PUBLISHED: Business Review Aug, 2014 – Interviewer: Dr. Edward Tse
From defective refrigerators in 1980s, to exploring the complete customization win-win model where the company directly responds to customer requests at the beginning of 21st century, and amidst large-scale middle management lay-offs earlier on, Haier has always been a company attracting a lot of attention and controversy. Leading the company through every step of these reforms is Zhang Ruimin, Chairman of the Board. Zhang, himself, has been also under spotlight for a long time. Public media and scholars have regarded him as having a profound understanding and insight into management, and being very knowledgeable on a wide range of topics. Haier’s success under his leadership is by no means a coincidence.
Not long ago, Dr. Edward Tse, Editorial Committee Member of Business Review and Chairman of Gao Feng Advisory Company, interviewed Zhang Ruimin on a number of important strategic issues. A highly reputable figure in the global management consulting profession, Tse asked specific questions on topics such as reforms, cultural conflicts and CEOs’ roles in the future, for which Zhang provided thought-provoking answers.