,保持好奇心是促使企业创新的重要驱动力。

以战略的第三条路作为指导理论的企业应拥有怎样的组织形态?我认为它们的组织形态往往都是生态系统。正如阿里巴巴和腾讯通过自建或者投资合作,打造围绕消费者“衣食住行”等日常生活的数字化生态圈,在为消费者提供便捷服务的同时,企业也不断实现指数级跳跃增长。

传统的从上到下的组织形态早已不适合时代,赋能前台,建立扁平,去中心化的包容、开放的生态系统,才能充分发挥组织的作用。线下企业中,海尔集团是最早尝试通过“平台+生态型”横向组织形态,来提高对市场变化和客户需求的反应速度。它建立了200多个“小微组织”,形成敏捷前端,并通过整合集团内外部资源的赋能平台,市场化激励手段和合伙人机制,不断提升“小微组织”的生命力。比如专注于游戏笔记本的“雷神小微”,通过利用海尔内部技术支持和股权激励,仅用3年时间即挂牌新三板,估值超过12亿元。同样,线上企业京东最近提出一种有开放性和有延展性的“积木型业务单元”组织形态,其核心是集团内部的各业务单元和模块像积木一样可以灵活拼接、叠加,以满足内外部客户偏好和个性化需求。

此外,组织还需要时刻保持警觉,勇于主动转型。热力学中的熵增加原理表明,世界上一切事物发展的自然倾向都是从井然有序走向混乱无序,最终灭亡。引申至社会科学,任何企业,如果任由企业自然发展,必将会“熵增”,失去活力走向混乱,并最终消亡。鉴于此自然现象,华为公司通过组织变革对抗“熵增”。具体来说,它通过破格提拔人才,打破平衡,同时保持开放,吸收新思想,以保持组织活性,推行艰苦奋斗价值观,目标是实现组织的有序平衡。

一致性及挑战
企业的战略转型,除愿景和战略、领导力、组织形态和意识之外,更需要在其三者之间建立足够的一致性。唯有当它们最大化协同时,企业才能够取得最终的进步与成功。

同时,战略转型中的起伏和痛苦是难以避免的,随着时间和组织积极性和时间的发展,企业会往往经历起伏和不同的发展阶段。项目启动初期,随着转型的开始,企业会面临计划停滞、受挫等危机,但总体来说,组织内部的积极性会随着转型的推进而不断提升上涨,而进一步达到企业转型的关键阶段。在此之后可能会有在转型过程中积累的问题逐步暴露出来,有些企业成功地化解问题并成功转型,而另外亦有一些企业因没能成功化解问题而失败。企业转型成功的关键是什么?是对企业每层制定明确目标,并对企业每层进行有效沟通(见图2)。

2015年新成立的GE Digital计划作为变革的引擎,用五年时间将通用电器(GE)这家传统工业巨擘打造成为全球十大软件公司。然而GE Digital作为集团内的新部门,既继承了大公司传统的基因和流程,又背负P&L,导致其疲于获得收入和盈利,忽略了带领GE转型的大目标。截至2017年末,GE股价下跌40%,市值缩水至1600亿美元。反观科技巨头微软,在新CEO萨提亚·纳德拉(Satya Nadella)的带领下,反复强调同理心和谦卑,大刀阔斧改革封闭傲慢的企业文化,强调开放和团队精神,并从用户需求出发,出售Nokia手机业务,大力投入企业云服务。经过三年努力,微软员工满意度从44%升至93%,市值超过8000亿美元。

总结
新时代背景下企业的战略转型不是一蹴而就的,它要求企业有动态的愿景和战略、狂热者的领导力、适应转型的组织形态和意识,并让这三者具备高度的一致性,不断在“边缘上竞争”,不断取得动态中的平衡。

案例:同仁堂健康的战略转型
近期,北京同仁堂健康药业股份有限公司(同仁堂健康)设计了新的战略和组织架构,并不断通过研讨会、战略共识会等形式促进集团转型。作为一家拥有300多年历史的企业,凭借“炮制虽繁必不敢省人工,品味虽贵必不敢减物力”的古训,同仁堂经历了无数次变革和起伏,并总能走在时代发展的最前沿。在技术飞速进步,消费升级和“新零售”的大背景下,同仁堂健康正在从一家传统生产、销售保健品公司,转型为一家全面、专业的健康和慢病管理的生态型组织,服务数亿级客户。

为实现这一战略目标,同仁堂健康将打造“一体两翼”的三大生态圈:健康管理生态圈,C2M智能供应链生态圈和创新创业生态圈。针对健康管理生态圈,同仁堂健康正在搭建OMO(线上线下融合)平台。OMO平台本质上是技术赋能的“新零售”,是对传统线上线下分离(O+O)和线上到线下(O2O)的升级。它既包括建立线上平台吸引流量,开放线上端口与各大互联网巨头合作引流,也包括提升线下实体店数字化能力,使之能与线上平台互相导流,实现消费者数据线上线下统一并实时更新,最终促进流量的商业变现(见图3)。同时,同仁堂健康OMO平台将拓展现有的保健品产品和中医诊疗服务,未来将打造新的产品和品牌,提供体检、保险、健康管理等综合性解决方案,并与各细分领域的企业共同打造“以患者为中心”的大健康生态系统。通过搭建OMO平台,同仁堂健康将逐步具备当今万亿市值企业的四大成功要素,即“无处不在、全面连接、互联互通和单客经营”。

为促进转型成功,同仁堂健康从运营型公司升级为控股集团,并采用合伙人机制,激发组织的创新创业精神(见图4)。在新的控股集团架构下,同仁堂健康还建立了“小前台+大中台+强后台”的平台生态型组织结构,区别于传统的“金字塔”式管控结构,平台生态型组织将更注重对内对外赋能。

作为战略转型的延伸,同仁堂健康还梳理了集团传统的分销模式,并采用“产业路由器(B2F)”新打法。“产业路由器 (B2F)”的核心是赋能和共享。它将价值链两端的碎片化市场进行对接,左边需求端是小b,代表小商户,右边供应端可以是工厂或者任何关键资源的供给方。产业路由器通过团结并全面赋能碎片化的需求端,把中间一些低价值的供应链环节消灭,深度连接闲置的供给侧F端,最终提高全产业的效率,降低成本,形成赋能型产业共同体(见图5)。同仁堂健康创新的“产业路由器(B2F)”打法是通过联合整个产业链的上下游,包括代理商、零售商、物流商等,共同打造利益共同体生态。同仁堂健康将不再只是一家掌握保健品资源的品牌商,而是能在产品/品牌、数字化、运营和资本等四个方面为生态合作伙伴深度赋能,从而更好地服务消费者。

同仁堂健康专门成立转型变革小组,分别在战略变革、业务转型、流程再造、数字化平台和赋能推广等方面大力开展变革。领导力方面,集团积极招贤纳士,并采用战略共识会等形式制定战略目标和进行有效沟通,激发高管团队“有理性的狂热”。组织上,通过转型四部曲逐步将稳态及敏态业务系统性的进行构建。稳态,亦步亦趋,逐步夯实;敏态,快速迭代,赛马机制。同仁堂健康用互联网的思维重构新业务,蓄能新基因,并将伴随战略转型,不断动态演进。此外,集团还组织团队深入学习阿里巴巴、腾讯等互联网巨头的打法、华为的变革管理和西门子智能制造科技,动员全体员工参加军训,以强化组织的执行力和狼性文化,激发变革的热情和斗志,取得战略转型效果的最大化。

同仁堂健康“All-in-One”项目总指挥附子女士在集团战略转型中感言道“‘All-in-One’项目初期,由于过去的惯性使然,安逸,缺乏危机意识,缺乏行动力,并坦言,当时的状态很痛苦也异常艰辛!但经过对团队坚持不懈的持续打造,培训赋能,认知迭代,自我否定,甚至要求996工作时长以历练奋斗者精神,在团队成员以狂热者的心态追求梦想实现的过程中,在经历这些痛苦的蜕变中,‘All-in-One’团队成长起来了,他们不畏痛苦,打碎重构,历经一次又一次失败,坚韧地坚守心中的梦想,在破碎中重生,团队变得越发成熟,相信拥有创业心态的团队和组织的逐渐强大,一定塑造一家不一样的企业,虽然未来新零售或者OMO面临许多未知数,但今天我们正在取得阶段性胜利!”

关于作者:
谢祖墀(Dr. Edward Tse)是高风咨询公司的创始人兼CEO。他是中国管理咨询行业的先锋,在过去20年中,他曾带领两大国际管理咨询公司在大中华区的业务。他为包括国内外的数百家企业提供过咨询服务,涉及在华商业的各个层面,以及中国在世界的角色。他曾为中国政府提供过战略、国有企业改革以及中国企业走出国门的建议。他被称为“中国于国际上最富经验和具权威的商业战略专家”。他已撰写超过200篇文章以及四本书籍,其中包括屡获殊荣的《中国战略》(The China Strategy,2010年)和《创业家精神》(China‘s Disruptors,2015年)。

注:本文部分图片来自网络

 

汽车与配件 | 加速中的中国汽车行业创新

 

本文作者:罗威(Bill Russo)、谢祖墀、陈英麟(高风咨询公司)

在新的商业模式中,竞争不仅仅是汽车制造的工艺,同时还包括建立数字生态系统的能力,以及与出行服务用户建立紧密关系的能力。

中国汽车合资政策历史回顾

我国将大幅放宽市场准入,尽快放宽汽车行业的外资股比限制。2018年4月17日,发改委在其官网宣布对“汽车行业将分类型实行过渡期开放,2018年取消专用车、新能源汽车外资股比限制;2020年取消商用车外资股比限制;2022年取消乘用车外资股比限制,同时取消合资企业不超过两家的限制。通过5年过渡期,汽车行业将全部取消限制。”

此前,发改委和商务部共同发布的《外商投资准入特别管理措施(负面清单)(2018年版)》中亦明确了以上汽车制造业的全面开放时间表。

在此之前,1994年和2004年发布的汽车工业产业政策中都规定, 汽车整车中外合资企业,外资股份比例不得高于50%。

政府一开始就希望国内的汽车企业通过“市场换技术”的方式,向外资合资伙伴学习技术经验,推动中国汽车产业的崛起,并最终成为全球化的汽车企业。遵循该政策的传统外资汽车制造商在很大程度上在中国取得了快速的增长和盈利能力。

在过去的几十年间,中国汽车工业的基础设施和产业链围绕着中外合资模式快速发展,然而与政府要求合资的初衷不同的是,迄今为止,中国尚未出现全球领先的本土汽车品牌。

事实上,自政策最初制定以来,汽车行业在过去的25年中发生了重大变化。 一开始,中国汽车制造商主要是国有企业,它们普遍缺乏独立发展汽车业务的技术和财务手段。

经过一段时间的发展后,中国的汽车市场格局变得较为多元化,除国有企业之外,同时涌现出了一批由民营企业家领导的私营车企。而大多数目前国内领先的本土品牌,例如吉利、长城和比亚迪等,是在没有组建合资企业的情况下发展成为国内市场的领导者。

新的数字化移动出行商业模式的崛起

作为全球最大的汽车市场,以及最具出行与运输挑战性的地方,智能互联、共享、电动化和自动化的出行模式将成为中国在21世纪汽车行业中夺得主导地位的发展路径。

中国本土的汽车品牌正在迅速获得市场份额,并不断提升其传统的汽车生产制造的能力。目前,本土品牌约占中国乘用车销量的44%。尤其在增长最快的SUV和新能源汽车细分市场,本土品牌占据着优势。

然而,真正的颠覆并非来自传统的汽车生产商。 中国的互联网巨头(包括腾讯、阿里巴巴和百度)正在积极投资并致力于将汽车转变为智能平台,用于提供各种线上和线下生活方式服务。

购买和拥有一辆汽车已经不再是满足个人出行需求的必要方式,中国互联网公司正在积极投资未来的移动出行科技(包括智能互联、电动和自动驾驶汽车)。

在这种新的商业模式中,竞争不仅仅是汽车制造的工艺,同时还包括建立数字生态系统的能力,以及与出行服务用户建立的紧密关系的能力。

为了争夺未来大出行市场竞争中的领先地位,本土的出行创业公司正在迅速崛起和扩张,同时这也得益于资金雄厚的投资者,这些投资者从中国蓬勃发展的数字经济中获利。在新的数字化商业模式中,中国公司正在引领着出行革命。

谁是受益者?

自40年前改革开放以来,随着时间的推移,中国一直在陆续开放不同的产业,逐步放开对外资企业参与度的限制。如今,消费品、家电、零售、汽车零部件和其它一些行业已经完全开放。

虽然合资股比要求仍适用于汽车整车制造,但汽车供应链的其它领域已经完全开放。 继续开放并与世界其它国家融合是中国的长期政策,中国决定取消对汽车整车制造的外资企业控股权的限制。这是因为在数字经济的影响下,监管者认识到未来汽车工业的发展方向和主要战场将会通过数字经济将汽车出行服务科技商业化。

传统的汽车生产商正在向出行服务方案解决商转型,政策的放开将有助于加快此类创新和转型的速度和强度。

为了达到全球汽车和出行行业领导者的目标,中国政府必须开辟并投资建设未来汽车技术的新赛道,主要集中于互联、电动和自动驾驶等领域。这些领域将越来越多地通过数字生态系统及百度、阿里巴巴和腾讯等投资者实现商业化。

通过将传统汽车生产制造行业开放给外资企业,全球汽车制造商将把它们最先进的生产制造和供应链体系带入中国,这将加快中国主导未来出行解决方案的步伐。

同时,中国仍需要从北美、欧洲和以色列等全球创新高地引进创新技术。政策的变化将鼓励汽车创新转移到中国——全球最大且最具颠覆性的出行市场。

政策的改变基本上消除了可能阻碍全球汽车制造商和零部件供应商将业务转移到中国的关键原因,并且将鼓励车企在中国生产制造,并将其产品从中国出口至其它国家(得益于国内完备的生产和供应链系统,尤其是在电动汽车领域)。

中国目前在电动汽车零部件供应链和整车制造方面有一定的规模优势,通过允许完全所有权,国外的汽车制造商未来极有可能将中国作为其电动汽车生产制造的重要基地。

同时,新政策将改变目前的竞争态势,并加速大规模新出行创新的商业化。 然而,由于缺乏本地的合作伙伴,外资车企将在中国新的汽车出行行业的竞争中面临更大的挑战,其竞争对手将不再是传统的汽车制造商,更多的挑战将来自于新的出行服务提供商及生态系统巨头。各类参与者正在积极投身到中国数字经济的快速发展中,并正积极投资于互联、电动和自动驾驶的出行平台。

我们能取得“双赢”吗?

虽然合资企业的监管要求将被取消,但这并不意味着合资企业将全部消失。 一些现有的合资企业可能仍然存在,同时也可能会出现新的合资企业。是否需要合资将基于双方目前的能力以及在未来新的汽车出行市场中所需能力和增值服务,以及如何在新的竞争中获胜。

外国汽车制造商将决定:与现有合作伙伴共同扩大现有的合资企业,寻找新的合作伙伴,试图从现有的合作伙伴那里购买股份,还是自建新的生产设施以期获得更多份额?大多数外资车企可能会发现,重组目前的合资企业将是比较困难的。

新来的外企,尤其是电动汽车制造企业,现在可以选择独资拥有自己的整车制造企业,例如特斯拉于2018年7月全资在上海市建立超级工厂的计划。

然而,电动汽车市场的很大一部分显然正在向按需出行用户提供服务的B2B主导业务发展,在这种情况下,拥有本地合作伙伴对于外资车企进入国内的移动出行市场将是关键的一步。

未来的移动革命或许将主要由中国科技公司及其生态系统合作伙伴领导。中国市场对于新兴的全球科技公司是至关重要的。

全球的科技公司需要接触能够实现技术创新的市场。作为世界上最先进的数字经济市场,中国是部署和扩展新技术的理想之地。中国的数字经济正在大力投资出行的未来,而且海外科技公司将从中国市场的投资和规模中受益,以加速其增长。

矛盾的是,虽然最初汽车产业政策的目的是要求外国车企投资和转让专有技术,但中国汽车行业的快速发展现在要求每个中外参与者将相关能力带到这个世界上最大的出行市场。

在这样的市场中,所有本地和外国参与者必须拥有协作创新(“共同创新”)的思维模式,将其在全球的能力与本地的需求相匹配。

虽然外资所有权限制将被取消,但预计将会有新的中外合作形式和实体浮出水面,会产生更多的参与者和更多的竞争,但也会有新的合作形式,创新的出现将层出不穷,中国的汽车出行市场将继续影响和改变世界汽车行业格局。

谢祖墀: 中国已经站在第四次工业革命最前沿

文| 谢祖墀
翻译| 观察者网青年观察者庄蕴菲

高风咨询公司于今年10月8日在香港《南华早报》发表了一篇观点文章 — Powering Ahead – China is Rapidly Evolving to Becoming Hub for Technology Innovations. 近期,《观察者网》将此文章翻译成中文并命名为《中国已经站在第四次工业革命最前沿》,并于11月5日发表在该网站上。我们很高兴于此与大家分享这篇译文。

今年9月,超过2000名来自各国政界、商界、艺术界和社会团体的行业精英出席了在中国直辖市天津举办的世界经济论坛新领军者年会,即“夏季达沃斯论坛”。在此次论坛上,“第四次工业革命”的话题成为了焦点。

据论坛主席克劳斯·施瓦布(Klaus Schwab)介绍,中国凭借着能够“打破物理、电子和生物界限”的最新前沿技术,正在领跑这场即将到来的科技革命。“中国制造2025”已经是中国力图成为先进制造和高科技产业领导者的象征。中国正在洗涮“山寨大国”的污名,成为时下全球商业创新的中心。据中国新华社报道,2017年,在包括网约车、电子商务、机器人和人工智能在内的网络和科技领域,中国实现了18%的增长,大幅超过6.9%的年经济增长率。

在近期《纽约时报》的评论板块中,专栏作者托马斯·弗里德曼(Thomas Friedman)引用互联网明星分析师玛丽·米克尔(Mary Meeker)最新发布的《互联网发展趋势报告》称:20年前,全世界市值最高的上市科技企业前20名榜单中,中国一家也没有。5年前,中国有两家,美国有9家。而如今,中国有9家(阿里巴巴、腾讯、蚂蚁金服、百度、小米、滴滴、京东、美团和今日头条)跻身该榜单,美国有11家。

在《福布斯》杂志的一篇评论中,财经评论员约翰·马尔丁(John Mauldin)指出,中国正在打造世界上最大的创新经济体——包括香港、澳门以及广东省的9座城市在内的“粤港澳大湾区”,由于其体量、政策支持以及创新竞争力,“粤港澳大湾区”正在成为“打了激素的硅谷”。

中国正全力发展人工智能、数据网络、区块链以及5G网络等新型科技产业,以便进行进一步的创新。中央政府、地方政府以及民营企业都在大力投资有望引发革命性变化的产业领域。这些科技创新将进一步带动自动化、互通性、智能化以及有望改变产业格局的商业模式。

比如,根据国际机器人联合会的数据,2016年,为了推动自动化生产,中国新增了87000台工业机器人,这个增量仅略少于欧洲与美国的总和。施瓦布认为中国在高端制造上的进取姿态是“供给侧的奇迹,将在效率和生产力方面给中国带来长期利益”。清华大学最新的研究显示,全球对人工智能领域的投资中有三分之二已经流向中国,这在去年为中国人工智能产业带来了67%的增长。

根据市场调研公司ABI Research的一份报告,2017年中国人工智能领域的初创公司超过美国同行,获得了近50亿美元的的风险投资。市场调研公司CB Insights给出的数据表明,中国公司申请人工智能相关专利的数量最多,达到了硅谷的7倍。去年11月,上海市政府宣布新的发展路线图,将把上海打造成为人工智能技术领域的国家级中心。

在中国,在不同产业内使用区块链的新价值链已经出现。据中国工业与信息化部的数据,在中国,已经注册的区块链科技公司约有450家。监管部门的态度从怀疑转为接受,现在已经变成了鼓励。

今年,为发展区块链网络,中国政府已投入数十亿美元作为创始基金。今年4月,仅杭州市政府就向全球区块链创新基金(the Global Blockchain Innovation Fund)投入了16亿美元。

在汽车行业,新能源汽车产业获得了加速发展。与此同时,自动驾驶以及“共享出行服务”也得到了发展,后者致力于重塑市民的出行方式。目前,无论外国还是中国本土的传统动力汽车制造商,他们都在努力将自己重新定位为符合未来发展趋势的新能源汽车制造商。他们与新出现的几个中国民营汽车品牌(如蔚来汽车,该公司刚刚在纽交所挂牌上市)形成了既竞争又合作的关系。

在第四次工业革命中,中国将成为领跑者之一,而且中国有望超越大多数国家。创新发展已经成为了全球流行的主题,未来会继续保持热度。一个国家未来的发展也将取决于它拥抱这一发展趋势的意愿和能力。

许多外国公司以及他们所雇佣的游说者一直在抱怨进入中国市场的门槛颇高,并且要求得到“互惠”待遇。他们执着于这些问题,却大多忽略了与此同时中国在创新领域进行的转型,也因此成为了这一历史进程的旁观者。

目前,美国与中国已陷入贸易战,可即便如此,中国仍将成为一个更加强大、更加富有创新能力的经济体。中国无法避免发展道路上会遇到的动荡起伏,有些政策试验或许无法得到理想结果,也有部分资源可能会被浪费。

中国缺乏尖端芯片这样的核心技术,这暴露了中国的弱点,但也给中国企业提供了进步的动力。在中国,许多初创企业会失败,但仍然有一小部分会成功。任何人若质疑中国达成目标的决心和能力,必将被证明是轻率的。

创新必将为社会带来挑战:失业、教育转型以及日益严重的贫富差距,但是创新也会为社会带来利益——那些能够预见并抓住机会的公司和个人将占有先机。而那些没有意愿或能力抓住机会的公司和个人将被边缘化甚至更糟。现在是时候问问自己了:你想站在历史的哪一边?

关于作者:
谢祖墀博士(Dr. Edward Tse)是高风管理咨询公司(Gao Feng Advisory Company)的创始人兼首席执行官。中国管理咨询业的先行者。过去的20年里,他创立并领导了两大国际管理咨询公司在大中华区的业务。外界评价他为“中国的全球领先商业战略家”和 “谢博士之于中国企业界就如大前研一之于日本企业界”。他曾为数以百计的公司(总部设在中国及其它地区)咨询过所有关键战略和管理方面的业务,涉及中国的各个方面和中国在全球的地位。他还为中国政府在战略、国有企业改革和中国企业走出国门等方面做过咨询。他已发表200多篇文章并出版了4本书,其中包括于国际获奖的《中国战略》和《创业家精神》。谢博士获得了加州大学伯克利分校工程学博士、MBA以及麻省理工学院的工程学学士、硕士。

 

Foreign Companies Should Take Advantage of China’s Innovations

By Edward Tse and Bill Russo
17 Sep, 2018

Despite the simmering trade tensions, China announced on April 17th to scrap a two-decades-old limit on foreign ownership of automotive ventures by 2022. While unsettling some state-owned car manufacturers who worry about emerging competition, the plan unveils tremendous opportunities for foreign corporate investors to fully leverage the advantage of China’s market size and growth. Earlier in April, the country had also lifted ownership cap on banking and financial sectors.

President Xi Jinping described the measures as part of a “new phase of opening up” which has its roots back in the 1970s. For a long time, foreign multinational corporations (MNCs) complain about a lack of market access in China and ask for reciprocity. They argue that China’s regulatory and industrial policies confer unfair advantages on Chinese companies, represent forced technology transfer and penalize foreign companies. In reality, China has been liberalizing its sectors for non-state Chinese companies and foreign companies gradually over the past decades. Many previously closed sectors were opened, either entirely or partially. Though not every sector is now open, the trend and direction are pretty clear.

Is the golden era for MNCs in China over? Pundits take examples of companies such as Best Buy, Home Depot and PepsiCo, which have had to make “strategic retreat” from China’s market. PepsiCo, for instance, sold its bottling business in China in 2011 to the Taiwanese company Tingyi Holding, which has a broad distribution network across China.

Source: Internet

The answer lies in how foreign MNCs approach the China market. They tend to copy-and-paste their strategy approach that has worked, perhaps for decades, in their home markets, assuming that it must also work elsewhere in the world. However, coming out from a planned economy at the end of the 1970s, China is a highly complicated and fast-evolving environment. This market context makes the “cookie-cutter business model transfer” approach not always appropriate.

However, China’s environment is not entirely without patterns. Through years, China has found its own development model: at the top, the central government plans the direction of the country. At the grass-roots level, entrepreneurship is thriving and driving economic growth often through innovations. In the middle, local governments compete and sometimes collaborate in clusters of cities within regions. This three-layered model, though not perfect, has indeed enabled China’s tremendous economic growth for the past four decades and offered major resilience for continued growth.

China’s innovations, in particular, are picking up with unforeseen speed and intensity. With “Made in China 2025” outlining China’s roadmap to becoming the world’s leader in high-tech, China is now already the second-largest spender on research and development and accounts for 21% of the world’s total, according to the US National Science Foundation. From the grass-roots level, patents, trademarks and industrial design soared in recent years. World Intellectual Property Organization reported that China contributed to 98% of global growth in patent filings, more than the combined total of US, Japan, Korea and Europe.

While China’s innovation is taking place with speed and intensity, MNCs have largely been a bystander. For long, China was known as a “copycat nation” and admittedly, for a long time, copycatting was blatant. However, innovations, largely business model innovations driven by China’s entrepreneurs have emerged with unprecedented speed, ever since technologies such as the wireless Internet became prevalent in China. Most MNCs were not even aware of this phenomenon because they didn’t believe the Chinese could be that innovative, and they did not really mix themselves into the Chinese business ecosystems.

Source: Internet

This lack of awareness is a key reason why MNCs have not captured the full potential that China offers. The “core competency” mindset from western corporate management drives foreign CEOs to not take risks and cling to what they are (supposedly) good at, often missing out on new opportunities to learn from Chinese consumers and companies. On the other hand, China’s leading entrepreneurial companies are good at identifying emerging market opportunities and are often willing to “jump over” to capture the new opportunities, even if they don’t have all the required capabilities to compete in the new conditions. They would often make up the capability gap through a combination of self-building and leveraging partnerships in the ecosystem.

Another reason why MNCs didn’t “get it” is that they see China as one of the many markets in the world, albeit often a very important market, but few put China at the core of their global development strategy. As much, they position their managers in China merely as operational or administrative people. Without an in-depth understanding of the China context, decision-makers from faraway global headquarters often find it difficult to stay informed of China’s innovations and to take full advantage of them. Or worse, they think they know and make decisions on that basis while in actuality they don’t (or at least not enough).

Lessons can be learned from multinational drug companies that are already bleeding talent to China startups. Zhi Hong, an 11-year veteran of GlaxoSmithKline, who led the company’s infectious diseases business, launched Brii Biosciences which raised $260 million from investors including Sequoia Capital. Dr. Xiaobin Wu, former China manager of Pfizer, left for a local cancer drug developer, BeiGene, where he sees opportunities for indigenous innovations for patients in China.

First, their strategy requires a thorough understanding of the China context which is evolving in a peculiar and multidimensional manner. Instead of using a linear, incremental approach at micro business levels, which is common at MNCs, they should focus on, or at least start with, the big picture and capture changes that can be abrupt and rapid.

Second, because these changes can be abrupt and rapid, MNCs should shorten their decision-making process, thus becoming more sensitive to innovations happening at the grass-roots level. Compared with the complex layers of management at MNCs, the dynamics at China’s new start-ups are very nimble and the decision-making is very fast. MNCs should therefore draw inspiration and create more agile organizations.

Third, the speed of development, uniqueness, complexity and strategic importance of China require foreign MNCs to fully embrace China as the core of their global strategy and organization, not just as one of many markets. Foreign multinationals should also train their China managers to be thought leaders and place them at senior levels as well as empower them with appropriate decision rights and resources.

There are cases of MNCs capturing significant value from China’s innovations. Earlier examples include Telstra, an Australian telecommunication and media company. Though its core business in China is restricted by foreign participation rules, it turned to invest in China’s online automotive advertising platform Autohome and made a handsome profit. Insiders estimated Telstra profited well over US$ one billion in well less than 10 years. Lately, Coca-Cola China ventured into the yogurt business with an investment in Beijing Lepur to tap the growing demand for health products and consumption trade-up. Lepur, a premium yogurt startup, is one of China’s fastest-growing brands.

Source: Internet

The golden era for foreign MNCs in China is not over. But to capture the rightful potential that China offers to them, foreign companies have to step up their game through more innovations, as well as better disruptive strategies supported by the right organizations and driven by the right leadership under a new and empowered global governance. Participating in China’s innovations in a full-fledged manner gives foreign companies a much better chance to succeed.

A major potential is emerging in Sino-foreign collaborative innovations (“co-innovation”). While China needs access to breakthrough technologies from global innovation hubs such as North America, Europe and Israel, top global technology firms also need a market that allows innovations to scale up. One of the most progressive markets with a vibrant digital economy, China is an ideal place to deploy and scale up new technologies.

To catch up with the new rules of games, foreign MNCs must accelerate by joining or even creating their own innovations ecosystems. Thriving or failing in China depends on whether they can strategically anticipate and capture the opportunities and handle the challenges. After all, it goes back to companies’ own mindset and awareness.

About the authors
Dr. Edward Tse
Founder and CEO, Gao Feng Advisory Company
Dr. Edward Tse is founder and CEO of Gao Feng Advisory Company. A pioneer in China’s management consulting industry, Dr. Tse built and ran the Greater China operations of two leading international management consulting firms for a period of 20 years. He has consulted to hundreds of companies – both headquartered in and outside of China – on all critical aspects of business in China and China for the world. He also consulted to the Chinese government on strategies, state-owned enterprise reform and Chinese companies going overseas. He is the author of over 200 articles and four books including both award-winning The China Strategy (2010) and China’s Disruptors (2015) (Chinese version «创业家精神»).
Email: edward.tse@gaofengadv.com

Bill Russo
Managing Director and the Automotive Practice leader
Gao Feng Advisory Company
Bill Russo is Managing Director and the Automotive Practice leader at Gao Feng Advisory Company based in Shanghai. With 15 years as an Automotive executive, including over 14 years of experience in China and Asia, Mr. Russo has worked with numerous multi-national and local Chinese firms in the formulation and implementation of their global market and product strategies. He was previously Vice President of Chrysler North East Asia, where he managed the business operations for the Greater China and South Korea markets. Prior to this, Mr. Russo was Head of Product & Business Strategy for Chrysler. He also has nearly 12 years of experience in the electronics and IT industry, having worked at IBM Corporation as a manufacturing and systems engineer, and formerly served as Vice President of Corporate Development at Harman International.
Email: bill.russo@gaofengadv.com

 

How Huawei Found Global Success with Secondary-market Customers

The following is an edited excerpt from China’s Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies are Changing the Rules of Business by Edward Tse. The excerpt was provided by Portfolio Publishing.

In a quarter of a century Huawei has made itself the world’s biggest manufacturer of telecom-network equipment, rivaled only by Sweden’s Ericsson.

Huawei’s founder, Ren Zhengfei, was born in 1944 in southwest China’s Guizhou province, one of the country’s poorest regions. Ren attended university, studying engineering, and then joined the People’s Liberation Army to work on military-related technologies.

He left the army in the early 1980s as part of a round of military downsizing, moving to Shenzhen to start his own business. After a few false starts, he used 21,000 yuan of his own savings (then worth about $5,600) to set up Huawei in 1987. Initially, Huawei’s main source of revenue came from selling office telecom equipment imported from Hong Kong.

By 1990, it had acquired enough resources to open its first research laboratory. Two years later, the company launched its first digital switch, the core piece of equipment at the heart of any telecom network, which directs signals to and from callers. China at that time had just embarked on a massive telecom rollout; within less than 10 years, the country went from having no private telephones to acquiring first a nationwide fixed-line network and then multiple mobile ones.

The big winners for most of this period were the international equipment makers – Siemens, Alcatel, Nokia, Motorola, Ericsson, and Nortel – all of whom found ready customers in the provincial arms of the country’s big telecom services providers: China Telecom, China Mobile, and China Unicom.

These companies’ best Chinese customers were in the richer provinces and cities of the east coast, from Guangdong in the south to Beijing and Tianjin in the north, where buyers preferred to get their hands on the more advanced equipment offered by the international vendors.

But a government rule saying that all provinces had to buy equipment from at least two suppliers opened the door for Huawei to become the second provider in poorer, inland regions. Orders were small at first, which allowed Huawei’s engineers to gain experience at both installing equipment and seeing how what they made measured up against the systems from the international suppliers.

Driven by Ren’s insistence that Huawei continually upgrade its products’ quality through research and development, and supported by a government eager to see indigenous equipment makers displace foreign companies, the company’s footprint grew. The performance of its switches still lagged that of its competitors, but cheaper prices compensated for the gap. Able to undercut foreign companies on price and out-compete Chinese state-owned companies on quality, Ren began to find buyers in richer coastal provinces.

In 1997, Huawei stretched across the border immediately to Shenzhen’s south to secure its first international deal, a contract with Hong Kong operator Hutchison Telecom. Within eight years, as it extended sales first across Asia, then Africa and Latin America, and finally into Europe, Huawei’s overseas revenues were greater than its domestic ones. To ensure it secured deals, Ren insisted that his sales staff always submit bids below those of competitors – typically, by 5 to 15 percent, according to a report by Wharton Business School.

From the start, there was also another side to Huawei’s business: regardless of a customer’s size, the company would always be willing to come in and look for ways of improving the operations of its clients. During the golden era of telecom growth through the 1990s until the dotcom collapse, this approach was very different from that of the big international vendors, whose main focus was developing cutting-edge technology which they could then sell to fast-growing telecom operators.

Their preference was for selling entire systems to big companies, and they had little interest in selling to smaller businesses, especially those in poorer markets.

Huawei, in contrast, was happy to work with such customers, focusing on their often prosaic needs. It developed smaller, more power-efficient mobile base stations that allowed operators to reduce their electricity and rental bills. The company honed its ability to integrate its equipment with existing systems.

And, perhaps most important, it rapidly expanded the number of its R&D staff, hiring thousands of computer programmers and software-engineering graduates fresh from university, and putting them to work figuring out ways in which operators could run their networks more efficiently.

Today, Huawei is China’s biggest private exporter, with two-thirds of its $39 billion in revenues coming from overseas. It sells to markets in almost every part of the world, with the glaring exception of the United States, where its sales have been restricted to a handful of small mobile operators, largely due to national security concerns in Washington. Unsubstantiated allegations that the company is an agent of the Chinese government, however, serve as a smoke screen to hide Huawei’s significance.

It has shown how innovation, instead of calling for a string of groundbreaking products, can also be about finding ways of supplying and supporting an appropriate version of a product to secondary-market players. Serving customers in China’s lower-tier regions and other less-developed countries, then working with smaller players in developed markets, allowed Huawei to gain footholds and experience without having to go head-to-head with the big European and American equipment makers.

Instead, accompanied by a constant push to narrow the technological gap on its rivals, it could focus on growth through stealth by eroding their market share in areas they usually regarded as of secondary importance. As it grew in scale, Huawei’s consistently cheaper prices also had the effect of commoditizing the telecom-equipment sector, in the process reducing its competitors’ profits.

While its rivals could still win contracts where technological prowess mattered, less frequently could they win them where operators simply wanted their networks extended or upgraded in a routine manner. Along the way, Huawei has gradually transformed the world’s telecom-equipment market into something resembling China, where what counted was being able to offer constant incremental improvements in technology, features tailored to meet the precise needs of cost-conscious operators with no extra frills, and always at a price a little better than anyone else’s. Year by year, other companies merged or exited the industry, as Huawei relentlessly forced margins downward.

By 2012, it had established itself as the world’s biggest network-infrastructure vendor, with Ericsson its only remaining serious rival, and second only to Cisco in the router and switching market.

How Corporate Innovations Work in China?

On March 15th, 2018, Gao Feng Advisory Company’s CEO Edward Tse was invited by Asia Society Switzerland to discuss China’s innovations in business. We would like to express our gratitude to Mr. Ernst Bärtschi, chairman of the Board of Directors of Conzzeta AG, for initializing the concept of this event and for orchestrating its organization. We would also like to thank the event’s host, Ms. Eunice Zehnder-Lai, member of the Board of Directors, Asia Society Switzerland, for leading the conversation.

Ms. Eunice Zehnder-Lai (EZL): Thank you, Mr. Bärtschi. Innovation is a very timely topic for all of us. Technology seems to be influencing all parts of our lives. China, as a topic, is also very relevant. Having said that, innovation in China may not come as the most intuitive topic. To many, the image of China is that of a socialist, planned economy and as a copycat nation. Not long ago, a lot of people were afraid of forming joint ventures with China, that they will steal your intellectual property, that they’re very good at making imitation and fake products, selling them at a fraction of the price and ruining your market. Suddenly, China has become a global leader in innovation. They’re one of the leaders in cashless payments, in drones, in many areas of e-commerce, and in facial recognition. How did that happen so quickly? If you count the number of unicorns in China, it is catching up with the US very quickly. If we look into history, at the end of the Cultural Revolution in the 1970s, Deng Xiaoping took over and inherited a big mess. His job was to turn the country around and he made certain decisions that really set the backdrop for this mass entrepreneurialism and grassroots innovation. Could you give us a little bit of color on the backdrop?

Edward Tse (ET): First of all, thank you. Thanks to Asia Society Switzerland for the invitation and to Mr. Bärtschi for your arrangement which is really wonderful, and Eunice for your being our host this afternoon.

I’m very privileged and I hope I can share with you some of my views and experiences. Having worked in China for over 25 years by now at some of the top and biggest consulting firms, first with the Boston Consulting Group, and later with Booz Allen Hamilton (later known as Booz & Company), I was fortunate to have helped a large number of companies, foreign and Chinese – including SOEs and private sector companies — over the years to help them develop their business and strategies.

Developing the right kind of strategy for China needs consideration of the China context. Without that consideration, the strategy would mostly fail. You cannot just copy and paste the strategy approaches that you take in Europe or in America or wherever and expect that to work in China. Sometimes it works but most often, it doesn’t because the context is very different.

Eunice, your question is very good. Many people are surprised by the speed and intensity of the changes in China. However, all of these happened for a reason.

The biggest near-term game-changer in Chinese history is the Cultural Revolution which left the Chinese disillusioned. When that was over, Deng Xiaoping returned to power. He decided to be pragmatic and tried something different: allowing entrepreneurship to come back to China.

Back at that time, the Chinese people were clueless about business because they had no exposure to the notion of business under a planned economy. However, we Chinese were innately very entrepreneurial in history. For centuries, the Chinese were trading with the Europeans, Indians and Arabs over the Silk Road. And we traded with our neighbors. It was just totally and artificially stopped by that aberration in the first 30 years of the PRC. However, after Deng lifted the ceiling, entrepreneurship started growing fast.

EZL: When we think about Chinese companies’ entrepreneurship, there are three companies that always come to mind: the “BAT” – Baidu, Alibaba and Tencent. And every time we see them, they seem to be going into a new business. And they seem to be growing horizontally in their ecosystems. Whereas in the West, the managers are taught to focus, to find out what your strengths are and what your core competency is. Do not deviate from what you’re good at, because the market will penalize you for it. It doesn’t seem to be the same in China. Why is that?

ET: You’re right. It is about management science. When I first joined consulting 30 years ago, I was in the US and was taught there were only two ways to think about business strategy. One is to form conglomerates, meaning collections of different kinds of businesses but on a random basis. The other way is to focus based on a company’s core competencies, i.e., what you are good at.

In fact, since around the 80’s, conglomeration was not considered as a good thing by the western capital market. The notion of “focusing on what you are good at” as an outgrowth of the “core competence” concept became the mainstream strategy thinking in the West till even now.

The rise of China and the prevalence of technology, in particular the creation of smart devices, have provided the context for the rapid emergence of companies like BAT. The Chinese really embrace the Internet, particularly wireless internet and its associated features like social media.

In China, while there are some companies that are conglomerates and there are some that are core competence focused, the fastest-growing companies grow by “multiple-jumping”: jump when they see new opportunities, even though they may not have all the capabilities needed to operate in the new opportunities space. They will make up for the capability gaps along the way either by themselves or through collaborations with other companies, or both. These companies may focus on their existing core competencies at first, but when they see the opportunities showing up in what we call the S-curve manner, they will try to catch these new opportunities even if they don’t have all the capabilities needed to run the new business. Managers in Western multinational companies don’t necessarily see these new upcoming opportunities in China. Even if their local managers tell them there are opportunities, most of them will revert back to a core competence focus, thinking, “if I try to stretch, I will be accused of being not focused.”

 

On the opposite, the Chinese entrepreneurs are highly driven to grab these new opportunities. If they lack the capabilities to do so, they would collaborate with partners thereby building ecosystems. Companies like BAT have developed into not just one but multiple ecosystems, turning into mega ecosystems. Today Alibaba and Tencent are already in the world’s top five by market capitalization.

By the way, leading U.S. tech companies like Google and Amazon have also grown through “multiple jumping”.

EZL: In all these mobility companies, they don’t really see themselves as transportation companies. They see themselves as data gatherers. The value is really in the data they have from having twenty million rides a day.

ET: That’s exactly right. The Chinese entrepreneurs have discovered this without knowing it actually. With the command of large user databases, they feel they can crisscross over industry boundaries. They can go into industries that they were not in before. So they can do multiple jumping.

Meituan-Dianping, the popular food delivery app, has 400 million active users in China and offers fast and convenient service. With that database, they look at mobility services as a good business to enter into. The leading mobility services company in China is a company called Didi Chuxing. Didi competed with Uber for a while until Uber pulled out from China. Didi didn’t look at the auto OEMs as competitors because they lived in different spaces – mobility solution and car manufacturing respectively. But this is not the case with Meituan-Dianping, who as a food delivery provider, has a large active user database. When Meituan announced that they would go into mobility service solutions, Didi was concerned that real competition and a real war would start. This is how competition is being defined in China’s digital space.

EZL: What other advantages do the Chinese have if you look at the very successful companies in China that are truly innovative? Do you see a common thread that goes through all of them? What are the typical characteristics of these companies compared to what you see in the West?

ET: It all started with the mindset and the leadership. In the West, companies tend to focus based on their core competencies. That is the response to a general slowdown of the economy in the 80’s and the early 90’s after the “go go years” of the conglomerates in the previous decades. So the academics and the consulting firms came up with a theory to try to explain that, which became the mainstream thinking in the West and it still is nowadays.

The Chinese came from a very different context. In the 80’s, coming out of the Cultural Revolution, they were experimenting with businesses, but had little clue because the notion of “business” didn’t even exist in China’s planned economy. Thereafter China has grown in a very different era and much faster. When opportunities came with the prevalence of technology, Chinese entrepreneurs began to develop a new and different mindset. This mindset is epitomized by the willingness to take risks and to capture new opportunities before the opportunities fully manifest themselves. Technology is a key enabler for developing new business models and new capabilities. Examples of this include not only BAT but also many others such as Ping An, Xiaomi, Geely, etc. Ping An, for example, has evolved from an insurance company into a major horizontal ecosystem. Peter Ma, its chairman, is now trying to benchmark the company against Google and Amazon.

EZL: What insight and learning would you have for our audience here? Not everybody here is involved in business in China. And even if they’re in business in China, it’s not a hundred percent in China. One could say, “Okay, all these great things are happening in China. How is it going to affect me?” How should we think about the threats and challenges of these new business models in China to the West? That’s number one. Number two are these context questions that you said about why these entrepreneurs are so successful in China, having a fast-growing market, having government support, having a lot of data, having hungry people because of their pain points that we don’t have in Switzerland. It’s a good life here and there is little competition. So what can we learn from innovation in general that is transferable to Europe?

ET: Of course, to what extent China affects you depends on your individual conditions. Some of you may be doing business with China and so China has a lot of implications for you. Some are not doing anything with China but are looking. Some may have nothing to do with China. But the Chinese may knock on your door anytime and you should be prepared for it.

China is on the verge of a new generational rise that will last for some prolonged period. Entrepreneurship and innovation are an important underpinning for that. Entrepreneurship cuts across many parts of China, and young people are going after their own dreams and pursuits. They aspire to be the next Mark Zuckerberg or Bill Gates or Jack Ma. Though only a very small percentage will succeed, a small percentage of a big number is still a big number.

Some of these young people realize that if they can be successful in China, they have a good chance of being successful in other parts of the world. I cannot predict exactly who they may be, but I know the mentality: the first step is to become number one in China; the second step is to go out to the world. The world is becoming more and more connected through technology, and globalization will prevail more than isolation.

EZL: Thank you very much.

About the host and guest

Ms. Eunice Zehnder-Lai is CEO of IPM (Institut für Persönlichkeitsorientiertes Management). Previously, she was in the financial services industry for 20 years with LGT Capital Partners, Goldman Sachs and Merrill Lynch in New York, London, Hong Kong and Switzerland. She also worked for Procter & Gamble in marketing and brand management as well as for Booz & Co. in strategy consulting. Eunice is also a member of the Board of Directors of DKSH (since March 2018), Geberit Group (since 2017) and Asia Society Switzerland (since 2016). She holds a Masters of Business Administration from Harvard Business School and a Bachelor of Arts degree from Harvard University.

Dr. Edward Tse is founder and CEO of Gao Feng Advisory Company. A pioneer in China’s management consulting industry, Dr. Tse built and ran the Greater China operations of two leading international management consulting firms for a period of 20 years. He has consulted to hundreds of companies – both headquartered in and outside of China – on all critical aspects of business in China and China for the world. He also consulted to the Chinese government on strategies, state-owned enterprise reform and Chinese companies going overseas. He is the author of over 200 articles and four books including both award-winning The China Strategy (2010) and China’s Disruptors (2015) (Chinese version «创业家精神»).

About Asia Society Switzerland

Asia Society Switzerland is an independent Swiss foundation, which is a member of the global Asia Society family. Founded in 1956 in New York, Asia Society has developed into a thought leader on Asian issues, and a vibrant community of decision makers around the world.

As the first Center in Europe, Asia Society Switzerland – founded in 2016 – provides a unique opportunity to become part of this global community, and to contribute to a meaningful dialogue that could shape our future. Asia Society Switzerland is committed to exploring Asia’s role in a multilateral world and to advancing the dialogue and strengthening partnerships among individuals and institutions in Switzerland and Asia.

About Gao Feng

Gao Feng Advisory Company (www.gaofengadv.com) is a pre-eminent strategy and management consulting firm with roots in China coupled with global vision, capabilities, and a broad resources network. We help our clients address and solve their toughest business and management issues — issues that arise in the current fast-changing, complicated and ambiguous operating environment. We commit to putting our clients’ interest first and foremost. We are objective and we view our client engagements as long-term relationships rather than one-off projects. We not only help our clients “formulate” the solutions but also assist in implementation, often hand-in-hand. We believe in teaming and working together to add value and contribute to problem solving for our clients, from the most junior to the most senior.

Our senior team is made up of seasoned consultants previously at leading management consulting firms and/or ex-top executives at large corporations. We believe this combination of management theory and operational experience would deliver the most benefit to our clients.

Our name Gao Feng is taken from the Song Dynasty Chinese proverb Gao Feng Liang Jie. Gao Feng denotes noble character while Liang Jie refers to a sharp sense of integrity. We believe that this principle lies at the core of management consulting – a truly trustworthy partner who will help clients tackle their toughest issues.

创新的国度:不论政治,中美两国共享相似的创业文化

文 | 谢祖墀

潜在的中美贸易战是当下全球关注的头条新闻。表面看来,这是美国总统唐纳德•特朗普在践行“美国第一”的竞选口号,也是他将中国视为“战略竞争者”战略中的一部分。

然而目前这种僵局最根本的原因可以追溯到西方国家,尤其是美国,对中国所存在的根本上的不信任。2018年3月3日《经济学人》的封面故事“西方国家如何错读了中国”印证了这一点。根据此篇文章,西方国家期待在把中国融入全球贸易体系的同时将中国的政治经济体系转变成资本主义政治经济,或者简单来说,“他们(中国)将和我们一样。”

然而,中国并没有走西方国家所期待的道路,相反,中国建立了适合于自己的发展模式。在对西方所定义的市场经济保持持续渐进的开放的同时,中国政府依然保持了强大的掌控能力。

当西方国家仍然认为有且只有一种合适的治理方式时,公允地来说,根据实际情况的不同,适合某个国家在某个特定时期的发展道路,很大程度上跟其他国家在不同发展阶段里的发展道路是可以不同的。考虑到过去十年发生的事件,例如2008年的金融危机、唐纳德•特朗普当选美国总统和十多年来缓慢增长的经济,西方政治家和专家们期待每个国家都应该追随西方走过的道路和完全融入西方体系的观点未免过于自负。

Source: Google

另一方面,中国政府帮助中国民众从基本生存状态中解放出来,让许多人如今享受到小康生活。美国历史学家弗朗西斯福山(Francis Fukuyama)在他2014年出版的《Political Order andPolitical Decay》一书中指出,撇除意识形态的不同观点,很难说所有国家只有一种合适的治理方式。

然而除了这些差异外,中国和西方国家之间,尤其与美国之间有着很多相似之处。

中国过去四十年来最令人印象深刻的发展之一就是民营企业的崛起。在中华人民共和国成立的三十年间,民营经济并不是它的经济的一部分,直到文化大革命末期邓小平决定容许进行民营企业的试验。

过去四十年中国发生了翻天覆地的变化。在20世纪90年代末,中国工业领域的国有部分和非国有部分的总营业额和总利润几乎一样。而如今,工业领域中的非国有部分在总营业额和总利润两方面都已经是国有部分的大约四倍。

根据中国社会科学院人口与劳动经济研究所的一项研究表明,中国的新经济——涵盖了从电子商务到网约车服务的基于互联网的商业,在2010年到2016年间的增速是中国整体GDP增速的两倍。新经济相关的公司几乎都来自民营部门。

Source: Google

中国领先的民营企业例如阿里巴巴、腾讯、百度、京东、小米和滴滴出行都被认为是具有高度创新能力的。这些科技创业公司相较于阶级分明的国有企业,更像美国硅谷的公司。中国和美国的创业者都勇于冒险,愿意去接受不确定性并积极地寻求财务回报。这些中国公司都很年轻,并常以硅谷的公司作为榜样。

中国的科技公司也倾向于通过“生态系统”来构建合作伙伴关系。当市场上出现新的机会时,这些公司往往会考虑要不要“跳过去”来抓住这些新的机会,即便它们并不拥有经营新业务所需要的所有能力。它们常利用合作伙伴构建“生态系统”或者“平台”来弥补跳跃的能力欠缺。从合作的立场来说,生态系统的概念包含开放、包容、平等和共赢的思想。这些概念听起来很熟悉,是不是?

随着中国的科技公司寻找创新的灵感或具体工具时,他们经常把目光转移到西方的创新中心,尤其是美国的硅谷、西北部和波士顿地区。中国的科技公司和投资人已经投资了不少美国的初创科技公司。根据《纽约时报》报道,中国的投资者在2010至2016年间投资了300多亿美元在美国的高科技产业上。

根据 CB Insights,腾讯自2011年起已经投资了超过35亿美元在41个硅谷的高科技创业公司,并成为了美国高科技领域的第二大非本土投资者。同时,美国的风险基金例如红杉资本、IDG资本,也在投资中国的科技公司并取得了不错的投资回报。

Source: Google

中美的科技公司和他们的投资者,在思维方式和做事方法上有极多相似的地方,并在多年来建立了很多的共同利益。因此,尽管政治方面,也许一些西方国家对中国没有按他们自以为是的路来走感到失望,但从商业的角度来说,中国和西方,尤其与美国的创新中心,有着很多的共同点并采用了非常相似的理念。实际上,中国和美国的科技生态系统已经相互交织并且很难分割。

中国的成语“求同存异”指在允许差异存在的情况下寻找共同点。西方国家尤其是美国也应该用这种求同存异的目光来看待中国。中国正处于持续崛起的边缘,习近平主席已经明确中国将要在全球领导力和治理上扮演越来越重要的角色。通过更加关注这些相似点,全球的贸易和商业都将获益。

英文原稿于2018年3月29日在《南华早报》发表,版权归该报所有。

关于作者:
谢祖墀博士(Dr. Edward Tse)是高风管理咨询公司(Gao Feng Advisory Company)的创始人兼首席执行官。中国管理咨询业的先行者。过去的20年里,他创立并领导了两大国际管理咨询公司在大中华区的业务。外界评价他为“中国的全球领先商业战略家”和 “谢博士之于中国企业界就如大前研一之于日本企业界”。他曾为数以百计的公司(总部设在中国及其它地区)咨询过所有关键战略和管理方面的业务,涉及中国的各个方面和中国在全球的地位。他还为中国政府在战略、国有企业改革和中国企业走出国门等方面做过咨询。他已发表200多篇文章并出版了4本书,其中包括于国际获奖的《中国战略》和《创业家精神》。谢博士获得了加州大学伯克利分校工程学博士、MBA以及麻省理工学院的工程学学士、硕士。

 

China’s HNA, Shedding Debt Overseas

Reporting By Matthew Miller; Editing by Philip McClellan
CHANNEL NEWSASIA | March 16, 2018

China’s HNA, Shedding Debt Overseas, Is Still Hainan’s Hometown Champion

Hundreds of workers pour concrete as tower cranes swing overhead at the building site where a giant skyscraper is set to soar above the palm-fringed streets of this tropical Chinese city.

HAIKOU, China: Hundreds of workers pour concrete as tower cranes swing overhead at the building site where a giant skyscraper is set to soar above the palm-fringed streets of this tropical Chinese city.

The building is the first of two towers that will serve as the gateway to a 200-hectare new central business district in downtown Haikou, capital of the island-province of Hainan in southern China.

The project is being constructed by HNA Group , the widely scrutinized and highly leveraged aviation-to-financial services conglomerate that got its start in Hainan 25 years ago as a regional airline with just two aircraft.

But HNA is now looking to shed at least some of its sprawling interests in the huge 100 billion yuan (US$15.84 billion) business district, as it has done with many of the interests the company has amassed in a US$50 billion global spending spree.

HNA is currently in talks with potential “strategic partners” for parts of the development, which a range of investors also have stakes in, according to sources familiar with the situation, even as it prepares to re-organize its operations and shrink its workforce.

The search for investors in HNA’s hometown underlines the difficulties the company is facing as it struggles under the weight of the debt it racked up during its rapid expansion.
HNA told major bank creditors in January that it faced a potential cash shortfall of at least 15 billion yuan in the first quarter.

In the last two months, HNA has sold more than US$6 billion in prime real estate in Australia, New York and Hong Kong, while selling shares in Deutsche Bank , Park Hotels & Resorts , and Hilton Grand Vacations Inc .

On Monday, HNA Infrastructure Investment Group , one of the key developers of the Haikou business district, said it would sell a Hainan-based property company and logistics unit to Sunac China , a real estate developer, for 1.9 billion yuan.

When asked for comment on the stake sales, the company said in a statement that “HNA is always looking for trusted partners”.

The master plan for the Haikou business district includes 23 office buildings, residential compounds, and a massive luxury shopping mall. The first of the Haikou Twin Towers, 94-floors high, is scheduled to open in 2020, and will include a St. Regis Hotel.

Anchored in the center of the district is the Hainan provincial government, with HNA’s headquarters, a Buddha-shaped tower, sitting just down the road.

A COMPANY ISLAND

Hainan is in many ways an HNA company island. HNA Group operates 92 enterprises across the province, employing 30,000 workers, with total assets of nearly US$50 billion. It is Hainan’s biggest money maker, with total revenues outstripping the combined sales of the province’s next nine largest companies combined.

HNA is also critical to local government efforts to establish Hainan as a regional and global tourist destination.

The group operates the island’s three commercial airports and its flagship Hainan Airlines operates 17 international and regional routes from the province and transports about 45 percent of all visitors arriving by air here.

The company is currently investing 15.3 billion yuan for a second runway and terminal for Haikou’s international airport, part of an expansion to accommodate 35 million visits by 2025.

The branded tailfin of Hainan Airlines, which travels to 110 cities worldwide, has elevated the province’s name around the world, said Edward Tse, chief executive of Gao Feng Advisory Company, who previously advised Chinese companies at Booz & Company and Boston Consulting Group.

“HNA is a business card for Hainan province,” Tse said.

Hainan’s governor, Shen Xiaoming, who visited HNA’s Haikou headquarters in November just as the severity of the company’s financial struggles emerged, underscored the importance of the group to the province’s development.

“HNA took root in Hainan, understands Hainan, implemented a new development concept in Hainan, and built a modern economic system in Hainan,” Shen said. “If HNA is good, then Hainan is good; when Hainan is good, then HNA is better.”

GOVERNMENT CLEAN-UP

HNA and other non-state conglomerates in China have meanwhile been under intensifying pressure from Beijing to clean up operations and deleverage their businesses.

In recent weeks, Chinese regulators have taken control of Anbang Insurance Group. The government is also investigating the chairman of CEFC, which has agreed to take a US$10 billion stake in the Russian oil major Rosneft.

HNA executives have recently elevated their patriotic rhetoric and have tethered company goals closely to those of Beijing.

HNA Capital, for instance, announced on Feb 27 that it was helping to raise 20 billion yuan to help fund projects along China’s new Silk Road trade initiative.

HNA’s cause is the “cause of the party, the cause of the people and the cause of all mankind”, Chen Feng told HNA’s Communist Party members on Feb 7, according to a company report.

HNA’s co-chairman, Wang Jian, voiced a darker message, telling employees that the company’s difficulties were the result of a “major conspiracy” against the party and President Xi Jinping by foreign and domestic “reactionary forces”, according to an internally-distributed email.

China’s leading industrial conglomerates and technology companies all have Communist Party committees, and such rhetoric is not unusual now, said Tse of Gao Feng Advisory Company.

 

A Gap in Expectations

By Edward Tse
March 29, 2018

A Gap in Expectations – Why People Didn’t Understand China’s Innovation

Many people are now talking about China’s innovation like they have just discovered a New Continent. Some say China is now going “from imitation to innovation” while others even say, “It’s time to copy China.” This is unthinkable just several years ago.

Recently, I went back to my book China’s Disruptors, which came out in 2015, to recall what people said about China’s innovation at that time. The following is a relevant excerpt. In addition to the people quoted in the excerpt, I remember around that timeframe, Carly Fiorina, ex Hewlett-Packard CEO, was quoted saying, “…but what (the Chinese) can’t do is innovation, they are not terribly imaginative, they are not entrepreneurial…”

The following is the excerpt from my book.

Outsiders who get information about China from the Western media tend to view it as an innovation desert: a country of copycat firms, weak or nonexistent intellectual-property rights, and an education system based on rote learning.

Addressing a group of air force cadets in May 2014, U.S. vice president Joe Biden declared, “I challenge you, name me one innovative project, one innovative change, one innovative product that has come out of China.” Two months earlier, Harvard Business Review published an article with the headline “Why China Can’t Innovate.” The piece, written by business-school professors Regina M. Abrami, William C. Kirby, and F. Warren McFarlan, boldly declared: “Today, … many believe that the West is home to creative business thinkers and innovators, and that China is largely a land of rule-bound rote learners – a place where R&D is diligently pursued but breakthroughs are rare.”

The authors agreed with this outlook and dismissed the kind of advances seen at companies such as Alibaba and Baidu as “second-generation” innovation – adaptations of existing technologies for the Chinese market, and the kind of routine work companies around the world do day in and day out once someone else has done the blue-sky thinking.

Source: Google

This is bizarre. How can the authors of that article and many other similar pieces miss the impact that companies in a wide range of industries are creating in China, reworking daily life by inventing and applying new ideas in a variety of fields? Consider Haier in white goods. Huawei in telecommunications. Xiaomi in mobile phones. Alibaba in e-commerce and finance. Tencent in messaging and gaming. These are just a few examples; there are many more. Yet they are often overlooked. Why?

Rather than simply a snapshot of today, or even a view from the past, China’s development is inevitable, discontinuity is a way of life and often multi–dimensional. As such, linear and single-dimensional viewpoints will often miss the point.

The simplest explanation is a gap in expectations. Chinese companies have yet to produce basic technological research in power systems or chemicals, for example, or a product or service that has had the same impact on Western markets as the iPhone or Facebook, or a praised and adopted business process such as Japan’s “just-in-time” production system. But simply translating this into “China isn’t innovative” is short-sighted, simply focusing on what has not happened in China and not seeing what is actually taking place.

Source: Google

Since my book was published, China has taken huge strides in both innovation and entrepreneurship. Today, many people have come to recognize that China can be innovative, especially in tech-enabled innovations. However, as the above excerpt of my book indicates, this certainly wasn’t the case just a few years ago. It is always important for people to study China not from a long distance but be on the ground – all the time and across many dimensions. It is also important for people to adopt a prospective point of view on the likely changes in China instead of just taking a snapshot of today or constantly looking back at the past.

Edward Tse is founder & CEO, Gao Feng Advisory Company, a global strategy and management consulting firm with roots in China. A pioneer in China’s management consulting profession, he led the Greater China operations for two major international management consulting firms for 20 years and is widely known as China’s leading global business strategist. He is author of The China Strategy (2010) and China’s Disruptors (2015).

 

Europe’s World | Don’t Belittle China’s Innovation Potential

By Edward Tse | 24 Feb 2014

Four years ago, Dr. Edward Tse wrote an article, Don’t Belittle China’s Innovation Potential, which was published on Europe’s World. The date of the publication was February 24th, 2014.

Is China a breeding ground for innovation? Most people wouldn’t say so, as China is so often associated with copycats, restricted freedom of speech, poor protection of intellectual property rights (IPR), rote-learning education and an overbearing state sector. For some or all of these reasons, outsiders tend to see China as lacking the fundamentals for successful innovation.

But this view is simplistic and superficial. Let’s look at two of these so-called reasons in more detail. Lack of IPR protection is a real issue, but it hasn’t stopped innovation from taking place. Over the past decade, there have been many examples of innovation originating from China, both product and technology innovations as well as business model innovations. One can argue that change is still at a snail’s pace, but China’s IPR protection is improving and in recent years there have been cases where foreign companies successfully sued Chinese companies for IPR infringements.

The dominance of the state economy is another often-cited reason inhibiting innovation in China. Yet even the state sector can create innovations. Large scale examples include China’s space programme, its expanding high-speed rail network, the world’s highest-elevation railway (to Tibet), and the world’s fastest supercomputer. The list goes on and is lengthening. These were all developed under the auspices of the state sector. Regardless of what many people say about the Chinese copying or even stealing technology from others, for projects as complex as these, real innovations clearly do exist, and the dominance of the state economy was able to provide ample funding for these advances.

“Despite the state sector’s role so far, most of China’s innovation will not be coming from there. It will come from the companies or even individuals who compete in China’s increasingly open economy”

China’s market economy is still developing, and is now slightly over two decades old. This fundamental transformation away from the fully planned economy so deeply ingrained during the Chinese People’s Republic’s first 30 years is still just a small blip in China’s long history, and nothing that we have seen during the last 20 years is by any means perfect. But the forces shaping the future change need to be fully understood, and the direction and speed of their change recognised and appreciated.

Despite the state sector’s role so far, most of China’s innovation will not be coming from there. It will come from the companies or even individuals who compete in China’s increasingly open economy. And that includes both Chinese and foreign private companies as well as state companies. And as more mixed equity enterprises are formed in response to the needs of a competitive market, the lines separating these different kinds of companies will become more blurred than ever. China is undergoing a measured but definite process of deregulation, sector by sector. Not all sectors of the economy will ever be fully deregulated, but the trend is clear.

The size of China’s market and the potential for profits mean that when the government opens up a sector it becomes an arena for some of the world’s most intense competition. This forces companies to be innovative and to create the best products, services and business models to achieve success. There’s also a strong “why not me?” mentality among Chinese entrepreneurs, so when an opportunity arises they tend to give it a try. Some – maybe even most – may fail, but with a population of 1.4bn, even a small percentage of successes is noteworthy and these are going to encourage many others to try their luck. In short, waves of new entrepreneurs in China will be pushing for greater experimentation and more innovation.

Xiaomi, one of China’s leading smartphone players, is an excellent example of an innovative company in a highly competitive industry. Xiaomi’s leader, Lei Jun, understood the power of the Internet and built his company’s business model by “listening to customers” through social media – the concept known as “crowd-sourcing”. Its strategy is working so well that Xiaomi’s revenues grew from zero in 2010 to $5bn in 2013, with the company now reportedly valued at $10bn. The late Steve Jobs at Xiaomi’s U.S. counterpart, Apple, didn’t believe in focus groups because he felt he knew best, but Lei Jun takes the opposite approach, and is convinced that customers will be the best ones to tell him how his products should be designed and how its service model developed. With millions of fans, Lei Jun claims his business model is not to make money from the hardware, but from services.

At a more basic level of innovation, Haier, a leading Chinese white goods manufacturer, quickly gained market awareness and share by introducing a washer capable not only of cleaning clothes but also potatoes. This sprang from a customer claim and is an example of Haier’s “customer centric” management philosophy. Not every Chinese company will be like this, but the market is changing so rapidly that there are major incentives for Chinese companies to be agile, nimble and innovative.

“There’s also a strong “why not me?” mentality among Chinese entrepreneurs, so when an opportunity arises they tend to give it a try”

To successfully breed innovation, a country must be tolerant of mistakes and failures. These failures will include short-lived innovations, but they are part of the process and in fact often further examples of how innovation will be sustained in China. Tencent’s QQ, for example, was a precursor to WeChat, a fast-growing Twitter/WhatsApp type of platform very popular not only in China but internationally too. Although only two years old, WeChat already has over 600m registered subscribers and over 270m active users and the numbers are growing fast. It introduced voice capability before WhatsApp, along with a more recent payment capability that is undercutting China’s dominant incumbent, Alipay of Alibaba.

Telecom operators see WeChat and Sina’s Weibo as competitors because they eat into their own text messaging businesses and the prevalence of the Internet, in particular wireless internet, is fast cutting out traditional distribution methods. Only a few years ago, Gome and Sunning were the dominant retailers through their “bricks-and-mortar” retail stores and today, Sunning is having to quickly transform itself into an “O2O” (Offline to Online) retailer. The same goes for companies like Haier, while many retailers, especially state-owned ones, are looking at how they must revamp their business strategies to remain competitive.

As China’s economic transformation continues, more and more monopolies will be broken down. It’s unlikely that China will become completely deregulated in the near future, but it’s heading in the right direction, and the new government re-affirmed this trajectory at its recent Third Plenum when it was emphasised that market forces will play a “decisive role” in China’s economic development and non-state capital will gain access to more sectors. State-owned enterprises (SOEs) are set to remain important, but non-state companies were for the first time put on an equal footing with the SOEs. Experimental free trade zones like that of Shanghai are to be established in more cities across China, and an effort will be made to create economic conditions that are conductive to innovation by entrepreneurial companies, both foreign and state-owned.

China’s unique qualities are its complexity and size. Even a small percentage of successes can be significant in the context of global commerce. Europe and the rest of the world will need to keep a close eye on China’s innovations because as well as threats they will bring with them opportunities.

 

观察者网 | 谢祖墀:揭秘中国通往人工智能领域全球领袖之路

如果一切按照计划顺利推进,那么中国有望在2030年前成为人工智能领域的全球领袖。中国在人工智能领域的成功甚至也意味着,全球地缘政治的游戏规则将随之改变。

我认为中国会在未来十年内实现其既定目标,我之所以做出这样的判断,部分原因在于我看到了中国已经取得了何种进展。尽管今日世界在很多方面都没有明确的方向,但中国在融合强势的、自上而下的政策引导与生机勃勃的草根创新这方面相较其他国家拥有很大优势。

此外,因为中国有多达7亿的互联网用户,这使其拥有海量的数据用来训练人工智能系统的学习和运算。中国生机勃勃的移动互联网生态也为人工智能研究者搜集分析极具价值的交易行为大数据提供了合适的平台,同时也使得中国研究人员与国外的竞争者相比能够进行更高层次的大规模实验。

政策引导与草根创新的结合使得中国获得了独特的优势,这一优势将使其在未来十年里成为人工智能领域的主导者。要理解其中缘由,只要看看当今中国的科技进步便可略知一二。

中国正在地方层面向人工智能领域增加投资

如今中国许多地方政府都在为人工智能领域的创新提供资金支持。在政府的支持下,作为中国最贫穷的省份之一的贵州省已经成为了中国的“大数据中心”。包括苹果、阿里巴巴、腾讯和高通在内的产业巨头都在贵州设立了大数据中心,这在很大程度上是受到政府财政政策推动的结果。根据中国政府的统计数字,贵州省2016年的国内生产总值增速达到10.5%,这在中国所有省级行政区中名列前茅。

另一个例子来自位于中国西南的直辖市——重庆。重庆是中国最早设立专门的政府部门以支持当地人工智能产业发展的城市之一。2017年5月,重庆与中国搜索引擎公司百度展开合作,推动当地人工智能和大数据产业的发展。中国的其他地方,包括北京附近新设立的雄安新区以及粤港澳大湾区,也将人工智能写进了当地的发展规划,并将其定位为当地经济增长的关键引擎。

中国公司致力于人工智能科技创新

中国政府的有利政策刺激了国内一众不同的技术厂商的技术创新。如百度、阿里巴巴和腾讯等领先的互联网巨头,以及像碳云智能(iCarbonX)、商汤科技(Sense Time)等初创企业,还有估值超过十亿美元的独角兽公司如滴滴出行、小米科技等都已在业务中运用人工智能技术或已投资于此。

例如,百度将公司战略从“移动互联网第一”调整为“人工智能第一”。百度战略的具体内容包括能与音响、电视、冰箱等智能设备相连接的对话式人工智能系统DureOS、无人驾驶汽车研发开源平台“阿波罗项目”,以及可以提供60多种人工智能技术服务的“百度大脑”等。百度的竞争对手腾讯也建立了自己的人工智能技术实验室,该实验室研发的产品在今年早些时候打败了日本围棋高手一力辽(Ryo Ichiriki),从而一举成名。

除此之外,中国医疗行业的初创企业碳云智能(iCarbonX)则建立起了一整套数字化的“生态体系”,利用人工智能技术收集用户的生理和心理健康数据,为用户提供个性化的健康分析报告,并且针对用户的健康状况给出预测分析。而初创于2014年的人工智能企业商汤科技(Sense Time)则聚焦于计算机图像识别创新和深度学习技术。今年7月,商汤科技称已获得4.1亿美元的全球人工智能行业最大单笔投资。

即便如此,中国与全球人工智能领袖美国相比仍然存在明显的差距。根据腾讯研究院近期发表的一份报告,中国人工智能企业的数量仍落后于美国(截止2017年6月,全球人工智能企业总数达到2542家,其中美国拥有1078家,占42%;中国其次,拥有592家,占23%——观察者网注),尤其是在算法、芯片和数据等产业核心领域,美国积累了强大的技术创新优势。另外,在人工智能基础算法和基础理论研究方面,中国也不及美国。但中国在人工智能技术的应用上则比美国做得更好。

中国人工智能技术跃进对美国造成的另一潜在挑战也体现在地缘政治领域。路透社援引五角大楼尚未披露的一份报告称,美国政府已将中国对美国人工智能初创企业的投资视为对美国国家安全的潜在威胁。因此,美国会严格审查在敏感的人工智能技术领域的跨境投资。不过特朗普政府已提议将美国国家科学基金会在“智能系统”上的研究经费削减10%。在中国政府强有力的政策和资金支持下,这也许会给中国带来潜在的机会,美国人工智能技术人才有可能受到吸引赴中国设立实验室并进行相关领域的研究。

中国在成功挖掘利用人工智能技术的潜力之前还有一些工作要做。但中国有物质条件和人才资源来实现其目标,而且中国有很强的政治意愿将人工智能列为国家发展的优先目标。在这些因素的共同推动下,中国人工智能产业在未来将难有对手。

(青年观察者张成译自《华盛顿邮报》网站,观察者网马力校译)

 

Ten Predictions on Business and Strategy in China for 2018

By Edward Tse | January 12th, 2018

It has become a tradition for people to come up with predictions around the new years and here’s my list for 2018. This is my first endeavor and given my professional focus, my predictions will center on strategy and businesses with focus on China and China’s increasingly involved role in the world.

No predictions of this sort will be totally MECE (mutually exclusive and collectively exhaustive), including mine. I will attempt to go through my thoughts from the top of my mind. My predictions for 2018 will be as follows.

1. China’s GDP growth for 2018 will be around 6.5 percent

I don’t really have a crystal ball and as you know, this sort of predictions is anyone’s guess. Nonetheless, my work through different parts of China has allowed me to talk to businesses and people from all over, As always, there is both optimism and pessimism. Overall, I sensed more optimism than pessimism and I felt that a somewhat positive momentum is being built. Like always, there will be areas in which China will struggle, for example, sectors with chronic overcapacity and structurally low performing SOEs in parts of China. There are also doubts on the prospects of China’s property sector in 2018 and China’s debt level remains high, causing concerns about its financial risks; however, there will be areas in which China will continue to do well. According to a study by the Institute of Population and Labor Economics at the Chinese Academy of Social Sciences, China’s new economy – Internet-based businesses ranging from e-commerce to car-hailing services – grew twice as quickly as China’s overall GDP in the past 10 years to 2016. The contribution from the new economy to the overall GDP growth will continue in 2018, along with an increase in consumption and investment as well as trade, all serving to continue to prop up the GDP growth. In summary, barring major Black Swan events, I expect China’s GDP growth would hover around 6.5 percent plus and minus some, consistent with what the Chinese government and institutions such as the World Bank and IMF predicted. The perennial prediction of the “coming collapse of China” will unlikely to happen (again).

2. China’s consumers will continue to trade up

The fact that the Chinese middle class is growing and that their ability to afford more products and services continues to increase shouldn’t be viewed as a prediction anymore. This will happen almost for sure, but it’s still an important trend that’s worth mentioning. Depending on whose estimates you believe, the number of China’s middle class is currently around two-and-a-half to three hundred millions. All estimates are pointing to an overall increase over time. And these consumers are trading up. Instead of basic products and services, Chinese consumers are increasingly looking for those who can cater for better lifestyle and health. They are also increasingly digitally savvy and globally mobile, and are becoming more individualistic in their needs and consumption behavior.

3. Innovation and entrepreneurship in China will continue to thrive

China has begun to shed off its image as a copycat nation as more and more companies, both large and small, are becoming innovators in their own right, mostly in tech-enabled business models. Entrepreneurship is spreading across China – not only in top-tiered cosmopolitan areas but also in lower-tiered cities and across a wide range of sectors. Additionally, the entrepreneurs are getting younger. Many of them are in their 30’s or even 20’s. The Chinese central government has embraced innovation and entrepreneurship as a core part of the national development strategy. In 2018, we would expect more to come.

Source: Google

4. Technology will play an even larger role in driving China’s innovations

The wireless Internet and the smartphone have played a major enabler role for helping to drive China’s rapid growth in innovations for the past decade. As Chinese entrepreneurs continue to search for the next rounds of innovations, technology will continue to play a major enabler’s role. The Chinese have embraced various forms of new technologies in artificial intelligence (AI), internet of things (IoT), augmented reality (AR) and virtual reality (VR), and are experimenting many different ways for innovations. Surely, many of these experiments would fail but some of them would succeed. Given the size of the Chinese market, the ability of scaling up gives experimenters opportunities to try, learn and adapt, allowing a natural selection of the right application of technology to businesses.

5. Continued hyper growth of the Chinese ecosystems organizations

In 2017, China made history as Alibaba and Tencent became two of the world’s largest market cap companies and their rankings continued to move up. These two companies are prime examples of “mega-ecosystems” as they have built out from their original core business to form various ecosystems that together form a mega ecosystem. They jump from sector to sector as they see new market opportunities pop up as China continues its reform and opening up, and as technologies become available as an enabler for disruptive means of doing business. Each mega ecosystem attempts to offer what the consumer needs for his or her “lifestyle needs”, so each of them could be a bona-fide exponential business. When put together, the mega ecosystem becomes “super exponential” in their growth. While leading US tech companies such as Amazon and Alphabet are also major ecosystems players and are very successful, the Chinese seem to be more inclined to migrate across sector boundaries and to create larger ecosystems. Companies like Geely, Didi Chuxing, Ping’an, Meituan are building out their respective ecosystems in incredible speed and intensity. Clearly, access to abundant users’ data is the core for this kind of companies. Even shared bikes start-ups like Mobike and ofo claim that they are data companies and not just shared bikes companies, meaning that they would also build out their ecosystems with consumer lifestyle at their core.

Source: Google

6. Mixed ownership reform of Chinese SOEs will finally happen

China’s SOE reform has been talked about for at least for the last couple of decades. In recent years, the notion of mixed ownership reform was mentioned many times as the solution to the structural issues of the Chinese SOEs. However, not much has taken place. In 2017, China Unicom’s mixed ownership reform was given the green light by the Chinese government. It looks like the Chinese government is ready to step on the gas pedal for this sort of reform in 2018. Not only SOEs at the central government level, but also many of those at local levels will be targets for reform. And, reform will likely be focused on enterprises in the “competitive sectors.” Let’s see how it would go but from what I saw and heard, it looks like things can get much more serious this time.

7. More opening up will be allowed for foreign companies’ ownership of their operations in China

Since its reform around three decades ago, China has been gradually opening up its industry sectors for foreign participation. Today, while some of the sectors remain pretty closed, some of them are entirely open. And, some are somewhere in between. I would expect the gradual opening process would continue but it is unlikely every sector would become entirely open overnight. In November 2017, the Chinese government announced the ease in foreign equity participation in a range of financial services sectors. While this move didn’t allow full foreign ownership in the relevant sectors, the increase in scope and scale was quite significant. I would expect more opening up in 2018.

8. Foreign companies’ performance in China will continue to be mixed

Some pundits have claimed that the golden era for (foreign-headquartered) MNCs in China is over. I don’t agree with that. China’s continued growth offers plenty of opportunities for foreign MNCs. It’s a matter of how the MNCs view the opportunities. However, the performance of these companies in China to-date has been mixed. Some came to China and were disappointed with the market. Some of them even decided to withdraw from the China market. Some other MNCs are engaged in sectors where there is significant and structural overcapacity. These companies tend to be in a wait-and-see mode. Yet, some others have found China to have become one of their most important and most profitable markets, or even the most important and most profitable. This overall pattern will probably continue in 2018 but the dynamics would evolve. For the companies who are in the third category, I predict most, if not all, of them would continue to invest in China, and for some, significantly. For some who have left or have de-emphasized the China market, they may return to and re-invest in China. For these companies, China is just too big and too important a market opportunity, as well as a pivot for these companies’ global strategy, to ignore. Competition in China’s open sectors will become even more intensive in 2018 driving foreign MNCs to become more competitive and more innovative in their own right.

9. Cross-border M&As will continue

While Chinese companies’ outbound investment in 2017 has dropped from its peak in 2016 due mostly from the Chinese government’s capital control measures, the 2017 investment level was modestly higher than that in 2015. Chinese companies’ interest in investing overseas has not fully cooled down as many of the Chinese companies are still seeking for ways to do these investments. From the Chinese government’s standpoint, the reason for investing overseas has to be legitimate. But as long as they are regarded as legitimate, it looks like the Chinese government would give the green light. Two recent cases in point were Geely’s US$ 3.3 Billion purchase of 8.2% of AB Volvo, the truck manufacturer, in December and the US$ 9 Billion deal completed by private oil company CEFC China Energy to take a 14% stake in Russia’s biggest crude producer, announced in September. I expect this trend will continue in 2018. Perhaps the total volume or value of the transactions wouldn’t shoot up in a major way, but I would expect a modest increase. Of course, cross-border Chinese investments are sometimes blocked by the host government due to “national security” reasons. I expect this would continue to be a challenge for the Chinese investors as they look to investing overseas.

Source: Google

10. The China development model continues to foster

For a couple of decades, the so-called “China Development Model” with which a top-down guiding hand by the central government and the bottom–up grass-roots entrepreneurship has worked remarkably well for China. This model has created several decades of high economic growth and has lifted several hundreds of millions of people out of poverty. While some pundits continue to argue against the legitimacy and sustainability of this approach, surveys have shown the Chinese people are largely supportive of the results that this model has generated. In addition to the top-down government guiding hand and the bottom-up entrepreneurship, the “China Model” also includes a middle piece which gives the entire model extra effectiveness and resilience. That is the intensive coopetition among various provincial and municipal governments. Over the years, local governments have tried to build their respective advantageous positions over others. To this end, various governments would choose certain sectors or technologies as focus of their developments. This competition has generated much progress across China and in some cases, much waste. While this kind of competition will continue in 2018, regional clusters of cities are also being formed such as the Greater Bay Area linking key parts of Guangdong Province with Hong Kong and Macau, the Greater Shanghai Area, the Greater Beijing Area (Jing-Jin-Ji) as well as the development of the Xiong’An New Area in Hebei Province. While cities within each cluster would cooperate with each other, competition is somewhat significant across the clusters. This coopetition will manifest itself more profoundly in 2018 providing an underpinning for further progress for China.

So, here they are – my predictions for strategy and businesses in China in 2018. As I said, these are not MECE. For example, I haven’t covered major topics such as Belt & Road, capital market, financial reform. property market, shared economy, etc. Nonetheless, hopefully these predictions offer some insights as you plan for your business in 2018.

 

谢祖墀:从“传授“到“学习”

文 | 谢祖墀
2017年12月

月前,我有幸与一家世界五百强企业的高管于其上海办公室会面。虽然我们第一次相见,但会面非常愉快。这位高管告诉我,他在六个月之前受公司总部指派来到上海以运营亚洲,尤其是大中华区一块的业务。

他原本以为自己到中国来是为了“传授”。尽管他知道中国是一个经济快速发展国家(因而事物发展可能日新月异),他却相信中国在企业管理技巧等方面还“趋于落后”,并且缺乏创新。事实上,许多外国人仍认为中国是个只会模仿山寨的国家。

自从这位高管落地中国,他便逐渐了解着中国变化的速度与强度,不过当然这很容易感觉到。但是,随后他就被中国急速且大规模的创新发明所震惊了。他特意引用了共享单车的现象——几乎一夜之间,上海的街道就被无数的自行车挤得水泄不通。这其实是一项迅速被人们接受的产品/服务。中国式创新的发展方式,他总结道,与美国过去的发展方式相当大的不同。

他以这样一句话结束了他的故事:“一开始我觉得来中国是为了传授,但后来我才发现自己是来学习的。或者说,至少是在传授的同时学习。”

类似的反思在跨国企业的来华高管中变得愈发平常。过去,或者说,二、三十年前,这些外来高管“我是来华传授的”一类想法相当普遍。无可厚非,当时中国仍处于其改革开放与经济发展的初级阶段。那时的它经历着由计划经济到所谓的市场经济的转变。国有企业占据着主导地位,而私有企业还在其“幼年期”。

现代意义上的企业管理实践在当时中国还刚刚起步。山寨企业遍地皆是。那个时期来华的跨国企业高管可能觉得他们有着知识与经验上的优势。那些被派遣来华的人,他们会觉得自己可以教授中国许多东西。

随着中国逐渐发展,事物以日新月异地速度进化着。尽管那些国有企业还是在某些行业有着主导地位,但私有企业的成长速度更为显著,尤其在那些管制较少的领域。伴随着移动互联网络所推动的科技普及,那些领跑的私有企业不仅成了创业者还摇身变成了改革创新者。他们认准市场机会,迅捷地组建了新的商业模型,他们通常基于科技以定位主要市场要点。其中的部分企业以不可思议的速度成长着,以至于我们称其为“指数型组织”。在这个过程中,它们的高管也掌握了有关管理企业的大量知识与经验。

如今,中国的创新与创业仍在如火如荼地进行中。企业家越来越年轻。他们中的许多人是80后甚至90后。他们不仅出现于像北京,杭州和深圳一类的中心城市,更扎根于不少二三线城市。他们尝试于众多行业的新创企业。即使那些更为知名的公司也认识到了改革与创新的重要性,以抓住新的商机,或至少避免被边缘化。许多中国企业高管企图从科技,战略,商业模型,组织和过程的尖端发展中获取灵感。他们中的更多人断定说,尽管他们想尽办法从西方十年、二十年前的最佳商业与管理实践中学习,可是现在已经难以确定往后发展的西方基准。所以众多中国高管需要伐竹取道,开辟自己的道路。

纵观众多行业,中国本地公司逐渐成为位于中国的跨国企业的强力竞争对手,甚至超越了对方。它们不仅迅速,机敏,具有很强的适应力,同时也越发复杂,富有创造力,至少那些行业领导者们都是这样的。大家都知道如阿里巴巴,腾讯,百度以及滴滴和大疆一类的公司,但还有些在国际上还并非那么有名的民营创新公司,例如立白(家庭清洁产品),江小白(中国白酒品牌),三只松鼠(坚果和零食),乐纯(酸奶)和盒马鲜生(食品杂货零售)等。这些品牌在包括主要国外企业在内的垂直行业中具有颠覆性。类似的公司案例数不胜数,且每天都在增加。

尽管现在还有诸多山寨公司,但产业前沿正被愈来愈多的创新型公司推动。它们创造了经商的新方式,这些公司中的领导者也多是“好学生”。因此,跨国企业发现它们原先在中国的领先地位已难以确保,甚至不复存在。它们必须将自身的战略,组织和商业模型本地化,将中国放在它们全球战略的中心核心点并将其在中国所学到的知识传授到全球其它地方。毫无疑问,跨国企业高管在某些领域还有许多可以传授中国本地企业。同样,许多本地企业也仍有虚心求教的态度。不过,师徒身份交换的情况也逐渐变得普遍。跨国企业很快发现它们有许多可以向本地企业学习之处。“中国的做法”已不再是一个普遍负面的概念,而逐渐被认可,成为一个独具一格,价值增值的方法取向。

由“我是来传授的”到“我是来传授同时学习的”之间的转变发生于一个较短的时间段。中国在全球商业中扮演的角色在这段时间有显著的升级。我们可以期待未来的发展,更快更强的发展。

(注:本文图片均来自网络)

关于作者:
谢祖墀博士(Dr. Edward Tse)是高风管理咨询公司(Gao Feng Advisory Company)的创始人兼首席执行官。中国管理咨询业的先行者。过去的20年里,他创立并领导了两大国际管理咨询公司在大中华区的业务。外界评价他为“中国的全球领先商业战略家”和 “谢博士之于中国企业界就如大前研一之于日本企业界”。他曾为数以百计的公司(总部设在中国及其它地区)咨询过所有关键战略和管理方面的业务,涉及中国的各个方面和中国在全球的地位。他还为中国政府在战略、国有企业改革和中国企业走出国门等方面做过咨询。他已发表200多篇文章并出版了4本书,其中包括于国际获奖的《中国战略》和《创业家精神》。谢博士获得了加州大学伯克利分校工程学博士、MBA以及麻省理工学院的工程学学士、硕士。

 

Inside China’s quest to become the global leader in AI

By Edward Tse | The WorldPost
October 19, 2017

SHANGHAI — If all goes as planned, China hopes to be the world leader in artificial intelligence by 2030. If successful, Beijing’s “moonshot” initiative – recently unveiled by the government – has the potential to be a game-changer not just for Chinese society but for global geopolitics as well.

My bet is that China will indeed reach its goal over the next decade, in part because of how far it has already come. While so much of the world today lacks clear direction, China has an edge in its ability to combine strong, top-down government directive with vibrant grassroots-level innovation.

Beyond this, China has an abundance of data to train AI-learning algorithms because of its huge population of Internet users – more than 700 million. China’s thriving mobile Internet ecosystem also provides a test bed for AI researchers to collect and analyze valuable demographics and transactional and behavioral big data and to conduct large-scale experiments at a much higher level than foreign counterparts.

This combination places Beijing in a unique position to dominate AI in just over a decade. It would be imprudent to expect otherwise. To understand why, look no further than the country’s current technological advancements.

China is investing in AI at the local level
Today, a number of local governments in China are offering financial incentives to encourage AI-related innovations. With the government’s assistance, Guizhou, one of the poorest provinces in the country, has become known as China’s “big data hub.” Major Internet companies such as Apple, Alibaba, Tencent and Qualcomm have set up new big data centers in the province, in large part due to this initiative. And in 2016, government data reported a 10.5 percent growth in Guizhou’s gross domestic product, one of the highest GDP increases among China’s provinces and municipalities.

Another example is the municipality of Chongqing. It was one of the first municipalities in China to establish a bureau to support local AI development. In May, Chongqing partnered with Baidu, a local search engine, to foster AI and big data. Elsewhere in China, Xiong’an New Area, a newly established district near Beijing, and Guangdong-Hong Kong-Macau Greater Bay Area, a city cluster, have also incorporated AI in their development plans as a key economic growth engine.

Workers test the functions of a giant robot as they set up a robot exhibition in Hefei, Anhui province. Sept. 26, 2013. (Reuters/)

China is inspiring tech to prioritize AI
The Chinese government’s favorable policies have inspired innovations across a wide range of tech players in the country. Leading Internet giants such as Baidu, Alibaba and Tencent, rising start-ups like iCarbonX and SenseTime, as well as “unicorns” – companies that have reached $1 billion valuation – like Didi Chuxing and Xiaomi are either adopting AI technology already in their operations or investing in it.

Baidu, for example, has shifted its company strategy from “mobile-first” to “AI-first.” Some of its initiatives include DuerOS, a conversational AI system that can be integrated into smart devices such as speakers, televisions and refrigerators; Project Apollo, an open source platform for the research and development of autonomous vehicles; and Baidu Brain, an AI platform with 60 different AI-enabled services. Its rival Tencent has also established its own AI lab, which developed the software that famously defeated high-ranking Japanese “Go” player Ryo Ichiriki earlier this year.

Additionally, Chinese health care start-up iCarbonX is building a digital “ecosystem” using AI technology to collect users’ biological and psychological data, provide personalized health analysis and predict users’ health status. And SenseTime, a Chinese AI start-up founded in 2014, focuses on innovative computer vision and deep learning technology. In July, SenseTime claimed it had raised the largest single round investment in AI globally at $410 million.

Alpha1 Pro, a humanoid robot for entertainment and education, at the Canton Fair in Guangzhou, China. Oct. 16, 2017. (Venus Wu/Reuters)

Still, there are some significant gaps to close before China becomes the world leader in AI. According to a recent AI report from Tencent Research Institute, the number of AI companies in China lags behind those in the United States, especially in the areas of core components and processes. China still falls short of the U.S. when it comes to new ideas and research related to AI but appears to have the upper hand in the application and implementation of these AI technologies.

Another potential challenge is geopolitics. According to an unreleased Pentagon report cited by Reuters, the U.S. government views Chinese investments in American AI start-ups as a potential threat to national security. As a result, the U.S. wants to scrutinize cross-border investment in sensitive AI technologies. On top of that, the Trump administration has proposed a 10 percent cut to the National Science Foundation’s spending on “intelligent systems.” This could present potential opportunity for China, through strong government support and financial incentives, to attract U.S. talent to set up AI labs and conduct pilots in China.

China has some work to do before it successfully harnesses the potential of AI. But it has the resources and talent to reach its goal – and now it has the political will to make it a national priority. That combination will be hard to beat.

This was produced by The WorldPost, a partnership of the Berggruen Institute and The Washington Post.

Edward Tse is the founding chief executive of the consulting firm Gao Feng Advisory Company. He has worked with the World Bank, the Asian Development Bank and the Chinese government on state-owned enterprise reform.

 

From “Teaching” to “Learning”

By Dr. Edward Tse

A few weeks ago, I had a meeting with the APAC head of a major Fortune 500 company at his office in Shanghai. It was the first time we met and the meeting was very enjoyable. He told me that he had arrived in China around six months ago and was sent from headquarters to run their Asia business with a particular focus on China.

He said he thought he would come to China to “teach.” While he knew China was a fast-growing country economically (and that things in general were changing fast), he believed that China was still somewhat “backwards” in terms of corporate management know-how and lacked innovation. In fact, many people still perceive China as a “nation of copycats”.

Since landing in China, he confirmed the pace and intensity of change in China, of course. That was easy. However, he was struck by the speed and magnitude of innovations taking place in China. He cited the dock-less bike sharing phenomenon, where literally over night the streets of Shanghai became overrun with thousands of bikes. Critically, this turned out to be a product/service that people really embraced rapidly. The way that Chinese innovations are taking place, he concluded, is often quite different from what he knew back in the United States.

He concluded his story by saying, “I thought I would come to China to teach, but instead I found out that I am here to learn. Or, at least to both teach and learn.”

This kind of reflections is becoming more and more prevalent among expat executives in foreign multinational companies (MNCs) in China. In the older days, i.e., a couple of decades ago, the “I come to teach” mindset was very common. Sure enough, back then China was at the early stage of its economic and political reform and opening-up. It was still at the initial stage of its transition from a planned economy to a so-called market economy. State-owned enterprises (SOEs) were dominant and privately-owned enterprises (POEs) were only at their infancy.

Corporate management practices in the modern definition were just being picked up by the Chinese. Copycats (“Shanzhai companies”) were all over. MNC executives who came to China during this time appropriately felt the knowledge and experiential advantage. For those who were compelled, they felt they could teach the Chinese.

As China grew, things evolved rather quickly. While SOEs continued to dominate some sectors, POEs were growing much faster, especially in sectors that were not as regulated. With the increasing prevalence of technology, driven by wireless internet, the leading POEs turned out to be not only entrepreneurial but also very innovative. They identified market opportunities and swiftly created new business models, often enabled by technology, to address major market pain points. Some of them have grown extremely fast creating what we call “exponential organizations” and in the process their executives also picked up a great deal of knowledge and experience on how to better manage businesses.

Source: Baidu.com

Today, innovation and entrepreneurship continue to pick up steam in China. Entrepreneurs are getting younger. Many of them are “post-80s” and “post-90s”. They can be found not only in major hubs like Beijing, Hangzhou and Shenzhen, but also in many lower-tier cities. They are dabbling in all sorts of start-ups across many industry sectors. Even more established companies have found they needed to change and to re-invent themselves in order to capture the new opportunities or at least not be marginalized. Many Chinese business executives are looking for inspirations from the cutting-edge development in technology, strategy, business models, organizations, and processes. More of them have concluded that while they were trying to learn from (“benchmark”) the western best practices in business and management a decade or two ago, they are now less able to identify appropriate western benchmarks for their growth going forward. Many of them need to figure out their own ways.

Across many sectors, Chinese companies are becoming strong competitors to western MNCs in China. They are not only fast, agile and adaptable (“they do everything”), but also increasingly sophisticated and innovative. At least the leading ones are. Most people by now know the likes of Alibaba, Tencent and Baidu, as well as Didi and DJI, but there are lesser known entrepreneurial companies such as Liby (household cleaning products), Jovo (Chinese alcoholic beverages), Three Squirrels (nuts and snacks), Lepur (yogurt) and Hema (grocery retail) that are disrupting their respective verticals including the major foreign incumbents. Examples of such are numerous and the number is increasing every day.

Source: Baidu.com

While there are still plenty of copycat companies around, the front end of the curve is driven more and more by innovative companies. They generate new ways of doing businesses and the leaders of these businesses also tend to be good students. To this end, MNCs found that their original superior positions are no longer guaranteed. They must adapt their strategy, organization and business models to China (and increasingly transfer their learnings from China to the rest of the world). There is no doubt that in some areas MNC expat executives still have things to teach the locals. And many of the locals are still open to learn. However, the reverse is also becoming true. MNC expat executives are quickly finding that they can learn a great deal from the local businesses. “The Chinese Way” is no longer a universally negative notion but increasingly being appreciated as ingenious and value-adding.

The transition from “I come to teach” to “I come to both teach and learn” took place over a relatively short period of time. The role of China in global business has evolved significantly during this period and one would expect more to come, perhaps with even higher speed and stronger intensity.

 

Innovation in China: An Interview with Edward Tse

About the Interviewee:
Dr. Edward Tse
Founder and CEO, Gao Feng Advisory Company

About the Interviewer:
Jim Euchner
Chief editor at Research-Technology Management, a US business journal

For more than two decades, Edward Tse has lived and consulted in China and observed the country’s dramatic transformation, one driven by a new entrepreneurialism and encouraged by the Chinese Communist government.

He has seen countless multinationals misread these changes, and a few grasp them. In this interview, he discusses the opening of the Chinese economy, the role of Chinese entrepreneurs in the resulting growth, and what multinational companies can do to succeed in the large, growing, and dynamic Chinese economy.

JIM EUCHNER [JE]: Your book, China’s Disruptors, makes a pretty compelling case that innovation is thriving in China. It’s a surprise to many who see China in the narrower role of a contract manufacturer or an imitator. What has happened in the last 8 or 10 years that has changed how China is innovating?

EDWARD TSE [ET]: One of the biggest impetuses was to open up the private sector in China. For a long time, the Chinese economy was dominated by state-owned enterprises [SOEs]. And while the SOEs have contributed in their own ways to the development of China, business innovation has come largely from the private sector. The private sector has been growing very, very rapidly, which the mainstream media in the West have not fully reported.

The entrepreneurs in China, by definition, are looking for ways to grow their businesses, and many of them are looking at innovation as the way to differentiate themselves from their competitors. And, of course, technology has become a very important enabler—in particular, the development of the Internet. The wireless Internet has been especially important over this period. It may surprise people that China is really a very significant Internet nation. The enabling factors of technology and thriving entrepreneurship in the world’s most populous country have driven the change. There are other factors, as well, but I think these two are probably the most significant ones driving innovation in such a fast and significant manner.

JE: Can you talk about the dance between the opening up of the economy and the official control of both the communications infrastructure and the state-owned enterprises? How does that dance work for the entrepreneurs?

ET: It is certainly true that China is still a very governmentcontrolled country; in many cases, there’s not a full degree of freedom in what people and companies can do. The interpretation of that in the West is that, therefore, it’s very difficult for the Chinese to be innovative. And also, perhaps, the Chinese are not very happy. This is only partially true. In reality, although the control of the government is very, very significant, the entrepreneurs are still able to grow in their own ways. It’s a very interesting case, because it’s becoming a duality in the development of the Chinese economy.

While the state-owned enterprises remain strong in some of the sectors, the private sector also has been thriving in its own ways at the same time, despite not having 100 percent economic liberation (so-called freedom). In a way, the Chinese government has been very, very supportive, in terms of working with the private entrepreneurs and in innovation and entrepreneurship. They have not in general tried to block the development of the private sector. The government, in fact, is encouraging almost everybody in China to be entrepreneurs and to be innovative. It has developed into a very interesting case; despite the imperfections in the society, it is thriving in its own way, which I think defies the assumptions that many in the West have made about the development of China.

JE: Yes, I think so. I had a chance on a trip to China to visit with some entrepreneurial firms, and I was surprised by their willingness to take risks and to invest in the development of new technologies and new processes. The management was nonbureaucratic; it was decisive. Did I just see a good example?

ET: No, what you said sounds right. Entrepreneurial thinking is an extremely widespread and fast-growing phenomenon in China. It is spreading across China, not only in one or two geographic areas; it’s not only in big cities like Shanghai or Beijing.

As you go around China, from the eastern seaboard, where it’s more developed, all the way to the inland area, down south to Guangdong, you see the same thing. Shenzhen is one of the world’s most innovative technology hubs. You see that all around China. People are willing to take risks.

I have found the entrepreneurs I have met in China to be quite bold, and they’re very thirsty for knowledge about technology. They’re very thirsty to understand what the latest technology is and how to apply it to business, whatever makes sense. It’s happening across age profiles. The entrepreneur in China is actually getting younger. We’ve got a lot of young people, who we call the post-80s and post-90s, who have become entrepreneurs. Many of them don’t want to work for big companies anymore; they want to be successful, and they have an urge. They see predecessors, people like Jack Ma from Alibaba and Pony Ma from Tencent. They aspire to become the next Jack Ma or the next Pony Ma.

It’s very encouraging. Of course, entrepreneurship is a low-probability game. Many of these entrepreneurs won’t be successful, certainly at their first attempts. But this has not deterred these young people from all over the country from trying to make it happen. China today actually is culturally accepting of people who fail. If they try and they fail, that’s okay. People can come back again. It’s a very different culture compared to the China of 20 or 25 years ago. Entirely different.

JE: In your book, you profile Alibaba and Tencent. Both had early failures, and yet they ultimately achieved—I hate to sound ethnocentric, but they achieved the great American dream. They achieved the same things we think of the most successful entrepreneurs in the West as having achieved.

ET: Exactly. It’s the pursuit of the same values or ideals, but it’s happening in a very different political and social context. It’s very interesting. I think that there have been assumptions made that for these sorts of inspirations, innovations, or breakthroughs to happen, you have to have a certain context, in politics and the organization of society.
But I think that the Chinese phenomenon is proving that perhaps there’s another way.

JE: It will be interesting to see. In your book, you talk about four things that are driving growth in China, with the acronym SOOT: Scale, Open, Official support, and Technology, especially the wireless Internet. Can you start by talking about the scale effect? There is a large, emerging middle class in China. Is its growth akin to what happened in the US after World War II, where a large number of people moved into the middle class, and there was a bootstrapping going on as the middle class created demand, which drove a growth in good jobs?

ET: In terms of actual scale, it’s bigger than even the US after the Second World War, since China is the world’s most populous country. So the scale is significant. But of course, before the opening up of China, up until the Cultural Revolution, China was closed and the Chinese people were poor. Although there were a billion people, they were not really consumers. But during the rapid economic rise of China over the last 25 years, a real middle class has been developing. And this middle class, depending on your definition and depending on whose analogies you believe, ranges anywhere from 200 million to 300 million or more people.That’s not a small number. And that number will only continue to grow.

Source: Baidu

At the same time, it’s not only the middle class consumers who are driving demand. We’re also seeing demand from the lower-tier consumers, as the rural areas in China are also undergoing major changes. Chinese entrepreneurs have benefited from the fact that the scale of the market for them is significant and, mentally and culturally, many of them are quite willing to take their business model innovations to the market, even though that business model may not be 100 percent perfect. They go to the market with a somewhat imperfect model, use the market to scale up the business and to experiment with the business model; they use the feedback from customers to learn and adapt and refine the business model. The scale of the China market is very, very important because it allows that scaling up in a very fast manner, which allows people to adapt and to improve.

JE: That makes sense. The scale and the pace are two different things. The pace of change is also staggering. How does that play into the entrepreneurial activity there?

ET: The pace is happening in two ways. One is on the demand side; the other is on the supply side. The demand side is driven by the rapid increase in income levels, so everything that’s related to consumers has been changing very rapidly; as income levels go up, people gravitate more to lifestyle needs rather than just the basic consumer needs. That doesn’t mean that the basic needs are not necessary; they’re still very necessary. But at the same time, the upper end of the needs pyramid is also developing very quickly, and it’s happening within a very compressed time frame and with a huge volume. That is what is driving the pace of change on the demand side.

On the other hand, the pace of change on the supply side is also very significant. The underlying driver for all of this is the gradual transition of China from a planned economy, something like the former Soviet Union, to a so-called market economy. Unlike the Soviet Union, which accepted the IMF recommendation when the Soviet Union collapsed and took on the shock therapy, where everything had to be privatized overnight, the Chinese moved more slowly. Deng Xiaoping actually said, “We actually don’t know how this will go, but let’s do an experimental and gradual process.” He called that process “crossing the river by feeling the stones.”

That process is still happening today. Obviously, it has its drawbacks, but at the same time, it also has a significant benefit. Every time there has been a sector that has opened up during this gradual transition, it has exposed additional imperfections in our economy. When entrepreneurs see the imperfections, and combine that with the new technologies, they see opportunities, as well. Once a sector is open, a lot of companies jump into the market and try to get a piece of the action because they see the opportunities.

From the supply side, we often see the world’s most intense competition happening in China. There are SOEs, who want to hang on to some of the market. There are the multinationals, perhaps, who want to get a piece of the action. But there are also some Chinese competitors that you don’t see in the US or in Europe. They are thriving here in China. The birth and the rise of local competitors are significant. Competition drives efficiency, and it drives innovation. With these forces at work, the pace of change is intense. It’s incredible.

But at the same time, competition also drives companies to improve. Some get it, but some don’t get it. Later on, they find out there’s an alternative way to do business that can overtake the incumbents. All of this is happening. The pace is significant because people need to survive and because people want to get ahead. We’re talking about different levels of intensity; China is more competitively intense than in many other parts of the world.

Source: Baidu

JE: As the economy opened, did it do so sector by sector? Did the government open up the entire economy, or did they choose what sectors to open first?

ET: This is a very important topic. The West, in particular the mainstream Western media, have not really clarified this point. So when they make comments on China business, they’re often comparing apples to oranges. The transition from a planned economy to a market economy has been a gradual process in China, starting about 30 years ago. And it’s still going on. In my view, it will continue to go on for decades, if not forever; 40 years ago, everything was 100 percent in the planned economy—it was closed, certainly for foreign investors. And everything was run by state enterprises.

With the economic reform that was started by Deng Xiaoping, the Chinese government has been taking industries one by one from being closed to being open. In this process, some sectors have become 100 percent open; this means that everybody, no matter whether an SOE or a private company, whether a Chinese private company or a Western multinational, can compete in that sector. There’s not much regulation. In fact, in some sectors, there’s almost no regulation except for the common rules and laws that apply, like antitrust. So, some of the sectors are already open, but other sectors are still very closed: they’re restricted to SOEs. Not even private Chinese companies can participate in these sectors, and certainly not the multinationals. We still have some of those sectors in China. Telecom operations is an example. American telecom carriers are not able to offer their services in China.

There are also sectors that are somewhere in between; they’re partially open. An example is the automotive sector. From the standpoint of manufacturing, a foreign OEM needs to have a 50/50 joint venture partner in China to manufacture vehicles. The industry dynamics are totally different between an open sector versus a closed sector, and also between an open sector and a semi-open sector. That process of gradual opening up is still happening. Once a closed sector opens up for nonstate companies’ participation, you often see a drastic change in the industry dynamics. Such changes incentivize a lot of companies to enter the market, including many entrepreneurs who want to get a piece of the action.

So the business climate in China varies a lot by industry sector, depending on the degree to which it is open and how long it has been open.

JE: That makes sense. In your book, you note that official support for entrepreneurial firms and for the environment in which they operate is very important. Can you talk about the nature of official support?

ET: One might hypothesize that because China is a Communist state, it would stifle entrepreneurship, certainly entrepreneurship at the grassroots level. That is the assumption that many people make. But that is wrong. That’s not what’s happening in China.

While the government in China is still very supportive of state-owned enterprises, and while it is trying to achieve a lot of things through the SOEs, at the same time the private sector is developing. When the government sees the fruits that the private sector is bearing, it is very, very supportive of allowing entrepreneurs to do what they’re doing.
The innovation that the entrepreneurs are doing, and the employment and the social impact that they’re creating, and the wealth that they’re creating in the process, are important to the Chinese government. So the Chinese government is not only supporting entrepreneurs but also now regards innovation and entrepreneurship as a key pillar to the future development of the Chinese economy.

JE: And what does that mean? In practice, what does the government do to encourage that pillar?

ET: In general, they are very supportive of entrepreneurs when they are experimenting with new ways of doing business or new business models. As a new business model or new innovation comes about, there may not be a full set of regulations or policies to govern the new concepts, right? The Chinese government is quite willing to work with the entrepreneurs to develop new regulations and policies that are sensible.

The government also encourages the local governments all across China to work with entrepreneurs and to invest in them. There has been a huge amount of venture capital money in different localities in China, and in many cases, the major investor was actually the local government. Local governments are starting up funds that will fund the experiments that the entrepreneurs are suggesting. That’s another way that the government is supporting entrepreneurship.

JE: How fickle is it? Could the government shift its view and affect the fortunes of these entrepreneurial firms? For example, there are an awful lot of very small factories in China; I visited a few of them. I don’t know whether it’s accurate, but I have heard that there’s a state desire that they consolidate and get to the scale that they can become more professionalized. That’s obviously going to have consequences for some of the entrepreneurs who started those businesses. How does that kind of desire on the part of the government work?

ET: In some cases, there may be government action to try to consolidate some subscale operations. And as you also know, in many sectors in China, there is a lot of capacity in production, and a lot of this capacity is not that productive. From the standpoint of the government, it’s critical that there’s a way to rationalize the capacity. In fact, we now call it supply-side economics in China. On the other hand, there are sectors that have been growing significantly without much overcapacity, and in many cases, these are driven largely, if not entirely, by the private sector; in these cases, the government is not blocking private businesses unless there is major risk of fraud. And these firms can grow to a scale that is extremely dominant.

Alibaba is one case of a very significant firm. Tencent or WeChat is another. We’re seeing this phenomenon over and over. The government is not blocking these private entities because they’ve become so significant and so big. In fact, the government is encouraging them to continue to develop innovation. So two things arehappening at once. There is overcapacity in some sectors, which causes the government to respond, but there is also continued encouragement of companies that are thriving and developing dominant positions in their spaces.

JE: That’s helpful. You just mentioned what you call the BAT, or Baidu, Alibaba, and Tencent—the three big, very successful, Internet-based companies. Can you say a little bit about them?

ET: BAT—Baidu, Alibaba, and Tencent—are the leading Internet tech companies in China. They’re all private, entrepreneurial firms; they’re not state-owned. They were formed at about the same time, towards the end of the 1990s; none of them is more than 20 years old. They’re all growing significantly. Alibaba had its IPO in the US two years ago, and it was the largest in US history. Tencent is listed on the Hong Kong Stock Exchange, and it’s now the most valuable company in all of Asia. These companies have become very dominant in China.

Source: Baidu

But their positions are somewhat different. Baidu started with the search engine business, kind of like Google, but now is very much shifting into artificial intelligence [AI], because they view AI as the future. Alibaba has built itself into a diverse business ecosystem, but the core is still in e-commerce, kind of like Amazon and eBay. It has launched various e-commerce marketplaces, including B2B (Alibaba.com), C2C (Taobao), and B2C (Tmall) models. They also have created businesses in cross-border e-commerce, mobile payment, Internet finance, smart logistics, cloud computing, and many others. Tencent started off mostly as a game company—video games and online gaming, and online games have become a significant business for them. But probably their most influential and most commonly adopted business is WeChat. It started off as an instant messaging platform, like WhatsApp, but now is basically a lifestyle and business application. People can do virtually anything on WeChat. And it’s a very, very sticky platform.

All of them are very significant in size and dominance, but each finds its own areas of focus. BAT is at the core of what a lot of people look at as the tech sector in China.

JE: Something that I had not fully appreciated is that there are, in a real sense, two Internets. There’s the Internet in China and the Internet in the rest of the world. Some people talk about the Great Firewall. How important is this firewall to the success of these companies? In some sense, they’re protected against competition from companies like Google because Google won’t comply with the politicalrequests or demands of the government. It’s a differently open Internet. Can you comment on that?

ET: That’s a very good question, and in fact, a question that’s probably on the minds of everyone I’ve talked to about this topic. In general, the assumption, at least from people from the West, is that because of the Great Firewall, people can’t be as innovative as they can in the West, because they don’t have access to all information. Further, they assume that people must not be happy, because they don’t have access to everything from the rest of the world. And the Great Firewall gives unfair advantages to Chinese tech companies at the expense of the West. These are the assumptions.

They are not entirely wrong, but they are certainly not entirely right, either. Some US companies were really blocked: I think Facebook was blocked; Twitter was blocked. Google was not blocked, but they chose not to comply with the requirements of the Chinese in terms of censorship, and so they withdrew.

There are also Western companies in this space that were not blocked at all. They were actually quite welcome to come to China to play. This includes eBay, which tried to enter China 15 years ago, and of course, Amazon, which has been in China since the early 2000s. But despite the prominence of Amazon and Jeff Bezos, and despite the fact that there is not much in the way—the kind of regulations and policies that would prohibit Amazon from operating in China—Amazon has not been able succeed in China in the e-commerce business as it has in the West. And eBay, as I mentioned, was beaten by Alibaba hands down in two years. Alibaba is not an SOE. It had no government support, but succeeded because of its capability and its competitiveness.

So, it’s a factual mistake to claim that all Western tech companies were blocked by China because of Chinese policies and regulations and the Great Firewall. That’s only partially correct. For those who have tried, many have not been able to capture the potential of the China market. Some of the reasons relate to the China context, but most of the issues are internally driven. They are limited by their ability to really understand China and to develop the right China strategy and the right China approach. This applies not only to the Western tech companies but in general to Western multinationals.

Source: Baidu

JE: I would like to segue to what works. What have multinational companies, not just tech companies, but tire companies, auto companies, appliance companies, done to succeed as they’ve moved from manufacturing in China to development in China and finally into innovation in China?

ET: If I had to pick one area where the multinationals have really failed, it is that they have tended to assume that whatever they do in the rest of the world, in particular in their home market whatever product, business model, go-tomarket model they use—would apply equally in China. That is an assumption that many multinational CEOs have made. In the back of their minds, they say, “Well, we’re a successful American company, or we’re a successful German company. We’ve been in business for 50 years, 100 years, 150 years. And we are a leader or the leader in our space in the world. I understand that China is large and growing, but I can just apply my way to China.”

And when they do market analysis, what they can forget or not fully appreciate is that the China market is developing in a faster and more competitive manner, and frankly, in a much more sophisticated manner, than their experience in the rest of the world has prepared them for. The size of China, the pace of China, the degree and intensity of competition in China, the quick development of technology in China, and the willingness to learn via trial and error all contribute to the complexity. Add to this the emergence of consumers who are, from an economic standpoint, middle class, but from a demand standpoint, probably among the most sophisticated and complicated in the world.

Instead of trying to cut and paste your business model or product from wherever it originated to China, start with a really deep understanding of what the China context is. Try to fundamentally understand what China was, is, and will be in the future. And from that, try to extrapolate to what business you should be in and how you can capture the right position in China and the full potential the China market offers to you.

I have worked with a large number of clients over the years. I think that the willingness of global CEOs to do that is actually very limited, including many of the global Fortune 500 CEOs. That is actually the fundamental issue with multinationals in China, rather than China is mysterious, China steals IP, and so on. That’s 20 percent of the issue; 80 percent is the companies themselves.

JE: Can you give an example of a company that’s done it well?

ET: There are some. The auto industry is doing in general pretty well. China is now the largest automotive market in the world. The German manufacturers and also General Motors and Ford, they’re doing very well in China. For those companies, the rapid rise of the auto market, the sheer size of the market, and the willingness of the Chinese consumer to adopt Western brands, really carries the automotive multinationals. And the market continues to grow at double-digit levels.

Source: Baidu

There are also companies that are in very intensively competitive consumer markets that are open; there’s not much regulation, and they’re really thriving. I’m talking about the sporting goods companies like Nike and Adidas. They’re really the stalwarts; they’re the leading companies. Starbucks is also doing well. Why would the Chinese like to drink coffee? Chinese people used to drink tea. Starbucks is doing extremely well in cultivating a new coffee culture in China. A latte in China is more expensive than a latte in America.

Honeywell is a prime example of an industrial company that has gotten it right in China. Honeywell is a multibusiness-unit industrial company with a variety of B2B divisions and a few B2C business units as well. China is now the second largest market in the world for Honeywell, after the US. It contributes the largest growth for Honeywell. They are a good example of a multinational that gets it in China.

JE: And that is because they really took the time to understand the dynamics of the Chinese market?

ET: That’s correct, yes.

JE: One more question, in the limited time we have. When I was in China, I spoke to people about the rich startup movement in China, the equivalent of what’s going on in Silicon Valley, or Austin, Texas, in the US, or Toronto in Canada, or London. I know Shanghai has a thriving startup market, with an active VC community. How is the startup movement in China similar to and how is it different from that in the West? If a company wants to work with startups in Shanghai or one of the other centers in China, how would it operate differently there than in Silicon Valley?

ET: In many ways, the basic tenets of entrepreneurship are not that different between Silicon Valley and the Chinese centers. People are willing to take risks. People see the pain points, and they want to turn the pain points into opportunities. People are enthusiastic about the opportunity and are willing to take risks to act on it. So the basic tenets are more or less the same.

The pace and intensity of entrepreneurship in China is unique, however. You often find, in a very short period of time, a lot of companies are trying to do the same thing or similar things: everyone sees the opportunity, and they jump into it. Very often, the market becomes quite crowded, overly crowded. And when it’s overly crowded, some of the companies will not be able to make it, as in any market. That process is happening at a pace and intensity that’s faster than in any other place in the world—perhaps even including Silicon Valley. And this is happening in a period of significant regulatory uncertainty.

So from a multinational standpoint, when you work with a startup in China, you have to take a somewhat different mindset. Of course, multinationals know that these experiments are a low-probability game, and you have to go into it with that kind of mindset. But in China, the risk and also the opportunities are amplified. They’re magnified even beyond what you see in Silicon Valley. And so, when you’re working with a startup, you have to have a mindset that recognizes the higher opportunity but also higher risk. And at the same time, you have to develop internal processes for managing these sorts of situations.

JE: Is IP a specific concern? I hear it mentioned often.

ET: IP concerns are, in my view, somewhat of an excuse for many multinational companies. You do have to be careful with IP, but at the same time, you cannot let that stifle your willingness to grasp opportunities in China. It’s a careful balance, and every company needs to treat it somewhat differently. But in general, a blanket statement that because of imperfect IP protection in China we shouldn’t be bringing our products or our technology or our innovation and experimentation to China is a flawed assumption.

Over the last 10, 15, or 20 years, entrepreneurship and innovation in China have been happening, led by Chinese entrepreneurs, under a very imperfect regulatory context. The lack of protection for IP, of course, applies equally to the Chinese companies, not only to the multinationals. Yet at the same time, a lot of companies are able to innovate and experiment and create new businesses. And many of them fail, but some of them are extremely successful. One needs to be careful about IP, but one needs to be careful, as well, not to use it as an excuse to not do innovation in China. If you don’t innovate in China, you’re missing a huge opportunity.

JE: If you were advising a CTO or a leader of innovation at a Western firm, what key advice would you give for succeeding in China?

ET: My advice applies equally to the CEO, the CTO, the CIO, or the Chief Innovation Officer: you need to really understand what’s going on in China and in the Chinese market. My advice is to throw away your Western lens for a little while and truly look at China without any constraints; try to understand both the threats—the risks of doing business, but also the competitive threats—and also the huge opportunity China offers. Once you have a full appreciation of the China potential, then devise your innovation strategy and your China R&D strategy. You need to have a lot of good, on the-ground competence in China to drive these things. The capabilities at headquarters are still critical, but headquarters needs to support, not control. You need to empower appropriately. You need to have a good balance between empowerment of the local team and support from the global function. You must build a strong team on the ground, a team that understands the market and really turns the demand side from the market into innovation ideas. This kind of innovation has to be done on the ground in China because of the need to stay close to the market, and also because the competitive environment requires speed and responsiveness.

JE: What’s the best way for leaders to get it? How much time should they spend on the ground in order to really understand China? What do you recommend to someone who says, “Okay, I get your message. I want to understand China. How do I do it?”

ET: The first hurdle is mindset. I’ve seen quite a number of leaders, presidents of business units and so on, who say, “I moved to China. I’m based in Shanghai now,” and they think that gives them the perspective. But from the outside, I can see that the way that he or she behaves is actually still very non-Chinese. I think that where you’re based physically is of secondary importance; the first level of importance is having a new mindset. You can do that from Munich, Germany, or from Cleveland, Ohio, or from Houston, Texas.

Once you have that mindset, and you’re willing to use an approach that is very locally adaptive, the key is to find the right team on the ground that you can work with and that you can appropriately empower. Then, keep a very close connection between the headquarters and the China unit. You should also have good advisors to help you, to remind you, to help you steer the way. That is the basic mechanism that I have seen work.

If you set it up right, it can be very powerful. That is what drove Honeywell to its success in China. It sounds very simple. But in my career, which includes over 25 years in China, it is interesting for me to observe how little multinationals have actually been able to create this mindset.

 

Why Foreign Companies’ M&As in China Have A Mixed Record?

By Edward Tse

China with its massive population and growing purchasing power has become a critical market for many foreign multinational corporations (MNCs). Over the years, different growth models have been adopted. Some have chosen to build their China presence organically while others have formed joint ventures with Chinese companies, or a hybrid approach. Some other MNCs decided to acquire local companies to accelerate their growth in China. Most of these acquisitions were with local privately-owned enterprises (POEs) because of simpler ownership structure compared to state-owned enterprises (SOEs).

Unfortunately, many of these acquisitions resulted in foreign MNCs and local companies getting a nasty shock. MNCs’ record of acquisitions of local companies is at best mixed, and in many cases, complete failure. Management of these MNCs have a go-to list of excuses for why these M&A deals failed (of course after the fact), with the target of the blame always being their acquired local companies. Often they claim these local companies are dishonest, cooking their books to make them look more profitable than they actually are, or that the eagerness to expand into the China market led to shoddy due diligence work that would have discovered these issues beforehand. Of course, in a number of cases this indeed was the truth and some of the falsifications were serious. However, these reasons do not fully explain all the cases that didn’t work out. (By the way, not all of the “local companies” accused of these improper behaviors were “Chinese”. Some of these companies were actually started and owned by foreign entrepreneurs. However, in the remainder of this article, let’s just call these companies “local Chinese companies” for sake of simplicity.)

Source: Baidu

In taking on acquisitions as a growth strategy for China, foreign MNCs normally assume integration of the local companies’ operations into the MNCs’ own operations to be an imperative. In fact, these MNCs’ management believe that integration is the best way for them to “add value” to the local operations because of their more superior management know-how and that synergies can be created via better economies of scope and scale – indeed a very common practice for MNCs in their M&As in many parts of the world. So why not doing the same in China? In order to ensure a smooth transition, the MNCs would typically offer financial incentives to senior managers of the local companies – often the founder himself or herself – to stay, at least for a certain period of time, until “integration is complete.”

From the local Chinese entrepreneurs’ standpoint, many of these acquisitions also didn’t realize their original expectations, but for different reasons. They were led to believe that under the wing of the MNCs who claim to be far more sophisticated and professional than the local enterprises, their own companies would have a better chance to continue to sustain, their brand would continue to grow, and that their companies would become a “long-lasting company”, or ji ye chang qing in Chinese. As the “integration” proceeds, many of these entrepreneurs begin to discover problems, the most common and biggest one being that foreign companies don’t really understand how to operate in China (lao wai bu liao jie) and how the original senior management are either forced out or leave of their volition after seeing that they are no longer welcomed or no longer “belong” there.

Like every situation in life, there are pearls of truth found in different perspectives of the same story. Both sides have their valid arguments, but the one-sided views often miss the overall picture. Based on what I saw through my consulting work in China, I would however suggest that the biggest contributor of these issues is the differences in behavioral approaches and norms between the parties involved. I believe there are four key reasons: 1. mismatch of expectations, 2. holistic philosophy vs. bits and pieces philosophy, 3. differences in rhythm and speed, and 4. decision making systems. (See Exhibit 1)
Exhibit 1:

MNCs vs. Local Chinese Companies

Mismatch of Expectations (top line vs. bottom line)
Foreign MNCs typically care for both top and bottom line growth. This is business 101. Most of these companies have been in operations for decades, if not for over a century. It’s only natural that they look for both top line and bottom line performance. In fact, that’s why many of them chose to enter the China market in the first place. After all, China is a high-growth market compared to more mature markets. The fact that many of the foreign companies, especially the larger ones, are publicly-listed makes the case of profitable growth even more compelling because the management of these companies need to be responsible to the capital markets. This can be very different for Chinese companies, at least for some of them, especially when China’s economy was growing at high speeds and opportunities seemed to have presented themselves left and right. For many Chinese entrepreneurs, their first priority was to grow, or to “land grab”; so top line growth was often more important than bottom line growth. Of course, this strategy wouldn’t work forever. But for a certain period of time, it was the go-to strategy for many Chinese entrepreneurs. Clearly, this divergence in points of view often led to difference in strategy, level, pace of investment, and if not properly handled, mistrust. Of course, the laws of gravity also apply in China. And companies, regardless of their ownership, need to be profitable. However, for some of the companies during certain periods of time, their priorities could be different.

Holistic Philosophy vs. Bits and Pieces Philosophy
Many foreign MNCs have built excellence by function across geographies over long periods of time. These global functional capabilities became the backbone of these companies’ well-being. And, they naturally desire to apply these capabilities across all geographies in the world. China wouldn’t be an exception. To this end, many MNC executives become specialists in their own right. They are very good at what they specialize in, but as a result, they are often less aware of areas beyond (or the “broader context”) and the often need for making necessary trade-offs. On the other hand, given that the Chinese owner/CEO often builds their company in a rather short period of time in an environment that is often ambiguous, imperfect and fast-changing, and filled with a large range of stakeholders, they frequently need to make tradeoffs across many dimensions and their solutions are commonly an optimization of numerous factors facing various constraints. So, when someone with a single-dimensional view looking for consistent, global standards and someone who has always been juggling different considerations across multiple dimensions in an evolving, imperfect environment have to work together, they would inevitably run into conflicts. These conflicts, if not properly managed, could lead to frustrations and mis-trust.

In their eagerness to “help”, many MNCs would assign some of their own people to fill in key management positions to “assist” the Chinese entrepreneurs. These people would typically be Mandarin speakers, either ethnic Chinese or non-Chinese who’ve been in China for some time. The MNCs often assume that “since these people were trained in my system and they know China, they must be able to help.” Unfortunately, that turned out to be not always the case. From the Chinese entrepreneurs’ standpoint, these people while technically sound, often lack the ability to see beyond their narrow specialty and to understand broader implications of a holistic perspective of the business. So, these attempts often ended up with mixed records at best.

Differences in Rhythm and Speed
Compared to foreign MNCs, Chinese POEs typically are far speedier, more agile and more adaptive. Foreign MNCs are much more focused on checks and balances, and deliberations which makes them slower. Many Chinese POEs are quite willing to quickly build a good enough product or business model, throw that into the market, and let the market tell them what they need to improve and adapt. This is of course risky, and unacceptable, if the product hinges on quality, safety and security. However, in cases of new business models, the willingness of the market to accept imperfect business models can actually be pretty high, especially in the first trials. But consumers do appreciate companies whose business models or products cater to their needs and utilize fast feedback cycles to improve their offerings to the consumers’ taste. In these situations, Chinese POEs tend to have an upper hand over more established foreign MNCs. So when these two different speeds and rhythms come in contact with each other, incompatibility naturally occurs.

Decision Making Process
Many Chinese POEs came into existence in less than couple of decades and many of them were able to achieve lots of growth piggybacking off China’s fast pace of economic growth. Many are still run by the owner who typically grew the company from nothing to its current size. These organizations are typically concentrated to the one person or a small group of senior executives with the founder/owner still calling the shots. In this structure, the organization is very top down and often hierarchical. While there are people who by title are leading various functions such as marketing, logistics, sales, or R&D, more often than not, they are merely carrying out orders from the most senior person(s). In a way, the founder/chairman/CEO in reality is the synthesizer of information and the decision-maker for all decisions affecting the company, no matter how large or small. Decisions often come from the top of the pyramid with the rest of the management simply there to execute. On the other hand, foreign MNCs, especially large ones, are organized with clearly defined roles and responsibilities throughout the chain of command. In a local POE, a senior VP of Marketing’s role is likely to execute the vision and strategy developed by the most senior person in the company. In an MNC, an individual with the same title will be actually responsible for the marketing strategy.

Source: Baidu

So, what should foreign companies do as they consider M&As in China? Clearly, one needs to do the basic homework well. Rigorous due diligence is a must. But for all those cases where the conducted due diligence did not identify the problems that were later discovered, that by itself is its own problem. For sure, these companies would have hired management consulting firms or auditing companies (and I am sure these are world-renowned brands) to do the due diligence and yet they couldn’t uncover some of the most basic yet critical problems. The reason behind this issue is that it really requires someone who understands the nitty gritty of businesses in China to do a proper and thorough job. This sort of capabilities is still rare in the professional firms in China especially those who are not headquartered in China.

Foreign MNCs shouldn’t assume that “integration” is the only way to capture the value of their acquisitions in China. At least, not “integration as fast as possible.” While in some cases integration may make sense, in many other cases, it may not. It depends on the contextual factors I mentioned above and the severity of the gaps in behavior and perspectives between the two sides. Due diligence should not only cover the “data” per se but also the culture, behavior and beliefs. This won’t be easy especially for many foreign MNCs. They tend to assign their M&A team from global HQ to carry out these tasks. While these people are usually technically sound and experienced with many deals under their belt, they often lack the experience and sensitivity needed to understand the softer, often unspoken, elements especially in a culture and context that are very different and can be overwhelming. Almost certainly, they don’t fully understand nor appreciate the China context. Over-eagerness in creating value often backfires as well as simple notions such as shared services, while a proven approach for realizing value in M&A deals in many parts of the world, may or may not achieve the same level of impact in China due to China’s complicity and diversity in labor rates, local regulations and requirements, as well as availability of competent human capital in key functions.

Fundamentally, MNCs need to fully evaluate the tradeoff between immediate integration or keeping companies separated or a gradual migration from separation to integration, and the speed and intensity associated with the process. Immediate and full-scale integration, which is often MNCs’ incoming assumption, may or may not actually yield the best result. Sometimes overzealous attempts at integration could result in loss opportunities for the MNCs to learn from the Chinese companies on how better to run businesses in China. For example, some Chinese companies are good at keeping their costs at manageable levels, while foreign MNCs tend to somewhat “gold-plate” things. For some local companies, their relationship with their distributors is often more win-win and intimate, while their foreign MNC counterparts can be more transactional.

Making the decision on integration or not correctly, and the manner of how, requires senior executives who can see the forest beyond the trees within the China context and increasingly, the role of China in the rest of the world, as well as being able to align the China realities with the expectation of the global headquarter. This capability does not always exist in MNCs but when it does, it’s a rare asset to have and to cherish.

About the authors
Dr. Edward Tse is founder and CEO of Gao Feng Advisory Company. A pioneer in China’s management consulting industry, Dr. Tse built and ran the Greater China operations of two leading international management consulting firms for a period of 20 years. He has consulted to hundreds of companies – both headquartered in and outside of China – on all critical aspects of business in China and China for the world. He also consulted to the Chinese government on strategies, state-owned enterprise reform and Chinese companies going overseas. He is the author of over 200 articles and four books including both award-winning The China Strategy (2010) and China’s Disruptors (2015) (Chinese version «创业家精神»).
Email: edward.tse@gaofengadv.com

观察者网 | 谢祖墀:王兴和梁建章别多元化了 其实还有第三条路

2017-07-16
【文/ 谢祖墀】

近期,美团王兴和携程梁建章以及饿了么张旭豪,关于多元化还是专业化(以梁张的说法来看,“专业”应是“专注”的意思)的隔空交锋,成了商界关注的一个热门话题。

王梁张之辩的焦点在于对于一家企业而言,走多元化之路和专注之路,哪个更好?

交锋始于王兴,王的核心观点在于企业不应太多受限于边界,应借助多业务发展和整合来释放更多红利。他带领着美团以团购起家,到如今涉足餐饮、酒旅、电影、打车等诸多生活服务领域。

梁、张的观点则是多元化不利于创新,中国企业更应考虑专业而非多元化发展。两人更称世界上伟大的公司都是专注的。梁举了GE案例,称其多元化路线失败,“美国的GE公司是美国最好的多元化公司,但是就连GE,近几年的业绩也不如人意。
多元化的世纪争论
王和梁张之辩的背后,反映了长期存在于广大中国企业家心中的一个非常普遍的困惑,那就是对企业发展来说究竟多元化发展好,还是专注好。我们称之为“战略的困局”。

企业的“专注”理论在西方企业界和管理界又称之为“核心竞争力理论”,即优秀的公司都应专注在自己有最强能力的领域内,不应随便分散精力。

在现实里,企业的战略选择并不像到市场上买菜一般,不是选一、就是选二。每一种战略路径,都有其诞生的特定背景(Context)。不能轻易地说孰优孰劣,每一种战略路径下都有成功的企业,也有不成功的企业。不同的背景下会产生不同的战略路径,不可一概而论。

上世纪70、80年代,在欧美的企业界、特别在美国,多元化集团式经营很受欢迎。后来资本市场逐渐发现,这些集团中的业务与业务之间的协同性不是很强,开始对多元化集团式经营方式产生怀疑。

到了90年代初期,美国两位著名的管理学者加里•哈默尔(Gary Hamel)和普拉哈拉德(C.K. Prahalad)提出了核心竞争力理论(Core Competence),基本上否定了多元化集团式经营方式,认为成功的企业都是应该按照其核心竞争力所处的领域去经营。

资本市场将此演绎为“企业必须要聚焦(专注),不应分散精力”。这个理论推出后迅速获得企业的认可。至今,欧美主流的企业界还宗教式地遵循此理论。

每种战略理论都与其大环境的背景有关,多元化集团经营流行时正值欧美经济腾飞。机会多,企业自然就想什么机会都抓,“做大做强”变得理所当然。

到了90年代欧美开始进入调整时期,经济增长放缓,行业与企业需要进行整顿和优化,因此于核心竞争力基础在业务上聚焦不是没有道理。但此理论只是考虑企业的内部能力,对外部环境变化几乎完全没有涉及。
中国的崛起和科技迅猛发展重塑新格局
全球宏观环境在过去的5到10年间发生了很大的变化,特别在中国呈现出了快速的增长,以及美国特别在西海岸创新科技的涌现带来了新发展。在这样的变化背景下,狭义的从企业既有的核心竞争力出发的所谓“聚焦”战略就显然不能完全指导企业的发展。

美国高速发展的企业如亚马逊、谷歌、特斯拉以及中国指数级增长的企业阿里巴巴、腾讯等在过去10到20年的历程中都呈现出不断跳跃式的发展。

这些企业并不是单凭自己目前的能力来判断他们战略上要做什么,而是要看未来的机会是什么以及机会有多大、在机会和能力之间的差距有多少,以及要不要跳跃过去。

今天的背景和格局与以往不同。在新的背景下,有两个巨大的驱动力在改变和重塑新的格局。

一是中国市场的崛起,中国市场的快速变化和复杂程度将商业社会的额外维度突显了出来。以往的战略分析框架已经不能完全解释新的情景。

二是科技的迅猛发展,尤其是移动互联网的普及、物联网的逐渐成熟以及大数据、人工智能技术的应用提供了以往没有的促进作用,在面对社会的痛点时,企业家被赋予机会去解决这些痛点。但同时这些机会点也带来了威胁点,随着其他竞争对手的介入,竞争态势可以瞬息改变。

如果你的企业对此无动于衷故步自封,很可能代表着竞争优势的消失。因此,一个非常动态、剧烈而快速的改变,带来的也是无比巨大的机会和风险。

多元化和专业化之外 其实还有第三条路
在这种新的背景下,多元化集团式经营和依托“核心竞争力”为本的“专注”化经营已经不能给企业家提供全部的答案,战略的第三条路则弥补了这个空白,我们称之为连续跳跃战略(参见图一“主要企业发展战略”)。

连续跳跃是指企业面临新的(往往是非线性的)发展机会时,不再囿于现有能力所限定的范围,而是通过不同路径弥补能力空缺,进而抓住新的机会实现延续性的跳跃式发展。能力的差距不再成为企业决定是否跳跃、追求新发展机会的主要羁绊。

核心竞争力不够怎么办?可以通过自建、并购或组成生态系统等多种方式去实现跳跃,从一个S曲线到下一个S曲线。

其实,战略就是在机会和能力之间的比较和匹配。第一条路的多元化集团式经营将注意力放于捕捉机会,而忽略了企业的内部能力和业务与业务之间的协同。

第二条路的专注经营却将注意力放于内部能力,而对外部环境几乎完全不理。第三条路是将机会和能力之间作出比较,并在最匹配和适当情况,将机会和能力有机的结合。

故此,我们说第三条路其实是弥补了第一条路和第二条路之间的空缺,是在新的背景出现后突显了新的考虑维度,故此第三条路其实是必然的,完善了企业战略分析框架,本质上非常合理。

以GE为例,正是在新的不同的背景下(数字工业时代的来临),由以往多元化(传统制造业时代)向第三条路转型的例子。面向新的数字工业时代,GE提前布局进行战略转型,以数字化为核心,集成全球智能制造中心、全球研发中心与合作伙伴一起构筑数字化解决方案和服务体系,打造成为开放的GE商店生态体系,激发更多指数级的发展机会。

GE能否成功转型目前还是言之过早,但走向第三条路却是他们选择的路径。纵观全球市值排名领先的公司,如谷歌、亚马逊、GE、腾讯、阿里巴巴,都是第三条路的实践者。

商业的根本在于对客户抱有“疯狂的热爱”。今天的消费者需求更加个性化和多样化,追求通过多种场景感受不同定制化的体验和多元生活方式。

虽然美团、携程和饿了么坐拥海量用户数据,但如何深入挖掘、通过数字化和智能化使产品更加“懂得用户”,继而提供更好的服务吸引更多用户形成闭环体验就成为决定胜负的关键。移动互联网出现后,尤其是物联网的逐渐成熟以及大数据人工智能技术的应用使得对用户数据的深入挖掘在技术上成为可能。

价值创造也不再仅仅只是线性的价值链(Value Chain),而是立体的、多维的价值网(Value Net);横向的、跨业务的机会越来越多,企业可通过投资、创新和孵化等多种手段激发行业间机会,我们称之为“跨界激活”。

一小批具有远见的企业纷纷布局于此,借助战略的第三条路加强科技创新和商业模式创新,通过不同跨界元素之间的融合和互相渗透实现巨大的商业价值。
战略困局如何打破?
那么,第三条路如何去走呢?第三条路不是一套工具,而是一套思考的方式。我建议企业家可以问自己以下几个关键的问题:

1. 对于会影响“我的业务”的未来,我知不知道未来将会是什么?这个“未来”应至少是未来的三至五年。我有没有兴趣和方法去尽量了解影响我的重要趋势和拐点将出现在什么地方?这需要企业家建立强力的“远见”(Foresight), 而不单只是看到过去的“后见之明”(Hindsight)。

2. 我的企业的核心能力究竟是什么?企业家必须对于自己企业的核心能力有深刻和客观的剖析,不能过于自大或过于自卑。核心能力除了管理能力还包括核心资源,如资金和人力资本。

3. 识别未来的机会是什么?未来的机会有多大?发展速度和形式将会如何?要争取到未来的机会,我们能力的差距有多大?

4. 决定是否“跳跃”捕捉这样的机会?跳跃成功的概率有多少?同时,这种跳跃对于竞争格局的影响是如何的,如果我们的竞争对手同时在跳跃呢?新的竞争格局又是什么?新的竞争格局对我们的影响是什么?

5. 假如我们决定要“跳跃”了,在跳跃过程中,我们如何弥补能力差距?哪些是靠我们自身能力提升去弥补差距的?哪些能力差距是我们要通过第三方或是建立生态系统去弥补的?

6. 在考虑要不要跳和跳到哪里时,我要经营业务的范围宽度与我能力的带宽(Capability Bandwidth)是否匹配?

战略的开始点是企业的愿景(Vision)。开辟企业的长远打算什么?然而愿景很吊诡,有些企业家目标非常清晰、勇往直前,但另一些企业家对愿景却只能隐隐晦晦,大约知道照哪个方向走,但却不能具体说清楚什么时候做到什么东西。

无论如何,成功企业的愿景都是振奋人心的,能让公司的员工有共同的追求和欲望,包括精神和物质层面。

在战略方面,企业必须要将客户放在最重要的位置,做到“客户为中心”。无数的企业都这样说,包括一些曾经辉煌但今天已经灰飞烟灭的企业都曾经以此为信条,但只有绝少数的企业真的能够做到这一点。

今天许多人都很羡慕亚马逊的业绩表现,它增长的很快,估值不断上扬,更有分析者预测贝索斯将会超越比尔•盖茨成为世界首富。但多少人理解贝索斯所推崇的“对客户的疯狂热爱”(Customer Obsession )的信条呢?

亚马逊于以客户为中心方面应是芸芸企业中的最优者。没有这种做到极致的信条和驱动力,什么所谓的愿景、战略都可以是假的。

“对客户的疯狂热爱”是建立于企业对客户需求的深入理解和主动管理。以目前大数据和其他科技的能力,企业是可以做到以个别客户为最低识别单位的,我们称此为“个体的市场细分”(Segment of One)。

从个别客户的喜爱给予他最贴身的服务和产品,让他感到宾至如归,同时高度尊重他的反馈意见,直接反馈到公司的产品服务策略上。打造一个能够与客户零距离互动的线上平台有利于实现“个体的市场细分”。

从组织形态方面,越来越多的企业需要向外延伸,通过建立生态系统来补充自身的不足,而生态系统亦即横向的组织形态(Horizontal Organization )。

不过生态系统的建设并不简单,它本身就是一门学问,而且不仅仅是“硬功”,同时亦需要“软功”。同时它亦需要企业领导者能够拥有一种“虚怀若谷”的心态,能接受其他人,而不能桀骜不驯,自以为是。

归根到底,“战略的第三条路”需要出色的领导者和领导力。能履行这种战略的领导者必定能够在多个方面进行不断的动态平衡。在愿景中,能在清晰和模糊之间,让员工知道公司的方向和速度为何。

在战略上,能在未来机会和目前能力之间作出比较和在“跳与不跳”之间作出判断。在组织建设中能在自身发展和生态系统建设上作出平衡。

一方面能建立自身能力,同时亦能接受其他合作伙伴在生态系统里共赢。当然,他亦能平衡什么时候授权而什么时候要抓权,什么时候要给团队足够的空间,同时亦让团队知道出现重大问题时,他永远是最强和最可依赖的后盾。

我们相信在一段时期内中国乃至全球的企业界仍然会出现这样或那样的“王梁张之辩”,并建议我们的企业家更多着眼于战略的全局而非局部,充分认识当下所处的不同背景,根据外部环境的变化和自身的情况选取相应的战略路径并动态调整,保持战略的上下一致性,打破战略的困局为企业带来持续的发展和成功。

原文发布于《观察者网》并保留所有权利

(注:本文图片均来自网络)

关于作者:
谢祖墀博士(Dr. Edward Tse)是高风管理咨询公司(Gao Feng Advisory Company)的创始人兼首席执行官。中国管理咨询业的先行者。过去的20年里,他创立并领导了两大国际管理咨询公司在大中华区的业务。外界评价他为“中国的全球领先商业战略家”和 “谢博士之于中国企业界就如大前研一之于日本企业界”。他曾为数以百计的公司(总部设在中国及其它地区)咨询过所有关键战略和管理方面的业务,涉及中国的各个方面和中国在全球的地位。他还为中国政府在战略、国有企业改革和中国企业走出国门等方面做过咨询。他已发表200多篇文章并出版了4本书,其中包括于国际获奖的《中国战略》和《创业家精神》。谢博士获得了加州大学伯克利分校工程学博士、MBA以及麻省理工学院的工程学学士、硕士。

 

企业战略丨中国的商业颠覆者

文 | 谢祖墀 高风咨询创始人兼首席执行官 2015年7月发表于《管理学家》杂志

敝作China’s Disruptors (中文版暂译为:《中国的商业颠覆者》)刚在美国和英国同时面向全球发行。在撰写和编辑此书时,我得到了许多朋友、客户、合作者和高风咨询公司的多位同事们的协作,首先我想在此向他们给予深深的感谢,没有他们我不能把此书写出来。

这本书的主题是中国的私营经济的崛起,它的力量、中国企业家的能力和企业家精神,以及他们所创造的创新和创业的氛围。这些状况我们在中国居住和工作的人可能已经耳熟能详。可是,在国外,一般人对此还是非常陌生,甚至毫无所知。我觉得我们有责任向全球介绍这些方面的发展和它们对中国以及全球商业世界带来的影响及意义。

长期以来,国外特别是西方人士以为中国的经济是由大型国有企业所控制甚至是垄断的,而这些国有企业背后有国家支持、政策的保护和倾斜,他们所在的许多行业都不容许非国有资本的进入。这些国有企业之所以能够享受到这些“人为”的优势,最根本的原因是中国的政治体制,特别是它的核心——一党领导。从西方的眼光来看,这种做法和它代表的体制与他们所认为放诸四海皆准的“普世价值”有许多差异之处。某些西方评论者将这种现象称之为“国家资本主义”(State Capitalism),他们在称赞它的有效性之余,其实在他们的内心,这也加深了他们对中国作为“他者”
(“The Others”)的观点和断言。这种观点当然不能说不对,但它肯定不完全对。在过去的 30 多年,中国的民营经济从无到有,经历了几个不同阶段的发展,在今天民营经济已经成为中国经济的一股庞大和不能忽略的力量。它在为社会所创造价值和财富的同时持续地茁壮成长。与此同时,国有经济却遇上了许多的挑战和限制。虽然国企在某些领域还有一些优势,但是在其他领域特别是开放有竞争性的行业里,国企已经受到了来自民营企业(包括外企)正面的挑战。尤其是在商业创新方面,民营企业已经逐渐地占了上风。

我写此书的目的就是要向全球的相关人士介绍这个现象和它带来的意义。其实,这个现象我在十几年前已经开始意识到。民营企业家在灵活性、适应性、速度和企业家精神上,相对于国有企业,一早已经显现出了优势。但是他们缺乏的是资源、经营环境和管理能力。但随着中国经济的快速增长,中国政府对非国有资本的逐渐开放,以及互联网(特别是移动互联网)的发展,民营企业家的机会越来越多,他们之中不少亦充分利用了这些机会,将他们的业务迅速的做进去并做大做强。

在2000 年,国有与非国有工业企业的总收入是差不多的,都是大约四万亿元左右。到2013 年时,虽然国有企业的总收入增加了大约六倍左右,但非国有企业则增长了超过18 倍。在同一时期内,利润增长了更多。国企大约是7 倍,非国企大约23倍。两方面发展速度的差异非常明显。中国民营企业快速崛起的现象在五年前已经非常明显,虽然有不少人正在说“国进民退”的迹象。当时亦是我开始撰写此书。经历了几年的准备、访问、整理材料、撰写和编辑,此书初稿于大概一年前已经完成。但在英美出书,从初稿到最终稿还需大概一年左右的时间。当然在这段时间内中国的商业环境已有不少的改变,我书里的某些材料可能已经有点过时,这是不可避免的。然而我谈到的基本趋势还是有效的,而这些趋势对于国际上的观察者包括跨国企业的领导者、政府官员、经济学家和学术研究者应有相当重要的参考作用。

在书中我描述了1980 年代以来的几代不同的中国民营企业家。从20 多年前创业者还是中国社会的少部分人,到今天创业精神和参与的火爆式增长……在今天这几代人还同时存在,虽然他们的年龄、经历、成就和观点大不相同,但他们却在争相影响大众。其中,互联网和互联网企业是重点,但它们亦非代表全部。总的来说,它们的跳跃式增长和澎湃的创业和创新力量对中国是有深刻的影响的。当然,不是所有的民营企业家都是“有才之士”,也有不少并不突出,甚至一部分更是“浑水摸鱼”。但中国的特点是它的基数庞大,一个大数目的小百分比还是一个大数目。一些比较优秀的企业家能成为后来者的追随对象和模范。

中国民营经济的崛起除了对中国以及全球的商业社会正在产生根本性的改变之外,它还在带来一种更深层次上的影响。自从第一代的互联网公司在中国诞生之后,中国的政经系统就开始了一种不可逆转的改变。互联网公司总的来说是师承美国硅谷公司的制度、文化和治理的。当然,中国的互联网公司还不是百分之百与美国硅谷公司在各方面是一模一样的,亦不需要如此,它们或多或少还存在中国传统的基因和惯性的烙印。可是在重要的基本点上,中国创业公司与美国创业公司是互通的。同时,中国的政经系统正在从计划经济转型至市场经济,许多“传统”的体制、结构和文化还在政府和国有企业之间存在。这两方面是有矛盾的,但同时亦在互相影响。这相互的渗透将会对中国的整体发展产生良性的影响。这种影响将非同凡响,对国内外将会有很大的贡献。

谢祖墀 高风咨询公司创始人、首席执行官,是全球最具经验和知名度的华人战略和组织咨询顾问,与全球五百强以及中国百强之中的多家企业有长期深度合作。他的著作包括《方向:中国企业应该学习什么》、《中国战略:驾驭全球发展最快的经济体》、《跨越:中国企业的下一个十年》,最新著作《中国的商业颠覆者》已于今年7 月正式发行。

Caixin | Starbucks Sips Up to Beijing’s Elder Care Agenda

Apr 12, 2017 BUSINESS & TECH
By Yang Ge

(Beijing) – The elderly in China are getting a pick-me-up from the world’s biggest coffee chain, with the announcement that Starbucks will extend health insurance to parents of its employees for critical illness.

Analysts said the move should bring positive publicity to Starbucks Coffee Co., in a country where the elderly traditionally command a high degree of respect. The move also comes as Beijing and local officials plead with younger Chinese to take better care of their parents, many of whom survive on modest pensions and live in distant villages from the big cities where their children work.

Starbucks said its new program will provide insurance for up to 10,000 of its employees’ parents if they become critically ill.

It said the new coverage is designed to supplement China’s national health plan, and is an outgrowth of a broader program the company launched in 2010 to provide financial assistance to its workers. An analysis of data from that program showed that 70% of employees were concerned about the health of their parents as they aged.

China is in the midst of overhauling its health system to provide basic care to all of the nation’s more than 1.3 billion people. Many of those have fallen through the cracks in the country’s transformation from a planned economy, where health care was provided by state-run employers, to a market-based system where such coverage isn’t always guaranteed.

“The active participation by the private sector is critical to China’s efforts to further enhance the social security system to support our aging population,” said Jiang Chongguang, deputy secretary-general of the Insurance Society of China. “Starbucks has responded positively to the government’s call to elevate the commercial health insurance industry, our social security network and to promote a ‘healthy China.’”

Starbucks has been one of the stronger advocates of such corporate social responsibility (CSR) in China, alongside other big multinationals like The Coca-Cola Co. and Apple Inc., said Edward Tse a corporate strategist and CEO of Gao Feng Advisory Co. Programs like the latest one from Starbucks are particularly important in China, where big multinationals can sometimes get criticized for generating big sales in the country without giving back through investment and other social contributions.

“This is a great move by Starbucks in China as it sends a strong signal to its China employees that ‘We care,’” said Tse. “Taking care of the elderly is a core value of the Chinese culture. With the employer taking a proactive initiative to help, it sends the right goodwill message to its staff. This will bode well for Starbucks in China and sets a benchmark for other western companies operating in China.”

Tse added that Starbucks is probably also being motivated by recent calls by Beijing and local governments for young people to do more to support their parents, leading some observers to say that filial piety can’t be legislated.

A law passed in 2013 required children to pay frequent visits and ensure the spiritual and financial needs of parents older than 60. The law also allowed parents to sue their children if they are negligent, but did not specify penalties in cases of guilty children. In cases where parents sue, some judges have ordered children to make specified numbers of visits each month and provide support. But experts have pointed out the law and verdicts from ensuing lawsuits could be difficult to enforce.

Shanghai also made related headlines last year when it said children who violated the law could have their credit ratings reduced.

 

香港经济日报 | 双创助港青上流 争未来主动权

文 | 谢祖墀 博士

过去数年里香港年轻人的挫折感与日俱增,这是不言而喻的。占领中环,农历新年暴动,反对水货,香港「独立」运动,以及有关横洲公屋计划的争议,清楚反映了我们年轻一代的挫折感。
创新创业 提供社会流动机遇

这些现象背后的原因是什么?这个问题可能无法从单一方面去阐释,它是一系列政治、社会和经济因素的结果。现在的香港年轻人生活在一个与他们父母成长环境非常不同的城市。香港在70年代和80年代是艰难的,但城市正在增长,对年轻人来说有很多机会,社会有足够的向上流动的潜力,年轻人努力工作可以为自己建立更美好的生活。

我们对年轻人上流没有足够的鼓励:
然而,今天的年轻人正面临窘境。香港的经济结构已变得非常狭窄,虽然还有一些可以提供向上流动性的好工作,例如在高端金融服务行业,但与大陆或海外的竞争对手相比,我们的年轻人没有任何明显的优势。

那么,香港年轻人如何找到新的社会流动的机会?我相信答案在于创新和创业。

「创新」是通过新的想法创造现实价值的过程,这些「新想法」可能来自现有的概念、工具或技术,它与「发明」不同,发明通常指创造一个全新的产品或引入全新的过程。因此,在商业中,创新的形式包括产品创新、服务创新和商业模式创新。一些情况下,创新来源于新技术的引进;另一些情况下,创新来源于现有技术的应用;还有一些情况下,创新与技术没有任何关系,而只是一种新的做事方式。

香港巨大贫富差距是可能诱发革命的导火索:
在上世纪90年代末的第一个互联网时代,香港的创业家精神相当活跃,涌现出为数不少的创业家,其中一部分人更取得了相当的成就,然而很可惜,这个传统并未得到巩固。互联网泡沫破裂后,香港的创新和创业浪潮消失,城市的经济结构变成了由地产发展、金融服务、观光、旅游和零售推动,在这个过程中,我们提供给年轻人的向上流动性减弱。
商业创新迅速 内地可成平台

与此同时,中国大陆的创新和创业却正在蓬勃发展,创业家愈来愈年轻(很多是80后或90后),他们不仅仅在北京、深圳和上海等大城市,也在杭州、成都和重庆,或者说他们已经在整个中国遍地开花。

从20世纪90年代末,中国的非国营经济在整体收入和利润方面的增长都超过了国营经济,其中许多值得关注的创业公司都来自互联网领域,但还有很大一部分在互联网外的其他科技领域、金融服务、车联网、零售和医疗保健领域。它们中的一部分是技术创新驱动,但很多是商业模式创新驱动。

使中国成为孕育商业创新主要基地的原因有很多,从计划经济逐渐向市场经济过渡的过程製造了许多非连续性,社会的「痛点」被暴露,这为善于观察的企业家提供了许多机会,同时,技术特别是无綫互联网的普及成为了重要的助推器,另外中国市场的巨大体量使得商业创新迅速规模化成为可能,最后,非常重要的一点是通过资金充足的风险投资和天使投资所保证的资本的充裕性。

中国大陆可以为那些看到机会并有创业追求的香港年轻人提供真正的机会。中国大陆正在对知识的价值愈来愈重视,同时还提供对试错高容忍度的环境。本质上,香港的年轻人与大陆的年轻人之间没有太大区别。中国企业的经营环境有许多缺点,但是那些成功的人正是在不完美中亦能实现目标的人。香港的年轻人需要去尝试,事实上,大陆可以为香港年轻人提供在自己所专注的领域成为世界顶尖地位的平台。
专注学习新知 为创业奠基础

一些香港人在中国大陆取得成功的例子,包括腾讯总裁刘炽平(Martin Lau Chi-ping),以及热门视频服务优酷网的创始人古永锵(Victor Koo Wing-cheung)。

今天,指数式(exponential)的价值创造愈来愈多地来自企业家对知识的运用,当然,在大陆和香港,仍然有人可以用其他方式创造财富。然而,随着技术和其他因素对人为障碍的消除,知识在价值创造中变得愈来愈重要,创新和创业只是捕捉和利用知识的手段。香港的年轻人必须专注于学习新知,并且将其用于创新和创业,以创造价值。创业一定是困难的,只有很少的一部分能够成功,然而,这个成功的少数可以获取相当大的价值,并且成为榜样。

应让城市环境更有利港年轻人承担商业风险:
香港特区政府成立创新及科技局是一个正面举措,它是一种自上而下驱动创新和创业的模式,然而,这还不够。成功需要公私营部门之间的合作,以及香港与大陆的合作,深圳和邻近的广东省城市,由于靠近香港,应成为最自然的合作伙伴。
中港公私营合作 製成功案例

这个要成功,其实只需要几个香港年轻人成就的案例作为下一代企业家的榜样,这种乘数效应可以为香港青年带来可观的向上流动性,这也是他们真正收回对未来主动权的一种方式。

关于作者:
谢祖墀博士(Dr. Edward Tse)是高风管理咨询公司(Gao Feng Advisory Company)的创始人兼首席执行官。中国管理咨询业的先行者。过去的20年里,他创立并领导了两大国际管理咨询公司在大中华区的业务。外界评价他为“中国的全球领先商业战略家”和 “谢博士之于中国企业界就如大前研一之于日本企业界”。他曾为数以百计的公司(总部设在中国及其它地区)咨询过所有关键战略和管理方面的业务,涉及中国的各个方面和中国在全球的地位。他还为中国政府在战略、国有企业改革和中国企业走出国门等方面做过咨询。他已发表200多篇文章并出版了4本书,其中包括于国际获奖的《中国战略》和《创业家精神》。谢博士获得了加州大学伯克利分校工程学博士、MBA以及麻省理工学院的工程学学士、硕士。

 

TECHINASIA | What happened to Xiaomi?

By Dr. Edward Tse
1:39 PM at Oct 25, 2016

Xiaomi, a Chinese electronics company founded in 2010, is often regarded as the Apple of China. It became the world’s most valuable “unicorn” in 2014, with a private valuation of more than US$46 billion.

Though it is best known for low-cost, value-for-money smartphones, Xiaomi is not merely a smartphone manufacturer. It has been aggressively building an ecosystem of smart connected devices, including: smart TVs, air purifiers, sports cameras, VR devices, drones, and even smart rice cookers.

Xiaomi became China’s largest smartphone brand in 2014. It attracted a lot of first-time, young, tech-savvy consumers due to its inexpensive pricing, highly customizable smartphone, and fan-based marketing. It rejected brick and mortar retail stores, traditional distribution channels, and conventional advertising.

Instead, Xiaomi utilized a unique and innovative way to engage its consumers with its “geeky” brand positioning. It leveraged online user communities, social media, flash sales, and online-to-offline (O2O) events which hyped consumer expectations.

The company ensured customer satisfaction by incorporating user feedback to make frequent software and features updates. As a result, Xiaomi created a sticky fan base, known as “Mi-fans.”

However, it didn’t take long before Xiaomi’s sales began to slow down. Its sales dropped by 5 percent in Q1 of 2016 and 38 percent in Q2 of the same year.

It also fell out of the global top 5 brands in terms of smartphone sales. So what exactly happened?

Reasons behind recent struggles
Xiaomi’s mission statement is to offer affordable smart devices so people can enjoy the benefits of technology and connectivity at a lower price.

However, Xiaomi’s core initial customers now have a desire for more premium products. Despite clear evidence that Chinese customers are willing to trade up, the company continues to focus on the budget end of the market.

Photo credit: Maurizio Pesce.

Xiaomi has also been focused on its young, tech-savvy consumers, marketing heavily through social media and online word-of-mouth. Consequently, its marketing efforts do not reach beyond its core fan base.

In addition, the majority of its customers are not devout Mi-fans. They buy its products based on their value without really embracing Xiaomi’s ecosystem. The company’s limited content has also failed to make return customers.

Chinese consumers have a broad range of brands to choose from and flock to whomever can offer them better value for money. Xiaomi has only had a few smartphone models on shelves for a very long time, which gives direct Chinese competitors like Oppo, Vivo, and Huawei room to steal the show.

To add to this, customers are increasingly frustrated by the company’s flash sales, hunger marketing tactics, and its inability to innovate independently. Its consistent mimicking of Apple’s image has become proof of its lack of innovation.

While Xiaomi has stuck to its non-traditional techniques, other Chinese competitors have leveraged traditional strategies to full effect. These competitors have offered better product features, stronger offline marketing, and a wider distribution channel. This allows them to grab a larger share of the Chinese consumer’s wallet.

Essentially, Xiaomi has been too slow to match its products with the fast-changing value propositions of young Chinese consumers, who aspire for a more individualistic and personalized lifestyle.

While Xiaomi has continued to expand its product portfolio, the brand has failed to maintain its hype and has become overly diversified. General consumers have begun to lose track of what the company stands for and the benefits of joining their ecosystem.

With the company’s recent expansion to emerging markets comes a new set of problems. Factors such as supply constraints, limited local market understanding, and legal issues have hampered their efforts overseas.

What did other Chinese players do?
Local competitors like Huawei, Vivo, and Oppo are focused on establishing premium brands. For example, Vivo focuses on high-end devices with leading technologies such as high resolution phones, fingerprint readers, and extra software features. The same can be said of Huawei, but more in the mid-end products range.

As Chinese consumers begin to trade up, these competitors are much better equipped to capture the market.

Xiaomi has traditionally sold its devices online to bypass costs of offline marketing, retail stores, and dealerships. In comparison, rivals such as Vivo and Oppo have heavily invested in traditional retail and distribution channels and expanded their dealership network.

These competitors have also managed to offer more effective and differentiated marketing. This includes product placement, out-of-home advertisement, brand ambassadors, and sponsorships for popular TV shows. For example, Oppo is the official phone partner of America’s Next Top Model.

Xiaomi is left in the unenviable position of trying to reestablish relevance amidst a highly competitive market.

Implications to Xiaomi and beyond
Xiaomi’s customer-centric, crowd-sourcing, community-driven approach and its founder’s mindset was once very well received among Chinese startups and even multinational companies. However, the initial hype seems to have faded, replaced by questions of the company’s value and long-term sustainability.

In a way, Xiaomi’s story demonstrates the speed, complexity, and dynamism of the Chinese context. The changing consumer landscape, hyper-intensive competition, and rapid technology development require companies to be alert at all times and to create sustainable competitive advantages.

Xiaomi needs to re-examine its strategy with a flexible mindset in order to avoid further market decline or even death.

With this story, many questions arise. Does this ecosystem approach work for every company? Could every industry take a lifestyle-driven, customer-centric business approach? How do you build a sustainable business in the new economy?

It is time for brands with Xiaomi-esque tactics to re-evaluate the sustainability of their consumer engagement approaches. ( Editing by Jaclyn Teng)

Dr. Edward Tse is founder and CEO of Gao Feng Advisory Co., a global strategy and management consulting company, and the author of “China’s Disruptors” (Portfolio, 2015).

 

Tech Crunch | Can Foreign Tech Companies Win in China?

Posted Aug 28, 2016
By Dr. Edward Tse

People have often referred to Google, Facebook and Twitter as cases where foreign tech companies are blocked in China. In reality, while Facebook and Twitter were indeed blocked, Google chose to withdraw because they didn’t want to comply with Chinese censorship regulations.

It’s important to note that most foreign tech companies were not blocked, and companies like eBay, Amazon, Viadeo and, of course, Apple and Samsung all entered and competed in China.

EBay was beaten by Alibaba more than a decade ago. Amazon entered China throughthe acquisition of a local company, Joyo, in 2004, but was never able to build a commanding position in China the way they did in the U.S. Viadeo withdrew in 2015 due to a lack of market traction mostly because of the entry of LinkedIn.

On the other hand, Apple and Samsung have done well in China, despite increasing competition from the Chinese who are chipping off pieces of their pies. More recently, UberChina and Didi Chuxing reached a mutually beneficial deal, though some see it as Uber essentially surrendering the China market to Didi Chuxing.

This all seems to beg the question: Can foreign tech companies win in China?

Clearly, China’s regulatory regime regarding the internet, in particular social media, isfar more restrictive than that of the U.S. and many other western countries in general. The “Great Firewall” has proven itself repeatedly to be a thorn in the side of foreign companies, and not all have been able to overcome this hurdle. Most have tried, but with varying degrees of success.

It all comes down to the company’s mindset and willingness to adapt. Some firms decidedthey didn’t want to play in such a context, like Google, and withdrew their operations. Some want to play but got blocked, like Facebook, yet continue to lobby the government for access. Some were allowed to play but couldn’t quite get their act together (for whatever reason), like Amazon, Viadeo and perhaps even Airbnb. There was also Yihaodian, which was Walmart’s online business, but eventually Walmart sold it to JD.com in exchange for some of JD’s shares.

China is not easy. It’s tough for everyone, no matter if one is foreign or not.

But there are some who seem to “get it,” like LinkedIn (at least for now). They entered the China market in 2014 with a dedicated Chinese site, Lingying, andwithin two years grew their user base to 20 million subscribers and counting. How did they manage such a feat where several others failed? They adapted to the Chinacontext. Not only did they localize by conforming to restrictions on content, they partnered with local firms Sequoia China and China Broadband Capital to further understand the China market.

LinkedIn also created local leadership by hiring a president for LinkedIn China, giving the team more autonomy to integrate and cater to local needs. Examples include collaborating with Tencent’s WeChat so users could link profiles, launching a Chinese business social networking app “Chitu” and planning to release a Chinese version of its Pulse news reader app.

Another such example is Evernote. They, too, found success through a focus on meaningful localization. Not only did they hire locally, they employed localized marketing strategies by leveraging local social media like Weibo and WeChat, and had localized customer service, which supports real-time customer support on the mentioned platforms. They did thorough market research before entering in 2012, and looked to solve the “pain points” of the Chinese consumer, mainly security and privacy. Lastly, they had an easy-to-recall Chinese name (Yinxiang Biji) with a memorable pun. This strategy paid off; within the first year after launch they had 4 million users in China, and by 2015 their user base reached 17 million.

The notion that lower-quality clones sprung up because of foreign tech companies being blocked is only partially right. One could argue that the major Chinese social websites of Baidu, Ren Ren, Sina Weibo and Youku Toudu are clones of Google, Facebook, Twitter and YouTube, respectively. While the likes of Ren Ren weren’t able to replicate Facebook-like success in China, others have evolved beyond being clones to having their own unique, innovative ecosystems.

One such example is WeChat. Though it was originally inspired by Kik, and had similar features to WhatsApp, it evolved from mere messaging to becoming an integral part of the Chinese connected lifestyle. WeChat users can now link their bank cards to WeChat Pay, make in-store payments, transfer money to peers, buy movie tickets, hail taxis, pay for utility bills and so on. In fact, the list is practically endless, and shows how WeChat’s business model has become so powerful, and has grown from being a simple messaging app like WhatsApp (which, incidentally is also not blocked in China, but cannot hope to compete on WeChat’s scale).

Foreign tech players tend not to be as extensive in ecosystem building.

Importantly, Chinese innovators are developing new intellectual capital. They are crafting innovative business models and reaching new frontiers of business strategy and organization. Prime examples include Alibaba and LeEco. Jack Ma has built Alibaba into a sprawling internet business through “multiple jumping” from one business area to another, while building its capabilities along the way through a combination of self-built and collaborative partnerships. This disrupted the conventional “core competence” approach that has ruled modern business for the past 30-odd years.

LeEco is, broadly speaking, a “lifestyle” company, with a diverse ecosystem of infotainment content, smart devices and internet-connected mobility. Many commentators by now have pointed out that Chinese innovators are fast, agile and adaptive. However, these are merely phenomenological observations. At heart, the best and brightest of these innovators are deeply reflective on what the new frontiers of business are, focusing on “how can we get it right and do it well?”

Of course, China’s market for tech companies has evolved significantly for over a decade and a half. When Alibaba was competing with eBay more than a decade ago, China’stech market was pretty primitive. Alibaba merely used guerrilla warfare tactics based on its grit to defeat a major foreign player. Today, both the market and the players are much more sophisticated and their business approaches are much more refined. The leading Chinese innovators are digital ecosystem players building scale and creating customer stickiness through their entire ecosystem. Foreign tech players tend not to be as extensive in ecosystem building.

To “win,” foreign tech companies need to adapt to the China context and deeply understand the key factors of success. Local leadership is critical and appropriate empowerment by the global headquarters to the local leadership to do the right things is essential. While for some, the market is not open or they are not welcome, for many, the opportunities are right there. China is not easy, but why should it be? It’s tough for everyone, no matter if one isforeign or not. And no one can be sustainably successful if they don’t observe, learn and adapt.

LinkedIn China’s Chitu, for instance, is struggling to get market traction. Evernote, while achieving early success in China, seems to be facing some challenges forsustainable growth, mainly due to lack of premium paid users and growing competition from Chinese startups. In fact, drawing a line on “who’s Chinese and who’s not” is also somewhat artificial, given that Alibaba’s and Tencent’s largest respective shareholdersare not Chinese, and some of LinkedIn China’s and Uber China’s key shareholders are Chinese.(Sequoia China, whose parent is a Silicon Valley-headquartered VC fund, has its operations led by Chinese venture capitalist Neil Shen, who has a deep understanding of the China context.)

As China’s digital business grows, it’s going to provide more opportunities for many players. Who “gets it” and who doesn’t will certainly not only be a function of “being blocked or not,” but equally (or even more importantly) those who have the right mindset and approach to the China context (and for that matter, China for the world). To this end, it’s a real test of the leadership and capabilities of the companies, as well as the capital behind them.

Dr. Edward Tse is the founder and CEO of Gao Feng Advisory Company, a consulting firm that advises corporations, startups and VC funds on business strategies in China.

 

谢祖墀 | 连续跳跃战略:企业发展的第三条路

连续跳跃战略:企业发展的第三条路
作者:谢祖墀 张钊谦 陈英麟 发表于《商业评论》6月刊

过去十几年里,一部分中国企业迅速崛起。它们当中有一些能够在复杂、动态和不确定的商业环境中,一次又一次抓住时代的契机,取得一波又一波的增长,比如阿里巴巴、乐视、腾讯、小米、滴滴出行等。纵观这些企业的发展历程,可见它们的领导者的思维是非线性、多维、跳跃性的。他们擅于捕捉市场机会,并理解社会发展中产生的新规律,在不知不觉中摸索了一条新的战略发展方法,形成了一套从中国实践出发的新的管理战略思想。我们将这种新的管理战略思想称作“连续跳跃”战略思维。它有别于我们熟知的两种主流管理战略理论——集团多元化经营和核心竞争力,我们又称之为企业管理战略思想的“第三条路”。

从定义上说,连续跳跃战略思维是指,企业面临新的(往往是非线性的)发展机会时,不再囿于核心竞争力所限定的范围,而是通过自身建立或外部获取来弥补能力空缺,进而抓住新的机会实现延续性的跳跃式发展。

企业在建立初始业务时,会打造一些相应的能力或核心竞争力。随着市场出现新的机会,而且这些机会往往以非线性的S形出现(在互联网时代尤为明显),企业当前的能力可能未必满足新业务的需求,但面对新机会,企业必须做出抉择。有的企业会选择跳跃,可能成功,也可能不成功。对于不成功的企业,需要以动态思维继续审视内外部环境的变化,并持续提升自身能力的空缺,以期未来的发展与跳跃。而有的企业可能选择不跳,因其尚不具备跳跃所需的能力体系,亦或在自身业务的时空范围内尚有发展的潜力,它们往往选择在自己领域内继续打造和提升核心竞争力。这些决定都取决于企业领导和班子对外部环境变化的判断,以及对弥补自身能力空缺进而实现跳跃的信心。

企业在跳跃之余,必须尽快弥补原有的能力空缺。企业可以在内部通过人才的培养、组织的重塑、流程的梳理等建立所需能力,也可以从外部来获取,包括并购其他企业,或建立联盟和合作关系,即构建生态系统。构建生态系统是近年来中国商业环境下中国企业家的一个主要思想。从外部来看,当今环境变化多维、剧烈且快速,这意味着企业把握新机会的时间窗口远比传统时代要短;从内部来看,企业实现跳跃发展所需的能力体系空缺很大,通过自身发展来填补,难度较大且需要较长过程。因此,生态系统的构建越发重要。

当然,企业要实施连续跳跃战略,也存在一些风险。首先,有些企业被逼跳跃。对于它们而言,万一误判契机而跳空,可能一去不返,同时对本身的核心业务产生严重影响。因此,在选择跳跃之前,企业是否应该考虑好后路? 第二,跳跃是要在旧有的基础上创新,建立动态能力体系,意识到机会的时机和突破点。跳还是不跳,跳不过怎么办,这些都关系到跳跃的机会成本。而跳跃后所造成的能力空缺也会带来不稳定性,企业要把握跳跃的节奏并及时填补能力空缺,避免风险。第三,与内部组织有关。在跳跃过程中,如何与中低管理层和员工沟通,传播跳跃战略思维,树立共同愿景,达到言行一致。最后,在跳跃过程中,要注意保持适当的弹性而非故步自封。

连续跳跃战略思维是集团多元化经营和核心竞争力之外的第三条路。这条路如果走得太快,就容易变为集团多元化经营而不受控制;反之,若停滞不前,就可能局限于核心竞争力的范围。归根结底,这体现了一种跳跃式思维,更考验企业领导者的能力。如果看不到外部市场环境的大趋势,只是简单囿于西方管理战略理论,最终导致的结果很可能是失去企业发展的黄金时代。

摘自《商业评论》(2016年6月刊)并保留所有权利

关于作者:
谢祖墀博士(Dr. Edward Tse)是高风管理咨询公司(Gao Feng Advisory Company)的创始人兼首席执行官。中国管理咨询业的先行者。过去的20年里,他创立并领导了两大国际管理咨询公司在大中华区的业务。外界评价他为“中国的全球领先商业战略家”和 “谢博士之于中国企业界就如大前研一之于日本企业界”。他已发表200多篇文章并出版了4本书,其中包括于国际获奖的《中国战略》和《创业家精神》。

张钊谦博士( Robert Zhang)是高风咨询公司高级项目经理,常驻北京。他曾在西门子中国有限公司担任多年高级经理,领导整个集团层面的渠道战略变革项目,同时具有丰富的管理咨询经验,行业领域包括工业品、能源和汽车,涉及公司战略、销售渠道、本地生产和投资模式。

陈英麟 (Alan Chan) 是高风咨询公司的高级咨询顾问,常驻上海。他是高风数字业务部门核心成员,专注于中国商业模式创新,企业数字战略和车联网。他拥有在中国大陆、香港和英国与跨国企业及互联网初创企业工作的经验。

 

Forbes | The Merger Of Uber China And Didi Chuxing

Aug 5, 2016 @ 06:13 AM
By Dr. Edward Tse and Bill Russo

Disrupting The Disruptors: The Merger Of Uber China And Didi Chuxing

On August 1st, Didi Chuxing and Uber China announced a plan to merge their businesses in China, effectively putting Didi in control of their combined ride-hailing business for the China market. The deal has attracted a great deal of attention since the announcement and a number of critical questions have been raised. We would like to share our perspective on some of these questions.

What does the merger mean to anti-trust?
While the China government is typically very actively involved in industrial policy and development, they have actually resisted getting in front of developments related to mobility services. This is mainly resulting from the very favorable public response and popularity of these services. Ride-hailing, or On-Demand Mobility (ODM), services address “pain points” associated with the expanding demand for mobility in an increasingly urbanized China, and are empowering both users and drivers. Services such as Didi Chuxing, Yidao, UCar, and Uber China have until now gone unregulated. New draft regulations have recently been circulated, but this is notably after the emergence of the services and there’s been no attempt to curtail them in any way.
Can foreign tech companies compete in China?
Of course they can, but it won’t be easy. Tech companies such as Apple AAPL +1.49% have had success in China, but foreign companies must be prepared to adapt their approach to the China context. The usual cause for failure is when the companies are either unaware of the local context or unwilling to seriously consider it. Unlike traditional manufactured products, Chinese tech players – especially the tech giants like Baidu BIDU +3.05%, Alibaba and Tencent (BAT) and their ecosystem partners – are very well embraced by Chinese consumers. This success comes not as a result of favored treatment by the government, but rather from their ability to tailor solutions that are relevant to the “pain points” experienced in the market. This is certainly the case for the mobility solutions players. Didi has over 85% share because they simply were faster and smarter at delivering a solution to the market than other local and foreign competitors – not because they were given any favorable treatment by the government or by policies (which, as noted earlier, did not exist in the early stage of development).

If foreign companies want to join the game, they need to think and act like the entrepreneurial Chinese companies like Didi who are rapidly emerging and growing exponentially. They must learn to compete in or cooperate with the BAT ecosystem players or other tech companies who are often open to local or global collaborations with foreign tech firms.

Did Uber China win or lose? Could Uber China ever become the dominant player in the country if it decided to press ahead?
Win or Lose is a judgment call. We think they both get something which they can call a win. Didi has more than 85% share of China’s ride-hailing market and over 7,000 employees. Uber could not possibly match that without enormous investment and heavy discounting. The merger was a way forward that at least makes Uber Technologies a large shareholder of Didi. They have a seat at the table and can collaborate with Didi locally and globally.

Internet companies can make as much or more money from licensing IP as they can from being the brand that commercializes the technology. Uber gets a big share of a huge Chinese start-up that will go up in value and now has the option of licensing them advanced technology for transportation systems. In return, Didi gets a global mobility solutions partner that can help them expand internationally. Didi is also well positioned as the mobility company that can commercialize offline services related to mobility (because they have access to a digital ecosystem from their BAT partners, which Uber lacks in China).

What does the merger mean to anti-trust?
It depends on the how the boundary of the relevant market is defined. In terms of the ride-hailing service market, Didi is the dominant player. But if we are talking about the broader transportation market (which also includes bus, metro, train, etc.), Didi is not dominant. Looking back to 2009, China’s Ministry of Commerce rejected Coca-Cola ’s acquisition of Huiyuan, a Chinese juice-maker, stating that the deal would give Coca-Cola a dominant position in the market. Coca-Cola argued, unsuccessfully, that the position would not be as dominant when contrasted with the larger FMCG beverages market. Clearly, every case is different and up till now, it is unclear how the Ministry will view the Didi-Uber case.

What will this deal mean to Uber and Didi’s global strategies?
So far, the focus of this transaction is on China, but it is interesting to consider how Didi and Uber’s strategies will be impacted elsewhere. Didi and Uber could expand their collaboration and become a global ODM services partnership, where each offers branded services for specific regional markets, with Didi dominating China and Asia and Uber leading in the US and Europe.

They may also choose to leverage complementary capabilities from each party where Uber focuses on advanced transportation technologies and development of algorithms for movement of people and things, while Didi delivers the actual mobility service to the consumer. Apple’s recent US$1Bn investment in Didi also raises an interesting question of what role they may eventually play in this alliance.

In any case, both companies can now better focus their resources in building a profitable business in their respective markets. Didi can work to cement its dominant position domestically in a bid to further distance itself from other local rivals in China. Uber can now invest in expanding its own services, while pivoting from low-end ride-hailing to more sophisticated transportation and perhaps building out its autonomous transportation capabilities. It is clear that other companies will start feeling the heat, especially Lyft in the US, should Uber decide to redouble its efforts on its home turf.

The global implications of the relationship remain to be seen, especially among the stakeholders of the respective companies. This raises the core question: how will this rapidly evolving landscape of partnerships reshape the future of mobility? And for sure, we can look forward to even more exciting developments in the future.

About the Authors:
Dr. Edward Tse is founder & CEO, Gao Feng Advisory Company, a global strategy and management consulting firm with roots in China. A pioneer in China’s management consulting profession, he led the Greater China operations for two major international management consulting firms for 20 years and is widely known as China’s leading global business strategist. He is author of The China Strategy (2010) and China’s Disruptors (2015).
Bill Russo, Managing Director and Auto Practice Leader at Gao Feng Advisory Company.

Forbes | When Big Apple Meets Didi’s Little Orange

MAY 23, 2016 @ 09:35 PM | FORBES.COM
Co-authored by Edward Tse, Bill Russo and Alan Chan

On May 13, Apple announced a USD 1 billion investment in China’s leading on-demand mobility (ODM) service, Didi Chuxing (Didi). Didi’s legal name in Chinese means “little orange”, and an internal announcement made to Didi’s employees literally welcomed the apple to the orange family.

To understand the logic of this investment, it is important to first understand the popularity and explosive growth of such services in China – along with the role that Didi plays inside the expanding ecosystems of its largest investors, Tencent and Alibaba.

Originating from separate taxi-hailing services in 2012, Didi is now a one-stop mobility solutions provider that provides a variety of services including taxi-hailing, private-car hailing, on-demand bus, peer-to-peer ride-sharing, designated driver and test driving. Didi currently has 14 million registered drivers, completing over 11 million rides per day in over 400 cities across China. With over 87 percent share of the Chinese private car-hailing market, Didi is far larger than all the other ODM service providers in China, including Uber.

As a global leader in smart connected device technology, Apple has been exploring opportunities to expand the reach of its iOS ecosystem. It is an “open secret” that Apple is working on its own vehicle program, code-named Project Titan, investing billions in R&D and poaching talent from leading automakers including Tesla, General Motors and Ford. As a manufacturer of intelligent devices, Apple is a “serial disruptor” of industries ranging from media to telecommunications, and views smart transportation as a key target.

The logic of this collaboration is quite evident: the premier global smart device maker (Apple) has set its sights on disrupting transportation in partnership with the dominant mobility services platform (Didi) in the world’s largest car market with the largest number of mobile internet users. Through this partnership, Apple and Didi will have the opportunity to shape the connected mobility ecosystem for China as well as the rest of the world.

A Collaboration Model for Connected Mobility Innovation
The traditional owner-centric business model of the car industry is being disrupted by shared ODM services. As a result, we have witnessed the rapid emergence of a user-centric business model served by mobility services platforms dominated by Uber and Didi. Apple’s investment in Didi will ensure that they will be able to access China’s dynamic internet and mobility ecosystem.

Apple gains a Chinese partner not only with a strong mobility services brand, but also with a proven market sensing capability and keen understanding of how to address mobility pain points. Apple can leverage this to launch a car that delivers the perfect connected mobility user experience, and this can be leveraged both inside and outside of China. Didi will benefit from being affiliated with the world’s premier smart device company, and also gains a major global strategic partner to help penetrate into overseas markets and compete globally with Uber.

While not the primary motivation, Apple’s investment in Didi can also help foster goodwill in China, signaling a willingness on the part of Apple to collaborate with leading Chinese companies. The importance of maintaining such goodwill was underscored recently when Chinese regulators shut down access to some of Apple’s online media stores, triggering concerns among investors. In addition, Didi expects to turn a profit next year and eventually list their shares, which could provide Apple with a fast return on their capital investment.

The recent loss of momentum in Apple’s profit growth and share price performance has raised concerns among investors that the Apple may not be able to recover its shine. The deal with Didi brings hope that Apple can disrupt the auto industry in the world’s largest auto market.

From Connected Mobility to Connected Lifestyle
However, connected mobility is just one segment of the larger “connected lifestyle” opportunity. The convergence of disruptive technologies such as autonomous driving, artificial intelligence and virtual reality will have the power to transform our everyday lives. The implications of this go far beyond mobility, which is just one of the spaces where we will be connected through a smart device or platform.

Cars will increasingly become smart, connected, electronic and autonomous – and increasingly accessed through a mobility service. A logical interpretation of Apple’s strategy is that it views the car as a “third place” after home and office where people are connected to the internet. Its investment in Didi should be viewed as a strategic opportunity for Apple to capture a larger share of a mobility user’s time online, thereby generating recurring revenue. By creating a more personalized mobility solution, Apple also hopes that the users of such a mobility service would eventually prefer an Apple hardware platform when they are on wheels.

More than just a taxi-hailing service, Didi is a technology-enabled platform. With advanced algorithms to match supply and demand, surge pricing and real-time route optimization, Didi is efficiently moving people and things by maximizing the utilization rate of vehicles. More importantly, with big data and machine learning capabilities, Didi’s competitive advantages are constantly evolving and being reinforced.

Like WeChat and Alipay, Didi has emerged as one of the few “Super Apps” holding a vital part of Chinese consumers’ daily connected lifestyle. These Super Apps typically start by addressing a major pain point and eventually evolve into ecosystems of connected lifestyle services for potentially billions of users. They possess valuable “big data” on a user’s mobility patterns that are of high commercial value.

“Apple + Didi” vs. “LeEco + Yidao”
In fact, the “Apple + Didi” model is already being experimented by LeEco, a leading Chinese internet media company founded (as LeTV) in 2004. Last year, LeEco purchased a 70 percent stake in another Chinese car-hailing app Yidao Yongche. LeEco is also the principal investor in Faraday Future, a U.S.-based electric vehicle startup that is featuring a “subscription model” where users can enjoy the flexibility and convenience of mobility on-demand without having to own the vehicle. Apple’s recent monthly paid iPhone subscription program indicates that they may already be considering such a business model for other smart devices.

The usage-based model effectively eliminates the problem of up-selling features to individual owners by allowing the businesses that generate revenue from the device to cover the cost for adding the technology.

LeEco’s vision is to cover all aspects of consumer’s connected lifestyle by establishing an extensive business portfolio with mobile internet, e-commerce, sports, internet finance, entertainment and others. It is rapidly building a vertically-integrated ecosystem comprised of “Content, Devices, Platforms and Applications” offering premium user experience across multiple screens (i.e. mobile, tablet, computer, cinema, TV and cars).

Disrupt or Be Disrupted
Going forward, we expect to see increasing levels of coopetition, and more cross-border, cross-industry collaborations:

Coopetition: Google is an early investor in Uber while Baidu is a strategic investor in Uber China. Alibaba is a major investor in Didi. Meanwhile, Ant Financial Services Group, Alibaba’s affiliate that runs Alipay and other financial services, has partnered with Uber to enable Alipay globally. Apple’s deal with Didi could potentially challenge both Uber and Google. In addition, Didi is a member of an “anti-Uber alliance” including Lyft in the U.S., Grab (formerly GrabTaxi) in Southeast Asia, and Ola in India. With Didi’s aspiration to become a global company, Apple could eventually extend strategic partnerships to other companies in the alliance as well.

Cross-border: China (Beijing) and U.S. (Silicon Valley) will be the leading innovation hubs for connected mobility and beyond. The Chinese government is keen to promote electric vehicles adoption and digital transformation to improve urban mobility and address environmental issues. China could leapfrog and become the epicenter for connected mobility innovation on a global scale, with its massive population serving as a fertile ground for technology commercialization, as well as connected lifestyle. Permutations and combinations of cross-border alliances for connected lifestyle will create tremendous value for Chinese internet users as they trade-up for better products and services.

Cross-industry: The boundary between automotive and internet technology industries will become increasingly blurred. General Motors, as one of the most forward-looking incumbents, has formed a strategic partnership with Lyft, acquired self-driving start-up Cruise Automation and established a new business division named Maven to experiment with new mobility services. Other automakers are also catching up by piloting ODM services, including Daimler’s Car2Go, Ford’s Go!Drive and Ford Pass, BMW’s DriveNow, and Audi On-Demand. We have already seen emerging “disruption clusters” in China, including (1) LeEco, Faraday Future, Aston Martin and Yidao Yongche, (2) Future Mobility, Tencent and Foxconn, (3) NextEV, Tencent and JD.com, and (4) Alibaba and SAIC.

A Partnership to Reimagine Mobility
China is at the epicenter of a disruptive wave of automotive innovation and beyond. The mobility experience is being redefined with innovative usage-based business models. Incumbents and new players must re-evaluate their connected mobility strategies with a new lens for delivering the perfect connected mobility experience. Past success in the old automotive game is not a guarantee for future success. In fact, one would surmise that past legacy could often become a barrier for swift and innovative moves going forward. It is time for the leading companies from China and Silicon Valley to join forces to re-imagine mobility and the marriage between Apple and Didi could offer the promise of doing just that.

About the Authors:
Edward Tse is founder & CEO, Gao Feng Advisory Company, a global strategy and management consulting firm with roots in China. A pioneer in China’s management consulting profession, he led the Greater China operations for two major international management consulting firms for 20 years and is widely known as China’s leading global business strategist. He is author of The China Strategy (2010) and China’s Disruptors (2015).
Bill Russo, Managing Director at Gao Feng Advisory Company and Alan Chan, Senior Consultant.

 

Forbes | Foreign Firms Need New Strategies For China’s ‘New Normal’

May 16, 2016 @ 01:55 AM | Forbes
By Edward Tse

Multinational corporations (MNCs) started making significant investments in China back in the early 1990s in particular after Deng Xiaoping made his now famous “visit to the south” in 1992. Over a couple of decades of investing in China, MNCs’ attitude on China has evolved. Broadly speaking, there are now three distinct groups of companies we can classify according to their market views. The first group includes MNCs who have come to China, made investments and being unsuccessful, decided that China is not their cup of tea. They generally found it difficult to be profitable and some have withdrawn from China. Examples of these include Home Depot HD +0.31%, Best Buy BBY +0.32%, Media Markt, and Mattel MAT +1.36%. The second group of companies are those belonging to sectors with overcapacity – often quite significant ones – in China. These companies include the cement sector, steel, aluminum and the like. These companies are typically in a wait-and-see mode, waiting to see if and when the overcapacity may be managed away. The final group of companies are those who have found China to be a major, and often highly profitable market. For them, China is one of their largest, if not the largest market in the world. Prime examples are the car makers such as VW/Audi , BMW, Daimler, General Motors and Ford. But this group also include others like Starbucks, Nike and Honeywell. Recently, Apple reported a drop of its quarterly earnings by 13% and China contributed to 26% of that drop.

The Chinese government continues to open more sectors for non-state capital to participate in and it is also visibly applying more stringent laws and policies such as those in anti-trust and anti-corruption. In the open sectors in China, competition is extremely intensive, often the most intensive in the world. In addition to their usual MNC competitors, MNCs will also have to deal with local Chinese competitors, some state-owned and some privately-owned. While MNCs are somewhat used to how other MNCs compete, the ways that the Chinese companies compete are often quite different and hence surprising. The leading Chinese private companies have become increasingly more competitive and in many cases innovative across a wide range of industries. The leading private companies are disrupting traditional businesses with incredible speed and intensity. The rapidly changing, complicated and ambiguous operating environment in China is catching MNCs off guard. Increasingly, MNCs now realize they cannot just apply their cookie cutter ways from the rest of the world to China and that they need to adapt. The question is how and when and all this will need to be aligned and accepted at headquarters.

Though economic growth in China has slowed (off a larger base), the growth of some sectors continues to be very strong. Demand for innovations in the healthcare and environmental sectors is very strong. China became the world’s largest robotics market with purchases making up 25% of the global total. The on-demand mobility app Didi Chuxing totaled 1.43 billion rides in 2015 alone, in contrast to Uber, which took six years to hit 1 billion rides worldwide. Chinese travelers spent US$184B abroad, making them one of the largest tourist segments globally by spending. While there are some structural problems in China’s economy, the growth that is cast within the context of a complicated and fast changing environment will bring a variety of leapfrogging phenomena and is filled with both tremendous opportunities as well as challenges for everyone, MNCs included. The key for MNCs is to know how to strategically anticipate and capture these opportunities and handle the challenges properly. Those MNCs who see the opportunities coming from China, will stay and continue to invest, and if they manage to build the right capabilities on the ground – both tangible and intangible – they will be able to compete effectively.

Years ago, when MNCs started pouring into China, they were the dream employers for China’s youths. Compared to other options at the time, MNCs’ salaries were higher and they provided better training, often accompanied by opportunities to go abroad. Using English daily gave the young Chinese people a sense of glamor and cosmopolitism. If the company they worked for was an elite brand like Coca-Cola, Procter & Gamble or Microsoft, just mentioning this to others would bring them a sense of pride and accomplishment. At that point of time, employment at MNCs was without a doubt the goal of China’s best and brightest.

In the wake of their operations in China, foreign MNCs find their standing with China’s youth in a constant state of flux. For the past couple of decades, many MNCs would often claim that China is their (most) important and strategic market, and that in China they need to “localize.” However, for many, “localization” simply means hiring some token Chinese managers or in some cases, expatriates who have lived in China for a long time. These roles would have nice sounding titles like “China Chairman” or “China CEO” but they often lack full business authority or decision making capabilities. In almost all cases, these local executives are not placed at the core of thought leadership generation at the largest levels of the company for driving China’s strategy, organizations or business models, and for that matter, those for defining China’s role in the company’s global strategy. These considerations and decisions are, typically, in the realm of the global or regional headquarters. In most cases, the so-called “local management” is only for execution and has little real authority.

Many local talents who work for MNCs after a while would find their jobs unfulfilling. Some of them query the MNC employers’ lack of “higher-order purpose” while others find the relatively slow speed of decision making coupled with a general feeling that “the HQ people just don’t get China” a real source of frustration. To be fair, there are many MNCs that are genuine in their desire to hire and groom local talents. Some even make it a strategic imperative. And, at least some MNCs really want their best Chinese managers to eventually make it to the top echelon of their global organizations. However, some MNCs are also frustrated by the locals’ inability to transform themselves into real business thought leaders and by their seeming lack of loyalty. For a handful of MNCs who have had the good fortune of recruiting some real outstanding Chinese talent, their CEOs or HQ senior executives often become defensive after the Chinese executives repeatedly tell them that “China is different.” For the very best Chinese, the opportunities in China today are just overwhelming. As innovation and entrepreneurship are becoming the mainstream in China, career opportunities with significant upside potential are being made available to many young people. MNCs are no longer the best employment option. Creating new ways to win the human capital battle in China will be key for MNCs.

As China continues to evolve, opportunities and risks will inevitably surface and so the context for developing China’s strategy will also evolve. MNCs must understand the context better and leverage that into their strategies, organizations and capabilities.

About the Author
Edward Tse is founder & CEO, Gao Feng Advisory Company, a global strategy and management consulting firm with roots in China. A pioneer in China’s management consulting profession, he led the Greater China operations for two major international management consulting firms for 20 years and is widely known as China’s leading global business strategist. He is author of The China Strategy (2010) and China’s Disruptors (2015).

 

香港经济日报 | 创业前仆后继,中国进新年代

撰文: 谢祖墀 高风管理咨询公司创始人兼首席执行官
栏名: 中国经纬

中国是否具有创新的能力?这是一个相当具争议性的议题。不少人特别是西方人士对中国创新能力相当怀疑,不少中国人亦抱负面的态度,他们甚至经常对中国的创新能力进行嘲讽。

当然,中国是著名的“山寨大国”。长时间而来,中国企业是以抄袭闻名于世。几乎到了什么都可以抄的地步,知识产权意识非常薄弱。

配合时势快速变化获国际肯定

2014年5月,美国副总统乔‧拜登(Joe Biden)向一批空军学员演讲时这样说道:“我要提一个问题来挑战一下你们,请告诉我,真正源自中国的一项新计划、一次创造性的变革,或者是一件创新性的产品。”早在这次演讲的两个月之前,《哈佛商业评论》还先发表过一篇文章,标题为“为什么中国无缘创新”(Why China Can’t Innovate)。

文章的作者是沃顿商学院教授雷影娜(Regina M. Abrami),以及哈佛商学院教授柯伟林(William C. Kirby)和麦克法兰(F. Warren McFarlan),3位作者在文中大胆断言:“如今……很多人更加坚信西方国家才是商业创新思想,创新者的沃土,而中国在很大程度上仍是墨守成规,生搬硬套的邯郸学步者,虽然中国人在研发方面一直不懈努力,却鲜有突破性发展。”

前美国惠普公司CEO卡莉‧菲奥莉娜(Carly Fiorina)在她去年的新书里提到:“虽然中国人有些天才,但创新和创业并不是他们的长处。他们的社会和教育系统是太过单一化和具有太大的控制而并不鼓励想象能力和冒险精神。”

于2014年春季时,我在欧洲一份刊物《欧洲的世界》(Europe’s World)发表了一篇名为《不要看低中国创新的潜力》(Don’t Belittle the Potential of China’s Innovation)的文章,阐述了我对中国创新潜力的看法。

于2015年10月的《经济学人》熊彼得专栏里,该专栏作者承认了中国在“某些方面”的确有创新的能力,而这”某些方面”是指在快速变化环境中作出敏捷反应的业务模式创新。于专栏中,作者亦引了敝作《China’s Disruptors》(中译本《创业家精神》)的论据。这次的肯定是破天荒的,可以说是西方主流媒体里首次正面肯定中国的创新能力。

Uber CEO料华未来创新超硅谷

到最近,接二连番的西方报道把中国创新的能力更推上更高的台阶。去年12月份美国的《连线》杂志(Wired)发表了一篇名为《一个抄袭技术的国家如何成为创新的枢纽》(Howa Nation of Tech Copycats Transfer into a Hub for Innovation)。

在文章里,《连线》的记者提出了中国在科技,特别是互联网技术方面应用的创新和年轻的创业者的涌现。今年1月份,Uber(优步)的CEO卡兰尼克(Travis Kalanick)在北京的一场演讲里预测,未来5年,在中国出现的创新、发明和创业将较美国硅谷更多,这将令中国企业开始走向国际,认为硅谷同业要留神,方可保持最高水平。

追赶意识弥漫民企崛起助发展

《连线》、优步CEO等都不是等闲之辈,他们对于美国以及全球科技的发展有着敏锐的触觉。他们对于中国创新的看法,值得大家注意。为什么在此时此刻,中国在创新方面好像向前踏出了一大步,受到起码一部分有识之士的认可?我认为有以下几个原因:

1. 追赶心理。中国人在70年代末开始改革开放时发现他们在经济方面比全球较发达国家都要落后,而且差距非常庞大。这对于一个长时间自认为自己是一个理想国度中而且背靠数千年历史文化的国民来说,形成了无比的自卑和莫名感。但这种感觉却造成了巨大的追赶意识,“我要超越你”,“假如李嘉诚、比尔盖茨可以致富,为什么不可以是我?”虽然改革开放已经近40年,这种心理仍然不断在神州大地上弥漫着。

2. 国有经济给予的空间。长时间以来,中国的经济是以国有经济为主的,国有企业有它们的作用,但亦有它们的短板。在面对快速市场变化、充分竞争,以创新为手段的情况里,国企是没有特别优势可言的。这恰恰给予了一批民营企业的一个巨大的发展空间。不少创新型的民企掌握了这个机会,而迅速崛起。

3. 转型的高度竞争。中国从计划经济逐渐走向市场经济是一循序渐进的过程。转型中产生了不少市场区隔的开放,同时亦带来新的市场参与者。因中国市场规模的巨大吸引力,往往带来大数目的竞争者和高度的竞争程度。竞争促使企业进步和增强竞争力,而创新往往就是建立优势的最佳手段。

4. 社会中存在许多痛点。中国在进行经济转型过程里,社会上许多”痛点”被暴露出来了。这些痛点固然为国民带来不少痛苦和无助,但同时它们却为创新者、创业家提供了无尽的创新的机会。不少创新其实就是为解决或改善社会中的痛苦而所驱动的。

网络盛行资本充足创业机会大

5. 移动互联网的掘起。当然这是一个重大的驱动因素。当移动互联网、智能终端和社交媒介已经成为大部分国民生活核心的一部分的时候,互联网的应用提供了无限的创新和颠覆的机会。

6. 中国市场的庞大规模。中国市场的规模和快速演变容许许多创业公司快速的扩张。同时亦给予不少空间让创业者可以试错,调整学习,再调整。同时创新公司的估值主要是看未来的,中国市场的潜力让不少初创公司得到较大的估值,因之而来的融资额度让它们可以较有弹药维持高速的增长。

7. 资本的能力。经过近20年的发展,不少风投公司和天使投资者已经尝到在中国投资的盛宴。无论是国外来到中国投资或在内地自我发展的投资者为创业者提供了大量的资金。

中国已经进入一个新的时代。创新者的年轻化、普及化和指数级的发展为中国社会注入了无比的新力量。在创新和创业过程中,不少人会失败或不会第一次尝试就会成功。也许在某些情况里,政府亦会干预,但只要不是违法,装空作假的,当下中国社会是容许试错的。创新者和创业者的前仆后继,这种现象在中国的几千年的历史中是划时代的。

关于作者:
谢祖墀博士(Dr. Edward Tse)是高风管理咨询公司(Gao Feng Advisory Company)的创始人兼首席执行官。中国管理咨询业的先行者。过去的20年里,他创立并领导了两大国际管理咨询公司在大中华区的业务。外界评价他为“中国的全球领先商业战略家”和 “谢博士之于中国企业界就如大前研一之于日本企业界”。他曾为数以百计的公司(总部设在中国及其它地区)咨询过所有关键战略和管理方面的业务,涉及中国的各个方面和中国在全球的地位。他还为中国政府在战略、国有企业改革和中国企业走出国门等方面做过咨询。他已发表200多篇文章并出版了4本书,其中包括于国际获奖的《中国战略》和《创业家精神》。谢博士获得了加州大学伯克利分校工程学博士、MBA以及麻省理工学院的工程学学士、硕士。

Forbes | The Rise of Entrepreneurship in China

By Edward Tse

APR 5, 2016 @ 05:32 AM

Over the past two decades, entrepreneurship in China has grown at an exponential rate. It is bringing forth disruptive changes not only to China but increasingly also to the rest of the world.

In 2000, total revenues earned by Chinese state-owned industrial enterprises and those in the non-state-owned sector Chinese private enterprises were roughly the same at about 4 trillion yuan each. By 2013, while total revenues at state-owned companies had risen just over six fold, revenues in the non-state sector had risen by more than 18 times. Profits in the same period showed an even more remarkable difference, with state-owned companies showing a sevenfold increase but profits at non-state-owned ones increasing nearly 23 times.

China’s entrepreneurial spirit runs deeper than just in business. It manifests itself in the government and in the desires of ordinary people. Premier Li Keqiang called for “mass entrepreneurship and innovation” and made it the leading agenda of China’s national economic strategy. In his work report speech at this year’s National People’s Congress, Premier Li mentioned the word “innovation” 59 times and “entrepreneurship” 22 times. Other popular phrases such as “Internet Plus”, “sharing economy”, “big data” and “Internet of Things” also appeared in the report multiple times.

In July 2015, my book China’s Disruptors was published and in last December, a Chinese version was also released. The conception of this book started over a couple of decades ago, when China’s private-owned enterprises and the culture of entrepreneurship were still in its infancy; though many people were already operating their own businesses. At that time, many business people in China were opportunistic, trying their luck to bank on the opportunities that China’s rapid economic development brought about. Many of them did not have much knowledge or experience in running companies, certainly not on a sustainable basis. Over the years, I have come across many different entrepreneurs. Despite coming from a diverse range of backgrounds, industries and demographics, they seemed to share some underlying common characteristics: tremendous ambitions and forward-looking optimism coupled with an almost insatiable curiosity. Many sought my expertise to gain a deeper understanding of business strategy and management, and to broaden their knowledge of “international best management practices.” This was also around the time of the rapid growth of China’s Internet industry, and many entrepreneurial minds saw the opportunity to incorporate internet technology into their businesses.

Yet during this same period, the rest of the world (especially the mainstream western media), perceived China in a different light. China was portrayed as a predominantly state-owned economy driven by large-scale enterprises, some of which held (near-) monopoly advantages in industries that were (largely) closed to non-state companies. In their view, at the core of China’s economy was the controlling one-party leadership fueling unfair (or sometimes even non-existent) competition. Some called this phenomenon “State Capitalism” which carried somewhat negative connotations. For sure, the state economy played, and continues to play, a critical role in the Chinese economy. But the western media had for a long time almost completely ignored the other side of the Chinese economy, the growing private sector and rising group of entrepreneurs.

The first wave of reforms and opening up of China’s economy under Deng Xiaoping spurred the vanguard generation of entrepreneurs in the 1980s. These entrepreneurs typically had little to no access to knowledge of modern business management. Some even lacked post-secondary education. At the time, they were pioneers who were remarkably bold to start their own businesses. In the early 90s, a number of government officials inspired by Deng’s “Southern SO +0.10% Visit” left their government roles and ventured into businesses. This was a rather speculative move that required great courage. If they failed, the “iron rice bowl” they had abandoned would not welcome them back with open arms. At this time, these people were considered foolish by many for leaving these highly desired positions of stability and prosperity. The majority of this “Gang of 1992” were quite successful in their entrepreneurial pursuits and some of them eventually became industry leaders.

Internet entrepreneurs started to emerge in the mid to late 1990. Contemporary giants Alibaba , Tencent and Baidu were formed shortly thereafter. The bursting of the first internet bubble took out a fair number of Chinese internet companies, but soon thereafter, the growth of internet industry resumed and gained momentum. The number of entrepreneurs grew again throughout the 2000s. Leaders from Xiaomi, JD.com and Qihoo 360 are all prime examples of China’s internet entrepreneurs that arose during this period. Apart from the internet and mobile technology sectors, many entrepreneurs started appearing in other industries: energy, healthcare, financial services, consumer, retail among others, where businesses were increasingly intertwined with the rapid growth of science and technology.

Today in China, we see numerous young people who were born in the 1980’s and 1990’s with entrepreneurial aspirations. They come from not only the metropolis like Beijing, Shenzhen or Shanghai, but also from second-tier or even smaller cities.

Undoubtedly, a fair number, or perhaps the majority of them will not succeed or at least not on their first attempt, but a few may. China is large and even a small percentage of a large base is still a significant number. Unlike their predecessors, these youngsters are not afraid of failure. For them, “trial and error” is an inevitable part of the process. The outcome, whether positive or not, adds to their experience and opens up even more opportunities in the future.

To be sure, many business people in China are still trying to take short cuts and may not abide by rules and ethics. However, we do see an increasingly growing number of entrepreneurs who are genuinely trying to grow their business and be successful in legitimate ways. We are living in an era where entrepreneurship is spreading fast, entrepreneurs are getting younger, and growth is often exponential. This new generation of China’s entrepreneurs illustrates the vitality, creativity and increased productivity that are the core driving forces propelling China’s next stage of development.

China is now the world’s second largest producer of “unicorns,” i.e., non-listed companies valued at over US$1Bn. The most representative ones are Xiaomi, Didi Chuxing, China Internet Plus (recent merger of Meituan and Dianping) and DJI. In addition, Baidu, Alibaba, Tencent and Xiaomi are on the world’s 50 smartest companies list presented by MIT Technology Review in 2015. Furthermore, by the count of China’s Ministry of Science and Technology, there are 115 university science parks and over 1,600 technology business incubators in the country providing mentorship, legal advice and office space to dreamers and aspiring entrepreneurs.

A majority of these Chinese innovators excel in business model innovation. As they move on to acquire new capabilities by building ecosystems through strategic partnerships and mergers and acquisitions, we expect to see more China-rooted technology innovators on the global stage. At the heart of China’s disruptors are the entrepreneurs with a shared dream for success, a pursuit of objectives brimming with creativity and a relentless drive to realize their goals. These goals will ultimately rewrite the rules of business for China and increasingly for the rest of the world.

A unique phenomenon is taking place in China today. While its political system is inherited from a top-down planned economy hierarchy, its leading entrepreneurial companies, especially the younger, more dynamic ones found in the Internet industry, adopt much of their mindset, culture and organizational principles from Silicon Valley. In fact, many are closer to Silicon Valley than they are to Beijing. For these companies, China’s political and economic structure is mixed with Silicon Valley culture, each influencing the other and creating something new. This osmosis is changing China in a way that we have not seen before and would lead China into a new era.

Edward Tse is founder & CEO, Gao Feng Advisory Company, a global strategy and management consulting firm with roots in China. A pioneer in China’s management consulting profession, he led the Greater China operations for two major international management consulting firms for 20 years and is widely known as China’s leading global business strategist. He is author of The China Strategy (2010) and China’s Disruptors (2015).

 

Forbes | What Drives China’s Innovation?

Author: Edward Tse
Mar 8, 2016 @ 08:25 PM

Is China capable of innovating? This is a controversial question. Plenty of people, especially those in the West are doubtful of China’s innovative capabilities. But it’s not just outside of China where you find non-believers, many Chinese also mock the concept of “Chinese innovation”. To be fair, China is famous (or should I say infamous) as the “Empire of Shanzhai” (counterfeits).

In May, 2015, the U.S. Vice President Joe Biden gave aspeech to a group of cadets at the US Air Force Academy where he said, “… I challenge you, name me one innovative project, one innovative change, oneinnovative product that has come out of China.” Two months earlier, the Harvard Business Review published an article entitled “Why China Can’t Innovate”. The authors, Regina M. Abrami, a Wharton Business School professor, F. Warren McFarlan and William C. Kirby, two professors from Harvard Business School stated, “Today, though, many believe that the West is home to creative business thinkers and innovators, and that China is largely a land of rule-bound rotelearners—a place where R&D is diligently pursued but breakthroughs are rare.” Former Hewlett Packard’s CEO, Carly Fiorina, echoed this view in a bookshe published last year, “Although the Chinese are a gifted people, innovation and entrepreneurship are not their strong suits. Their society, as well astheir educational system, is too homogenized and controlled to encourage imagination and risk taking.”

In the spring of 2014, I published in Europe’s World an article entitled “Don’t Belittle the Potential of China’s Innovation”. In this article, I described my perspective on China’s innovation potential. In October, 2015, in the Schumpeter column of The Economist, China was acknowledged as capable of innovation in certain areas. These “certain areas”were referring to China’s capability to create highly adaptive and responsive business model innovations in a fast changing environment. The column’s writer quoted the thesis of my book China’s Disruptors. That was ground breaking because it was the first time ever that mainstream, western media openly recognized China’s innovation capabilities. Recently, more western media are talking about China’s innovation capabilities. Last year, the December edition of Wired published an article entitled “How a Nation of Tech Copycats Transformed into a Hub for Innovation”. The article discussed the large surge in number of young tech entrepreneurs, especially internet entrepreneurs, in China. The cover of Wired’s March issue showed a complete reversal on how the west is now viewing China’s innovation capabilities. Placed beneath the face of Xiaomi founder LeiJun are the headlines, “It’s Time to Copy China. What You Can Learn From Its Most Inventive Startups.” In January, Uber CEO Travis Kalanick gave a talk inB eijing where he forecasted that in the next five years, China’s innovationwill surpass that of Silicon Valley. He also warned his colleagues in Silicon Valley that they need to be aware of this paradigm shift and cannot become complacent. Wired, Travis Kalanick, and The Economist are not marginal players. They all have their fingers on the pulse of global business and technology.Their views on China’s innovation are worth taking note of. So why is China’s innovation apparently taking a giant leap forward forcing industry and opinion leaders to finally taking note. I think it’s because of the following reasons:

“Why not me?”: At the end of the 1970s during the onset of China’s era of reform and opening to the world, the Chinese discovered that not only was their economy backwards and undeveloped compared to the economies of the developed nations,but the gap between the Chinese economy and those economies was vast. For a nation that had believed they were living in an utopian state stemming from acivilization with a rich history going back thousands of years, this dose of reality created a sense of inferiority and complete shock. Against this background spurred a new sense of purpose among Chinese entrepreneurs. The desire to strive for success and show the world that they too can succeed. They thought to themselves, if Li Ka-shing and Bill Gates can become men of great wealth, why not me? Although it’s been 40 years since the opening of China, this question of “Why not me?” is still the key engine that drives the Chinese entrepreneurial spirit.

Market opportunity provided by the state economy: For a very long time, China’seconomy was dominated by the state-owned enterprises (SOEs). SOEs have theirrole to play in the Chinese economy, but they also have shortcomings. In a market defined by fast changes, intense competition, and need for innovation,SOEs are slow to react. Many innovative companies have taken advantage of this market gap and have seen extra ordinary growth.

Transformative and intense competition: China’s process of shifting from a planned economy toa market economy is gradual. It’s taken several decades already and wouldlikely take another couple of decades more, if ever to completely transition.During this shift over time, a range of sectors were opened up. The allure ofthe China market’s massive scale continues to attract numerous players and ignites intense competition. The hyper competition spurs companies to enhance their competitiveness and innovation is the best way for companies to stay ahead.

Chinese society’s pain points: In Chinese society’s process of transformation, painpoints that had been hidden from sight are increasingly being exposed out in the open. While these pain points are part of the imperfect environment, they provide entrepreneurs opportunities for innovation. Many innovations came about for the sake of solving societal ills or easing the pressure created by societal pain points.

The rise of mobile internet: This of course is a key driving factor. With the internet, smart devices, and social media becoming a core part of the everyday life of Chinese consumers, this provides tremendous disruption opportunities forinnovators and entrepreneurs alike.

The massive scale of the Chinese market: The size and fast changing nature of China’s market allow companies to rapidly scale up. At the same time, it provides plenty of room for innovators and entrepreneurs to learn via trial anderror. Leading Chinese companies are also benefitting from high valuations that are based on favorable forward looking expectations of China’s market potential. This gives them the needed capital ammunition to support their growth.

Capital resources: Over the past 20 years of China’s development, many venture capital firms and angel investors have benefitted from exceptional returns from theirinvestments in China. Regardless of whether these investors came from abroad or were homegrown, Chinese companies have also greatly benefited from the vastsums of capital these investors have provided over time.

China has entered new era. A new generation of entrepreneurs defined by their youth and exponential growth nature has generated new energy and vigor into the country. Of course, in the process of innovation and entrepreneurial pursuits, only a few would succeed or succeed at the first try. Perhaps incertain situations the government would interfere. But as long as these entrepreneurs do not break laws or defraud consumers, China’s society now allows and welcomes trials and errors. This era — the era of China’s entrepreneurs — is bringing forth real ground breaking times in China’s long history.

About the Author:

Edward Tse is founder & CEO, Gao Feng Advisory Company, a global strategy and management consulting firm with roots in China. A pioneer in China’s management consulting profession, he led the Greater China operations for two major international management consulting firms for 20 years and is widely known as China’s leading global business strategist. He is author of The China Strategy (2010) and China’s Disruptors (2015).

 

企业战略丨马云在外企能生存吗

文 | 谢祖墀 高风咨询创始人兼首席执行官
2015年11月发表于《管理学家》杂志

马云,当今已是中国家喻户晓的人物,几乎无人不知,无人不晓。在国际上,他的名声亦越来越响,堪称是国外元首见面最多的中国企业家。马云在十几年前开始创办了阿里巴巴,从零开始,到今天已是国际最具规模的互联网公司之一,2014年在美国上市时创造了美国有史以来最大IPO的记录。阿里巴巴以互联网为基础现已涉猎了为数不少的业务领域。马云本人已经进身中国富豪榜前列。毫无疑问,马云有其超群的能力,能带领企业进行飞快的发展,是一位出色的领导者。
另一方面,源于国外的跨国企业长期以来对中国这个发展快速、潜力庞大的市场都拥有很大的兴趣。特别是在邓小平先生1992年的南方讲话之后,许多外资大举而进。当时,他们都抱着一个简单的憧憬,那就是“如果每个中国人需要买一支牙刷,我们的市场就有13亿支牙刷”。当然,事后看来,这种简单的假设和看法是非常粗糙和幼稚的。不过,的确当时有不少外资是以这种思维方式进入中国的。当然亦有不少所谓的咨询公司在当时也是采用类似的简单、粗糙思维方式来忽悠这些公司的。
外资企业,特别是规模较大,历史较悠久和国际市场上较成功的跨国企业,对中国所抱的态度一般是比较傲慢的。这亦很难责怪他们,因为当时中国刚从一场风波中慢慢苏醒过来,在之前四十年的计划经济机制下,中国的整个经济体系和西方完全脱节。邓小平先生所提的“有中国特色的社会主义市场经济”让许多外资高管们都搞不清楚是怎么一回事。
这段时间来华的外企一般都是比较财大气粗的,他们的CEO 知道中国是一“新兴市场”,发展潜力很大,但他们亦知道中国与他们已有的经营在许多方面有所不同,甚至有巨大的不同。当然他们亦会聘请一些所谓的咨询公司或市场调研公司来帮助他们了解中国市场的情况。但总的来说,外国跨国公司的中国进入战略比较简单,那就是“我们在其他市场是如何做的,我们在中国就照搬一样做吧”。
当然这种做法是可以理解的,一家公司倘若熟悉了某一种做事的方法,那为什么要迁就某个市场来改变呢?历史越长、成就越光辉、行业中领导地位越高的企业,这种倾向越明显。
当然中国给予许多跨国公司很大的惊讶。谁都知道中国人口多(但较贫穷)、幅员辽阔、经济发展很快。这几点老外是明白和可接受的。但外企往往忽略的是中国的历史文化(和文明),在庞大计划经济下快速萌芽的私营经济,渐进但不断的市场开放和改革,和人力资源许多快速以及根本性的改变。
跨国公司刚大举进入中国时,他们成为当时中国年青人梦寐以求的雇主。相对当时的其他选择,外企的工资较高,培训较好,又有机会出国,经常以英语交谈很有洋味。假如公司的品牌较响,如可口可乐、宝洁、微软等,在说出来的时候,更会增添一些虚荣感。于当时,跨国公司的确在中国人才争夺战上占有鳌头。
随着外资在中国的发展,他们的遭遇和中国年青人对他们的看法亦不断的产生变化。首先对不少外资来说,中国市场的发展往往并不像他们原本想象的那么容易、简单。造成这种情况的原因很多,不能简单以一两句话概括。但总的来说是因为外企一般比较自大,自以为在中国亦可成功;对于中国独特性的了解不够深入,缺乏深入的反省来研究和发展一套与全球模式稍有不同但适合中国市场的产品、服务或商业模式。
多年来,在西方媒体和欧美商会的迎合之下,外企都在不断的抱怨中国的经营环境不理想以致他们在华的成绩不能彰显。当然,中国的经营环境还不是非常理想,但在过去20多年来,在同一时空、相同的市场里我们总能看到一些表现较良好的外资企业,同时亦能看到一些表现相当不如人意的外企。可以说,每家企业都看到一样的市场信息,亦可能聘请了类似的咨询公司来协助,但他们做出的决定和后来出现的结果却会南辕北辙,为什么?
相对本土的竞争对手,特别是近十多年来不断涌现出来的快速成长的中国民营企业,成为了外资企业的竞争对手。这些对手相对传统的跨国公司竞争对手来说,一般比较敏捷、快速,有高度的应变能力和学习能力。相对而言,外资企业,特别是大型和历史悠久的跨国企业在这些方面就显得比较迟钝和缓慢。造成这样情况的原因是由于跨国公司对中国业务的“信不过”,没有充分授权给当地管理者去做关键的商业决定。
在过去20 多年,跨国公司一直口口声声的说“中国是我们(最)重要的战略市场”,还继续说,“在中国,我们要‘本土化’”,可是他们的所谓本土化往往只是停留在“找几个中国人来担任某些‘职位’的局面”,包括没有实际权力的所谓“中国主席或总裁”。但这些人并没有被总部亦即全球CEO,赋予思想领导者(thought leadership) 的责任。这些企业在中国的战略、组织形态和商业模式还是由远距离的全球总部来决定,所谓本土化的经理人只能是按命令来执行的执行者。
假如国外跨国公司在15 年前遇到当时的马云,而马云亦进入跨国公司工作,我想在工作一段时间后,马云是不会留下来的。

谢祖墀 高风咨询公司创始人、首席执行官,是全球最具经验和知名度的华人战略和组织咨询顾问,与全球五百强以及中国百强之中的多家企业有长期深度合作。他的著作包括《方向:中国企业应该学习什么》、《中国战略:驾驭全球发展最快的经济体》、《跨越:中国企业的下一个十年》,最新著作 China’s Disruptors (中文版为:《创业家精神》),已于今年7 月在美国和英国同时正式发行。

 

企业战略丨论战略(下)

文 | 谢祖墀 高风咨询创始人兼首席执行官
2015年10月发表于《管理学家》杂志

上次的文章我谈了什么是战略,和提出了战略定义的头六条原则。这次我继续讨论此议题和提出余下的定义原则。

第七,战略是从核心能力出发的。核心能力(core competence) 是一种基于组织内部的能力。这种能力是透过技能、知识、流程和技术的综合学习及运用获得的。核心能力是企业的内功,它与透过政策保护、资金和规模等方法被赋予的“结构定位优势”(structural positional advantages)不一样。前者是内功,是可持续的;后者是外界赋予。当赋予的条件不存在,这种优势便会消失。注意我用的关键词是“出发”,即是说一家企业的核心能力应是战略规划时的考虑点(之一),但不是完全的考虑点。我于这方面的观点与西方传统的“核心能力论”有所不一样。

第八,战略在于选择。每个企业都在一系列限制条件下进行经营,而战略其实就是在特定限制条件下进行选择,并在有限的资源下,作出最优化选择。孟子曰:“人有不为也,而后可以有为”就是此意思。举例来说,顺丰快递的战略选择就是立足于自身能力,定位和设计出来的简单便捷服务。顺丰创始人王卫提出来他们“只做小件,不做重货”。顺丰内部人士亦提出来“重货成本大、利润薄,也不是我们的强项。”故此,顺丰的战略定位是中高端。与四大国际快递重叠的高端不做,与低端的同城竞争也不做,而且服务简单便捷,500克内收不超过20元的邮费,上门送货,全国联网和36小时到达。

第九,战略是理性的,但也必须是非理性的。从理性层面来说,战略必须透过严谨的逻辑分析,有效的研究工具和合理的理论框架来进行剖析,推断和归纳。但战略建立和执行同时亦需要在精神上的追求和价值理念认同等方面的非理性层面兼顾。举例来说,苹果公司战略上的成功是建基在乔布斯的美满主义的理念。他要“制造世界上最伟大的科技产品”。而任正非先生的警觉性和危机感帮助了他和华为公司寻求了文化和体制的“道术合一”的平衡和自我突破。

第十,战略有时是竞争,但有时亦是合作。在行业便捷不断重构的情况之下,企业的战略选择也可以和需要更为灵活。越来越模糊的竞争边界,既会影响行业发展趋势,打乱行业竞争格局,也在不断改变着多方便利益相关者之间的“合纵连横”关系。在如今的“无边界竞争”时代,企业之间为什么合作以及如何合作,显然是许多企业必须思考的问题。

第十一,战略的结果是可衡量的。当你看到好结果时,那就是好的战略。正如温斯顿•邱吉尔所说的“不管战略多美妙,偶尔看看结果如何很重要。”我们都知道,诸如柯达、摩托罗拉、诺基亚等公司从光辉到没落我们都能看得出其结果。反的来说,华为公司的业绩从20多年前的几乎是零的结果不断发展到今天近三千亿元的收入,就是不断发展走上成功之路的结果。

其实企业所处于的经营环境正在不断地变化,企业高管在战略认知上必须与时俱进,在思维和方法论上进行不断的调整。在过去很长一段时间里,管理界的其中一条坚定信念就是企业能在竞争环境里取得胜利是凭借于它的“持续竞争优势”(sustainable competitive advantages),关键词是“持续”,亦既是说优秀企业的竞争优势是可“持续”的。可是在今天瞬息万变的时代里,可以说没有什么竞争优势是可以持续,竞争优势只能是短暂。今天某方面可能是你的优势,明天可能已经不是。因为市场调整的很快,今天你赖于成功的因素,在明天很可能已经不是。同时,行业的边界正在被不断的重新定义。过往的行业定义,今天可能已经不同,而明天亦可以不一样。跨界竞争(和合作)比比皆是,对许多企业带来不少惊喜。传统的战略竞争理论正被从根本上挑战。企业与企业之间的生态系统正在形成。在生态系统与生态系统之间形成无穷的竞合状态,竞争趋势从单维快速进入多维的情况。企业们需要以正确的步调、节奏和规模来重新定义自我。同时组织需要适时地重新设计、调整,以适应业务和战略的变革。对企业高管而言,关键的问题往往就是:“我如何更加敏捷、灵活并贴近我的客户?”

高风咨询公司所提倡的“在边缘上竞争”(Competing on the Edge)就是在这种大环境的背景上所倡议的战略管理理论。第一,因竞争优势只能是短暂的,要持续成功的企业必须不断建立新的竞争优势。“改变”(change)不应被视为对于现有业务的威胁,更应被视为新增长机会的泉源。第二,因为竞争优势是短暂的,企业的战略必须是多方面和不断演变的,不能以简单的概括来描绘。企业们必须同时考虑广泛的一系列选项,而选择的选项很可能会包含了多种、多方面的貌似松散地联系着的行动举措。而这些行动举措所显示的整体方向必然好像只会是“部分协调” (semi-coherent) 而已。企业必须按市场环境带来的机遇和约束不断的调整他们的目标和计划。第三,“重新改变自我”(re-invention)应是企业理念和行动的核心。在追求新的增值方法,在流程、产品和商业模式上的创新将是最为关键。亦即是说,企业必须适时调整它们如何运营和它们创造什么。相对企业在建立和测试新的想法方面,企业的效率往往已经变得不那么重要。当然,企业不能随便浪费资源,特别因为可靠的、长期的利润来源将会匮乏。

在今天和明天,战略的思考和执行对企业越来越重要,但企业必须建立正确的理念,适时调整,在混沌和控制之间取得动态的平衡。

谢祖墀 高风咨询公司创始人、首席执行官,是全球最具经验和知名度的华人战略和组织咨询顾问,与全球五百强以及中国百强之中的多家企业有长期深度合作。他的著作包括《方向:中国企业应该学习什么》、《中国战略:驾驭全球发展最快的经济体》、《跨越:中国企业的下一个十年》,最新著作China’s Disruptors (中文版为:《创业家精神》),已于今年7 月在美国和英国同时正式发行。

 

企业战略丨论战略(上)

文 | 谢祖墀 高风咨询创始人兼首席执行官
2015年9月发表于《管理学家》杂志

20 世纪90年代初我刚回国的时候,中国大陆好像是无人用“战略”(strategy)这个词的,就算有用也不是在企业界,因为当时的中国还没有所谓“公司”的概念,公司正刚出台而已,为“公司股东创造利益”的概念还未萌芽。当时的华人社会里,香港的企业家们是知道所谓“战略”的,只是当时普遍的中文翻译是“策略”,香港人认为“策略”更多是代表思考,而“战略”有点像在打仗。后来中国大陆在商业上开始采用“战略”一词,香港人亦随之而为。

经过三十多年的改革开放,现在“战略”已经成为中国大陆企业界、学术界、专业界甚至政府官员和媒体都带在嘴边的一个词。大家提到“战略”一词及其演绎时琅琅上口,许多人都在讨论他们企业的战略是怎样做的,不少人亦权充老师试图去指导其他人战略究竟应该如何去做。从有几十年企业管理经验的高管到某些80后甚至很少经营经验的90后,都在分享“战略”应该如何去做。在“互联网思维”的覆盖下,不少人更是大胆到去颠覆所谓传统的战略思想,据他们说“老的一套已不成,新的一套才管用”。

其实在互联网时代,一些人提出来的所谓新的战略概念并不怎样新,不少可以说是“新瓶装旧酒”。比如,“以客户为本”,这当然是商业的101金科玉律。20多年前,如何建立“以客户为中心的组织”(customer-centric organization)已经是企业界的主要命题,不少企业都对此目标梦寐以求。又比如,“去中心化”这概念,博斯公司(Booz& Company)的前身博思艾伦公司(Booz Allen Hamilton)的高级合伙人布鲁斯·帕斯特纳克先生(Bruce Pasternack)也在至少20年前就已经提了出来。当时此概念是相当超前的,因绝大部分的企业高管、咨询公司和商学院教授都认为企业,特别是大企业,必须有一强而有力的“公司总部”。帕斯特纳克先生当时提出来的此概念在今天的互联网时代看起来更为适宜。

当然,互联网尤其是移动互联网的出现和快速普及,加速和扩大了这些原有的管理理念的应用。在某些领域上,它们的应用可能亦出现了某些重要的改变或调整。同时互联网亦的确孕育了一些新的概念和做法。社交媒介容许了消费者社区的建立,很多的资源共享,大数据和云计算让企业对消费者的了解更加个性化,企业的产品或服务或综合性的商业模式也更能针对个别消费者的需要,而且其速度也比互联网之前的时代快上许多倍。

尽管如此,企业的战略还是有根可寻,无论是否身处互联网时代,企业战略的建设和考量是有一些基本的原则可以而且必须遵循的。当然,在此一短短的文章里,我较难将这些原则详细的描述。我想先把一些简单的原理先作介绍,将来在以后的文章里可以陆续补充。

每一个企业的战略都要回答三个基本的问题,那就是“我在哪里玩?(Where to play?)”,“我如何去玩?(How to play?)”和“我在什么时间去玩?(When to play?)”。无论是否身处互联网时代,这三个问题都是企业战略里最关键的问题,过去如此,今天如此,将来亦必如此。

什么是战略?

第一,战略当然是要给出方向。比如通用电气(General Electric)在杰克·韦尔奇(Jack Welch)年代,它们的战略方向就是给出了一个“数一数二”的战略以指导它们多元化的方向。又比如,华为在“活下去”的最高战略指导下,要不断打造自身的核心动力,同时以客户为中心。

第二,战略是分步走的。尽管战略必须给出整体的方向,成功的战略又必须是分步走的,战略给予企业的是长跑而不是短跑,战略不是一张一成不变的导航图。在变化越来越快的市场上,即便是最好的战略也不能给企业一个确定的路线。故此,企业必须有分段的战略。长期战略一般路径较模糊,它只提供一个大的方向。中期战略较少一点模糊,但亦不是完全清晰,它提供了一个大致的路径。短期战略则应相对清晰和具高度的操作性。举例来说,阿里巴巴集团在这方面的战略思考就是“十年畅想、三年战略、一年运营”。

第三,战略的本质其实是思维。战略规划不仅仅是一个规划过程,更重要的是一种意识,是一种思维方式。战略是持续非连续性环境下的应对手段。好的战略家能够更多掌握经营环境的非线性改变,同时能够在多维度上来考虑问题,把创意带到战略中,并坚持贯彻落实战略的实施。

第四,战略必须顺势而为,亦即一些企业家琅琅上口的“找到台风口”。顺势而为即未雨绸缪地掌握和顺应发展趋势,有所为,有所不为。战略家必须具有前瞻性地把握和发展大方向,能洞察市场契机和警惕不符合大方向的风险。

第五,战略是要找清楚你的定位,但也必须适当地调整定位。战略是从你的优势出发,即明确与竞争对手相比的优势所在。对于已经处于“结构定位优势”的企业来说,只有过度到“核心竞争力”的建设上来,才能让自己在未来的市场竞争中处于优势地位。我认为适合中国和全球市场特点的战略思想需要能够在迅速变化的环境中寻求建立竞争优势,即“在边缘上竞争”(Competing on the Edge)。

第六,战略不但是看得见、摸得着的,更是看不见、摸不着的。许多企业高管在考虑战略往往只是聚焦于看得见的因素或能力,比如产品、品牌、价格、渠道等。当然,这些因素都很重要,但往往一些看不见的因素或能力同样甚至更为重要,比如企业的弹性、韧力、适应性、节奏等。

谢祖墀 高风咨询公司创始人、首席执行官,是全球最具经验和知名度的华人战略和组织咨询顾问,与全球五百强以及中国百强之中的多家企业有长期深度合作。他的著作包括《方向:中国企业应该学习什么》、《中国战略:驾驭全球发展最快的经济体》、《跨越:中国企业的下一个十年》,最新著作China’s Disruptors (中文版为:《创业家精神》),已于今年7 月在美国和英国同时正式发行。

 

7 startup tips from the rise of Chinese innovators

China’s disruptors: 7 startup tips from the rise of Alibaba, Xiaomi, Tencent, and other innovations

MADANMOHAN RAO
SEPTEMBER 9, 2015

Emerging digital companies from China such as Alibaba, Xiaomi, and Tencent are not just shaking up business in China but are reaching out across the world as well through their self-assurance, speed, agility, and energy.

Insights, tips and lessons from these innovators are offered in the new book, ‘China’s Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies are Changing the Rules of Business,’ by Edward Tse, Founder and CEO of Gao Feng Advisory Company, and author of ‘The China Strategy.’ See also my reviews of the related books ‘startup Asia'(by Rebecca Fanin) and‘ China Fast Forward ‘ (by Bill Dodson), and YouStory’s curation of quotes by Alibaba founder Jack Ma.

The 256-page book is a good mix of storytelling, case studies, economic history and business tips. Despite the current economic downturn in China, entrepreneurship will remain a strong force and the leading digital players will continue to have a powerful influence overseas as well.

Four decades of entrepreneurship in China

Tse divides the history of entrepreneurship in China into four decades. The economic liberalisation of the 1980s led to the birth of Huawei, Haier, Legend (now Lenovo), Geely, Broad Group and Wanda; many of the founders had no prior experience or even a high school education, but built global brands.

In the 1990s, further economic liberalisation led to more entrepreneurship by the so-called Gang of 1992 or well-educated founders from government and academia (eg. Vantone Holdings in real estate). In the early 2000s, WTO membership along with the rise of the Internet spurred the growth of digital giants with internationally-minded founders: Alibaba, Tencent, Baidu, Sina, Youku, Qihoo, DHgate and JD.com.

Over the last decade, founders who grew up in the reform era have created startups riding the mobile Internet wave, such as Xiaomi, VIPshop, Meituan, and Yihaodian. The GDP contribution of the private sector accounts for around three quarters of China’s economic output, far outstripping the incumbent government and public sector. Entrepreneurship is booming in Beijing’s Zhongguancun, Wenzhou, Dalian, and beyond.

Players to watch

Jack Ma’s Alibaba dominates e-commerce and electronic payments in China, and its $25 billion IPO in 2014 was the largest to date. Its various sites account for around 80 per cent of e-commerce in China, and are worth more than those of eBay and Amazon combined. On November 11, 2014 (‘Singles’ Day), its transactions were three times bigger than CyberMonday in the US (the first Monday after Thanksgiving). Alibaba has also launched TMall, an online shopping mall.

Pony Ma’s Tencent dominates messaging (WeChat) and online games. Robin Li’s Baidu accounts for over 60 per cent of Chinese search engine activity. Together, these three companies are sometimes referred to as the ‘BAT’ companies.

Ren Zhengfei’s Huawai is the world’s leading manufacturer of mobile and fixed-line telecom network equipment, competing against Ericsson and Cisco. Lei Jun’s smartphone company Xiaomi is taking on Samsung.

Yu Gang, formerly with Dell, founded online supermarket Yihaodian. Geely Auto, founded by Li Shufu, acquired Volvo in 2011. Xu Lianjie’s Hengan International competes with P&G and Kimberly-Clark in diapers, tissues and sanitary napkins. Diane Wang launched and sold online bookstore Joyo.com to Amazon, and then launched B2B website DHgate.

Chen Haibin has launched a chain of private medical labs, and Wang Jingbo launched private firm Noah Wealth Management. Zhang Yue branched out from air-conditioners to pre-fab homes and wants to construct the world’s highest building in Changsha, Hunan province.

These players offer useful tips to other startups and growing companies with respect to quality, focus, growth and innovation. Here are my seven takeways from the book, on what other startups and entrepreneurs can gather from their Chinese counterparts.
Focus on quality
Zhang Ruimin is the founder of Haier, the world’s largest maker of washing machines, air conditioners and other appliances. He has set a high bar for quality by once famously smashing a faulty refrigerator with a sledgehammer, and then asking his employees to do the same. ‘Good enough’ products also have to be ‘good’ products, and many Chinese companies are moving up the quality and value chain.
Continuous reinvention
Successful entrepreneurs don’t bank on just one good idea, but a steady pipeline of transformative ideas. Haier has an eye for innovation, via small refrigerators for cramped homes, extra-tough cabling to be rat resistant, and freezers that could stay cool even when electricity was cut off for 100 hours. Haier is now reinventing itself for the Internet age via e-commerce, and fires employees who do not contribute to performance or innovation.

At age 26, Wang Xing sold his first startup, social media site Xiaonei (later renamed as Renren) and then launched message service Fanfou, followed by group discount site Meituan.com. Lei Jun joined Chinese word processor giant KingSoft, then launched a series of startups, including Joyo.com and video sharing platform YY – and eventually created Xiaomi with former Google engineer Lin Bin.
Treat challenges as opportunities to innovate
A challenge should not be seen as a reason to lose market share. For example, when eBay entered China, Alibaba’s B2B network was only five years old. To combat eBay, Alibaba launched Taobao, a C2C site (but without transaction fees) and the Alipay online payment network. Today Alipay processes half of all online transactions in China. By converting a challenge into opportunity, Alibaba innovated in new ways to its long-term advantage.

Go global
It’s not just Chinese government firms which are going global, but entrepreneurs as well – via geographical presence and investments. For example, Mindray Medical has bought US firm Datascope Corporation; Geely bought Volvo from Ford; Hanergy acquired Alta Devices and Global Solar Energy in the US; and Fosun bought Portuguese insurance group Caixa Seguros.

Lenovo has set up dual headquarters in Beijing and North Carolina. Tencent has bought US video game publisher Riot Games. Alibaba has taken stakes in US messaging firm Shoprunner, luxury e-commerce site 1stDibs and travel sharing service Lyft. Many Chinese firms are also targeting other emerging economies in Asia and Africa and then moving into Western markets, using their deep experience in dealing with complexity and hyper-competitive changing environments.
Aim for Number One
“We don’t want to be Number One in China. We want to be Number One in the world,” Jack Ma told the South China Morning Post during the early years. His vision and marketing skills have attracted a number of investors, including Goldman Sachs and Softbank. In addition to e-commerce and payments, the company offers consumer finance products like Yu’e Bao (‘extra treasure’).
The ‘Jump’ strategy
Mobile and the Internet connect a number of diverse firms, industries and ecosystems together, thus allowing companies to ‘jump’ into other sectors. Chinese companies use the ‘jump’ strategy to enter markets beyond their industry and even geography.

For example, Lenovo used to sell only one product, the PC, in China. It saw an opportunity in buying IBM’s money-losing PC division, and vaulted into the global league. It also moved into the server business. Its first mobile foray did not work so well, but it bounced back with new products like the Yoga IdeaPad.
Challenge incumbents
Even in sectors which are dominated by heavyweights, nimble players with creative business models can disrupt the status quo. Xiaomi, founded by Lei Jun (the ‘Chinese Steve Jobs’), competes with the mobile handset giants; it makes most of its sales online in batches, and crowdsources product ideas.

The Road Ahead

“At the heart of China’s entrepreneurial spirit lie three core elements: pride, ambition and a shared cultural heritage,” Tse explains. Chinese are proud of their ancient history of innovation, which includes papermaking, printing, the compass and gunpowder. Many Chinese companies are now moving away from just ‘copycat’ mode, and innovating beyond ‘derivative’ offerings across the chain: product, service, practice and process.

The government is also increasing R&D spending (overall and as a percentage of GDP), and China is now the world’s second largest investor in R&D (over $200 billion annually). China’sscale,speed,digital infrastructure and talent make it ripe for international players as a local market as well as base to launch new global products, though many analysts have concerns over media control, loose IP laws, corruption, and political controls.

For international players to succeed in China, they will need to find the right local talent as well as groom managers from overseas in the local ecosystem. Local acquisitions and equity stakes are another option, as shown by WalMart (invested in Yihaodian), Hershey (buying Golden Monkey) and Nestle (buying Yinhu). They can also sell products on Chinese e-commerce sites, eg. Nike and Adidas on TMall.

Many entrepreneurs are now addressing issues of environmental sustainability as well, and while they do have suggestions to politicians for better governance, they do not want to get involved in politics. Some sectors like telecom service and healthcare, however, are still dominated by government.

Trends to watch include the new wave of disruption via mobile apps (which are now blurring the earlier demarcation between the BAT players), manufacturing innovations like 3D printing (eg. airline parts by CACC) and the rise of innovation incubators and funds (eg. Innovation Works incubator; China Smart Device Innovation Fund).

“China has embarked on a renaissance that could rival its greatest era in history – the Tang dynasty of 618 to 907,” concludes Tse.

About the author: Edward Tse is Founder and CEO of Gao Feng Advisory Company, a global strategy consulting firm. His previous book was ‘The China Strategy: Harnessing the Power of the World’s Fastest-Growing Economy,’ and Tse has also written for Harvard Business Review and South China Morning Post. He lives in Hong Kong and Shanghai, can be followed on Twitter at @Edward_Tse.

 

企业战略 |《中国商业颠覆者》路演见闻

在 7 月 16 日至 24 日的八天期间,我在伦敦和纽约市进行了有关我的新书 China’s Disruptors(中文书名暂译为:《中国商业颠覆者》)的路演,以配合在美国出版发行的宣传需要。

路演共进行了 17 场次的访谈和讨论,其中5 次在首站伦敦;12 次在次站纽约市。形式包括了电视、电台访问和讨论会,有直播亦有录播。绝大部分访问机构和访问者都是“老外”,但亦有三次是与纽约当地的华人媒介见面,其中包括凤凰卫视、腾讯的 QQ.com 和美国的中文电视(Sinovision)。

媒介中不乏有相当著名的机构,如英国的BBC(英国广播公司),Monocle(《单眼镜》杂志),World Finance(世界财经),Bloomberg(彭博新闻社),Forbes(福布斯),Yahoo Finance(雅虎财经)等等,另外也包括著名的英国 ChathamHouse(查塔姆研究所)和美国的 Asia Society(亚洲协会)。其中最难忘的是与 CNBC(美国国家广播公司财经频道)于 7 月 20 日做的访谈,该访谈在纽约证券交易所(NYSE)的交易大厅上直播。当天是交易日,当地时间下午 4 时 30 分交易结束,访谈是 4 时 45 分左右开始。由于存在 12 个小时的时差,于我正是生理时钟的肉体疲惫期。我只能尽力抖擞精神坚持,将大约六七分钟的访问做完后才能松一口气。现在回头一想,还是一额大汗。

这次路演同时也给了我一些启示。这些访问者的态度和他们的问题在相当程度上反映了英美 (或西方)人士对于中国的普遍看法和他们对中国的了解程度。

总体来说,这次的访问者对于中国的态度是比较友善的,他们没有一位在访谈的时候带着强烈的预设立场。这是一件好事,相对数年前有许多的进步。2010年,我亦曾到美国(和其他地方)为当时我的新书《中国战略》(The China Strategy)进行了类似的路演。但是有数位访问者很明显具有既定的立场,而其立场可以说是反华的。无论我在访谈中如何阐述我的立场,他们都不为所动。可以说,他们并不客观。在这次路演中,我没有遇上任何一位持相反意见的既定立场者。可能这是出版社安排时进行了筛选的原因,亦可能是由于这几年的发展让许多外国观察者改变了对中国的看法,起码对《中国商业颠覆者》的主要内容的看法有所认同,这是一个进步。

《中国商业颠覆者》的主旨是中国民营经济的崛起以及中国企业家的企业家精神和创业、创新的能力。同时亦指出了私营经济和国有经济的此消彼长。这次的访问者普遍接受我的看法,同时亦相当赞同此书的timing(出版时间)非常合适。

一部分人引用了阿里巴巴在美国成功上市作为中国民企能“走出去”的重要案例;另有一些访问者在私下里亦向我反映了他们对于阿里巴巴和马云的仰慕或欣赏。

不少访问者都提出了中国民企是否或能否创新的问题。一部分亦提出了中国企业长期以来以“抄袭”(copycat)起家的现象。我的回答基本上承认了中国企业抄袭上的陋习,但亦提出了中国的环境飞速变化,让一部分企业能够培养和发挥创新的能力。中国企业的创新主要在商业模式的创新。面对中国社会在消费上的痛点,中国的 创新企业往往能够在较短的时间里发展出新的商业模式,有时它们首先将西方相关模式拷贝到中国市场,然后再改进或优化;有时它们之间发展 出独特的商业模式。有成功亦有失败,林林总总。 但总的来说,中国民营企业的创新能力在过去数年间有着长足的进步。在科技创新上,中国民企 相对落后,但逐渐地亦能看到一点:诸如大疆科 技、华大基因等领先的科技公司已经取得了不少的成就。

中国民营企业和中国政府相互关系亦是绝大部分访问者给与我的问题。我的回答是,总的来 说中国政府是支持民营企业的。我亦引述了李克强总理的“大众创业、万众创新”的话来说明此观点。同时总体来说,当民营企业,特别是互联网企业,进入了监督的灰色地带时,政府的态度还是比较宽松。这一点,外国人有点惊讶,因他们普遍还认为中国政府是比较专权的,但在我解释之后,他们都比较能接受。

因最近中国股市的巨大波动,中国股市的问题和它对中国私营企业有否影响几乎是每个访问者都会提到的问题。我想这亦是他们的观众或者读者们最关心的问题。我的回答是,此次中国股市的大起大跌,是许多综合和复杂的原因造成的。 总的来说作为监管者,中国政府的处理有它不完善之处,亦反映出了它们对资本市场监管能力的经验不足。作为投资者的许多中国老百姓和一些金融机构亦有其不成熟之处。中国股票市场的下跌对一些短期之内需要进行融资 /IPO 的民营企业将会有不小的影响。但中长期来说,假设股票市 场能较健康地发展的话,对中国民营企业应有正 面的帮助。

在一部分的访问里,我提出来我的核心观点,那就是:中国民营经济对中国政经和社会的长远 影响和对全球议程(global order)的可能影响。中国的民营企业特别是互联网企业是比较年轻的,BAT 都是大约 15 年左右的历史,其他大部分的更年轻。它们创立的时候比较倾向于效仿美国硅谷的企业。当然它们其中有不少,甚至全部,是具有中国华夏的基因的,亦不可能完全学习到硅谷的精神和文化。但相较于传统的国有企业的体制和企业文化,它们是比较贴近硅谷的。这反映在 它们的领导风格、组织形态、企业文化和决策权等方面。较传统和较非传统的力量一方面在角力; 另一方面,双方都不能没有对方。在一正在进行大幅度改革开放的文明古国里,我认为这种博弈将把中国带到更文明更先进的境界。此路将有波折,但长远来看无疑是正面的。

谢祖墀高风咨询公司创始人、首席执行官,是全球最具经验和知名度的华人战略和组织咨询顾问,与全球五百强以及中国百强之中的多家企业有长期深度合作。他的著作包括《方向:中国企业应该学习什么》、《中国战略:驾驭全球发展最快的经济体》、《跨越:中国企业的下一个十年》,最新著作China’s Disruptors (中文版暂译为:《中国的商业颠覆者》),已于今年 7 月在美国和英国同时正式发行。